P. de Bruijn Wijnkopers Anno 1772 B.V.

What P. de Bruijn Wijnkopers Anno 1772 B.V. does

P. de Bruijn Wijnkopers Anno 1772 B.V., trading as De Bruijn in Wijnen, is a Dutch family-owned wine merchant founded in 1772 and headquartered in Nijmegen, Netherlands. The company is currently led by Eric and Marianne de Bruijn and claims more than 250 years of continuous operation, holding the Dutch Royal Warrant (Hofleverancier) designation. It operates exclusively as a direct-to-consumer e-commerce retailer with no disclosed physical storefront, running a webshop that lists more than 1,000 wines sourced directly from producers in France, Spain, Portugal, Italy, Austria, Germany, England, and the United States.

The core offer is the curated wine assortment, supported by a number of complementary product and service lines: En Primeur pre-release campaigns for Bordeaux and Burgundy, curated tasting packages (proefpakketten), gift packaging and gift vouchers, wine accessories, and professional advisory services for private collectors and the hospitality (horeca) sector. Pricing is unit-based, ranging from approximately €8.25 to €255+ per bottle, with free delivery in the Netherlands on orders exceeding €95 and next-day delivery for orders placed before 16:00 on business days. The technology footprint is a standard e-commerce platform with no proprietary AI or data systems identified; payment options include iDEAL, PayPal, credit card, Bancontact, and Apple Pay. Certifications include Thuiswinkel Waarborg, NIX18, Wine in Moderation, and KNVW membership.

Revenue is generated primarily through one-time wine sales across consumer, gift, and hospitality channels; En Primeur transactions effectively function as pre-paid one-time purchases with deferred delivery; and advisory services generate professional-services revenue for private collectors and horeca accounts. No revenue, headcount, or fundraising figures are publicly disclosed. Owner-led selection ('Eric and Marianne's choice') and the long-standing Louis Latour relationship dating to 1892 are central to the company's positioning as a specialist in exclusive, direct-sourced wines.

Name

P. de Bruijn Wijnkopers Anno 1772 B.V.

Legal name

P. de Bruijn Wijnkopers Anno 1772 B.V.

Website

https://debruijnwijnkopers.nl

Company type

Private

Founded year

1772

Operating status

Operating

Headcount range

11–50 employees

Short description

P. de Bruijn Wijnkopers Anno 1772 B.V. (De Bruijn in Wijnen) is a Dutch family-owned wine merchant founded in 1772 and based in Nijmegen. It operates a direct-to-consumer e-commerce webshop offering 1,000+ exclusive wines from European and U.S. producers, plus En Primeur, gifts, accessories, and advisory services for private collectors and hospitality clients.

Ownership category

akta.pro rank

Product category

Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Fine Wine & Luxury Spirits Retail (CRANABAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Retail wine sales
• Wine e-commerce
• Hospitality wine advisory
• En primeur wines
• Wine gift packages

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Sales: Direct retail sales of wines to consumers via e-commerce platform. Individual bottles available for purchase with per-unit pricing ranging from approximately €8 to €255+.
2. En Primeur Wine Sales: Pre-sale of Bordeaux and Burgundy wines before they are bottled, allowing customers to purchase at initial release prices with later delivery.
3. Gift Packages and Accessories: Sale of gift boxes, tasting packages, wine accessories, and gift vouchers as supplementary revenue streams.
4. Wine Advisory Services: Professional wine advisory services for private collectors and hospitality businesses (horeca), including cellar management and collection building.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The company fundamentally sells wines, wine tasting packages, wine accessories, and gift items through its own online retail channel, and provides wine advisory services for hospitality businesses and private collectors. Revenue is driven by direct product sales of a curated wine catalog, supported by en primeur (futures) offerings and complementary consultancy services for commercial hospitality clients.

Product overview

P. de Bruijn Wijnkopers Anno 1772 B.V. (De Bruijn in Wijnen) is a traditional wine merchant founded in 1772, operating as a single-platform e-commerce wine retailer based in Nijmegen, Netherlands. The company offers more than 1,000 exclusive wines sourced directly from producers across France, Spain, Portugal, Italy, Austria, Germany, England, and the United States. The core product is the wine assortment organized by type (red, white, rosé, sparkling, dessert, alcohol-free, orange), country, region, and wine estate. Key curated selections include the Wine of the Month program, Most Popular Wines, Eric and Marianne's personal selections, and En Primeur wines from Bordeaux and Burgundy. The platform also offers complementary products including tasting packages (Proefpakketten), gift packages (Geschenken), gift vouchers (Cadeaubonnen), wine accessories, and professional advisory services for hospitality businesses and private collectors. The company positions itself as a 250-year-old specialist in exclusive wines with direct relationships with prestigious wine houses.

Differentiator

Problem solved

Functional benefit

Products and services

• Wijnen (Wines) The core retail product line comprising the merchant's curated wine catalog across styles, regions, and price tiers, sold through the online store to Dutch consumers and hospitality clients.
• En Primeur Wijnen (En Primeur / Future Wines) A distinct futures-purchase program allowing buyers to buy wines before bottling, with delivery scheduled for spring 2026. Targeted at collectors and enthusiasts seeking early access to specific vintages.
• Proefpakketten (Tasting / Sample Packages) Curated multi-bottle sample boxes that allow customers to discover and compare wines from selected producers or regions, for example the Kennismakingsdoos Ollieux Romanis. Sold as a single boxed unit to Dutch consumers.
• Accessoires (Wine Accessories) A separate product line of complementary wine-related accessories sold alongside the wine catalog to Dutch consumers.
• Cadeaubonnen (Gift Vouchers) Store-issued gift vouchers redeemable against wine purchases, aimed at gift-givers seeking a flexible wine-related present.
• Geschenken (Gift Packages / Gift Wrapping) Wine gift packages presented in gift packaging with optional greeting card, allowing customers to send wine as a ready-to-give present.
• Wijnadvies voor de Horeca (Wine Advisory for Hospitality) A dedicated consulting service for hospitality businesses (restaurants, hotels, catering) to develop and refine their wine list, leveraging the merchant's producer relationships and portfolio.
• Je eigen wijncollectie (Personal Wine Collection Advisory)

Quantifiable outcome

• Orders placed before 16:00 on business days are delivered next business day
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bol.com: The largest general-merchandise marketplace in the Netherlands and Belgium, with a significant wine category. Competes with De Bruijn for generic wine search traffic and price-driven shoppers.
• Albert Heijn (Ahold Delhaize): Largest Dutch supermarket chain with an extensive wine aisle and growing online alcohol offering. Competes with De Bruijn in entry-level and mid-range wine segments through convenience and scale.

Direct peers

• Laithwaites: Large UK-based wine merchant with strong DTC e-commerce, wine subscriptions, and exclusive producer relationships. Comparable to De Bruijn's DTC focus and direct-from-producer sourcing model.
• Gall & Gall: The largest off-premise alcohol retailer in the Netherlands, operating both physical stores and a major e-commerce platform. Direct competitor to De Bruijn in the Dutch online wine market, though with a much broader assortment and price spectrum.
• Berry Bros. & Rudd: One of Britain's oldest wine merchants (est. 1698), offering exclusive wines, En Primeur, and advisory services. Highly comparable to De Bruijn's heritage-led, premium wine merchant model with a similar B2B and collector focus.
• Yapp Brothers: Long-established UK independent wine merchant focused on Rhône and Loire regions with direct producer relationships. Operates a similar curated, relationship-driven merchant model to De Bruijn.
• Wijnbeurs: Online Dutch wine retailer with broad assortment and regular promotional pricing. Competes with De Bruijn in the value-to-mid-range segment of Dutch wine e-commerce.
• Wijnvoordeel: Dutch online wine retailer specializing in wine club subscriptions and bundled offers. Comparable to De Bruijn's tasting package (proefpakketten) model and direct-to-consumer e-commerce focus.

Emerging players

• Vivino: Global wine marketplace and community app with a strong Netherlands user base. Competes with De Bruijn in online wine discovery and purchase, though with a fundamentally different marketplace-based model.

Regional players

• Majestic Wine: UK-based wine retailer with nationwide stores and e-commerce. While UK-focused, it is a comparable premium-and-volume DTC wine merchant with similar trade and consumer services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/debruijninwijnen1772
• LinkedInlinkedin.com/company/p.-de-bruijn-wijnkopers-anno-1772-bv
• Instagraminstagram.com/debruijninwijnen1772

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P. de Bruijn Wijnkopers Anno 1772 B.V.