KV YMCA

What KV YMCA does

Kennebec Valley YMCA (KV YMCA) is a nonprofit community recreation and wellness organization headquartered at 31 Union St. in Augusta, Maine, serving the Kennebec Valley region. Its core operations span four interconnected lines: health and wellness (a fitness center, group fitness classes, personal training, LIVESTRONG); aquatics (two on-site pools — a Family Fun Pool and an 8-Lane Competition Pool — plus youth and adult swim lessons, adaptive swim for individuals with disabilities, the Stingrays youth competitive swim team, and Red Cross certification courses); youth programs (Learning Center Kid Zone childcare and Camp KV, a state-licensed co-ed day camp on a 23-acre site on Maranacook Lake in Readfield for ages 5–14); and community events (Regatta, Golf Tournament, Healthy Kids Day, Ironman Triathlon support, Denim and Donors Auction, Craft Fair).

Revenue is generated through a diversified mix of monthly subscription memberships (Family, One Parent Family, Senior Couple, Adult, with monthly bank draft or paid-in-full options and financial assistance available), per-visit day passes priced $5–$20, program and camp fees (Day Camp $230/week members to $260/week non-members; Lifeguard/LIT and CIT programs ranging $490–$780/session), facility rentals, donations and annual campaign contributions, and event-driven fees. Distribution is exclusively direct — on-site enrollment at the Augusta campus and online registration for programs — with no third-party resellers. Member communications run through the website (kvymca.org), a branded mobile app, My Y portal, and a Kennebec Valley YMCA Facebook page; the organization also leverages earned media through appearances on the Maine Cabin Masters television show and partnerships with United Way of Kennebec Valley, Maine General Medical Center, Convenient MD, and local business sponsors.

Operationally, KV YMCA is governed by a board of directors and operates as an independent local YMCA affiliated with the national YMCA network. Stated headcount is 1–10, which likely reflects key administrative personnel rather than the broader full- and part-time staff typical of community YMCAs. Named leadership in the input is limited to Sara Rushton (Interim Head Coach, Stingrays Swim Team) and program contacts (Cristina Chaplin, Jamie Messier). The organization shows no subsidiaries, no parent company, no M&A activity, and no fundraising or venture funding, consistent with its nonprofit, community-mission orientation.

Name

KV YMCA

Legal name

Kennebec Valley YMCA

Website

https://kvymca.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kennebec Valley YMCA is a nonprofit community recreation organization in Augusta, Maine, serving the Kennebec Valley region with fitness facilities, two pools, swim lessons, the Stingrays swim team, Red Cross certification, Camp KV day camp on Maranacook Lake, Kid Zone childcare, and community events for families, youth, adults, seniors, and individuals with disabilities.

Ownership category

akta.pro rank

Product category

Community Fitness and Recreation

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Community fitness memberships
• Youth swim lessons
• Summer day camp
• Adaptive aquatics
• Personal training services

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Recurring monthly or annual membership fees providing access to fitness facilities, pools, and programs. Payment options include monthly bank draft or paid in full.
2. Day Passes: Single-visit passes for non-members. Family $20, Adults $10, Senior $8, Young Adult $8, Youth & Teen $5.
3. Camp Programs: Summer camp fees including Day Camp ($230/week members, $260/week non-members), Lifeguard/LIT ($490-550/session), and CIT ($680-780/session).
4. Facility Rentals: Rental of YMCA facilities for events and gatherings.
5. Donations and Fundraising: Annual campaign contributions, auction proceeds, and general donations supporting the YMCA's social responsibility mission.
6. Event Fees: Fees from events including Golf Tournament and Regatta.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

The Kennebec Valley YMCA operates a community fitness and recreation facility in Augusta, Maine, providing memberships with access to fitness equipment, two aquatic venues, group exercise classes, and personal training. It also delivers structured youth programming, including swim lessons for all ages, the Stingrays competitive swim team, Red Cross certification courses, the Camp KV day camp, and a Kid Zone childcare/learning center, plus facility rentals and community events.

Product overview

Kennebec Valley YMCA is a community nonprofit organization offering a unified portfolio of health, wellness, and recreational services. The core offerings center on fitness facilities (gym, fitness center with equipment), two aquatic venues (Family Fun Pool and 8-Lane Competition Pool), and structured programming including swim lessons for all ages, competitive Stingrays Swim Team, and Red Cross certification courses. The organization provides youth development through Camp KV (day camp on Maranacook Lake) and the Learning Center Kid Zone childcare. Personal training and group fitness classes round out the wellness offerings. Membership services grant access to all facilities and programs, with various tier options for individuals and families.

Differentiator

Problem solved

Functional benefit

Brands

• Camp KV: Summer day camp program located on Maranacook Lake in Readfield, Maine, serving children ages 5-14 with traditional camp activities including swimming, boating, arts and crafts, nature hikes, archery, and field sports.

Products and services

• YMCA Membership Recurring monthly or annual membership providing access to fitness facilities, pools, group fitness classes, and youth programs. Available in Family, One Parent Family, Adult, Senior Couple, and Young Adult tiers with monthly bank draft or paid-in-full payment options.
• Day Passes Single-visit access to YMCA facilities for non-members. Family $20, Adult $10, Senior/Young Adult $8, Youth and Teen $5.
• Personal Training One-on-one fitness coaching and instruction with certified personal trainers for members seeking individualized fitness guidance.
• Youth Swim Lessons Structured swim instruction for children ages 6 months to 12 years, including Parent-Child, Preschool, and Youth levels following YMCA guidelines.
• Adult Swim Lessons Group swimming lessons for adults from beginner to advanced levels covering breath control, floating, stroke techniques, and water safety.
• Adaptive Swim Specialized swimming lessons for individuals with cognitive, developmental, and behavioral disabilities, providing patient instruction and adaptive techniques.
• Stingrays Swim Team Youth competitive swim team program developing swimmers from early competitive athletes to those pursuing collegiate swimming.
• Red Cross Certification Courses American Red Cross certification programs including Lifeguarding, Waterfront Lifeguarding, Basic Water Rescue, First Aid/CPR/AED, and Lifeguard Re-Certification.
• Camp KV (Day Camp) State-licensed co-ed day camp located on 23 acres at Maranacook Lake in Readfield, Maine, offering traditional camp activities including swimming, boating, arts and crafts, archery, nature programs, and field sports for ages 5-14.
• Learning Center - Kid Zone Childcare and preschool services for members, providing a safe learning environment for children.
• Facility Rentals Rental of YMCA facilities for private events, parties, and group gatherings.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• United Way of Kennebec ValleycoreGTM or Marketing PartnerThe Kennebec Valley YMCA is a United Way Partner Program receiving support from United Way of Kennebec Valley. This partnership provides community outreach and volunteer support for the YMCA's social mission programs.
• Maine General Medical CentercoreStrategic or Co-development PartnerPartnership providing MaineGeneral Prevention & Healthy Living Classes at the YMCA facility, combining health care and wellness services.
• Convenient MDminorStrategic or Co-development PartnerUrgent care provider partnership offering health services to YMCA members.
• Maine Association of RetireesminorGTM or Marketing PartnerOrganization partnership supporting senior membership and programming.
• Kennebec Savings BankminorGTM or Marketing PartnerLocal financial institution partner supporting YMCA programs.
• Pine State Trading Co.minorGTM or Marketing PartnerLocal business partner supporting YMCA initiatives.
• City of AugustaminorStrategic or Co-development PartnerMunicipal partnership supporting community health and wellness programming.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Greater Portland YMCA: Other Maine-based YMCA association offering the same membership, fitness, aquatics, swim team, and youth programming model. Closest direct comparable in geography and product mix, though operating in a larger metro market.
• Old Town-Orono YMCA: Another Maine YMCA affiliate offering the same membership-plus-programming model to a smaller Maine community. Useful comparable for unit economics of a rural Maine YMCA.
• Boys & Girls Club of Augusta: Local youth-development nonprofit serving the same Augusta, ME families and children. Competes directly for after-school, summer programming, and youth-sports registrations in the same micro-market.
• JCC of Greater Portland: Maine Jewish Community Center running a similar multi-generational programming model: fitness, aquatics, early-childhood education, and youth programming. Closest non-YMCA peer in operating model and member demographics.

Broad incumbents

• Planet Fitness: National low-cost fitness chain with locations in the Augusta market. Competes for the budget fitness-member segment at lower monthly dues without the aquatics, youth, or mission-programming breadth.
• Anytime Fitness: 24/7 franchised fitness competitor in the Augusta region. Competes on convenience and access rather than programming depth, putting pressure on KV YMCA's basic fitness-center value proposition.
• YMCA of the USA: National parent organization governing all local YMCAs including KV YMCA. Operates as the broad incumbent setting standards, brand, and mission while local affiliates deliver services — relevant as the macro parent/brand comparison.

Regional players

• Camp Laurel: Established Maine summer camp competing for families considering Camp KV. While primarily an overnight camp, it competes for the same Maine household summer-camp budget that Camp KV targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kvymca
• LinkedInlinkedin.com/company/kv-ymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KV YMCA