What Intentio Agency Oy does

Intentio Agency Oy is a Helsinki-based growth marketing agency founded in 2023 by a group of growth marketing veterans. The firm describes itself as a consultancy-style agency that integrates brand building and performance marketing as a single system, organized around business-driven KPIs such as ROI, nCAC, retention, and incremental sales rather than platform-reported conversions. It targets ambitious enterprise and mid-market brands with complex demand patterns, emphasizing strategic partnership over template-driven execution.

The agency's service offering comprises six interconnected practices: SEO/GEO/AEO (organic and AI-platform discoverability), Paid Search, Paid Social, Performance Branding, Data & Insights, and Martech Stack implementation. Underlying technology includes a proprietary martech stack integrating Channable, DataFeedWatch, Smartly, Ahrefs, STAT, Supermetrics, Google Cloud Platform, BigQuery, Screaming Frog, OpenAI, and Gemini, alongside internally developed methodologies such as weather-based advertising targeting, city-level international targeting, Marketing Mix Modeling, Active Brand Demand tracking, and conversion probability scoring. The team of 15+ operates with a senior-consultant model featuring dedicated practice heads for Paid Search, Paid Social, and Data & Insights, plus partner-level senior consultants.

Intentio generates revenue through professional-services engagements on a private, undisclosed-pricing basis, with no publicly listed rates or packages. Its customer base spans approximately 20 named enterprise and mid-market accounts across healthcare, children's apparel, refurbished electronics, marine, design retail, sporting goods, recruitment, real estate, B2B commerce, education, security/access, pharmacy, and automotive aftermarket — including Reima, Terveystalo, Swappie, Axopar Boats, Finnish Design Shop, Intersport, Aalto University, Tori, Barona, Oikotie, Ahlsell, iLoq, Yliopiston Apteekki, and Kekäle. The firm is founder-owned, reports no institutional funding, and conducts business exclusively through direct enterprise sales with senior specialists embedded in client teams.

Name

Intentio Agency Oy

Legal name

Intentio Agency Oy

Website

https://intentio.fi

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Intentio Agency Oy is a Helsinki-based, founder-owned growth marketing agency founded in 2023 that integrates brand and performance marketing under CFO-grade KPIs for ambitious enterprise and mid-market Nordic and international brands across healthcare, retail, marine, recruitment, and B2B commerce verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Digital marketing services
• Performance marketing agency
• Paid search advertising
• Paid social campaigns
• Marketing analytics consulting

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Services: Full-funnel digital marketing agency services including SEO/GEO/AEO, Paid Search, Paid Social, Performance Branding, Data & Insights, and Martech Stack optimization. Revenue is generated through professional service engagements with enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Intentio Agency Oy is a Helsinki-based growth marketing agency that delivers full-funnel digital marketing services to enterprise and mid-market brands. Its core offering comprises six interconnected services—SEO/GEO/AEO, Paid Search, Paid Social, Performance Branding, Data & Insights, and Martech Stack—executed as an integrated system rather than as standalone campaigns. The agency focuses on business-driven KPIs such as ROI, nCAC, and retention, and supports international expansion across markets including the USA, Germany, France, Italy, and the UK.

Product overview

Intentio Agency Oy is a growth marketing agency offering a unified suite of six interconnected digital marketing services: SEO/GEO/AEO (organic discoverability across search and AI platforms), Paid Search (performance-driven search advertising), Paid Social (multi-platform social advertising), Performance Branding (brand demand measurement and market intelligence), Data & Insights (analytics and marketing measurement), and Martech Stack (marketing technology implementation). The services are designed to work as an integrated system, combining brand and performance marketing under business-driven KPIs such as ROI, nCAC, and customer retention.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO / GEO / AEO

Quantifiable outcome

• POAS increased by 75% and conversion rate increased by 47% with weather-based targeting for Reima
• +5 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• iProspect: Global digital performance agency within Dentsu, providing paid search, SEO, and digital media buying to enterprise brands. Overlaps with Intentio's core service offering but as part of a much larger holding company.
• Dept Agency: Large international digital agency offering end-to-end marketing, technology, and creative services with strong European presence. Overlaps with Intentio on performance marketing and data, but at significantly larger scale and broader portfolio.
• WPP: World's largest advertising holding company with agencies across creative, media, data, and technology. Represents the competitive ceiling and the bundling risk that Intentio faces for enterprise marketing budgets.
• Dentsu: Global advertising holding company encompassing iProspect, Merkle, and Dentsu Creative. Competes for enterprise digital marketing spend and has the scale to bundle AI search and analytics offerings similar to Intentio's.
• Publicis Groupe: Global advertising holding company with deep performance, data, and digital capabilities through agencies like Digitas and Performics. Indirect competitor for the same enterprise marketing budgets Intentio targets.
• Tinuiti: Large US-based performance marketing agency covering paid search, paid social, SEO, and marketing analytics. Comparable in capability stack to Intentio but materially larger and more US-centric.

Direct peers

• Kurio: Finnish performance marketing agency specialized in paid search, paid social, SEO, and analytics for e-commerce and B2B brands. Closely comparable offering and customer profile to Intentio.
• Bob the Robot: Finnish growth marketing agency of similar size and stage, offering performance marketing, SEO, and data-driven services to ambitious brands. Most directly comparable Nordic peer to Intentio by both geography and service mix.
• Acceleration Partners: Global performance marketing agency focused on affiliate, paid search, and paid social with an outcome-driven engagement model. Comparable to Intentio's performance-led, KPI-driven approach to enterprise clients.
• Futurice: Finnish digital engineering and design consultancy with a strong data and growth analytics practice serving enterprise clients. Comparable to Intentio on data-driven marketing and enterprise customer profile in the Nordics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/intentio-agency-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intentio Agency Oy