LongPack Games

What LongPack Games does

LongPack Games is a Shanghai-headquartered, privately held B2B manufacturer providing end-to-end production services for tabletop board games, card games, miniatures, TTRPG books, STEM games, and plush toy accessories. Operating from in-house factories, the company controls the full production workflow — design verification, prototype making, mass production, assembly, and shipping — across a wide range of materials including wood, plastic, metal, acrylic, resin, fabric, and paper-based components. Its component catalog spans custom dice (engraved, printed, multi-material), wooden meeples, plastic injection parts, metal coins, resin and plastic miniatures with multiple quality finishing tiers, multi-finish game boxes (telescope, magnetic lid, embossed tin), folded game boards, card sleeves, acrylic accessories, and custom plush toys.

The company serves two principal customer segments: established board game publishers (enterprise accounts such as Brotherwise Games, Magpie Games, Starling Games, and Archon Studio) and independent designers and small studios — many of whom come through Kickstarter and Gamefound crowdfunding campaigns. LongPack reports having served over 1,000 clients globally across North America, Europe (UK, Germany, France), Asia (Japan, China), and Oceania (Australia). Its go-to-market combines a field sales team with deep convention presence (Gen Con, Origins, UK Games Expo, GAMA Expo, Festival des Jeux Cannes, Game Market Japan), inside sales through an online quotation platform, and an extensive publisher-facing resource library.

The revenue model is project-based manufacturing: clients receive custom quotations based on component specifications, materials, and volume, with LongPack supporting product development from campaign planning through fulfillment. The company operates an adjacent subsidiary, LongPack Toys, signaling diversification into plush-based IP merchandise. LongPack's competitive positioning is built on combining low-cost Chinese manufacturing with a western-oriented customer service team, multi-material production breadth, and integrated crowdfunding workflow support. No external funding, M&A, or leadership changes are disclosed in the source material, consistent with a founder-operated organic growth profile.

Name

LongPack Games

Legal name

LongPack Games

Website

https://longpackgames.com

Company type

Private

Operating status

Operating

Short description

LongPack Games is a privately held Shanghai-based B2B manufacturer providing end-to-end production of board games, card games, miniatures, TTRPGs, and plush toys for publishers and independent designers worldwide, with in-house facilities covering multi-material components, assembly, and fulfillment.

Ownership category

akta.pro rank

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Board Game Manufacturing Services: LongPack Games generates revenue through manufacturing fees for producing tabletop board games and components. The company provides end-to-end manufacturing services from concept to delivery, including prototype making, mass production, assembly, and shipping. They manufacture various components including dice, coins, wooden parts, metal parts, plastic parts, miniatures, game boxes, boards, card sleeves, and plush toys.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

LongPack Games manufactures board and card games and provides full-service production of game components and packaging. The company operates in-house factories in Shanghai, China, delivering end-to-end manufacturing services from concept and design verification through prototype making, mass production, assembly, and shipping for board game publishers, independent designers, and crowdfunding campaign creators worldwide.

Product overview

LongPack Games is a comprehensive board game manufacturing company based in Shanghai, China, offering end-to-end production services for tabletop games. Their portfolio spans multiple game categories including Miniature Games, Hobby Games, Family & Kid Games, TTRPG Games, and STEM Games, all supported by their extensive component manufacturing capabilities. They provide complete component manufacturing including miniatures, dice, wooden components, plastic parts, metal components, game boxes, game boards, plush toys, card sleeves, and acrylic accessories. The company also offers specialized Crowdfunding Game Manufacturing services that guide clients through campaign planning, promotion, cost optimization, and fulfillment. With in-house factories and a western-oriented team, LongPack Games serves over 1000 clients worldwide, providing a one-stop solution from prototype to mass production.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Served over 1000 clients worldwide

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KickstartercoreGTM or Marketing PartnerKickstarter is the primary crowdfunding platform for LongPack's clients' campaigns. LongPack supports projects on Kickstarter with manufacturing services, and many successful campaigns are highlighted on LongPack's website.
• GamefoundcoreGTM or Marketing PartnerGamefound is another major crowdfunding platform utilized by LongPack's clients. The company supports campaigns on this platform and features successful projects. LongPack has also launched their own educational content ('The LongPack Way') on the platform.
• BoardGameGeekminorGTM or Marketing PartnerBoardGameGeek.com is recommended as a promotional platform for clients to create game pages, run ads, hold contests, and participate in forums. LongPack advises clients to use the platform for marketing purposes.
• Various Game Publishers (Brotherwise Games, Magpie Games, Starling Games, etc.)coreStrategic or Co-development PartnerLongPack serves as the manufacturing partner for numerous game publishers. While these are primarily customer relationships, LongPack works closely with publishers during design, production, and fulfillment phases, making them strategic manufacturing partners.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cartamundi: Belgium-based global leader in playing cards and board game manufacturing with both contract manufacturing services and own publishing brands. Operates at broader geographic and product scale than LongPack while overlapping in component production capabilities.

Direct peers

• PrintNinja: US-based board and card game printing service targeting indie designers and small-to-mid publishers. Competes with LongPack in the lower-volume indie and crowdfunding segment, though differentiated by US-based production and smaller minimum orders.
• Panda Game Manufacturing: China-based contract board game manufacturer offering end-to-end production services for tabletop games, components, and packaging. Direct competitor to LongPack in serving Western publishers and crowdfunding campaigns, with overlapping capabilities across dice, miniatures, boxes, and boards.
• Ludo Fact: India-based contract board game manufacturer with global operations, serving publishers across cards, boards, and components. Represents LongPack's primary low-cost geography competitor, offering similar end-to-end manufacturing plus global fulfillment.
• Mid-Creation: Hong Kong-based manufacturer specializing in board game components, miniatures, and packaging. Provides comparable multi-material production capabilities to LongPack and serves a similar publisher and crowdfunding customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/longpackgames
• YouTubeyoutube.com/@longpackgames/videos
• Facebookfacebook.com/longpackgames
• LinkedInlinkedin.com/company/longpack-games
• Instagraminstagram.com/longpackgames
• TikToktiktok.com/@longpackgames

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LongPack Games