Paddle-to-the-Sea* Adventures

What Paddle-to-the-Sea* Adventures does

Paddle-to-the-Sea Adventures is a family-operated watersports rental and guided tour business founded in 2014 in Vero Beach, Florida. The company rents kayaks and stand-up paddleboards (SUPs), supplies beach chairs and cabanas, and runs guided eco-tours through the Indian River Lagoon alongside partner-arranged boat tours and fishing excursions. Its customer base is a mix of out-of-town tourists, resort guests at partner properties, and local residents, served through online booking, on-site retail at resort locations, and a delivery service that extends across Indian River County.

The operation runs on a multi-location footprint combining an inland launch site at Riverside Cafe marina with beachfront presence at three partner resorts (Costa d'Este Beach Resort, Kimpton Vero Beach Hotel & Spa, and Holiday Inn & Suites Oceanside). Equipment is sourced from established vendors — Ocean Kayak sit-on-tops, Glide SUP hardboards, and EZ Dock launch systems — while inventory is supplemented through Vero Tackle & Watersports. The technology surface is intentionally lean: a WordPress marketing site, the FareHarbor third-party booking platform for reservations, and on-site retail at partner locations. The company also produces blog content that functions as top-of-funnel SEO for tourist searches.

The revenue model combines usage-based pricing (per-rental fees ranging roughly from $25 to $450 for private group tours), partner-led boat and fishing tour commissions, and a subscription membership tier priced at approximately $89-$129 per month that introduces a small recurring stream. Sales channels are diversified across direct online booking, walk-ups at resort and marina locations, and delivery to residences and hotels. The business is privately held with no disclosed funding, no enterprise contracts, and no public revenue figures.

Name

Paddle-to-the-Sea* Adventures

Legal name

Paddles By The Sea

Website

https://paddlesbythesea.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Paddle-to-the-Sea Adventures is a family-operated watersports rental and guided tour business in Vero Beach, Florida, offering kayak and SUP rentals, beach chair rentals, and eco-tours to tourists, resort guests, and local residents since 2014.

Ownership category

akta.pro rank

Product category

Watersports Equipment Rentals and Guided Tours

NAICS

Recreational Goods Rental (532284), Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF)

akta.pro secondary industries

Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM), Kayaking, Canoeing & SUP Coastal Tours (THAAAIAF)

Keywords

• Kayak rentals
• Paddle board rentals
• Guided water tours
• Beach chair delivery
• Watersports equipment

Headquarters

HQ city

Vero Beach

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Equipment Rentals: Hourly and daily rental of kayaks, paddle boards, beach chairs, umbrellas, and boogie boards. Primary revenue driver with multiple price points based on equipment type and duration.
2. Guided Tours: Guided kayak and paddle board eco-tours with local naturalist guides. Tours include equipment, instruction, photos, and wildlife viewing. 2-hour tours at Riverside location, 90-min tours at Round Island.
3. Boat Tours and Charters: Sightseeing boat tours (daytime and sunset), tiki boat tours, stargazing tours, and fishing charters. Offered through partner Vero Tackle & Watersports. Sightseeing tours up to 6 people, fishing charters accommodate 2-6 anglers.
4. Membership Subscriptions: Monthly membership programs for recurring users: Kayak & SUP Membership at $129/month ($278 to join) provides 2 hours daily access; Beach Chair Membership at $89/month ($178 to join) provides daily chair/umbrella setup. Members receive 10% off other adventures.
5. Boat Rentals: Pontoon boat rentals (Flo and Deb) through partner Vero Tackle & Watersports. Half day $269, Full day $399, fuel included. Up to 10 people capacity.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Paddles By The Sea rents kayaks, stand-up paddle boards, beach chairs, umbrellas, cabanas, and boogie boards on an hourly and daily basis from multiple river and beach locations in Vero Beach, Florida. It also sells guided eco-tours, paddle board lessons, pontoon boat rentals, sightseeing boat tours, and fishing charters (through partner Vero Tackle & Watersports), plus monthly membership subscriptions for recurring users.

Product overview

Paddles By The Sea is a watersports rental and tour operator in Vero Beach, Florida offering a unified portfolio of recreational equipment and guided experiences. The core offerings include paddle board (SUP) and kayak rentals (single and tandem) for self-guided or guided exploration of the Indian River Lagoon, complemented by beach chair, umbrella, and cabana rentals at local resorts and public beaches. Additional services include boat rentals, fishing charters, and sightseeing tours through partner companies, plus subscription memberships for frequent users. The company operates multiple locations including Riverside Cafe marina, Round Island Park, and beachfront resorts, with delivery services throughout Indian River County.

Differentiator

Problem solved

Functional benefit

Products and services

• Paddle Board (SUP) Rentals Stand-up paddleboard rentals with included lesson, paddle, and US Coast Guard-approved PFD. Available at Indian River Lagoon (riverside dock) and oceanfront at Costa d'Este resort.
• Kayak Rentals Sit-on-top kayak rentals (single and tandem) made by Ocean Kayak, including paddles and US Coast Guard-approved PFDs. Available at Indian River Lagoon locations and beach locations.
• Beach Chair and Umbrella Rentals Beach lounge chair and umbrella rentals with delivery and full setup. Includes two cushioned chairs and one umbrella. Available at resorts and public beaches including Jaycee Park, Humiston Park, South Beach, and Round Island.
• Beach Cabana Rentals Luxury beach cabana rentals at Costa d'Este Beach Resort, including umbrella and up to four chairs with full beachside food and drink service from the Cabana Bar.
• Boogie Board Rentals Boogie board rentals for ocean use, available at beach locations including Kimpton Vero Beach Hotel & Spa and Holiday Inn Oceanside.
• Pontoon Boat Rentals Pontoon boat rentals (Flo and Deb) through partner Vero Tackle & Watersports, with fuel included. Half-day ($269), full-day ($399), hourly options available, capacity up to 10 people.
• Guided Kayak and Paddle Board Tours Small-group guided eco-adventures through the Indian River Lagoon with local naturalist guides. Includes equipment, instruction, photos, and wildlife viewing (dolphins, manatees, birds). Tours launch from Riverside Cafe and Round Island Park.
• Sightseeing Boat Tours Sightseeing and dolphin boat tours including daytime tours ($199), sunset tours ($259), and stargazing tours ($300) on the Indian River Lagoon through partner Vero Tackle & Watersports.
• Fishing Charters Fishing charters on the Indian River Lagoon targeting snook, redfish, tarpon, and spotted sea trout through partner fishing guides including Captain Tom Fredrickson and Jon Lewis.
• Paddle Board Lessons Stand-up paddleboard instruction for beginners and those looking to improve skills. Includes proper techniques, safety tips, and personalized guidance from experienced instructors.
• Kayak and SUP Membership Monthly membership ($278 to join + $129/month) providing daily access to 2 single kayaks or 2 paddle boards for 2 hours each day, with launch from Round Island or Vero Tackle & Watersports. Members receive 10% off other adventures.
• Beach Chair Membership Monthly membership ($178 to join + $89/month) providing daily access to 2 beach chairs, 1 umbrella, and 1 table with priority setup at Jaycee Beach, Sexton Plaza, Humiston Beach, South Beach, or Round Island Beach.
• Delivery Service Delivery and setup of beach chairs, umbrellas, kayaks, and paddle boards throughout Vero Beach and Indian River County to public beaches, parks, and private addresses.
• Paddle to the Wreck Event Annual Fourth of July tradition featuring kayak and paddle board rentals to the S.S. Breconshire shipwreck (Boiler Wreck) located 1/4 mile offshore, including champagne toast tradition.

Quantifiable outcome

• Over 200 tours conducted annually with high customer satisfaction
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Vero Tackle & WatersportscoreStrategic or Co-development Partner · 1 January 2015Co-located marina partner at Riverside Cafe providing shared dock facilities, boat rentals, fishing charters, and sightseeing boat tours. Check-in point for Paddles river location. Partner offers pontoon boats (Flo and Deb), fishing guides including Captain Tom Fredrickson and Jon Lewis, and sightseeing vessels including the Potamoi.
• Costa d'Este Beach Resort & SpacoreChannel Partner/ Reseller/ DistributorPremium beachfront location offering beach chair and cabana rentals with full beachside service from the Cabana Bar. Paddles provides setup, delivery, and staffing for beach amenities at this luxury oceanfront resort. Service available to hotel guests and outside visitors.
• Kimpton Vero Beach Hotel & SpacoreChannel Partner/ Reseller/ DistributorBeach operations partnership at upscale boutique hotel offering paddle boards, kayaks, boogie boards, and beach cabanas. Expanded from initial river operations in 2016.
• Holiday Inn & Suites Oceanside Vero BeachminorChannel Partner/ Reseller/ DistributorBeach rental operations at family-friendly hotel added in 2018. Offers paddle boards, kayaks, boogie boards, lounge chairs, umbrellas, and beach merchandise.
• Riverside CafecoreStrategic or Co-development PartnerMarina host location providing waterfront setting for river operations. Cafe amenities available for pre/post paddle refreshments. Strategic dock location at Riverside Cafe enables unique paddle-and-dine experience.
• Treasure Coast CruisesminorChannel Partner/ Reseller/ DistributorMarina neighbor offering private dolphin sightseeing tours with Captain Kirby. Smaller group private excursions with local historical knowledge. Partners share Riverside Cafe marina location.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Surf Style: Florida-based beach apparel and gear retailer; broader incumbent in the beach lifestyle category that could expand into rentals and competes for tourist discretionary spend.

Direct peers

• Treasure Coast Cruises: Vero Beach sightseeing and dolphin cruise operator sharing the Riverside Cafe marina; directly comparable on guided boat tours and overlap on local eco-excursions.
• Naples Paddleboard / Paddleboard Naples: Southwest Florida paddleboard and kayak rental/lesson operator targeting resort guests and tourists; mirrors the SUP rental + resort distribution model in a different Florida beach market.
• Get Up And Go Kayaking: Florida-based guided kayak and SUP eco-tour operator offering small-group wildlife tours in bio-diverse waters, structurally similar to Paddles By The Sea's guided tour product.
• La Jolla Shores Kayak: California kayak and snorkel rental/tour operator on a bio-diverse coastal waterway; comparable product mix (guided kayak tours + rental retail) in a different geography.
• Vero Tackle & Watersports: Marina-based watersports retailer and charter operator at Riverside Cafe in Vero Beach; direct local peer (and current partner) on boat rentals, fishing charters, and on-site retail.
• The Surf Station: Stuart, FL surf and stand-up paddleboard shop offering rentals, lessons, and eco-tours; competes for the same Treasure Coast paddle sports customer and overlaps on lessons + SUP rentals.

Others

• GetMyBoat: Peer-to-peer boat and watercraft rental marketplace; adjacent infrastructure provider that could disintermediate local operators like Paddles By The Sea on boat and pontoon rental demand.

Regional players

• Captain Hiram's Resort & Marina: Sebastian, FL waterfront resort and marina offering boat rentals, cruises, and on-property water activities; comparable in bundling beach/marine recreation with lodging, though anchored further north along the Indian River Lagoon.
• Sailfish Marina: Palm Beach Shores marina combining dockage, charters, and water-based recreation; comparable as a coastal hub combining boat rentals, cruises, and beach services, but in a different sub-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/paddlesbythesea
• Facebookfacebook.com/paddlesbythesea
• Instagraminstagram.com/paddlesbythesea
• LinkedInlinkedin.com/company/paddles-by-the-sea

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paddle-to-the-Sea* Adventures