Ocean Jewels Seafood

What Ocean Jewels Seafood does

Ocean Jewel Seafood is the primary consumer-facing brand of Export Packers Company Limited, a Canadian seafood processor and distributor headquartered at 107 Walker Drive in Brampton, Ontario. The brand sources, packages, and distributes frozen and prepared seafood — including shrimp rings, breaded shrimp varieties, Pacific white shrimp, wild-caught whitefish fillets (cod, haddock, sole, pollock), tilapia, European sea bream, Mediterranean sea bass, and squid — across two channels: retail grocery outlets serving Canadian home consumers, and a foodservice division supplying restaurants, hotels, healthcare and senior living facilities, and institutional operators. A dedicated healthcare segment offers IDDSI-compliant seafood applications and menu-planning resources tailored to senior dining and patient meal programs.

The company's underlying capability centers on cold-chain management, food processing, and product traceability, supported by a supplier audit program and a stated objective of 100% traceability across the seafood portfolio. Sustainability credentials are material to the proposition: 63% of branded products by dollar value held MSC, ASC, or BAP third-party certifications as of fiscal year ended March 31, 2024. Product marketing spans an extensive recipe library, sustainability education, and a quarterly foodservice email newsletter.

Ocean Jewel monetizes through one-time-product sales in retail and transactional B2B sales in foodservice, with no disclosed pricing model or public price list. Distribution is anchored by exclusive Canadian partnerships with Phillips Seafood and Anova Culinary, and by a national direct-sales force organized into national-chain accounts, healthcare/senior living, and regional sales coverage across Western Canada, Eastern Canada, Ontario, and Quebec. Sub-brands FamilyDelight and Chef's Jewel Cuisine extend the portfolio across distinct customer and price-point segments.

Name

Ocean Jewels Seafood

Legal name

Export Packers Company Limited

Website

https://www.oceanjewelseafood.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ocean Jewel Seafood, a brand of Export Packers Company Limited (Brampton, Ontario), supplies frozen and prepared seafood — shrimp, whitefish fillets, and specialty species — to Canadian retail grocery and foodservice customers, including restaurants, healthcare, and senior living facilities.

Ownership category

akta.pro rank

Product category

Frozen Seafood Products

NAICS

Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (42446)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label) (AFANADAM)

akta.pro secondary industries

Seafood Wholesale (Fresh & Frozen) (AFAIADAD), Breaded & Battered Seafood (Fish Sticks, Nuggets, Cutlets) (AFANALAB), Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

Keywords

• Frozen seafood products
• Foodservice distribution
• Retail seafood brands
• Sustainable seafood sourcing
• Value-added seafood

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Seafood Products: Sale of branded Ocean Jewel seafood products to retail consumers through grocery stores and retail outlets. Products include frozen shrimp, fish fillets, and prepared seafood items sold under the Ocean Jewel brand.
2. FoodService Distribution: B2B sales of seafood products to restaurants, hotels, healthcare facilities, and institutional food service operators. Products are designed for professional use with specific portion sizing, consistency, case pack, and assortment requirements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ocean Jewels Seafood supplies a range of frozen and prepared seafood products — including raw and cooked shrimp, whitefish fillets (cod, haddock, sole, pollock, tilapia), squid, and breaded/coated specialty seafood — for retail and foodservice customers in Canada. The retail line sells branded frozen seafood through grocery outlets, while the foodservice division delivers portion-controlled, case-packed commodity to specialty seafood, including IDDSI-compliant items, to restaurants, hotels, healthcare facilities, and institutional caterers. The company also operates as the exclusive Canadian partner for Phillips Seafood and Anova Culinary products.

Product overview

Ocean Jewel Seafood, a brand of Export Packers Company Limited, offers a comprehensive portfolio of frozen seafood products for both retail and foodservice channels. The retail line includes raw and cooked shrimp products (rings, popcorn shrimp, butterfly shrimp, coconut shrimp), whitefish fillets (cod, haddock, sole, pollock, tilapia), and squid products. The foodservice division provides commodity shrimp and squid, farmed and wild-caught fish, specialty seafood, value-added products, and PouchPak/canned fish options. The company also serves the healthcare and senior living sector with specialized menu applications and IDDSI-compliant seafood products.

Differentiator

Problem solved

Functional benefit

Brands

• FamilyDelight: Brand under Ocean Jewel family of brands
• Chef's Jewel Cuisine

Products and services

• Shrimp Rings (raw and cooked, multiple sizes) Pre-formed shrimp rings available in raw or cooked varieties, in multiple sizes and weights, sold to retail consumers for home preparation (weeknight meals and special occasions).
• Breaded Popcorn Shrimp IQF breaded small-sized shrimp (61-100 ct) that puff up during cooking to resemble popcorn, sold at retail for home preparation.
• Breaded Butterfly Shrimp Butterfly-cut shrimp with breading coating, sold at retail for home preparation.
• Breaded Coconut Shrimp Shrimp coated with coconut breading for a sweet, crispy finish, sold at retail for home preparation.
• Thai Curry Shrimp Roses Shrimp prepared with Thai curry seasoning, sold at retail for home preparation.
• Seafood Appetizer Trio Mixed seafood appetizer assortment (500g) featuring multiple varieties, sold at retail for home entertaining.
• Pacific White Shrimp (raw and cooked, multiple count sizes) Pacific White Shrimp available raw or cooked, in various count sizes and packaging weights, sold at retail for home preparation.
• Squid Rings Pre-cut squid rings (800g) for various culinary applications, sold at retail for home preparation.
• Wild Pollock Fillets Wild-caught pollock fillets (454g, MSC certified, IQF 2-4 oz), sold at retail for home preparation.
• Tilapia Fillets Farm-raised tilapia fillets (340g, ASC certified, IQF 2-5 oz), sold at retail for home preparation.
• Crispy Battered Fish Fillets Pre-battered fish fillets with crispy coating for easy preparation, sold at retail for home cooking.
• Wild Cod Fillets Wild-caught cod fillets (340g, MSC certified, IQF 3-5 oz), sold at retail for home preparation.
• Wild Haddock Fillets Wild-caught haddock fillets (340g, MSC certified, VP 3-4 oz), sold at retail for home preparation.
• Wild Sole Fillets Wild-caught sole fillets (400g) prepared as skinless, boneless portions, sold at retail for home preparation.
• European Sea Bream European sea bream (IVP, 320g, case of 12x640g) from the Mediterranean region, sold at retail for home preparation.
• Mediterranean Sea Bass Whole gutted Mediterranean sea bass (320g, case of 12x640g, IVP format), sold at retail for home preparation.
• Foodservice Commodity Shrimp Bulk commodity shrimp products for foodservice operators, including restaurants, hotels, healthcare, and institutional food service.
• Foodservice Commodity Squid Bulk commodity squid products for foodservice operators, including restaurants and institutional food service.
• Foodservice Wild Caught Fish Wild-caught fish products for foodservice including various whitefish species, sold to restaurants and institutional food service operators.
• Foodservice Farmed Fish Farm-raised fish products including tilapia and other species for foodservice operators.
• Foodservice Value Added Seafood Pre-prepared, seasoned, or further processed seafood products for foodservice operators seeking labor-saving options.
• Foodservice Specialty Seafood Specialty seafood offerings for professional foodservice operators including fine dining and premium menu applications.
• Foodservice PouchPak & Canned Fish Seafood products packaged in pouches or cans for foodservice distribution, suitable for institutional and healthcare operations.
• Healthcare Seafood Menu Applications Specialized seafood products and menu resources designed for healthcare and senior living facilities, including IDDSI-compliant options, menu planning support, theme day materials, and holiday catering catalogs.

Quantifiable outcome

• 63% of Ocean Jewel branded products held third-party sustainability certifications (MSC, ASC, or BAP) as of fiscal year ending March 31, 2024

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Phillips SeafoodcoreGTM or Marketing PartnerOcean Jewel Seafood is the exclusive Canadian partner for Phillips Seafood brand, distributing their seafood products throughout Canada.
• Anova CulinarycoreGTM or Marketing PartnerExclusive Canadian partner for Anova products, which include precision cookers and related culinary equipment that complement seafood preparation.
• MSC (Marine Stewardship Council)coreStrategic or Co-development PartnerMSC certified wild-caught seafood products are offered as part of Ocean Jewel's commitment to sustainable sourcing. 63% of branded products held MSC, ASC, or BAP certification in FY2024.
• ASC (Aquaculture Stewardship Council)coreStrategic or Co-development PartnerASC certified farmed seafood products are offered as part of sustainable aquaculture sourcing commitment.
• BAP (Best Aquaculture Practices)coreStrategic or Co-development PartnerBAP certified farmed seafood products are offered as part of comprehensive sustainable sourcing certification program.
• Fishery Improvement Projects (FIPs)minorStrategic or Co-development PartnerOcean Jewel purchases seafood originating from Fishery Improvement Projects (FIPs), multi-stakeholder initiatives that help fisheries work towards sustainable and responsible seafood practices.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Highliner Foods: Canada's largest frozen seafood company, selling branded and private-label frozen seafood across North American retail and foodservice. Directly comparable to Ocean Jewel's dual-channel, value-added frozen seafood model in the Canadian market.
• Clearwater Seafoods: Canadian seafood company focused on wild-caught shellfish and other seafood, supplying retail and foodservice customers. Overlaps with Ocean Jewel's wild-caught certified seafood offering and foodservice distribution into North America.
• Trident Seafoods: US-based vertically integrated seafood processor and distributor serving retail and foodservice with frozen and value-added seafood. Closely mirrors Ocean Jewel's sourcing-processing-distribution model from a North American peer perspective.
• Pacific Seafood Group: Family-owned US seafood processor, harvester, and distributor serving retail, foodservice, and institutional customers. Comparable processing-plus-distribution footprint and foodservice/retail dual-channel exposure to Ocean Jewel.
• Chicken of the Sea: Shrimp, tuna, and salmon brand under Thai Union sold through US and Canadian grocery and foodservice. Closely comparable as a branded frozen and packaged seafood portfolio targeting the same retail and foodservice buyers as Ocean Jewel.
• Gorton's: Iconic US frozen seafood brand (breaded fillets, shrimp, prepared meals) sold through grocery retail with a smaller foodservice presence. Comparable to Ocean Jewel's breaded/battered frozen fillet and shrimp product lines and retail go-to-market.

Broad incumbents

• Thai Union Group: Global seafood conglomerate owning brands such as Chicken of the Sea, King Oscar, and Genova. Operates at much greater scale but is a broad incumbent in the same frozen and canned value-added seafood categories Ocean Jewel competes in.
• Sysco Corporation: Largest North American broadline foodservice distributor with a significant fresh and frozen seafood category. Overlaps with Ocean Jewel's foodservice channel, but operates as a broad incumbent customer/distributor rather than a specialist seafood brand.
• Premium Brands Holdings: Canadian specialty food manufacturer and distributor with seafood and other protein categories; now owns Clearwater Seafoods. A comparable Canadian diversified food platform with overlapping seafood retail and foodservice distribution.

Others

• Maple Leaf Foods: Canadian packaged food company with a seafood business unit serving retail and foodservice. Tangentially comparable as a Canadian branded food platform with seafood distribution, but seafood is a small portion of a much larger protein portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OceanJewelSeafood
• Instagraminstagram.com/oceanjewelseafood

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocean Jewels Seafood