Tracom
Tracom Co., Ltd. is a Japanese recruitment advertising agency and Indeed Platinum Partner serving 35,000+ corporate clients across small retail, logistics, manufacturing, and food service. The company operates six regional offices and offers multi-platform job ad management, ATS reselling, AI-powered job posting tools, and SNS recruitment services.
- Company typePrivate
- Founded2009
- HeadquartersAkasaka, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
What Tracom does
Tracom Co., Ltd. (トラコム株式会社), founded in 2009 and headquartered in Akasaka, Tokyo, is a Japanese recruitment advertising agency and HR technology reseller. The company serves as an Indeed Platinum Partner, Google Partner, and Kyujin Box Double Star Partner, operating across six regional offices (Tokyo, Chiba, Osaka, Kyoto, Nagoya, Fukuoka) and serving 35,000+ corporate clients cumulatively, with 2,100+ active clients for Indeed operations. Its portfolio spans major job boards (Indeed, Indeed PLUS, バイトル, doda, エン転職, 求人ボックス, リクナビ), applicant tracking systems (Airワーク 採用管理, トルー, RPM, HRMOS, sonar ATS, bizpla), chatbot solutions (リクター, 面接コボット), location-based targeting (Profile Passport AD), Google advertising, and SNS-based recruitment services via its Textus Business Division (established 2019).
Tracom's core revenue mechanics are commission-based: it earns agency fees on recruitment advertising spend placed on behalf of clients across multiple media, supplemented by managed-services retainers (15-30% of client budget for Indeed PLUS operations, ¥156,000+/month minimum) and subscriptions for ancillary services such as Geppo employee surveys and Textus SNS operations. Differentiated proprietary technology includes "ごんた," an AI job posting generation tool released in November 2024 (Version 2.0 with rewrite capability in June 2026) trained on Tracom's corpus of 1M+ annual job postings, and "ぶんた," a salary benchmarking tool. Both are offered free as freemium lead-generation assets tied to the core agency business.
The company's primary customer segment is Japan's small-to-mid retail and service sector (discount stores, drug stores, supermarkets, restaurants, logistics/warehousing), with secondary penetration into manufacturing and blue-collar industries. Notable disclosed case-study customers include Nishimatsuya Chain (株式会社西松屋チェーン, 1,000+ stores nationwide), Super Hotel (株式会社スーパーホテル), and a Super Hotel case in the hotel/tourism vertical; other featured customers span logistics, food service, and personnel dispatch. Tracom reports supporting approximately 100,000 new hires and 10,000+ corporate business challenges annually, positioning itself as a comprehensive recruitment solution provider for employers facing Japan's chronic labor shortage.
Tracom firmographics
Firmographics- Name
- Tracom
- Legal name
- トラコム株式会社
- Website
- https://tracom.co.jp
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Tracom Co., Ltd. is a Japanese recruitment advertising agency and Indeed Platinum Partner serving 35,000+ corporate clients across small retail, logistics, manufacturing, and food service. The company operates six regional offices and offers multi-platform job ad management, ATS reselling, AI-powered job posting tools, and SNS recruitment services.
- Ownership category
- akta.pro rank
Tracom industry classification
Industry- Product category
- Recruitment Advertising & HR Services
- NAICS
- Media Buying Agencies (54183), Employment Placement Agencies (561311), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Employment Agencies (7361)
- akta.pro primary industry
- Recruitment Marketing & Employer Branding for RPO (BPACABAL)
- akta.pro secondary industries
- High-Volume / Hourly & Frontline RPO (BPACABAG), RPO Technology, ATS Administration & Recruitment Operations (BPACABAN), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)
Keywords
Where Tracom is headquartered
LocationHeadquarters
- HQ city
- Akasaka
- HQ country
- Japan
- HQ region
- Asia
Offices6 records
Markets served
Tracom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- 求人広告代理店里佣金: Indeed・Indeed PLUS・バイトル・タウンワーク・エン転職・求人ボックスなど複数求人メディアの広告掲載代理店里として佣金収入を獲得。原稿作成・掲載設定・効果改善運用代行サービスを提供。
- 運用代行・コンサルティング料金: Indeed PLUSの代理店運用費用（予算の15〜30%程度の手数料）、原稿作成・修正・定期レポーティング・コンサルティングの月額サービスを提供。最低予算は月額15万6,000円〜（エリアにより異なる）。
- 自有ツール提供（ごんた・ぶんた）: 求人原稿生成AI「ごんた」は完全無料で提供。ぶんた（求人相場ツール）も無料または無料感を活かしたリード獲得ツールとして活用。
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | ごんた（AI求人原稿生成）：完全無料プラン |
| Subscription | Monthly | Geppo個人サーベイ：月額20,000円〜（〜25名利用） |
| Usage-based | Monthly | Indeed PLUS代理店里最低月額予算：15万6,000円〜 |
| Subscription | Monthly | SNS採用代行・運用代行プラン：初期費用15万円、月額16万円〜（12ヶ月契約） |
Distribution channels5 records
Marketing channels9 records
Tracom product offering
Product offeringCore offering
TraCom Co., Ltd. (トラコム株式会社) is a Japan-based recruitment advertising agency and Indeed Platinum Partner that helps corporate employers run hiring campaigns across multiple job boards (Indeed, Indeed PLUS, バイトル, doda, エン転職, 求人ボックス, etc.). The company offers end-to-end recruiting support including AI-powered job posting generation (Gonta), salary benchmarking (Bunta), ATS integration, SNS recruitment, and consulting. It operates as an agency reselling advertising across 25+ job media platforms and provides proprietary AI tools that automate job posting creation from basic inputs.
Product overview
TraCom is a recruitment advertising agency and Indeed Platinum Partner offering a comprehensive recruitment solution portfolio. The core offering combines major job site management (Indeed, Indeed PLUS, doda, バイトル, エン転職, and 25+ other sites) with proprietary AI tools including ごんた (AI job posting generator) and ぶんた (salary benchmarking tool). The platform integrates with leading ATS systems (Airワーク 採用管理, トルー, RPM, and others) and offers chatbot solutions (リクター, 面接コボット) for 24/7 applicant response. Additional services span Google advertising, location-based targeting (Profile Passport AD), SNS recruitment, and owned media services. The ecosystem supports all employment types: full-time, part-time, dispatch, and new graduate/mid-career hiring.
Differentiator
Problem solved
Functional benefit
Brands
- ごんた: Indeedプラチナムパートナーであるトラカムが監修した、勤務地や給与、仕事内容などの情報をもとにIndeed掲載基準に沿った求人原稿を生成する生成AIツール。
- トラログ
- テクスタ事業部
- CEG（クライアントエンゲージメントグループ）
- トラパック
Products and services
- Gonta (ごんた) - AI Job Posting Generator Free generative AI tool that creates thousands of characters of job posting text compliant with Indeed standards from basic inputs (location, salary, work content, hours, appeal points). Generates postings in approximately 1 minute and includes a rewrite function for existing postings (added in version 2.0).
- Bunta (ぶんた) - Salary Benchmarking Tool Free or lead-generation tool that analyzes recruitment budgets and current market conditions for an employer's job posting, suggesting optimal salary settings and budget allocation by hiring area and job type based on market data.
- Airワーク 採用管理 (Air Work Recruitment Management) Free ATS (Applicant Tracking System) that enables job posting creation in as little as 5 minutes. Automatically syncs with Indeed and major job boards; version 2.0 released with enhanced features.
- Toroo (トルー) ATS with proprietary domain-based recruitment pages and patent technology. Automatically connects with Indeed, Google job search, and 求人ボックス. Includes automated interview scheduling and domain-based career pages that improve with use.
- RPM (Recruitment Process Management) ATS managing applications from over 400 job boards with automatic aggregation and deduplication. Prevents contact errors from duplicate applications across routes or nearby stores with high-precision applicant management.
- Geppo (ゲッポウ) Survey tool combining individual and organizational surveys for HR analytics. Individual surveys: 3 questions monthly on job satisfaction, interpersonal relationships, health. Organizational surveys: eNPS-based engagement measurement with factor analysis.
- Recctor (リクター) Recruitment chatbot providing 365-day 24-hour automated applicant response and interview scheduling. Connects with job sites for centralized applicant management.
- Indeed PLUS Agency Service Managed recruitment advertising service distributing postings to multiple partner job sites including タウンワーク, リクナビNEXT, フロム・エー ナビ, はたらいく, トラバーーユー, and 14+ other sites. Reaches approximately 70% of major job site users. Includes copy creation, posting setup, and performance optimization. Minimum budget 156,000 yen/month with agency fees of 15-30%.
- SNS Recruitment Service Recruitment agency service using Instagram, TikTok, and other social platforms to post job content, workplace atmosphere videos, and staff character to lower application barriers. Operation plan: initial fee 150,000 yen, monthly 160,000 yen+ (12-month contract). Inbound support plan: 135,000 yen+/month.
- Trapack (トラパック) Low-cost homepage and recruitment site creation package starting from 300,000 yen. Includes company homepage (top page, company info, business overview), recruitment site linking, smartphone compatibility, and up to 2 revisions.
- Google Ads Agency Service Google search advertising agency service that displays job information on search results. Targets job seekers searching with specific keywords. Includes listing ads, display ads, and remarketing, operated under TraCom's Google Partner certification.
- Profile Passport AD Location-based targeting advertising service. Uses GPS/Wi-Fi data to target users who frequent specific areas (own stores, competitors, commercial facilities, stations) with job ads on their regular websites and apps.
Quantifiable outcome
- Indeed PLUS活用により運用開始から2週間で180件の応募を獲得（ディスカウントストアー事例）
- +5 more outcomes
Companies that use Tracom
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Tracom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability2 records
Feature2 records
Tracom partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- Indeed（インディード）coreトラコムの最も主要なパートナー。Indeed Platinum Partner（特別認定パートナー）として認定されており、Indeed有料揭载の代理店里業務を実施。 Indeed PLUSの运用代行・原稿作成・効果改善サポートを提供する。 клиентыへの提供价值：世界No.1求人サイトの广告枠企业提供と效果改善。
- 株式会社ディップ（バイトル・バイトルPRO・バイトルNEXT）coreバイトル・バイトルPRO・バイトルNEXTなど Dip株式会社の採用サービスを取り扱い。全雇用形態对应的求人メディア网络中、アルバイト・パート・派遣・専門職 каждому. トラコムの原稿作成支援・采用支援サービスを通じて客户企业提供。
- 株式会社ビースタイル メディア（しゅふJOB）major主办・主戦層向け求人サービス「しゅふJOB」の正规代理店里。シルバーランクパートナーに认定されており、丰富的支援経験と确かな知识で適切な揭载サポートを提供。
- 株式会社 力カクコール（求人ボックス）major力カクコール社の求人ボックスにおけるダブルスターパートナーとして、求人の绍介・揭载代理店里を実施。2,000万件以上の求人情报を揭载する一括検索サービスの代理店里。
- エン・ジャパン株式会社（エン転職・ engageプレミアム）coreエン転職・エンゲージプレミアムなどエン・ジャパン社の求人メディアを取扱い。若年層（35歳以下が66.1%）向けの详细な求人原稿・员工のカウンセを提供する采用支援を実施。
- パーソルキャリア株式会社（doda・dodaダイレクト）coredoda・dodaダイレクトを取扱い。934万人数据库を持つ国内最大级の転職サイトの代理店里。 прямойリクルーティングサービス含めて全面的にサポート。
- Geppo（ゲッポウ）core个人サーベイと组织サーベイを兼ね備えたサーベイツール。 месяцев3问の月次个人サーベイ、20问の组织サーベイ、eNPSベースの简单な设问设计で组织课题を可视化する。トラコムの取り扱商品として客户提供。
- Google社（Google Partner）coreGoogle Partnerに认定された广告代理店。リスティング广告・ディスプレイ广告・位置情报ターゲティング广告（Google Maps活用）などのWEB广告を提供。 Indeedと合わせた採用戦略を可能にする。
- 株式会社トルー（トルー）core採用管理システム（ATS）のトルーを取り扱い。 Indeed・Google Jobs 探索・求人ボックスなどと自动連携し自社采用HP建设・多言語の応募者管理を一元化。特许技術で自有ドメイン内の采用ページを運用可能。
- リクルート社（Airワーク採用管理・リクナビNEXT）coreAirワーク採用管理（エアワーク）の代理店里を実施し、Indeed PLUS参与の足がかりとして活用。最短5分で自有採用HPを作成。 リクナビNEXTなどリクルートグループの商品も取り扱い。
- 株式会社ブログウォッチャー（Profile Passport AD）major位置情报ターゲティング广告サービス「Profile Passport AD」を取り扱い。 GPS・Wi-Fiなどの位置情报から特定エリア滞在者を抽出し、求人广告を配信。競合店铺周辺・商业施設・最寄り駅 등에 자주 방문하는利用者にリーチ。
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Tracom competitors and assessment
Company assessmentDirect peers
- En Japan: One of Japan's largest recruitment matching platforms, operating Engage and En Tenshoku job sites plus recruitment agency services. Closely comparable to Tracom in operating large-scale recruitment advertising and matching between employers and job seekers in Japan.
- Pasona Inc. Major Japanese staffing/RPO/HR services group offering recruitment process outsourcing, BPO, and HR consulting. Comparable to Tracom in delivering outsourced recruitment services to enterprise clients, albeit at a larger scale and broader scope.
- Persol Career: Operates doda, one of Japan's largest mid-career recruitment platforms with millions of users, plus media buying and direct recruiting services. Tracom is a reseller of doda's services, mirroring Persol Career in operating recruitment advertising and matching at scale.
- Bizreach: Operates one of Japan's largest mid-career direct recruiting platforms plus a recruitment marketing/scout business. Overlaps with Tracom in recruitment advertising services to enterprise clients seeking mid-career talent.
- Kakaku.com: Operates Kyujin Box, a major Japanese job aggregator with 20M+ listings. Tracom is a Kyujin Box Double Star Partner; the two compete in distribution and SEO for Japanese job-seekers while also co-existing as partners.
- Dip Corporation: Operates the Baitoru series (Baitoru, Baitoru NEXT, Baitoru PRO) targeting part-time, new graduate, and licensed professional roles — directly adjacent to Tracom's part-time/hourly/blue-collar focus and Indeed PLUS distribution model.
- Neo Career: Japanese recruitment agency providing multi-media advertising services, RPO, and HR Tech solutions. Closely comparable operating model to Tracom in offering employer clients outsourced recruitment advertising and operational support.
- Mynavi: Major Japanese job board operator (Rikunabi, Tenshoku, Woman's, etc.) targeting new graduates, mid-career, and women's hiring. Comparable recruitment media distribution model targeting similar Japanese employer and job-seeker segments.
Broad incumbents
- Recruit Holdings: Parent of Indeed (Tracom's core partner) and operator of major Japanese HR/consumer service platforms including Indeed Japan, Airレジ, and SUUMO. Broader incumbent whose owned platforms and vertical services broadly encompass Tracom's niche.
- Indeed Japan: The underlying job search platform and Tracom's core partnership counterparty (Indeed Platinum). Operates the world's largest job search engine and Indeed PLUS distribution platform that Tracom's managed services are built on top of.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Tracom social profiles
Digital presenceTracom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tracom leadership team
Management profileNumber of profiles
Profiles6 records
Tracom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tracom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tracom
What does Tracom do?
TraCom Co., Ltd. (トラコム株式会社) is a Japan-based recruitment advertising agency and Indeed Platinum Partner that helps corporate employers run hiring campaigns across multiple job boards (Indeed, Indeed PLUS, バイトル, doda, エン転職, 求人ボックス, etc.). The company offers end-to-end recruiting support including AI-powered job posting generation (Gonta), salary benchmarking (Bunta), ATS integration, SNS recruitment, and consulting. It operates as an agency reselling advertising across 25+ job media platforms and provides proprietary AI tools that automate job posting creation from basic inputs.
Is Tracom a public or private company?
Tracom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tracom founded?
Tracom was founded in 2009.
Where is Tracom based?
Tracom is headquartered in Akasaka, Japan, in the Asia region.
How does Tracom make money?
Three revenue lines are on record. 求人広告代理店里佣金 is the primary driver. The others are 運用代行・コンサルティング料金 and 自有ツール提供（ごんた・ぶんた）.
Who are Tracom's main competitors?
Direct peers on record are En Japan, Pasona Inc., Persol Career, Bizreach, Kakaku.com, Dip Corporation, Neo Career and Mynavi. Broad incumbents are Recruit Holdings and Indeed Japan.
Does Tracom have an API?
No public API is recorded for Tracom.
What industry is Tracom in?
Tracom's product category is Recruitment Advertising & HR Services. Its primary akta.pro industry code is BPACABAL, Recruitment Marketing & Employer Branding for RPO, with a secondary code of BPACABAG, High-Volume / Hourly & Frontline RPO. Its NAICS code is 54183 and its SIC code is 7311.