Moon Event

What Moon Event does

Moon Event is a French creative corporate event agency founded in 2013 by Romain Richard and operating under the legal entity Moon Group (SARL, RCS 791 895 170), headquartered in Issy-les-Moulineaux. The company provides end-to-end event production services for large enterprises and major brands across three integrated pillars: corporate events (seminars, conventions, internal evenings, team building, incentive trips, onboarding, family days), event communication (product launches, gala evenings, cocktails, street marketing, roadshows, inaugurations, conferences, trade shows), and production & logistics (scenography, technical rigging, digital experiences, venue sourcing, catering, influence marketing). The "Lean Premium" service model binds every engagement to a single strategic project director from brief through debrief, combining the rigour of larger agencies with the agility of a lean core team, and the agency's portfolio emphasises high-prestige venue executions (Grand Palais, Shangri-La, Peninsula Paris, Disneyland Paris).

The agency's core product surface is human-coordinated production rather than a software platform: physical scenography, video mapping, immersive installations, technical rigging, hybrid streaming, and influencer-marketing integration executed primarily through in-house strategic staff and a curated vendor network. Operating technology comprises conventional event-production tooling and digital experience platforms for hybrid formats; no proprietary software, API, or AI/ML product layer is disclosed.

Moon Event monetizes primarily through professional services fees scoped per project, with publicly unfixed pricing that varies by pax, format, venue, and ambition (guidance suggests €180-€550/pax for full-day conventions in France). The go-to-motion is enterprise relationship-based field sales, supported by content marketing, SEO dominance, and earned media (Forbes, BFM Business, Le Figaro, Challenges, Le Point). A secondary monetization layer is a franchise/licensing model under the Moon Group brand, allowing independent entrepreneurs to operate Moon Event-branded agencies in additional French and European territories in exchange for licensing fees and alignment with the network's brand and SEO positioning.

Name

Moon Event

Legal name

MOON GROUP (MOON EVENT)

Website

https://moon-event.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Moon Event is a French creative corporate event agency founded in 2013 that produces end-to-end seminars, product launches, gala evenings, and hybrid events for enterprise clients and major brands across France and Europe, operating a "Lean Premium" model via a multi-city agency network and a franchise/licensing arm.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Other Amusement and Recreation Industries (7139)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE)

akta.pro secondary industries

Event Theming, Mood Boards & Concept Design (HSACAOAH), Sales Kickoffs (SKOs) & Revenue Summits (THAHAMAB), Anniversary & Milestone Celebration Services (HSACACAD)

Keywords

• Corporate event management
• Event production services
• Scenography design
• Experiential marketing
• Influencer event activation

Headquarters

HQ city

Issy-les-moulineaux

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Event Organization Services: Project-based professional services for corporate events including seminars, conventions, product launches, gala evenings, team building, and incentive programs. Revenue is generated through custom project quotes based on scope, venue, technical requirements, and production complexity.
2. Franchise/License Model: Moon Group licenses its brand and operational framework to independent agencies in France and Europe. The franchise model allows local entrepreneurs to operate Moon Event branded agencies while benefiting from the network's reputation, SEO positioning, and established methodologies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Moon Event is a French creative corporate event agency that designs, produces, and orchestrates corporate events and experiential communication campaigns for major brands. Its core offerings span three service pillars: corporate events (seminars, conventions, internal evenings, team building, incentive trips, onboarding, and Family Days), event communication (product launches, gala evenings, cocktail receptions, street marketing, roadshows, inaugurations, conferences, and trade shows), and production and logistics (scenography, influence marketing, technical production, digital experiences, venue sourcing, and catering).

Product overview

Moon Event is a creative corporate event agency operating as a single unified service offering, not a modular platform. The company provides end-to-end event management services organized into three main pillars: (1) Corporate Events (événements d'entreprise) covering seminars, conventions, internal evenings, team building, and onboarding; (2) Event Communication covering product launches, gala evenings, cocktails, street marketing, inaugurations, conferences, and trade shows; and (3) Production & Logistics covering scenography, influence marketing, technical production, digital experiences, venue sourcing, and catering. The agency operates under a 'Lean Premium' service model that combines the rigor of large agencies with the agility of a lean, direct-access team structure. Moon Event also offers brand licensing opportunities for entrepreneurs to join the Moon Group network.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events (Événements d'entreprise) Corporate event organization services for enterprises including seminars, conventions, internal evenings and celebrations, team building, incentive trips, onboarding programs, and Family Day events.
• Event Communication (Communication événementielle) Event communication services covering product launches, gala evenings and luxury events, cocktail receptions, street marketing and roadshows, company inaugurations, conferences and congresses, and professional trade shows, delivered to brands as integrated communication campaigns.
• Production & Logistics (Production & logistique) End-to-end production and logistics services for events including scenography and design, influence marketing, technical production (sound, lighting, video), digital and hybrid event experiences, venue sourcing, and catering services.
• Moon Group Franchise/Brand License (Licence de marque) Brand and operational framework licensing program that allows independent entrepreneurs to operate Moon Event-branded agencies in France and Europe, benefiting from the network's brand reputation, #1 SEO positioning, and established methodologies.

Quantifiable outcome

• Feastables launch achieved immediate viral social media impact with stories and videos spreading across all platforms
• +3 more outcomes

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Vanessa Auclair (Franchise Agency Manager)coreOthersAgency Manager representing the franchise/License de marque program, managing relationships with independent agency operators joining the Moon Event network. Oversees franchisee recruitment and network coordination.
• Mari MoonminorStrategic or Co-development PartnerPopular French YouTuber who hosted the AliExpress Top Blogger Challenge, an international influencer competition produced by Moon Event. The partnership combined content creator influence with event production expertise.
• Léna Situations, Mastu, Amixem, Joyca, Océane AmslercoreStrategic or Co-development PartnerMajor French content creators who participated in the Feastables/Mr Beast Paris launch event on March 10, 2025. Their presence drove massive viral social media impact for the brand activation produced by Moon Event at Shangri-La Paris.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MoonEvent
• LinkedInlinkedin.com/company/moon-event
• Instagraminstagram.com/moon_event
• Pinterestpinterest.com/moon-event
• TikToktiktok.com/@moon_event

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moon Event