Nourse Farms, Inc.
Nourse Farms, Inc., founded in 1932 in Whately, Massachusetts, is a privately held specialty nursery that produces virus-indexed berry plants (strawberry, raspberry, blackberry, blueberry, currant, gooseberry, elderberry) and vegetable roots (asparagus, rhubarb, horseradish) for commercial growers, home gardeners, and resellers across North America through e-commerce, wholesale, and direct sales channels.
- Company typePrivate
- Founded1932
- HeadquartersWhately, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Nourse Farms, Inc. does
Nourse Farms, Inc. is a privately held specialty plant nursery founded in 1932 and headquartered in Whately, Massachusetts, that produces and sells premium berry plants and vegetable root stock to commercial growers, home gardeners, and wholesale resellers across North America. The company maintains production operations in Massachusetts and Washington, with a third site under development in North Carolina (a 15-acre greenhouse near Asheville). Its core product lines span strawberry, raspberry, blackberry, blueberry, currant, gooseberry, and elderberry plants, alongside asparagus, rhubarb, and horseradish roots, sold as bare-root plants, plug plants, and long cane brambles.
The company's technical foundation is an in-house tissue culture laboratory producing virus-indexed, disease-free plant stock with verified true-to-type genetics, supported by advanced greenhouse facilities and a protected raised outdoor rail tray system for strawberry plug production. Proprietary differentiation includes exclusive North American distribution rights for Advanced Berry Breeding raspberry varieties (Kweli, Rafiki, Sarafina, Kwanza, Shani), a 2025 reintroduction of commercial blackberry plug plants, and a registered U.S. plant patent on the Joan J raspberry (U.S. Plant Patent #18,954).
Nourse Farms operates a hybrid go-to-market model combining a Shopify e-commerce storefront for direct-to-consumer purchases, a formal reseller program for garden centers and nurseries, a dedicated commercial-grower sales team (1-877-NFBERRY), FedEx shipping integration, on-site pickup, and a seasonal Fresh-Picked Berry Tent retail location. Pricing is unit-based with material volume discounts (e.g., blackberry plugs from $3.00 at 250 units down to $2.35 at 50,000+ units), and a separate commercial grower's price list supports large-volume orders. The company markets through email newsletters, an active social media presence, growing guides, webinars, an annual printed catalog, and participation in eight or more industry tradeshows annually.
Nourse Farms, Inc. firmographics
Firmographics- Name
- Nourse Farms, Inc.
- Legal name
- Nourse Farms, Inc.
- Website
- https://noursefarms.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Short description
- Nourse Farms, Inc., founded in 1932 in Whately, Massachusetts, is a privately held specialty nursery that produces virus-indexed berry plants (strawberry, raspberry, blackberry, blueberry, currant, gooseberry, elderberry) and vegetable roots (asparagus, rhubarb, horseradish) for commercial growers, home gardeners, and resellers across North America through e-commerce, wholesale, and direct sales channels.
- Ownership category
- akta.pro rank
Nourse Farms, Inc. industry classification
Industry- Product category
- Berry Plant Nursery / Fruit Plant Propagation
- NAICS
- Nursery and Tree Production (111421), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Fruit & Nut Planting Stock (Rootstocks, Nursery Trees, Vines) (AFABAFAF)
- akta.pro secondary industries
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)
Keywords
Where Nourse Farms, Inc. is headquartered
LocationHeadquarters
- HQ city
- Whately
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Nourse Farms, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Berry Plant Sales: Core revenue from selling premium berry plants including strawberry, raspberry, blackberry, blueberry, currant, gooseberry, and elderberry. Products sold as bare root plants, plug plants, and long cane formats. Volume pricing available for commercial orders.
- Vegetable Root Sales: Sales of asparagus crowns, horseradish plants, and rhubarb crowns to commercial growers. Products sold in various quantities with tiered pricing based on order volume.
- Growing Accessories: Sale of growing accessories including Agrigel, digging trowels, asparagus knives, and plasticulture tools. Supplementary revenue stream supporting the core plant business.
- Commercial Grower Price Lists: Dedicated commercial growers price list offering volume-based pricing and specialized varieties not available through standard retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Commercial strawberry plants (bare root) |
| Unit Pricing | Pay-as-you-go | Blackberry plug volume pricing |
| Unit Pricing | Pay-as-you-go | Asparagus crowns |
| Unit Pricing | Pay-as-you-go | Vegetable roots |
| Unit Pricing | Pay-as-you-go | Gooseberry plants |
| Unit Pricing | Pay-as-you-go | Elderberry plants |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Nourse Farms, Inc. product offering
Product offeringCore offering
Nourse Farms produces and sells premium small fruit plants (strawberry, raspberry, blackberry, blueberry, currant, gooseberry, elderberry) and vegetable roots (asparagus, rhubarb, horseradish) in bare-root, plug, and long cane formats. Plants are propagated from virus-indexed tissue-cultured mother stock at the company's Massachusetts, Washington, and developing North Carolina facilities. The company serves commercial growers, home gardeners, and resellers with comprehensive growing guides, webinars, and a dedicated sales team.
Product overview
Nourse Farms, Inc. is a fruit plant nursery and supplier offering a comprehensive portfolio of premium berry plants and specialty crop roots. The core offerings center on strawberry plants (bare-root and plug formats), raspberry plants, blackberry plants, blueberry plants, currant, gooseberry, and elderberry plants, complemented by vegetable roots (asparagus, rhubarb, horseradish). Key product formats include traditional bare-root plants, plug plants (strawberry and blackberry), and long cane brambles for accelerated fruit production. The company serves commercial growers, home gardeners, and resellers through an e-commerce platform, with supporting services including growing guides, webinars, and a reseller program. Advanced Berry Breeding raspberry varieties are offered as a licensed sub-brand partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Growing Accessories Growing accessories including Agrigel, digging trowels, asparagus knives, and plasticulture tools.
- Horseradish Plants Big Top Horseradish Plants at $1,840.00, a variety that lasts a lifetime with proper care.
- Strawberry Plants Premium strawberry plants sold in bare-root form, including June-bearing, day-neutral, and everbearing varieties. Over 20 varieties available including Jewel, Honeoye, Earliglow, Cabot, and Galletta. Sold to commercial growers, home gardeners, and resellers.
- Strawberry Plug Plants Young strawberry plants grown in cell trays with fully developed root systems produced from clean, tissue-cultured mother stock. Establish faster, require up to 80% less water during establishment than bare-root plants, and offer mechanical transplanting compatibility with flexible planting windows. Minimum order of 7,490 units (2 pallets). Available in northern June-bearing and everbearing varieties.
- Raspberry Plants Red, black, purple, and gold/yellow raspberry plants sold as bare-root plants. Over 20 varieties including Joan J, Anne, Heritage, and Himbo-Top. Joan J is protected under U.S. Plant Patent #18,954 and Canadian PBR #3881.
- Blackberry Plants Blackberry plants available as bare-root or plug plants. Includes thornless and thorny varieties such as Caddo, Natchez, Ouachita, Prime-Ark Freedom, Prime-Ark 45, and Ponca. Volume discounts: 250-4,999 plugs at $3.00, 5,000+ at $2.55, 25,000+ at $2.45, 50,000+ at $2.35. Minimum order 250 plants per variety for dormant plugs; green plugs minimum 1,440 plants.
- Blueberry Plants Highbush blueberry plants sold as bare-root plants. 19 varieties including Bluecrop, Duke, Chandler, and Northland, suitable for U-pick, roadside, and commercial operations.
- Currant Plants Red and white currant plants including Blanka White Currant, Jonkheer van Tets, Pink Champagne, and Rovada Red Currant. Plants fruit for 10-15 years with proper care.
- Gooseberry Plants Gooseberry plants including Hinnomaki Red, Invicta, and Tixia varieties known for high yields and ease of picking.
- Elderberry Plants Elderberry plants including Samdal and Samyl varieties, one of the world's most used medicinal plants.
- Asparagus Crowns Asparagus crowns including Mary Washington (heirloom), Millennium, and Purple Passion varieties. Millennium at $225.00, Mary Washington at $160.00, Purple Passion at $205.00, in quantity increments of 250 units.
- Rhubarb Crowns Rhubarb crowns including Cawood Delight ($564.00) and MacDonald ($512.00) varieties.
- Long Cane Brambles Long cane blackberry and raspberry plants grown in substrate, designed to produce fruit within 90 days of planting. Custom propagation services available tailored to specific variety and schedule needs for commercial growers.
- Advanced Berry Breeding Raspberry Varieties Exclusive raspberry varieties from Advanced Berry Breeding (ABB) including Kweli, Rafiki, Sarafina, Kwanza, and Shani, available for commercial growers by contacting Nourse Farms directly.
Quantifiable outcome
- Up to 80% less water required during establishment with strawberry plug plants compared to bare root
- +3 more outcomes
Companies that use Nourse Farms, Inc.
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Nourse Farms, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Nourse Farms, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Advanced Berry BreedingcoreNourse Farms offers Advanced Berry Breeding (ABB) raspberry varieties including Kweli, Rafiki, Sarafina, Kwanza, and Shani exclusively to commercial growers in North America. Commercial growers must contact Nourse Farms directly to order these varieties. Information and images provided by ABB.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Nourse Farms, Inc. competitors and assessment
Company assessmentDirect peers
- Lassen Canyon Nursery: California-based strawberry and small-fruit plant nursery producing bare-root and plug plants for commercial growers across North America. Closest direct competitor in strawberry plant propagation with a similar commercial-grower focus.
- Indiana Berry & Plant Co. Indiana-based small-fruit plant nursery supplying strawberry, raspberry, blueberry, currant, gooseberry, and asparagus plants to commercial growers and home gardeners — overlapping product range and customer segments with Nourse Farms.
- Sakuma Brothers Farms: Washington-state grower and nursery supplying berry plants and propagating stock, with operations that overlap Nourse's WA presence. Direct peer in regional berry plant propagation and commercial supply.
- Raintree Nursery: Pacific Northwest nursery specializing in fruit and berry plants for home gardeners and small commercial growers, with overlapping catalog across berries, currants, and gooseberries.
- One Green World: Oregon-based specialty nursery offering a broad selection of fruiting plants including berries, currants, and unusual small fruits — comparable catalog and small-grower customer base to Nourse Farms.
Broad incumbents
- Stark Bro's Nurseries & Orchards Co. Long-established (founded 1816) national fruit tree and small-fruit nursery with a much broader catalog across apples, peaches, and berries. Operates at greater scale and broader crop mix than Nourse but overlaps in small-fruit plant sales to growers.
- Dave Wilson Nursery: California wholesale nursery primarily producing deciduous fruit, nut, and berry trees and plants for retail nurseries nationwide — comparable wholesale propagation model but with significantly broader crop scope.
Others
- Driscoll's: Largest fresh berry grower-marketer in North America, vertically integrated into proprietary berry varieties. Not a direct plant-sale competitor, but its breeding program and grower-network footprint shape the commercial-berry ecosystem Nourse serves.
- Burpee (W. Atlee Burpee & Co.): National seed and live-plant retailer offering berry plants alongside vegetables and flowers to home gardeners. Adjacent in small-fruit retail reach but focused on seed and consumer gardening rather than commercial nursery propagation.
- Bower & Branch: Network of premium growers and garden retailers selling larger landscape plants online. Adjacent in grower-network plant distribution model but focused on trees and ornamentals rather than small-fruit propagation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nourse Farms, Inc. social profiles
Digital presenceNourse Farms, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nourse Farms, Inc. leadership team
Management profileNumber of profiles
Nourse Farms, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nourse Farms, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nourse Farms, Inc.
What does Nourse Farms, Inc. do?
Nourse Farms produces and sells premium small fruit plants (strawberry, raspberry, blackberry, blueberry, currant, gooseberry, elderberry) and vegetable roots (asparagus, rhubarb, horseradish) in bare-root, plug, and long cane formats. Plants are propagated from virus-indexed tissue-cultured mother stock at the company's Massachusetts, Washington, and developing North Carolina facilities. The company serves commercial growers, home gardeners, and resellers with comprehensive growing guides, webinars, and a dedicated sales team.
Is Nourse Farms, Inc. a public or private company?
Nourse Farms, Inc. is a private company. It is classified as family owned and is currently operating.
When was Nourse Farms, Inc. founded?
Nourse Farms, Inc. was founded in 1932.
Where is Nourse Farms, Inc. based?
Nourse Farms, Inc. is headquartered in Whately, United States, in the North America region.
How does Nourse Farms, Inc. make money?
Four revenue lines are on record. Berry Plant Sales are the primary driver. The others are vegetable Root Sales, growing Accessories and commercial Grower Price Lists.
Who are Nourse Farms, Inc.'s main competitors?
Direct peers on record are Lassen Canyon Nursery, Indiana Berry & Plant Co., Sakuma Brothers Farms, Raintree Nursery and One Green World. Broad incumbents are Stark Bro's Nurseries & Orchards Co. and Dave Wilson Nursery. Others are Driscoll's, Burpee (W. Atlee Burpee & Co.) and Bower & Branch.
Does Nourse Farms, Inc. have an API?
No public API is recorded for Nourse Farms, Inc..
What industry is Nourse Farms, Inc. in?
Nourse Farms, Inc.'s product category is Berry Plant Nursery / Fruit Plant Propagation. Its primary akta.pro industry code is AFABAFAF, Fruit & Nut Planting Stock (Rootstocks, Nursery Trees, Vines), with a secondary code of AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers). Its NAICS code is 111421 and its SIC code is 100.