Fraemohs Homes Limited

What Fraemohs Homes Limited does

Fraemohs Homes Limited, founded in 1968 by Danish engineer Monni Fraemohs, is a New Zealand homebuilder headquartered in Christchurch that designs and builds Scandinavian-inspired timber homes through a seven-region franchise network. The company's two construction systems are a proprietary Solid Timber interlocking board wall (with 100 mm external and 60 mm internal walls acting as structure, insulation, and finish in one material) and a conventional timber-framed Timbermode line. It serves residential customers across five named segments: first-home buyers, lifestyle/holiday property buyers, family home buyers, property investors, and architect-focused clients.

The product offering spans more than 30 standard plans from 58 m² to 292 m², delivered as kitsets (pre-cut flat-packs shipped nationwide and to the Pacific Islands, typically saving 10-20% versus conventional builds), full design-and-build services (backed by a 10-year Master Build Guarantee), transportable homes such as the Opuha Cottage, or house-and-land packages in select locations. A proprietary PlanHub iOS and web application allows prospective buyers to overlay house plans onto their actual land and request tailored quotes; BuilderTrend project management software delivers daily progress updates to customers during construction.

The commercial model is a hub-and-franchise structure: a Christchurch head office and timber factory feed regional franchises in Waikato, Bay of Plenty, Tasman and Mackenzie, with Auckland and Dunedin currently in build-out and Hawkes Bay identified as a target geography. Pricing is project-based and quoted individually through consultation rather than published. Revenue is generated from one-off residential projects, with an in-house architectural unit established in 2021 supporting bespoke commissions. The company won the 2022 Master Builder Show Home of the Year for its Kaitemako 187 plan and markets its solid timber system as carbon-negative relative to a typical NZ home's ~250 tonne CO2 footprint.

Name

Fraemohs Homes Limited

Legal name

Fraemohs Homes

Website

https://www.fraemohs.co.nz

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Fraemohs Homes Limited, founded in 1968 in New Zealand, designs and builds Scandinavian-inspired solid timber and conventional timber-framed homes through a nationwide franchise network, serving first-home buyers, families, lifestyle property owners, investors, and architect-focused clients.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

Prefabricated Wood Building Manufacturing (321992), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

Prefabricated Wood Bldgs & Components (2452), Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Residential Modular & Prefabricated Home Construction (IMAFABAF)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Mass Timber & Structural Engineered Wood (CLT, Glulam, NLT/DLT) (IMADADAC), Mass Timber Panels & Components (DLT, NLT, Hybrid Panels) (IMAMACAG)

Keywords

• Timber home construction
• Kitset home builders
• Residential construction services
• Scandinavian home design
• Transportable home manufacturing

Headquarters

HQ city

Ouruhia

HQ country

New Zealand

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Kitset Home Sales: Pre-cut, pre-measured materials packaged and shipped to build sites nationwide. Customers can manage their own build or hire contractors. On average, customers save 10-20% off conventional build costs.
2. Full Build Service: Complete design-and-build service from concept through to completion. Includes project management, construction, and handover.
3. House & Land Packages: Pre-configured land and home packages in select locations (Wanaka, Christchurch, Canterbury, Queenstown area).
4. Transportable Homes: Pre-built homes transported to customer locations, particularly popular in South Island.
5. Custom Design Services: In-house architectural unit providing custom home design services since 2021.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Fraemohs Homes Limited designs, manufactures, and builds Scandinavian-inspired timber homes in New Zealand through two proprietary construction systems—Solid Timber (interlocking timber boards) and Timbermode (traditional timber framing). Customers can purchase home packages as kitsets for self-assembly, commission a full turnkey design-and-build service, order transportable homes, or buy house-and-land packages, supported by 30+ standard plans ranging from 58m² cottages to 292m² executive homes.

Product overview

Fraemohs Homes Limited is a New Zealand home building company established in 1968, offering two distinct construction systems: Solid Timber (proprietary interlocking timber board system providing carbon-negative, earthquake-resistant homes) and Timbermode (conventional timber-framed homes). Customers can purchase as kitset for self-build, commission a full build service, or opt for transportable homes. The product portfolio includes 30+ standard house plans ranging from compact 58m2 cottages to executive 292m2 homes, available as solid timber, timbermode, or transportable variants. Digital tools include PlanHub for site visualization. The company operates through franchise locations across New Zealand (Christchurch, Auckland, Waikato, Bay of Plenty, Tasman, Mackenzie, Dunedin) with show homes for customer experience and offers comprehensive services from design consultation through to 12-month post-handover maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Solid Timber Homes Premium interlocking timber board system homes where load-bearing walls are constructed from solid timber that stacks to form the structure. Provides natural thermal mass, passive heating/cooling, earthquake resistance, and carbon-negative construction in a single-material wall.
• Timbermode Homes Conventional timber-framed homes built to Fraemohs quality standards using standard framing methods. Offers exceptional value with quality specifications while maintaining Scandinavian design excellence.
• Kitset Homes Pre-cut, pre-measured home packages delivered as a flat-pack to site for customer or contractor assembly. Saves 10-20% off conventional build costs and is suitable for remote locations where conventional building supplies are not readily available.
• Transportable Homes Homes designed to be manufactured and transported to a New Zealand location of choice. Available in select plans including Opuha (58m²) and Opuha Feature Gable (70m²) transportable cottages, particularly popular in the South Island.
• Full Build Service Complete turnkey building service where Fraemohs manages the entire construction process from design consultation through to handover and 12-month maintenance. Includes transparent project dashboard with photos, videos, real-time updates, and a 10-year Master Build Guarantee.
• House & Land Packages Turnkey home and land packages available in locations including Wanaka, Christchurch, Canterbury, and Queenstown. Designed for first-home buyers and investors seeking a simplified bundled purchase.
• PlanHub Digital Tool Proprietary app and website tool enabling users to visualize house plans on their actual land, experiment with design modifications, and request tailored pricing. Available as iOS/iPad app via the Apple App Store and a web browser version.
• Manapouri 214 House Plan Luxurious pavilion-style solid timber home with cathedral ceilings, oversized windows, and 214m² floor area. Three bedrooms and open-plan living, suited to rural locations and holiday sections.
• Dunstan 279 House Plan Prestigious single-storey pavilion/H-shaped home on 279m² with three generously sized bedrooms plus a guest room with ensuite. Ideal for larger sections with sheltered outdoor spaces.
• Kaitemako 187 House Plan Spacious 187m² family home with raking ceilings, enhanced indoor-outdoor spaces, master with ensuite and walk-in robe, scullery and kitchen island. Won Master Builder Show Home of the Year 2022.
• Miro Miro 162 House Plan Double-storey alpine home with 162m² floor area made from sustainably grown New Zealand timber. Ground floor has two bedrooms, bathroom, and laundry; upstairs mezzanine bedroom/loft for storage, guests, or study.
• Opuha Cottage 58 House Plan Cute and cozy two-bedroom 58m² transportable holiday home. Carbon negative, earthquake proof, and low maintenance. Can be built and transported to any New Zealand location.
• Hurunui 183 House Plan Compact pavilion-style home at 183m². Three generous bedrooms, two bathrooms, and dual alfresco living areas designed for seamless indoor-outdoor living.

Quantifiable outcome

• Carbon negative - removes CO2 from atmosphere rather than adding to it
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• PlanHubcoreTechnology or IntegrationPlanHub is an exclusive app developed/used by Fraemohs enabling customers to visualize house plans on their actual land. Available on iOS App Store and as web-based tool. The app allows customers to experiment with design modifications and request tailored pricing.
• BuilderTrendcoreTechnology or IntegrationBuilderTrend software is used by Fraemohs project managers to send daily progress updates, photos, and notes to customers' phones or computers. Enables transparent communication throughout the build process.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Lockwood Homes: New Zealand's most established prefabricated solid timber home builder, offering interlocking timber wall systems. Lockwood is the closest direct competitor to Fraemohs' solid timber interlocking construction, serving similar mid-market residential customers across NZ with comparable kitset and build options.
• Golden Homes: NZ prefab timber home builder offering a range of standard plans and custom designs. Competes with Fraemohs in the kitset/full-build timber home segment with similar franchise-style regional presence and comparable Scandinavian-inspired design positioning.
• Keith Hay Homes: Long-established NZ home builder (founded 1938) offering kitset, transportable, and custom-built homes nationwide. Comparable to Fraemohs in offering multiple delivery models and serving similar residential customer segments across New Zealand.
• Stonewood Homes: NZ franchise-based home builder offering design-and-build services across multiple regions. Competes directly with Fraemohs' franchise model and full build service for mid-market family homes in similar regional markets.
• GJ Gardner Homes: Major NZ franchise home builder with nationwide coverage, offering custom design-and-build homes. Directly comparable franchise structure to Fraemohs, serving overlapping customer segments with similar regional franchise operations.
• Jennian Homes: NZ-wide home builder with multiple regional franchises offering custom build services. Competes with Fraemohs in the mid-market full-build segment with comparable brand positioning and franchise footprint.
• Signature Homes: NZ residential home builder with multiple regional offices, offering custom design and full build services. Comparable business model and customer segments to Fraemohs' full build service offering.

Emerging players

• Bach Homes: NZ-based builder specializing in smaller transportable and holiday-style homes, including prefab options. Comparable to Fraemohs' Opuha transportable cottage range and lifestyle/holiday home customer segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fraemohshomesofficial
• Facebookfacebook.com/fraemohshomesnz
• Instagraminstagram.com/fraemohs.homes
• Pinterestnz.pinterest.com/fraemohshomesnz

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fraemohs Homes Limited