Kerry Convention Bureau
Kerry Convention Bureau is a non-profit destination marketing organization in Killarney, Ireland, that promotes County Kerry for business events by providing free venue sourcing, RFP facilitation, and supplier connections to international MICE planners, funded by member hotel/venue fees and public grants from Fáilte Ireland and Kerry County Council.
- Company typePrivate
- Founded-
- HeadquartersKillarney, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Kerry Convention Bureau does
Kerry Convention Bureau (KCB) is a non-profit destination marketing organization headquartered in Killarney, County Kerry, Ireland, that promotes Kerry as a destination for business events (MICE — meetings, incentives, conferences, exhibitions). It serves international event planners, professional conference organisers, destination management companies, and corporate clients by providing free, impartial services including venue sourcing, RFP facilitation, local advice, and connections to hospitality suppliers. KCB does not charge event planners for its services; instead it is funded through membership fees from approximately nine partner hotels and venues, alongside core funding from Fáilte Ireland (Ireland's national tourism development authority) and Kerry County Council.
The bureau's offering centres on a curated portfolio of nine partner venues ranging from boutique properties (The Killarney Park, 30 delegates) to Ireland's largest convention centre outside Dublin (Gleneagle Conference and Events, up to 2,000 delegates), plus support services including a Green Suppliers Directory, Hybrid Solutions, Wellness programmes, and CSR/legacy activity curation. KCB is a marketing and partnership intermediary rather than a technology platform: its "product" is a curated venue directory, an RFP funnel, and a destination brand built around Kerry's cultural assets (Siamsa Tíre National Folk Theatre, traditional farms, Wild Atlantic Way coastline) and its compact geography across five sub-destinations (Dingle, Kenmare, Killarney, Sneem, Tralee).
Its go-to-market is event-driven and community-led: familiarisation trips for international buyers, participation in trade shows (CventCONNECT, C&IT Agency Forum), and the Kerry Ambassador Programme, launched October 2022 with Kerry County Council, Fáilte Ireland, Kerry SciTech, and Prosper Kerry to leverage diaspora networks for MICE lead generation. The bureau has held #1 Irish destination ranking on the Global Destination Sustainability Index for seven consecutive years, reaching #12 globally in 2025 (up from #19 in 2024), and its member venues hold ISO 20121, ISO 14001, EFQM 5 Star, ENAT, and Creative Green certifications that anchor its sustainability positioning with corporate buyers.
Kerry Convention Bureau firmographics
Firmographics- Name
- Kerry Convention Bureau
- Legal name
- Kerry Convention Bureau
- Website
- https://kerryconventionbureau.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kerry Convention Bureau is a non-profit destination marketing organization in Killarney, Ireland, that promotes County Kerry for business events by providing free venue sourcing, RFP facilitation, and supplier connections to international MICE planners, funded by member hotel/venue fees and public grants from Fáilte Ireland and Kerry County Council.
- Ownership category
- akta.pro rank
Kerry Convention Bureau industry classification
Industry- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Venue Sourcing & Contract Negotiation Specialists (THAHACAH)
- akta.pro secondary industry
- Venue Sourcing & Site Coordination (HSACAAAD)
Keywords
Where Kerry Convention Bureau is headquartered
LocationHeadquarters
- HQ city
- Killarney
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Kerry Convention Bureau business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Membership fees: Kerry Convention Bureau operates as a non-profit organization funded through membership fees from hotels, venues, activity providers, and other tourism businesses in Kerry, supplemented by government funding from Kerry County Council and Fáilte Ireland.
- Government funding: Core funding from Kerry County Council and national tourism body Fáilte Ireland to promote Kerry as a business events destination.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Kerry Convention Bureau product offering
Product offeringCore offering
Kerry Convention Bureau is a non-profit destination marketing organization that promotes County Kerry, Ireland as a business events destination. It provides free venue sourcing, Request for Proposal (RFP) facilitation, local supplier connections, and familiarisation trip services to MICE event planners and professional conference organisers worldwide. Its offering is funded by member fees from Kerry hotels, venues, and tourism suppliers, supplemented by public-sector support from Kerry County Council and Fáilte Ireland.
Product overview
Kerry Convention Bureau operates as a destination marketing organization for County Kerry, Ireland, offering a portfolio of venue and service products. The core offering is a venue directory featuring nine partner hotels and venues (The Rose Hotel, The Killarney Park, The Europe Hotel & Resort, Killarney Plaza Hotel & Spa, Muckross Park Hotel, Gleneagle Conference and Events, Great Southern Killarney, Brehon Hotel, and Siamsa Tíre National Folk Theatre) that range from 30 to 2,000 delegate capacity. Supporting services include a Green Suppliers Directory for sustainable venue selection and free RFP facilitation services. The platform serves MICE (Meetings, Incentives, Conferences, Exhibitions) event planners seeking venues in the Kerry region.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- GDS-Index ranking improvement from #19 to #12 globally, #1 in Ireland (2025)
- +2 more outcomes
Companies that use Kerry Convention Bureau
Customer profileNamed customers6 records
Segments4 records
Kerry Convention Bureau technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kerry Convention Bureau partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and secondary.
- Fáilte IrelandcoreNational tourism development authority providing funding and support to Kerry Convention Bureau. Works with KCB on destination marketing, business tourism initiatives, and the Meet in Ireland programme.
- Kerry County CouncilcoreLocal government authority providing core funding and strategic support to Kerry Convention Bureau. Collaborates on sustainable tourism strategy and destination development.
- Kerry Tourism Industry Federation (KTIF)coreIndustry federation collaborating with KCB on annual GDS-Index submission and sustainable tourism initiatives. Represents tourism businesses across Kerry.
- Munster Technological University (MTU)secondaryRegional university collaborating on research, innovation, and tourism development. Partner in GDS-Index submission and hosts academic conferences.
- Kerry AirportsecondaryRegional airport providing access to Kerry for MICE delegates. Key infrastructure partner highlighted in familiarisation programmes.
- Sustainable Travel IrelandsecondaryCarbon offsetting partner offering group offset scheme for Irish tourism industry and event planners. Partners with South Pole for emissions reduction projects.
- FlogassecondaryCarbon offsetting partner for KCB members, offering carbon credit scheme investing in sustainable global projects including forest protection and renewable energy.
- South PolesecondaryGold standard provider of emissions-reduction projects used by Sustainable Travel Ireland and Flogas for carbon offsetting schemes.
- Sustainable Events AlliancesecondaryOrganization providing best practice guidance and training opportunities in sustainable event management that KCB accesses and shares with members.
- Fifty Shades GreenersecondaryGreen training provider offering sustainability certification programmes. KCB works with this organization to ensure best practice adoption.
- Food CloudsecondaryOrganization that collects excess food from events and redistributes to appropriate charities. Supports KCB's sustainable events and social responsibility initiatives.
- Kerry Food SharesecondaryKerry's largest foodbank initiative preventing both food waste and food poverty. Partners with hotels and businesses to redistribute surplus food to families in need.
- Killarney Tidy TownssecondaryCommunity organization focused on environmental improvement. Collaborates with KCB on social impact activities during MICE events.
- SITE (Society for Incentive Travel Excellence)secondaryGlobal organization for incentive travel professionals. Partners with KCB on familiarisation programmes and industry events.
- Kerry SciTechsecondaryTechnology and innovation network in Kerry. Co-founding partner of the Kerry Ambassador Programme.
- Prosper KerrysecondaryNetworking group of Kerry diaspora focused on enhancing prosperity in the county. Co-founding partner of the Kerry Ambassador Programme.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Kerry Convention Bureau competitors and assessment
Company assessmentDirect peers
- Vienna Convention Bureau: A leading European CVB consistently ranked among the world's top MICE destinations; comparable as a long-established CVB with strong sustainability positioning and a broad international PCO network.
- Dublin Convention Bureau: Ireland's primary convention bureau promoting Dublin as a MICE destination; directly comparable as a CVB competing for the same Irish event RFP pool but operating in a larger, capital-city market.
- Visit Belfast: Regional destination marketing organization promoting Belfast and Northern Ireland for business events and leisure; closely comparable as a UK-and-Ireland regional CVB targeting association conferences and corporate meetings.
- Barcelona Convention Bureau: One of Europe's leading CVBs promoting Barcelona as a MICE destination; comparable as a globally-ranked CVB focused on sustainability, mid-to-large association events, and convention infrastructure promotion.
- London Convention Bureau: London's official CVB and destination marketing organization; comparable as a CVB operating in a much larger primary market with similar venue-sourcing and RFP support services for MICE planners.
- Galway Convention Bureau: Another Irish regional CVB under the Meet in Ireland umbrella promoting Galway and the west of Ireland for business events; directly comparable model and competitive set for Kerry.
- VisitScotland Business Events: Scotland's national CVB promoting business events; directly comparable in operating model, sustainability positioning, and target audience of international PCOs and corporate planners seeking regional UK/UK-and-Ireland destinations.
Others
- SITE (Society of Incentive & Travel Executives): Global association for the incentive travel industry; comparable as a partner organization that KCB collaborates with on fam trips and incentive travel promotion, and that influences MICE buyer behaviour in KCB's priority segment.
- ICCA (International Congress and Convention Association): Global industry association for the international meetings industry connecting CVBs, PCOs, and suppliers; comparable as an ecosystem enabler whose membership and rankings influence KCB's competitive positioning.
Broad incumbents
- Meet in Ireland (Fáilte Ireland): The national business tourism programme under Fáilte Ireland that promotes Ireland overall; comparable as the umbrella body coordinating Irish CVB activity and providing funding framework for KCB.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kerry Convention Bureau social profiles
Digital presenceKerry Convention Bureau compliance and trust
Trust signalCompliance8 records
Kerry Convention Bureau financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kerry Convention Bureau leadership team
Management profileNumber of profiles
Kerry Convention Bureau funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kerry Convention Bureau M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kerry Convention Bureau
What does Kerry Convention Bureau do?
Kerry Convention Bureau is a non-profit destination marketing organization that promotes County Kerry, Ireland as a business events destination. It provides free venue sourcing, Request for Proposal (RFP) facilitation, local supplier connections, and familiarisation trip services to MICE event planners and professional conference organisers worldwide. Its offering is funded by member fees from Kerry hotels, venues, and tourism suppliers, supplemented by public-sector support from Kerry County Council and Fáilte Ireland.
Is Kerry Convention Bureau a public or private company?
Kerry Convention Bureau is a private company. It is currently operating.
When was Kerry Convention Bureau founded?
Kerry Convention Bureau was founded in -1. It employs 1 to 10 people.
Where is Kerry Convention Bureau based?
Kerry Convention Bureau is headquartered in Killarney, Ireland, in the Europe region.
How does Kerry Convention Bureau make money?
Two revenue lines are on record. Membership fees are the primary driver. The others are government funding.
Who are Kerry Convention Bureau's main competitors?
Direct peers on record are Vienna Convention Bureau, Dublin Convention Bureau, Visit Belfast, Barcelona Convention Bureau, London Convention Bureau, Galway Convention Bureau and VisitScotland Business Events. Others are SITE (Society of Incentive & Travel Executives) and ICCA (International Congress and Convention Association). Meet in Ireland (Fáilte Ireland) is listed as a broad incumbent.
Does Kerry Convention Bureau have an API?
No public API is recorded for Kerry Convention Bureau.
What industry is Kerry Convention Bureau in?
Its primary akta.pro industry code is THAHACAH, Venue Sourcing & Contract Negotiation Specialists, with a secondary code of HSACAAAD, Venue Sourcing & Site Coordination. Its NAICS code is 561591 and its SIC code is 8600.