Maison Truffe Ag

What Maison Truffe Ag does

Maison Truffe AG is a Swiss kitchen and tableware distributor headquartered in Stäfa, Switzerland. The company operates an omnichannel go-to-market combining a physical retail showroom, a wholesale arm serving the Gastronomy/HoReCa and corporate segments, and an online shop running on the Opacc EnterpriseShop e-commerce platform. Its commercial offering spans more than 1,000 SKUs drawn from over 100 curated international brands — including Stanley, Joseph Joseph, OXO, Zwilling, Demeyere, and Villeroy & Boch — and the catalogue has recently been expanded with 619+ new product additions.

Revenue mechanics are transactional and segment-diversified: B2B wholesale to hospitality and corporate buyers, B2C sales via the physical showroom in Stäfa and the online shop, and complementary commercial instruments such as gift vouchers. The company has invested in bilingual German/French sales coverage with a dedicated regional sales team targeting the Romandie market, signalling geographic expansion within Switzerland beyond the original German-speaking catchment. No funding rounds, ownership changes, or parent-company relationships are disclosed in available material; the business operates as an independent private company. The platform stack is standard e-commerce (Opacc EnterpriseShop) with no disclosed proprietary technology or AI capability, and competitive positioning rests on curated brand portfolio depth, multi-channel distribution, and category expertise in premium kitchen and tableware.

Name

Maison Truffe Ag

Legal name

Maison Truffe AG

Website

https://www.maisontruffe.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison Truffe AG is a Swiss kitchen and tableware distributor based in Stäfa that serves B2B Gastronomy/HoReCa and corporate buyers alongside B2C retail customers via a physical showroom, wholesale operation, and online shop offering 1,000+ products from 100+ premium brands.

Ownership category

akta.pro rank

Product category

Kitchen & Tableware Retail

NAICS

General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)

akta.pro secondary industries

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB), Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Kitchen tableware retail
• Professional kitchen equipment
• Cookware distribution
• Tableware wholesale
• Gastronomy supplies

Headquarters

HQ city

Stäfa

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time product sales of kitchenware, tableware, and hospitality equipment to both consumer and professional customers. Products include cookware, utensils, glassware, cutlery, professional equipment, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maison Truffe AG distributes kitchen and tableware products through a physical retail showroom in Stäfa, Switzerland, plus a 24/7 online shop, and field sales to gastronomy businesses. The assortment covers cookware, utensils, glassware, cutlery, professional gastronomy equipment, buffet/service items, outdoor/to-go products, and cleaning/organization supplies from more than 100 premium brands including Stanley, Joseph Joseph, OXO, Zwilling, Demeyere, and Villeroy & Boch.

Product overview

Maison Truffe AG operates a Swiss e-commerce platform (Opacc EnterpriseShop) alongside a physical store in Stäfa, specializing in kitchen and tableware for both private customers and professional businesses (gastronomy, catering). The product portfolio encompasses 14 main categories including table settings, kitchen equipment, cleaning/organization, bar accessories, service/buffet supplies, professional catering equipment, outdoor/to-go products, and beauty/spa items. The company distributes over 100 international brands including Stanley, Joseph Joseph, OXO, Zwilling, Demeyere, Staub, Miyabi, Villeroy & Boch, and Revol. Key offerings include gift vouchers (CHF 20/50/100), a physical showroom for consultation and order pickup, and an online shop with over 1,000 products.

Differentiator

Problem solved

Functional benefit

Products and services

• Maison Truffe Online Shop Swiss online e-commerce platform for kitchen and tableware, offering products across categories including table settings, kitchen equipment, cleaning supplies, bar accessories, service items, buffet equipment, outdoor/to-go products, and professional catering supplies. Operates 24/7 with delivery and in-store pickup options.
• Maison Truffe Physical Store Physical retail location in Stäfa, Switzerland, offering competent consultation, live brand experiences, and order pickup for online purchases. Store hours Tuesday to Friday 09:00-18:00, Saturday 09:00-15:00.
• Gift Vouchers Gift vouchers available in denominations of CHF 20, CHF 50, and CHF 100 for kitchen enthusiasts and professional chefs.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OpacccoreTechnology or IntegrationOpacc provides the EnterpriseShop e-commerce platform powering Maison Truffe's online store. The platform enables product catalog management, inventory, customer accounts, shopping cart, checkout, and order processing for their Swiss retail operations.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Manufactum: German/DACH premium home goods and kitchenware retailer and mail-order specialist with a curated multi-brand assortment and physical stores. Directly comparable to Maison Truffe in assortment philosophy (curated premium brands), customer base (quality-focused consumers and gift buyers), and omnichannel model.
• Sur La Table: US specialty kitchenware retailer selling premium cookware, tableware, and small appliances from brands like Le Creuset, All-Clad, and Mauviel. Comparable to Maison Truffe in product category focus, multi-brand assortment strategy, and combination of physical stores with e-commerce.
• Westwing Group: European online home and living retailer operating across multiple countries with curated premium brand assortments. Comparable to Maison Truffe in premium home/kitchen curation, e-commerce-led model, and content-driven merchandising (themed collections, lookbooks).
• The Conran Shop: UK-based premium home and lifestyle retailer founded by Sir Terence Conran, offering curated designer-led kitchenware, tableware, and home accessories. Comparable to Maison Truffe in premium curation, design-led assortment, and physical + online showroom model.

Broad incumbents

• Pfister Möbel: Switzerland's largest furniture and home furnishings retailer with showrooms across the country. Comparable as a Swiss home goods retailer serving similar demographics, though Pfister's assortment is broader (furniture-led) while Maison Truffe focuses on kitchen/tableware.
• Williams Sonoma: US multi-brand premium home and kitchen retailer (Williams Sonoma, Pottery Barn, West Elm). Comparable in multi-brand premium kitchen and tabletop assortment with omnichannel retail; serves as a scaled analog for what Maison Truffe could grow into within Switzerland.
• Galaxus (Digitec Galaxus): Switzerland's largest online retailer with a deep assortment of household, kitchen, and lifestyle products. Comparable as a Swiss e-commerce competitor carrying overlapping premium kitchen/tableware brands, though Galaxus is a generalist versus Maison Truffe's specialty positioning.
• Loeb: Swiss department store with home goods, kitchen, and tableware departments, plus an e-commerce site. Comparable to Maison Truffe as a multi-category Swiss home/kitchen retailer serving similar Swiss consumers, though Loeb is a general department store versus a kitchen specialist.

Emerging players

• JYSK: European value home furnishings retailer with a growing Swiss footprint selling kitchenware, textiles, and small home goods. Comparable in Swiss market presence and kitchen/housewares category, though JYSK competes on price/value rather than Maison Truffe's premium positioning.
• Zara Home: Global home and lifestyle retail brand operated by Inditex, offering curated tableware, kitchen textiles, and home accessories online and in select physical locations. Comparable in premium-curated tableware and home assortment strategy with a strong digital channel, though at much larger scale and with proprietary products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maisontruffe
• LinkedInlinkedin.com/company/maison-truffe-ag
• Instagraminstagram.com/maisontruffe

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Truffe Ag