Koroplast

What Koroplast does

Koroplast, legally Koroplast Temizlik Ambalaj Ürünleri Sanayi ve Dış Ticaret A.Ş., is a Turkish branded consumer packaged goods (CPG) manufacturer headquartered in Esenyurt, Istanbul, and operating as a brand under the Korozo packaging group. Founded in 1984 as the producer of Turkey's first commercially manufactured trash bag, the company has since expanded into a 40+ SKU portfolio organized across six categories: trash bags, cooking products (baking paper, oven bags, aluminum foil, stretch film, "Sar Pişir" hybrid wrap), storage (refrigerator bags, zipper/freezer bags, ice bags), natural products, household cleaning, and pet products. The underlying technology is conventional plastic-film and paper conversion with proprietary features such as odor-trapping trash bag construction and 220°C-rated heat-resistant baking paper, supported by a broad certification portfolio (ISO 9001/22000/27001, BRC, RecyClass Traceability, Blue Angel, Sedex, Vegan, Halal).

The business model is B2C mass-market with a smaller B2B/HoReCa commercial channel. Revenue is generated through unit-pricing on consumable household goods sold via Turkish national supermarket chains (including an exclusive "Mutluluk" themed line with Migros), local independent retailers, the company's own koroplast.com storefront, and a dedicated Trendyol marketplace store — described as the first in Turkey's cleaning products category. Go-to-market is primarily product-led, supplemented by event-driven campaigns (seasonal promotions, #Trashtag Challenge environmental events, sponsored sports such as the Garmin Runfire Salt Lake Ultra Trail), TV and digital advertising, a corporate social responsibility platform ("Gülümseyen Gelecek" with the Koruncuk Foundation), and content partnerships with celebrity chef Refika Birgül. No subscription pricing or disclosed revenue figures are available, and the company remains privately held.

Name

Koroplast

Legal name

Koroplast Temizlik Ambalaj Ürünleri Sanayi ve Dış Ticaret A.Ş.

Website

https://koroplast.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Koroplast is a privately held Turkish consumer packaged goods brand under the Korozo group, manufacturing trash bags, baking paper, storage bags, aluminum foil, and household cleaning products for mass-market Turkish households via supermarkets, its own e-commerce site, and Trendyol.

Ownership category

akta.pro rank

Product category

Household Cleaning and Kitchen Storage Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industry

Food Storage Bags (Zip/Resealable) (CRAJAGAB)

Keywords

• Household cleaning products
• Trash bags
• Baking paper
• Food storage bags
• Consumer packaging

Headquarters

HQ city

Esenyurt

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2C Consumer Household Products: Koroplast generates revenue by selling branded consumer household products — trash bags, baking paper, cling film, aluminum foil, zipper bags, freezer bags, oven bags, and pet products — through retail distribution (supermarkets, chain stores, local markets) and direct e-commerce (own website and Trendyol marketplace). Revenue is driven by volume sales of consumable household goods at multiple price points across product lines.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Koroplast manufactures and sells branded household cleaning and kitchen storage products for at-home and commercial use. The core portfolio includes trash bags (including scented variants), baking paper, oven bags, Sar Pişir hybrid cooking wraps, fridge and freezer storage bags, zipper/seal bags, stretch film, aluminum foil, ice bags, cleaning products, and pet products. Products are sold through Turkish retail chains, local markets, the company's own e-commerce site, and the Trendyol marketplace.

Product overview

Koroplast is Turkey's leading household cleaning and storage products brand with over 40 years of experience. The company offers a comprehensive portfolio of practical home and kitchen solutions organized into six main product categories: (1) Trash Bags (Çöp Poşeti) - including scented and unscented options in various sizes; (2) Cooking Products (Pişirme) - including baking paper, oven bags, Sar Pişir wrap-and-cook hybrid, and pre-cut baking papers; (3) Storage (Saklama) - including fridge storage bags, zipper/seal bags, double-zip freezer bags, ice bags, stretch film, aluminum foil, and zipper pouches; (4) Natural Products (Doğal Ürünler) - including natural Airfryer baking paper; (5) Cleaning (Temizlik) - cleaning products; and (6) Pet Products (Pet/SemPatili) - including cat litter bags. The products are designed to simplify daily life through practical, durable, and innovative solutions for food storage, cooking, cleaning, and waste management.

Differentiator

Problem solved

Functional benefit

Products and services

• Pişirme Kağıdı (Baking Paper) Non-stick, 220°C heat-resistant baking paper for ovens, available in standard rolls and pre-cut formats, for everyday cooking preparation by household consumers.
• Fırın Torbası (Oven Bag) Oven cooking bags designed for oil-free, healthy cooking of meat, chicken, and fish in conventional ovens, for household consumers seeking mess-free cooking.
• Sar Pişir (Wrap & Cook) Hybrid cooking wrap combining baking paper interior with aluminum foil exterior, designed for even cooking of meat, chicken, and fish, for household consumers.
• Buzdolabı Poşeti (Fridge Storage Bag) Leak and odor-resistant storage bags for fruits and vegetables in refrigerators, available in multiple sizes, for household food storage.
• Kilitli Poşet (Zipper/Seal Bag) Reusable, washable zipper bags for food storage with leak and odor resistance, suitable for various household storage needs.
• Çift Kilitli Dondurucu Poşeti (Double-Zip Freezer Bag) Washable, leak-proof double-zipper freezer bags for refrigerator and freezer food storage, for household consumers.
• Buz Torbası (Ice Bag) Lock-mechanism ice cube bags with 196 ice cube capacity for food and liquid cooling, for household and outdoor use.
• Streç Film (Stretch Film / Plastic Wrap) Transparent food storage wrap with strong cling and odor-lock properties for fresh food preservation, for household kitchens.
• Alüminyum Folyo (Aluminum Foil) Food-safe aluminum foil for grilling, storing leftovers, and cooking applications, for household consumers.
• Çöp Torbası (Trash Bag) Strong, leak and tear-resistant trash bags in various sizes, including scented varieties, for household waste disposal. The line features Koroplast's proprietary Koku Hapsetme (Odor-Trapping) technology.
• Fermuarlı Çanta (Zipper Pouch) Reusable zipper pouches for food storage, travel, cosmetics, and small accessories, for household consumers.
• Doğal Airfryer Pişirme Kağıdı (Natural Airfryer Baking Paper) Unbleached, natural baking paper designed for air fryers and deep fryers, vegan certified, for health-conscious household consumers.

Quantifiable outcome

• Market leader in Turkey's trash bag and kitchen auxiliary products sector
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• MigroscoreChannel Partner/ Reseller/ Distributor · 27 September 2025Koroplast launched Migros-exclusive products themed around 'Mutluluk' (Happiness), available exclusively at Migros stores from late September. The exclusive product line includes themed products and gifts as part of a seasonal promotional campaign.
• Ahbap DerneğimajorStrategic or Co-development PartnerKoroplast partnered with Ahbap Derneği (founded by artist Haluk Levent) for the #KirletmeTemizle (Dirty Clean) environmental cleanup project, part of the broader #Trashtag Challenge initiative. The partnership involved cleaning the Zeytinburnu coastline and distributing Koroplast's eco-friendly, biodegradable trash bags. Koroplast also provided trash bags, gloves, and masks to participants. The initiative extended to 44 additional cities across Turkey.
• Koruncuk VakfımajorStrategic or Co-development PartnerKoroplast operates the 'Gülümseyen Gelecek' (Smiling Future) corporate social responsibility platform under the Koruncuk Foundation umbrella, supporting the personal and social development of children without adequate opportunities. The platform organizes projects such as trips to Minopolis children's city, where Koroplast has established the 'Koroplast Çevreci Çocuklar Kulübü' (Koroplast Eco-Conscious Children's Club) to teach environmental awareness to children.
• TURMEPAminorStrategic or Co-development PartnerKoroplast supported TURMEPA's 'Sıfır Atık Mavi' (Zero Waste Blue) environmental cleanup events by providing its biodegradable, eco-friendly trash bags for use during beach and waterway cleaning activities.
• Refika BirgülcoreGTM or Marketing PartnerKoroplast partnered with celebrity chef Refika Birgül for the 'Koroplast'la Zaman Kazan' (Win Time with Koroplast) digital platform and the www.hayatikolaylastirir.com content platform. Refika created exclusive recipes using Koroplast products, and the platform rewarded users with prizes. This was a key content marketing and brand awareness initiative.
• TrendyolcoreChannel Partner/ Reseller/ DistributorKoroplast operates a dedicated branded store on Trendyol, Turkey's leading e-commerce marketplace, making it a first in Turkey's cleaning products category. This digital-first channel partnership enables direct-to-consumer sales through a third-party marketplace platform.
• Garmin (Runfire Salt Lake Ultra Trail Marathon)minorStrategic or Co-development PartnerKoroplast sponsored the Garmin Runfire Salt Lake Ultra Trail Marathon, with participants collecting trash around Tuz Lake (Tuz Gölü) as part of the #Trashtag Challenge. Koroplast provided its recyclable, eco-friendly trash bags for the environmental cleanup activity during the event.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• S.C. Johnson: Global CPG major and maker of Glad-branded trash bags and food storage bags — the most direct international analog to Koroplast's flagship disposable household category. SC Johnson competes with Koroplast's category leadership globally and has the scale to localize aggressively in Turkey if it chooses to.
• Unilever: Global CPG giant operating across home care, cleaning, and personal care. Competes with Koroplast for Turkish household share through Domestos, Cif, and other brands, with the marketing scale and trade investment to challenge category economics.
• The Clorox Company: Diversified household products major spanning cleaning, food storage, and trash bags (Glad bags are Clorox-licensed in some markets). Comparable broad-portfolio CPG play with overlapping product adjacencies in cleaning compounds and disposable household supplies.
• Procter & Gamble: Global CPG leader with household cleaning and personal care products. While not a direct trash-bag competitor, P&G competes for the same Turkish household wallet and shelf space across adjacent categories and has the marketing scale to disrupt category dynamics.

Others

• Berry Global Group: Major global plastic packaging manufacturer supplying consumer brands with films, bags, and rigid containers. Berry Global is a potential upstream supplier or competitive threat to Koroplast's plastic bag manufacturing, with the industrial scale and vertical integration to enter consumer-facing categories.
• Tupperware Brands: Global reusable food storage container brand. Tupperware's reusable plastic containers are adjacent rather than directly competitive with Koroplast's disposable bags, but both compete for the same kitchen organization and food storage use cases, particularly as sustainability trends shift consumers toward reusables over disposable bags.

Direct peers

• Hayat Kimya: Leading Turkish CPG conglomerate producing household paper, hygiene, and cleaning products under brands like Molfix, Bingo, and Papia. Hayat Kimya is the closest head-to-head competitor to Koroplast in Turkey, with overlapping product portfolios across household cleaning, paper, and plastic-packaged consumer goods sold through the same national retail chains.
• Reynolds Consumer Products: US-based CPG company producing Hefty trash bags and Reynolds Wrap aluminum foil — directly parallel product lines to Koroplast's Çöp Torbası and Alüminyum Folyo ranges. Serves as a clean peer benchmark for category economics and brand-led pricing power in commodity household disposables.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubebit.ly/KoroplastYoutub
• Facebookfacebook.com/koroplasthay
• Xtwitter.com/koroplast
• LinkedInlinkedin.com/company/koroplast

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koroplast