Pako Lorente Sp Z O O

What Pako Lorente Sp Z O O does

Pako Lorente Sp Z O O is a privately held Polish men's fashion retailer founded in 2006 and headquartered in Rzgów, Poland. The company designs, sources, and sells menswear, footwear, and accessories across formal, business, and smart casual occasions, with a comprehensive product range spanning suits (garnitury), shirts (koszule), blazers (marynarki), trousers, knitwear, outerwear, t-shirts, polo shirts, footwear, and a wide accessories line (belts, ties, fragrances, bags, wallets, umbrellas, watches). The brand has expanded into adjacent offerings including a made-to-measure (Szycie na miarę) tailoring service, a dedicated bridal/wedding (ŚLUB) collection with consultation services, and a women's collection (KOBIETA), and operates several themed sub-collections such as TRAVELER (travel-focused) and SPORTIVE (sport-inspired).

The company operates a dual-channel distribution model: an e-commerce storefront at pakolorente.com built on IdoSell Shop software, and a network of physical retail stores across Poland, with free in-store returns bridging the two channels. Marketing is conducted through organic social media (Facebook, YouTube, Instagram), email newsletter, a content blog, and on-site promotional banners. The company is a Polish limited liability company (Sp. z o.o.), with no disclosed parent company, external investors, funding rounds, subsidiaries, or acquisitions. Pricing is positioned at the mid-market: basic polo and t-shirt items at 79.99–99.99 PLN, leather belts at 69.99–149.99 PLN, ties at 99.99–149.99 PLN, fragrances at 199.99 PLN, and premium suits and made-to-measure garments at higher price points, with promotions such as 3 polos for 199 PLN and seasonal discounts up to 70% off, plus PayPo buy-now-pay-later integration.

Name

Pako Lorente Sp Z O O

Legal name

Pako Lorente Spółka z ograniczoną odpowiedzialnością

Website

https://pakolorente.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Pako Lorente is a Polish menswear retailer (founded 2006) that designs and sells suits, shirts, jackets, footwear, and accessories through its own e-commerce site and a network of physical stores across Poland, serving style-conscious men for formal, business, and smart-casual occasions.

Ownership category

akta.pro rank

Product category

Men's apparel retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Luxury Menswear (CRAAAFAF)

Keywords

• Menswear retail
• Men's formal wear
• Made-to-measure tailoring
• Wedding attire
• Men's accessories

Headquarters

HQ city

Rzgów

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Apparel and Accessories: Pako Lorente generates revenue through direct sales of men's clothing and accessories including suits, shirts, jackets, trousers, t-shirts, polo shirts, footwear, accessories (belts, ties, wallets, bags, umbrellas), and fragrances. Products are sold at one-time purchase prices through both online and physical retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Pako Lorente designs, sources, and retails a comprehensive range of branded menswear, footwear, fragrances, and accessories for formal, business, and smart-casual occasions. The brand sells suits, shirts, jackets, trousers, knitwear, coats, polo shirts, t-shirts, and a wide accessory line through its own Polish e-commerce platform and chain of physical retail stores, and offers made-to-measure tailoring and bridal styling consultations as bespoke services.

Product overview

Pako Lorente is a Polish men's fashion brand offering a comprehensive range of stylish menswear and accessories. The product portfolio centers on core apparel categories including suits/garnitury, shirts/koszule, jackets/marynarki, trousers/spodnie, sweaters/swetry, t-shirts and polo, footwear/obuwie, and coats/płaszcze. The brand also offers a diverse accessories line encompassing leather goods, belts, ties, fragrances, bags, and travel accessories. Notably, Pako Lorente has expanded into women's wear through a dedicated KOBIETA collection and provides made-to-measure tailoring services. The brand operates several themed sub-collections including TRAVELER (travel-focused), SPORTIVE (sport-inspired), and a comprehensive wedding/ŚLUB collection. The company sells through both physical retail stores and an e-commerce platform, offering approximately 3 polo shirts for 199 PLN and 3 shirts for 249 PLN promotional bundles.

Differentiator

Problem solved

Functional benefit

Brands

• TRAVELER: A collection available at traveler.pakolorente.com, featuring travel-oriented clothing.
• SPORTIVE
• ONLINE ONLY

Products and services

• Garnitury (Suits) Men's suits offered in wedding, tuxedo, classic, plain, patterned, grey, navy, and black variants for formal and business occasions.
• Koszule (Shirts) Men's shirts including white, black/grey, slim, regular, elegant, suit, plain, patterned, and short-sleeve styles for formal and smart-casual wear.
• Marynarki (Blazers/Jackets) Men's jackets including casual, suit, tuxedo, elegant, black, double-breasted, slim fit, plain, and checkered variants.
• Spodnie (Trousers) Men's trousers including shorts, swim shorts, casual, suit, grey suit, navy suit, elegant, jeans, tracksuits, and checkered variants.
• Swetry (Sweaters) Men's sweaters including cardigans, zip-up, polo-collar, thin, and knit styles.
• T-shirt i Polo T-shirts, polo shirts, and long-sleeve casual tops for everyday smart-casual wear.
• Kurtki (Jackets/Coats - outerwear) Men's outerwear jackets and coats including spring, quilted, autumn, winter, and down jacket styles.
• Obuwie (Footwear) Men's footwear including sneakers, dress shoes, loafers, and boots/Chelsea boots.
• Płaszcze (Coats) Men's coats including spring, elegant, winter, autumn, and wool coat styles.
• Kamizelki (Vests) Men's vests including elegant and suit-vest styles for formal layered looks.
• Bielizna i Piżamy (Underwear and Sleepwear) Men's underwear and sleepwear including boxers, briefs, socks, pajamas, and tank tops.
• Golfy (Turtlenecks) Men's turtlenecks including black, beige, elegant, and thin knit styles.
• Dresy (Tracksuits) Men's tracksuits and sportswear for casual and athleisure wear.
• Bluzy (Hoodies/Sweatshirts) Men's hoodies and sweatshirts for casual wear.
• Akcesoria (Accessories) Men's accessories including backpacks, wallets, luggage, bags, cosmetic bags, umbrellas, glasses, leather accessories, watches, fragrances, belts, ties, bow ties, pocket squares, cufflinks, lapel pins, hats, scarves, gloves, suspenders, tuxedo sets, covers, and gift sets.
• Perfumy (Fragrances) Men's fragrances including Sportive, Siesta, Fiesta, and Negro Fresco perfumes with various scent profiles, priced at 199.99 PLN per fragrance.
• Szycie na Miarę (Made-to-Measure) Custom tailoring service with carefully selected materials and professional advice for bespoke garments, available to customers seeking personalized fit beyond standard sizes.
• Kolekcja KOBIETA (Women's Collection) Women's clothing line extension including blouses, sweatshirts, jumpsuits, sets, shorts, and dresses, broadening the brand beyond menswear.
• Kolekcja TRAVELER Travel-focused menswear sub-collection offered under a dedicated TRAVELER brand identity at traveler.pakolorente.com.
• Kolekcja SPORTIVE Sport-inspired stylish menswear sub-collection, including a SPORTIVE-branded men's fragrance line.
• Kolekcja Ślub (Wedding Collection) Wedding-themed menswear assortment including wedding suits, tuxedos, wedding shirts, shoes, accessories, and accompanying bridal styling consultations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• GKS TychyminorGTM or Marketing PartnerSports club sponsorship/partnership with GKS Tychy (football club), one of several sports and cultural partnerships in the brand's world.
• PGE Skra BelchatówminorGTM or Marketing PartnerSports sponsorship partnership with PGE Skra Belchatów (volleyball club).
• Industria KielceminorGTM or Marketing PartnerSports partnership with Industria Kielce (handball club).
• RunmageddonminorGTM or Marketing PartnerPartnership with Runmageddon obstacle race event series.
• Fashion Week w DubajuminorGTM or Marketing PartnerParticipation/partnership with Fashion Week Dubai - international fashion event exposure.
• Festiwal w CannesminorGTM or Marketing PartnerPartnership related to Cannes Film Festival - luxury brand positioning association.
• Pako Lorente x BrijuminorGTM or Marketing PartnerBrand collaboration with Briju.
• IdoSellcoreTechnology or IntegrationE-commerce platform provider powering the online store - IdoSell Shop software platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lancerto: Polish menswear brand specializing in suits, formalwear, and made-to-measure services. Closely comparable on product mix, made-to-measure offering, and Polish e-commerce plus physical store footprint.
• Bytom: Listed Polish menswear brand with formal and businesswear assortment including suits, shirts, and accessories. Competes in the same Polish mid-market menswear niche with similar product depth and store presence.
• Vistula Group: Polish menswear group operating Vistula, Lantier, and Denley brands across retail and wholesale. Direct competitor in the Polish formalwear and businesswear segment with overlapping product categories (suits, shirts, accessories) and similar omnichannel model.

Broad incumbents

• H&M: Global fast-fashion mass retailer. Overlaps with Pako Lorente on accessible menswear basics and accessories, with a much larger assortment and store footprint across Poland and globally.
• Zara (Inditex): Global fast-fashion incumbent. Competes with Pako Lorente on price-conscious smart-casual and accessories, pressuring the mid-market segment through faster trend turnover and global scale.
• Massimo Dutti: Inditex-owned global smart-casual and formalwear brand. Competes directly with Pako Lorente's smart-casual and business attire assortment, but with materially larger scale, international footprint, and brand recognition.
• Calvin Klein (PVH): Global lifestyle brand with significant menswear and fragrance presence. Competes for similar occasion-driven menswear purchases (formalwear, smart-casual) and the same Polish consumer demographic.
• Hugo Boss: Global premium menswear leader spanning formal, business, and casual. Anchors the premium tier above Pako Lorente and competes for the same formalwear and tailoring occasions, particularly in weddings and business.
• LPP (Reserved, Mohito, Sinsay): Largest Polish fashion retailer (Reserved brand targets menswear). Much broader and faster-fashion-oriented, but competes for the same Polish consumer wallet on smart-casual menswear and seasonal assortment.

Regional players

• Answear.com: Polish-founded multi-brand fashion e-commerce platform operating across CEE. While it carries many third-party menswear brands, it competes with Pako Lorente's own e-commerce store for Polish online menswear demand and brand discovery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PakoLorentePolska
• Facebookfacebook.com/Pako.Lorente.Polska
• Instagraminstagram.com/pakolorente_com
• LinkedInlinkedin.com/company/pako-lorente

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pako Lorente Sp Z O O