Kiwi Healthcare

What Kiwi Healthcare does

Kiwi Healthcare is a healthcare staffing agency founded in 2023 and headquartered in Aurora, Illinois, with a secondary office in Hyderabad, India. The firm places travel nurses, allied health professionals, and locum tenens physicians and advanced practitioners (NPs, PAs, CRNAs) with healthcare facilities across the United States. Its core service portfolio comprises Travel Nursing, Travel Allied, Locum Tenens (Physicians and Advance Practice), Local Contracts, and an enterprise Staffing Solutions MSP offering, with the Quick Apply online portal serving as the primary candidate intake mechanism. The company reports a network of over 50,000 candidates and 200,000+ applicants sourced through Indeed, organic social channels (LinkedIn, Facebook, Instagram, TikTok), and Google Remarketing.

Kiwi Healthcare operates on a transaction-fee revenue model, charging healthcare facilities markups on bill rates or fixed placement fees for each successful match, with no publicly disclosed pricing. Distribution combines self-serve online application intake with direct enterprise sales to hospitals and health systems and MSP partnerships for consolidated workforce management. The firm holds The Joint Commission's Gold Seal of Approval for healthcare staffing services, a meaningful compliance credential in the vertical. Underlying technology includes an AI-powered candidate matching system that uses analytics to score fit between clinicians and opportunities, though final placement decisions remain human-driven by the company's dedicated recruiter advocates.

The leadership team is led by founder and CEO Sai Gudivada, a certified CPA with 15 years of cross-vertical entrepreneurial experience; the firm also employs a VP Federal (JoAnn Blakey) to pursue government healthcare staffing contracts and an HR Manager (Devaki Raman) overseeing HR and US immigration functions — the latter capability enabled by the Hyderabad office. The company is privately held with no disclosed funding rounds, acquisitions, or institutional investors identified in the source data, and operates with a headcount in the 1–10 range.

Name

Kiwi Healthcare

Legal name

Kiwi Healthcare LLC

Website

https://kiwihealthcare.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Kiwi Healthcare is a U.S. healthcare staffing agency placing travel nurses, allied health professionals, and locum tenens physicians with healthcare facilities nationwide. Founded in 2023 and headquartered in Aurora, Illinois, the firm uses AI-assisted matching and dedicated recruiter advocates.

Ownership category

akta.pro rank

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Staffing Placement Fees: Kiwi Healthcare generates revenue by placing healthcare professionals (travel nurses, allied health, locum tenens physicians) at healthcare facilities. The company charges healthcare facilities for providing staffing solutions, markups on bill rates, or fixed placement fees. This is a commission-based model typical of healthcare staffing agencies.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Kiwi Healthcare is a healthcare staffing agency that recruits and places travel nurses, allied health professionals, and locum tenens physicians and advanced practitioners with hospitals and health systems across the United States. The company uses AI-assisted candidate matching, dedicated recruiter advocates, and a self-service Quick Apply portal to source candidates, and operates an enterprise Staffing Solutions (MSP) offering for healthcare facilities.

Product overview

Kiwi Healthcare operates as a travel healthcare and locum tenens staffing platform connecting healthcare professionals (nurses, allied health workers, physicians, and advanced practitioners) with healthcare facilities nationwide. The platform offers a unified service portfolio comprising Travel Nursing, Travel Allied, and Locum Tenens (Physicians and Advance Practice) placement services, supplemented by Local Contracts for regional staffing needs. For enterprise clients, the Staffing Solutions MSP offering provides managed service provider capabilities. The Quick Apply self-service portal serves as the entry point for candidate onboarding. The company emphasizes AI-powered matching technology to connect healthcare professionals with suitable opportunities and supports over 50,000 candidates.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Nursing Placement service connecting registered nurses with short-term travel assignments at healthcare facilities across departments such as ER and OR nationwide; offers competitive pay, benefits, and credentialing support.
• Travel Allied Placement service for allied health professionals including CT Techs, Dietitians, and other specialists seeking travel assignments across the United States; includes comprehensive support, instant perks, and benefits.
• Locum Tenens - Physicians Temporary physician placement service offering flexible assignments in diverse clinical settings with competitive pay and full administrative support.
• Locum Tenens - Advance Practice Placement services for nurse practitioners, physician assistants, and CRNAs seeking locum tenens opportunities with access to diverse healthcare settings and competitive compensation.
• Local Contracts Local staffing solutions for healthcare professionals seeking permanent or contract positions within their geographic area without travel requirements.
• Staffing Solutions (MSP) Managed service provider solutions for healthcare facilities seeking to streamline contingent workforce management, vendor management, compliance expertise, and cost optimization.
• Quick Apply Portal Self-service online application allowing healthcare professionals to submit their information in approximately 2 minutes across travel nursing, allied, physician, and advanced practice disciplines for recruiter follow-up.

Quantifiable outcome

• Join over 50,000 candidates in the Kiwi Healthcare network
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Vivian Health: Healthcare job marketplace and candidate review platform that drives demand for agencies like Kiwi and competes for employer marketing dollars; Kiwi's perfect rating on Vivian is a key distribution channel.

Direct peers

• Aya Healthcare: Largest U.S. travel nursing staffing agency; directly comparable to Kiwi's travel nursing core service, competing for the same candidate pool and hospital contracts.
• Trusted Nurse Staffing: Travel nursing and allied staffing agency of similar size and digital-first positioning to Kiwi, competing for the same travel RN candidate pool and mid-sized hospital clients.
• Host Healthcare: Travel healthcare staffing agency focused on travel nursing and allied, with a strong social-media and candidate-experience brand — a direct peer competing in the same channel and demographic as Kiwi.
• Fusion Medical Staffing: Travel nursing, allied, and locum tenens staffing agency with a similar service portfolio and strong candidate-experience orientation; directly comparable mid-market peer to Kiwi.

Broad incumbents

• Jackson Healthcare: Large private healthcare staffing company with practices in allied, locum tenens, and travel nursing; overlaps with Kiwi's allied and locum service lines and competes for similar hospital clients.
• Cross Country Healthcare: Public, multi-vertical healthcare staffing firm (travel nursing, allied, locum tenens) with a strong MSP practice; comparable to Kiwi in service breadth but operates at significantly larger scale.
• AMN Healthcare: Largest publicly traded healthcare staffing company in the U.S., with a broad portfolio across travel nursing, allied, locum tenens, and MSP/permanent placement — overlapping Kiwi's full-service positioning at much greater scale.
• CHG Healthcare: Major healthcare staffing incumbent operating across locum tenens (Weatherby), travel nursing (RNnetwork), and allied; directly overlaps Kiwi's three-pillar model with deeper facility relationships.
• HealthTrust Workforce Solutions: HCA-affiliated MSP and staffing solutions provider for large hospital systems; directly comparable to Kiwi's Staffing Solutions / MSP offering but with a captive, scaled customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kiwi-healthcare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiwi Healthcare