Mb Food A/s

What Mb Food A/s does

MB Food A/S is a privately held Danish wholesale supplier of meat, poultry, seafood, and complementary food products, founded in 1994 and headquartered at Greve Main 16, 2670 Greve, Denmark. The company sells exclusively on a B2B basis to the Danish restaurant, catering, and hospitality industry, requiring customers to hold a valid CVR (Danish business registry) number tied to a food-related industry code before they can register an account and view pricing. Its commercial platform is a proprietary WooCommerce/WordPress webshop at mbfood.dk, behind which sits a catalog of more than 434 SKUs organized into six main categories: veal and beef (211 SKUs), poultry (60), kebab (96), lamb (29), fish and seafood (23), and vegetarian products (14, including falafel, breads, and sauces).

The company sources from a global supplier network spanning multiple origins (including EU/UK and New Zealand for lamb, and unspecified global sources for beef, poultry, and seafood), enabling breadth across premium cuts (Angus, grain-fed beef, veal) and high-volume items such as d\u00f6ner kebab skewers from multiple brands. Quality control is described as a continuous, documented process carried out by trained butchers and aligned with Danish food authority and EU requirements. Packaging is oriented toward professional kitchens with bulk units in the 10-60 kg range and product formats including fresh, frozen, and vacuum-packed cuts.

MB Food generates revenue through one-time wholesale orders rather than subscriptions, with payment terms of 7-day credit for approved customers and cash on delivery for others. Pricing is not publicly disclosed and is only visible after authenticated login. Distribution is direct via the company's own webshop and delivery infrastructure within Denmark; there is no retail channel, no app, and no disclosed international footprint. The company holds no disclosed patents, awards, partnerships, or external funding, and management team details are not present in the source material.

Name

Mb Food A/s

Legal name

MB Food A/S

Website

https://mbfood.dk

Company type

Private

Founded year

1994

Operating status

Operating

Short description

MB Food A/S is a Danish B2B wholesale supplier, founded in 1994, that distributes meat, poultry, seafood, and complementary foodservice products through an account-gated webshop to restaurants, caterers, and hospitality operators across Denmark.

Ownership category

akta.pro rank

Product category

Meat and Foodservice Wholesale Distribution

NAICS

Meat and Meat Product Merchant Wholesalers (42447), Fish and Seafood Merchant Wholesalers (42446)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Frozen Prepared Meat & Seafood Meals (AFANAFAC)

akta.pro secondary industry

Chilled/Refrigerated Prepared Meat & Seafood Meals (AFANAFAD)

Keywords

• Wholesale meat supply
• B2B food distribution
• Restaurant meat supplier
• Catering food wholesale
• Meat processing

Headquarters

HQ city

Greve

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Wholesale Meat Sales: B2B wholesale distribution of quality meat products including veal, beef, poultry, lamb, fish, seafood, and vegetarian alternatives. Products sold in bulk quantities (10-60 kg packaging). Payment terms include 7-day credit for approved customers, cash on delivery for others.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MB Food A/S is a B2B wholesale distributor of meat, poultry, fish, seafood, and related food products serving the Danish restaurant, catering, and hospitality industries. Customers must hold a valid Danish CVR number tied to a food-related industry code to register for the gated webshop and view pricing. The catalog includes over 434 SKUs across veal, beef, poultry, lamb, kebab, fish, seafood, and vegetarian categories, delivered in bulk packaging.

Product overview

MB Food A/S is a B2B wholesale supplier of quality meat and food products serving the Danish restaurant and catering industry since 1994. The company operates primarily as an e-commerce platform built on WooCommerce/WordPress, offering a comprehensive portfolio organized into six main product categories: Kalve & Oksekød (Veal & Beef) with 211 products including beef cuts, burger patties, and minced meat; Fjerkræ (Poultry) with 60 products featuring chicken, turkey, and prepared poultry; Kebab with 96 products including various döner kebab skewers and marinated meats; Lammekød (Lamb) with 29 products; Fisk & Skaldyr (Fish & Seafood) with 23 products; and Vegetabilsk (Vegetarian) with 14 products including falafel, breads, and sauces. The total product catalog exceeds 434 products. The platform also includes paneret (breaded) products such as butterfly shrimp and torpedo shrimp. Products are sourced globally and distributed primarily to professional kitchens, restaurants, and catering businesses throughout Denmark.

Differentiator

Problem solved

Functional benefit

Products and services

• Kalve & Oksekød (Veal & Beef) Range of 211 veal and beef products including fresh, frozen, and vacuum-packed cuts such as tenderloin, ribeye, sirloin, chuck, minced beef, and burger patties in various sizes and fat percentages, sold in bulk packaging to Danish foodservice businesses.
• Fjerkræ (Poultry) Selection of 60 poultry products including fresh and frozen chicken breast, thighs, drumsticks, wings, whole chickens, marinated chicken, chicken skewers, and prepared chicken items, supplied to professional kitchens in Denmark.
• Kebab Range of 96 kebab products including döner kebab skewers in various sizes and meat types, chicken kebab skewers, and pre-marinated kebab meat from brands such as Danish Döner, Öztas, Devran Özel, Kervan, and Bako.
• Lammekød (Lamb) Selection of 29 lamb products including fresh and frozen cuts such as lamb chops, leg, shoulder, rack, and lamb mince, sourced from the EU/UK and New Zealand.
• Fisk & Skaldyr (Fish & Seafood) Range of 23 fish and seafood products including salmon, trout, fish fillets, shrimp, calamari, blue mussels, and processed seafood items for professional kitchens.
• Vegetabilsk (Vegetarian) Vegetarian product line of 14 items including falafel, breads, döner sauces, and hummus designed for professional kitchens and restaurants offering vegetarian options.
• Burger Products Range of 47 burger patties including Angus, Prime, Royal, smash, and US Halal beef burgers in various weights from 60g to 200g, supplied to foodservice kitchens.
• Falafel Products Pre-fried falafel range including 650g falafel balls, 5kg falafel mix, and bulk 3kg falafel in black boxes, made from chickpeas and suitable for pita, wraps, salads, and vegetarian dishes.
• Kebab Sauces & Condiments Döner sauce varieties such as Knoblauch (garlic), Kräuter (herb/green), Scharf (spicy/red), and Spezl Orange, available in 10kg packaging for professional use.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lantmännen: Swedish agricultural cooperative and food company with meat, grain, and foodservice divisions — a Nordic incumbent with comparable B2B foodservice reach and protein sourcing.
• HK Scan: Nordic-listed meat and convenience food company operating across Finland, Sweden, the Baltics, and Denmark — overlaps with MB Food on protein and foodservice but with a broader geographic and product footprint.
• Tulip Food Company: UK/Danish processed meat manufacturer with foodservice and retail exposure (bacon, sausages, cooked meats) — overlaps with MB Food's prepared meat and kebab categories, though Tulip is a processor rather than distributor.
• Bidfood: European foodservice distributor with operations across multiple countries (including the Nordics) — directly comparable B2B foodservice distribution model, though at far larger scale and with a much broader product mix beyond meat.
• 2 Sisters Food Group: Large UK-based foodservice and retail food manufacturer with meat, poultry, and frozen prepared categories — overlaps with MB Food's prepared meat and poultry offerings, though operating in a different geography and at much larger scale.

Direct peers

• Danish Crown: Denmark's largest meat cooperative and processor, supplying beef and pork to Danish foodservice accounts — directly comparable to MB Food on geography, protein mix, and foodservice customer base, though at materially larger scale.
• Scandi Standard: Nordic poultry producer and foodservice supplier listed on Nasdaq Stockholm — comparable to MB Food on the poultry category, B2B foodservice channel, and Nordic customer base.
• Nordic Seafood: Danish-based seafood merchant wholesaler serving foodservice and retail across Europe — directly comparable on the fish & seafood portion of MB Food's catalog and on Danish B2B foodservice distribution.

Regional players

• Brakes Group: UK foodservice distributor (Sysco subsidiary) — comparable B2B foodservice wholesale model serving restaurants and caterers, though focused on the UK rather than Denmark.
• Marfo (Bidfood Netherlands): Dutch foodservice manufacturer and supplier specializing in ethnic and convenience foods (kebab, döner, falafel) — closely comparable to MB Food's kebab and vegetarian category, though serving a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mbfood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mb Food A/s