P. de Bruijn Wijnkopers Anno 1772 B.V.
P. de Bruijn Wijnkopers Anno 1772 B.V. (De Bruijn in Wijnen) is a Dutch family-owned wine merchant founded in 1772 and based in Nijmegen. It operates a direct-to-consumer e-commerce webshop offering 1,000+ exclusive wines from European and U.S. producers, plus En Primeur, gifts, accessories, and advisory services for private collectors and hospitality clients.
- Company typePrivate
- Founded1772
- HeadquartersNijmegen, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What P. de Bruijn Wijnkopers Anno 1772 B.V. does
P. de Bruijn Wijnkopers Anno 1772 B.V., trading as De Bruijn in Wijnen, is a Dutch family-owned wine merchant founded in 1772 and headquartered in Nijmegen, Netherlands. The company is currently led by Eric and Marianne de Bruijn and claims more than 250 years of continuous operation, holding the Dutch Royal Warrant (Hofleverancier) designation. It operates exclusively as a direct-to-consumer e-commerce retailer with no disclosed physical storefront, running a webshop that lists more than 1,000 wines sourced directly from producers in France, Spain, Portugal, Italy, Austria, Germany, England, and the United States.
The core offer is the curated wine assortment, supported by a number of complementary product and service lines: En Primeur pre-release campaigns for Bordeaux and Burgundy, curated tasting packages (proefpakketten), gift packaging and gift vouchers, wine accessories, and professional advisory services for private collectors and the hospitality (horeca) sector. Pricing is unit-based, ranging from approximately €8.25 to €255+ per bottle, with free delivery in the Netherlands on orders exceeding €95 and next-day delivery for orders placed before 16:00 on business days. The technology footprint is a standard e-commerce platform with no proprietary AI or data systems identified; payment options include iDEAL, PayPal, credit card, Bancontact, and Apple Pay. Certifications include Thuiswinkel Waarborg, NIX18, Wine in Moderation, and KNVW membership.
Revenue is generated primarily through one-time wine sales across consumer, gift, and hospitality channels; En Primeur transactions effectively function as pre-paid one-time purchases with deferred delivery; and advisory services generate professional-services revenue for private collectors and horeca accounts. No revenue, headcount, or fundraising figures are publicly disclosed. Owner-led selection ('Eric and Marianne's choice') and the long-standing Louis Latour relationship dating to 1892 are central to the company's positioning as a specialist in exclusive, direct-sourced wines.
P. de Bruijn Wijnkopers Anno 1772 B.V. firmographics
Firmographics- Name
- P. de Bruijn Wijnkopers Anno 1772 B.V.
- Legal name
- P. de Bruijn Wijnkopers Anno 1772 B.V.
- Website
- https://debruijnwijnkopers.nl
- Company type
- Private
- Founded year
- 1772
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- P. de Bruijn Wijnkopers Anno 1772 B.V. (De Bruijn in Wijnen) is a Dutch family-owned wine merchant founded in 1772 and based in Nijmegen. It operates a direct-to-consumer e-commerce webshop offering 1,000+ exclusive wines from European and U.S. producers, plus En Primeur, gifts, accessories, and advisory services for private collectors and hospitality clients.
- Ownership category
- akta.pro rank
P. de Bruijn Wijnkopers Anno 1772 B.V. industry classification
Industry- Product category
- Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Wine Shops (Off-Premise) (CRANAAAB), Fine Wine & Luxury Spirits Retail (CRANABAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where P. de Bruijn Wijnkopers Anno 1772 B.V. is headquartered
LocationHeadquarters
- HQ city
- Nijmegen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
P. de Bruijn Wijnkopers Anno 1772 B.V. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wine Sales: Direct retail sales of wines to consumers via e-commerce platform. Individual bottles available for purchase with per-unit pricing ranging from approximately €8 to €255+.
- En Primeur Wine Sales: Pre-sale of Bordeaux and Burgundy wines before they are bottled, allowing customers to purchase at initial release prices with later delivery.
- Gift Packages and Accessories: Sale of gift boxes, tasting packages, wine accessories, and gift vouchers as supplementary revenue streams.
- Wine Advisory Services: Professional wine advisory services for private collectors and hospitality businesses (horeca), including cellar management and collection building.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual bottle pricing per wine |
| Other | Pay-as-you-go | Free delivery threshold for Netherlands orders |
| Unit Pricing | Pay-as-you-go | Tasting packages (proefpakketten) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
P. de Bruijn Wijnkopers Anno 1772 B.V. product offering
Product offeringCore offering
The company fundamentally sells wines, wine tasting packages, wine accessories, and gift items through its own online retail channel, and provides wine advisory services for hospitality businesses and private collectors. Revenue is driven by direct product sales of a curated wine catalog, supported by en primeur (futures) offerings and complementary consultancy services for commercial hospitality clients.
Product overview
P. de Bruijn Wijnkopers Anno 1772 B.V. (De Bruijn in Wijnen) is a traditional wine merchant founded in 1772, operating as a single-platform e-commerce wine retailer based in Nijmegen, Netherlands. The company offers more than 1,000 exclusive wines sourced directly from producers across France, Spain, Portugal, Italy, Austria, Germany, England, and the United States. The core product is the wine assortment organized by type (red, white, rosé, sparkling, dessert, alcohol-free, orange), country, region, and wine estate. Key curated selections include the Wine of the Month program, Most Popular Wines, Eric and Marianne's personal selections, and En Primeur wines from Bordeaux and Burgundy. The platform also offers complementary products including tasting packages (Proefpakketten), gift packages (Geschenken), gift vouchers (Cadeaubonnen), wine accessories, and professional advisory services for hospitality businesses and private collectors. The company positions itself as a 250-year-old specialist in exclusive wines with direct relationships with prestigious wine houses.
Differentiator
Problem solved
Functional benefit
Products and services
- Wijnen (Wines) The core retail product line comprising the merchant's curated wine catalog across styles, regions, and price tiers, sold through the online store to Dutch consumers and hospitality clients.
- En Primeur Wijnen (En Primeur / Future Wines) A distinct futures-purchase program allowing buyers to buy wines before bottling, with delivery scheduled for spring 2026. Targeted at collectors and enthusiasts seeking early access to specific vintages.
- Proefpakketten (Tasting / Sample Packages) Curated multi-bottle sample boxes that allow customers to discover and compare wines from selected producers or regions, for example the Kennismakingsdoos Ollieux Romanis. Sold as a single boxed unit to Dutch consumers.
- Accessoires (Wine Accessories) A separate product line of complementary wine-related accessories sold alongside the wine catalog to Dutch consumers.
- Cadeaubonnen (Gift Vouchers) Store-issued gift vouchers redeemable against wine purchases, aimed at gift-givers seeking a flexible wine-related present.
- Geschenken (Gift Packages / Gift Wrapping) Wine gift packages presented in gift packaging with optional greeting card, allowing customers to send wine as a ready-to-give present.
- Wijnadvies voor de Horeca (Wine Advisory for Hospitality) A dedicated consulting service for hospitality businesses (restaurants, hotels, catering) to develop and refine their wine list, leveraging the merchant's producer relationships and portfolio.
- Je eigen wijncollectie (Personal Wine Collection Advisory)
Quantifiable outcome
- Orders placed before 16:00 on business days are delivered next business day
- +1 more outcomes
Companies that use P. de Bruijn Wijnkopers Anno 1772 B.V.
Customer profileSegments3 records
Ideal customer profiles2 records
P. de Bruijn Wijnkopers Anno 1772 B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
P. de Bruijn Wijnkopers Anno 1772 B.V. partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
P. de Bruijn Wijnkopers Anno 1772 B.V. competitors and assessment
Company assessmentBroad incumbents
- Bol.com: The largest general-merchandise marketplace in the Netherlands and Belgium, with a significant wine category. Competes with De Bruijn for generic wine search traffic and price-driven shoppers.
- Albert Heijn (Ahold Delhaize): Largest Dutch supermarket chain with an extensive wine aisle and growing online alcohol offering. Competes with De Bruijn in entry-level and mid-range wine segments through convenience and scale.
Direct peers
- Laithwaites: Large UK-based wine merchant with strong DTC e-commerce, wine subscriptions, and exclusive producer relationships. Comparable to De Bruijn's DTC focus and direct-from-producer sourcing model.
- Gall & Gall: The largest off-premise alcohol retailer in the Netherlands, operating both physical stores and a major e-commerce platform. Direct competitor to De Bruijn in the Dutch online wine market, though with a much broader assortment and price spectrum.
- Berry Bros. & Rudd: One of Britain's oldest wine merchants (est. 1698), offering exclusive wines, En Primeur, and advisory services. Highly comparable to De Bruijn's heritage-led, premium wine merchant model with a similar B2B and collector focus.
- Yapp Brothers: Long-established UK independent wine merchant focused on Rhône and Loire regions with direct producer relationships. Operates a similar curated, relationship-driven merchant model to De Bruijn.
- Wijnbeurs: Online Dutch wine retailer with broad assortment and regular promotional pricing. Competes with De Bruijn in the value-to-mid-range segment of Dutch wine e-commerce.
- Wijnvoordeel: Dutch online wine retailer specializing in wine club subscriptions and bundled offers. Comparable to De Bruijn's tasting package (proefpakketten) model and direct-to-consumer e-commerce focus.
Emerging players
- Vivino: Global wine marketplace and community app with a strong Netherlands user base. Competes with De Bruijn in online wine discovery and purchase, though with a fundamentally different marketplace-based model.
Regional players
- Majestic Wine: UK-based wine retailer with nationwide stores and e-commerce. While UK-focused, it is a comparable premium-and-volume DTC wine merchant with similar trade and consumer services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
P. de Bruijn Wijnkopers Anno 1772 B.V. social profiles
Digital presenceP. de Bruijn Wijnkopers Anno 1772 B.V. compliance and trust
Trust signalCompliance5 records
P. de Bruijn Wijnkopers Anno 1772 B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
P. de Bruijn Wijnkopers Anno 1772 B.V. leadership team
Management profileNumber of profiles
Profiles2 records
P. de Bruijn Wijnkopers Anno 1772 B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
P. de Bruijn Wijnkopers Anno 1772 B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about P. de Bruijn Wijnkopers Anno 1772 B.V.
What does P. de Bruijn Wijnkopers Anno 1772 B.V. do?
The company fundamentally sells wines, wine tasting packages, wine accessories, and gift items through its own online retail channel, and provides wine advisory services for hospitality businesses and private collectors. Revenue is driven by direct product sales of a curated wine catalog, supported by en primeur (futures) offerings and complementary consultancy services for commercial hospitality clients.
Is P. de Bruijn Wijnkopers Anno 1772 B.V. a public or private company?
P. de Bruijn Wijnkopers Anno 1772 B.V. is a private company. It is classified as family owned and is currently operating.
When was P. de Bruijn Wijnkopers Anno 1772 B.V. founded?
P. de Bruijn Wijnkopers Anno 1772 B.V. was founded in 1772. It employs 11 to 50 people.
Where is P. de Bruijn Wijnkopers Anno 1772 B.V. based?
P. de Bruijn Wijnkopers Anno 1772 B.V. is headquartered in Nijmegen, Netherlands, in the Europe region.
How does P. de Bruijn Wijnkopers Anno 1772 B.V. make money?
Four revenue lines are on record. Wine Sales are the primary driver. The others are en Primeur Wine Sales, gift Packages and Accessories and wine Advisory Services.
Who are P. de Bruijn Wijnkopers Anno 1772 B.V.'s main competitors?
Broad incumbents on record are Bol.com and Albert Heijn (Ahold Delhaize). Direct peers are Laithwaites, Gall & Gall, Berry Bros. & Rudd, Yapp Brothers, Wijnbeurs and Wijnvoordeel. Vivino is listed as an emerging player. Majestic Wine is listed as a regional player.
Does P. de Bruijn Wijnkopers Anno 1772 B.V. have an API?
No public API is recorded for P. de Bruijn Wijnkopers Anno 1772 B.V..
What industry is P. de Bruijn Wijnkopers Anno 1772 B.V. in?
P. de Bruijn Wijnkopers Anno 1772 B.V.'s product category is Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANAAAB, Wine Shops (Off-Premise). Its NAICS code is 445320.