Live The Lake Nj

What Live The Lake Nj does

Live the Lake NJ is a privately-held portfolio of nine hospitality, recreation, and event businesses operating around Lake Hopatcong, New Jersey's largest freshwater lake. The company is organized across multiple LLC entities — Big Fish Enterprises LLC (Alice's Restaurant and Big Fish Lounge), Rusty Cleat LLC (The Windlass), The Lake Hopatcong Adventure Company LLC, Lake Hopatcong Cruises LLC, Lakeland Marine Base LLC (Main Lake Market), Lake Hopatcong Golf Club, and Hawk Ridge Farm — along with the recently unified Live the Lake NJ Events service. Its offerings span full-service waterfront dining (American at Alice's; Italian-American fare with wood-fired oven pizzas at The Windlass), 57-foot Skipperliner cruises operated aboard Miss Lotta from May through October, an 18-hole miniature golf course with historic theming, an adventure tour company running kayaks, hydrobikes, pedalboards, and bike/hiking tours, a restored 100+ year old boathouse retail market offering marine supplies, deli, and ice cream, an organic farm with CSA shares and rescue animals, and event planning for corporate and private clients.

The company reaches customers primarily through direct-to-consumer channels including on-premise venue experiences, an interactive map-driven website at livethelakenj.com, Facebook and Instagram accounts, an email newsletter, and community events. Pricing follows a pay-as-you-go, per-unit model across nearly every revenue stream: à la carte restaurant dining, individual cruise tickets, per-rental adventure activities, mini golf per round, and retail items. The third-party reservation platform Resy handles restaurant bookings, and Toast Takeout handles online orders for The Windlass and Main Lake Market. Distribution is highly local and regional — physically anchored at Nolans Point on Lake Hopatcong — with no disclosed e-commerce or delivery expansion beyond Toast. Revenue is not publicly disclosed; funding, M&A, and headcount data are absent from the source material. Customers are segmented horizontally across tourists/day trippers, Morris County and Lake Hopatcong residents, and corporate/event clients; charitable initiatives (Veterans Cruise since 2016, Dine and Donate and Thanksgiving Meals since 2017, and a Breast Cancer Awareness Month campaign since 2017) function as community engagement and brand-building. The underlying technology stack is conventional hospitality tooling — a custom interactive website map, social media, Resy, and Toast — with no proprietary platform architecture or AI/ML capabilities described.

Name

Live The Lake Nj

Legal name

Big Fish Enterprises LLC d/b/a Alice's Restaurant, Rusty Cleat LLC d/b/a The Windlass Restaurant, The Lake Hopatcong Adventure Company LLC, Lake Hopatcong Cruises LLC, Lakeland Marine Base LLC d/b/a Main Lake Market, Lake Hopatcong Golf Club

Website

https://livethelakenj.com

Company type

Private

Founded year

1800

Operating status

Operating

Short description

Live the Lake NJ is a privately-held portfolio of nine hospitality, recreation, and event businesses operating around Lake Hopatcong, NJ — two waterfront restaurants, lake cruises, adventure tours, mini golf, retail market, an organic farm, and event planning — serving tourists, local residents, and corporate clients.

Ownership category

akta.pro rank

Product category

Hospitality and Recreation Services

NAICS

Inland Water Passenger Transportation (483212), Scenic and Sightseeing Transportation, Water (4872), Marinas (71393), Water Transportation (483)

SIC

Services-Amusement & Recreation Services (7900), Water Transportation (4400), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

akta.pro secondary industries

Whitewater & Paddle Sports Centers (Rafting, Kayak, SUP, Canoe) (THAAAKAF), Theme & Specialty River Cruises (Culinary/Wellness/Music/etc.) (THAEACAL), River Cruise Charters (Private/Group) (THAEACAE), Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

Keywords

• Lakeside hospitality services
• Waterfront dining
• Recreation and adventure tours
• Event venue hosting
• Marine retail market

Headquarters

HQ city

Lake Hopatcong

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Restaurant Dining: Full-service dining at Alice's Restaurant and The Windlass, including indoor/outdoor seating, seasonal menus, bar service at Big Fish Lounge, and special holiday/event dining
2. Lake Cruises: Brunch, lunch, dinner, cocktail, and specialty themed cruises aboard Miss Lotta, a 57-foot Skipperliner operating May through October
3. Retail Sales: Main Lake Market offers dockside gas, marine supplies, deli, ice cream parlor, toys, gifts, and retail items; Lake Hopatcong Golf Club operates an 18-hole mini golf course with snack kiosk
4. Adventure Activities: Guided tours on kayaks, pedalboards, hydrobikes, plus bike and hiking tours at Lake Hopatcong Adventure Company
5. Event Planning Services: Corporate events, team-building, private celebrations, and special occasions hosted across multiple venues including Miss Lotta cruises, Alice's, and The Windlass
6. Farm Products: Hawk Ridge Farm provides locally grown organic produce, free-range eggs, raw honey, and CSA shares to the local community

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Live The Lake NJ operates a family of nine hospitality, recreation, retail, and event businesses centered on Lake Hopatcong, New Jersey's largest freshwater lake. Its portfolio includes two waterfront restaurants (Alice's Restaurant/Big Fish Lounge and The Windlass), a cruise line aboard the Miss Lotta, an adventure tour company, a mini golf course, a restored-boathouse market with marine supplies and deli, an organic farm, and an event planning service for corporate and private gatherings. Together these venues offer dining, cruises, water and land adventure activities, retail, and group event coordination as an integrated lake experience.

Product overview

Live the Lake NJ is a family of hospitality, event, and recreation businesses centered around Lake Hopatcong, New Jersey's largest lake. The portfolio consists of eight distinct businesses offering a comprehensive range of lake experiences: two waterfront restaurants (Alice's and Big Fish Lounge, The Windlass), an adventure tour company (Lake Hopatcong Adventure Company), a cruise line (Lake Hopatcong Cruises), a mini golf course (Lake Hopatcong Golf Club), a general store (Main Lake Market), an organic farm (Hawk Ridge Farm), and an event planning service (LivetheLakeNJ Events). Together, these businesses provide visitors and residents with water and land activities, dining, entertainment, retail, and event venues year-round.

Differentiator

Problem solved

Functional benefit

Brands

• Alice's Restaurant: American restaurant with glass-enclosed porch dining, seasonal menu featuring American favorites with Asian to Cajun influences, open year-round for brunch, lunch and dinner
• Big Fish Lounge
• The Windlass Restaurant
• Lake Hopatcong Adventure Company
• Main Lake Market
• Lake Hopatcong Cruises
• Lake Hopatcong Golf Club
• Hawk Ridge Farm
• LivetheLakeNJ Events

Products and services

• Alice's Restaurant and Big Fish Lounge

Quantifiable outcome

• Serving Lake Hopatcong area for over a century with tourism and hospitality

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Morris County Tourism BureauminorGTM or Marketing PartnerLive the Lake NJ is a member of the Morris County Tourism Bureau, promoting lake experiences to visitors of Morris County, NJ
• Hawk Ridge FarmcoreStrategic or Co-development PartnerHawk Ridge Farm provides locally grown organic produce, free-range eggs, and raw honey to Alice's Restaurant, supporting farm-to-table menu initiatives. Part of the Live the Lake NJ family of businesses.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Great Wolf Lodge: Chain of indoor waterpark resort destinations bundling lodging, multiple dining venues, attractions, and family entertainment under a unified brand. Comparable multi-venue destination resort model, though at national scale and with lodging.
• Kalahari Resorts: African-themed indoor waterpark and convention resort with multiple dining outlets, attractions, and event venues. Comparable multi-venue destination resort model with bundled hospitality offerings.
• Crystal Springs Resort: New Jersey destination resort group with multiple venues (restaurants, golf, spa, events) in the Kittatinny/Sussex County region. Highly comparable multi-venue hospitality portfolio in the same NJ market.
• Mountain Creek Resort: Vernon, NJ four-season mountain resort offering adventure activities, dining, events, and waterpark (Mountain Creek Waterpark). Comparable multi-activity destination in the same NJ regional tourism corridor.
• Yogi Bear's Jellystone Park Camp Resorts: Franchise network of family campground resorts with on-site dining, recreation, attractions, and themed events. Comparable family lake/leisure destination model at multi-site scale.
• Mohonk Mountain House: Historic family-owned destination resort in New Paltz, NY offering lakeside dining, outdoor activities, cruises, spa, and events under one brand. Directly comparable multi-venue hospitality model in the same Northeast regional tourism market.

Emerging players

• Safe Harbor Marinas: Largest U.S. marina operator with waterfront dining, retail, marine services, and boat rentals across multiple properties. Comparable lakeside/marine-services retail and hospitality bundle, though at larger scale.

Broad incumbents

• Palace Entertainment: Operator of family entertainment centers, water parks, and amusement parks across the U.S. Overlapping recreational venue portfolio model at much larger corporate scale.
• Delaware North: Large hospitality and food service company operating parks, resorts, sporting venues, and destination attractions. Adjacent in destination hospitality operations but at enterprise scale across many geographies.

Regional players

• Sundance Resort (Robert Redford's Sundance): Multi-venue mountain resort in Utah with lodging, restaurants, retail, art studios, and outdoor activities under one brand. Comparable integrated destination resort model though in a different geography.

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/livethelakenj
• Instagraminstagram.com/livethelakenj
• LinkedInlinkedin.com/company/live-the-lake-nj

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live The Lake Nj