Low Vision Totaal
Dutch provider of low vision aids — optical, electronic magnification, reading and lighting devices — sold via free at-home assessments and fittings across all 12 provinces to visually impaired, mainly elderly, consumers, with insurance reimbursement handled.
- Company typePrivate
- Founded2005
- HeadquartersWateringen, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Low Vision Totaal does
Low Vision Totaal is a Netherlands-based provider of low vision aids and at-home visual assistance services for people with visual impairments, headquartered at Turfschipper 54, Wateringen (South Holland), with 11-50 employees. The company targets individuals — predominantly elderly — with conditions such as macular degeneration, glaucoma, cataracts, retinitis pigmentosa, diabetic retinopathy, albinism and Stargardt disease, who cannot be helped by regular glasses or medical treatment. Secondary stakeholders are referring eye doctors and opticians, and Dutch health insurers (zorgverzekeraars) who reimburse the devices.
The product portfolio spans four categories: special optical aids (handheld magnifiers, stand magnifiers, pocket flashlight magnifiers, filter glasses, ptosis glasses, cap glasses, telescope glasses, spectacle-mounted magnifiers), electronic magnification aids (screen magnifiers with and without speech, VoxiVision, VoBox subtitle enlarger, electronic handheld magnifiers), reading/audio equipment (Clearreader, Daisybox, Daisy player, OrCam, GoBox subtitle reader) and lighting with magnification (desk, floor and magnifying lamps). Several devices embed OCR and text-to-speech synthesis so that printed text, screen content or TV subtitles are read aloud. The website also runs an AI chat assistant, "Ben," positioned as answering questions like a 20-year low vision expert.
Revenue is generated primarily from hardware sales of visual aids, frequently reimbursed through Dutch health insurance, supported by professional services: free at-home low vision examinations and full administrative coordination of insurance claims on the customer's behalf. Go-to-market is direct-to-consumer field service with no storefront — specialists travel to homes across all 12 Dutch provinces for assessment, demonstration, fitting, installation and training — complemented by a separate webshop (lowvisionshop.nl) and inbound phone sales (088 990 89 89). Marketing relies on the Dutch-language website with province-specific pages, organic social channels, an email newsletter, Google reviews (9.2/10 average), an SBS6 television appearance and brand ambassador John de Wolf. The company holds ISO 9001, ISO 27001 and NEN 7510-1:2024 certifications, serves 1,000+ customers annually, and states over 20 years of operation.
Low Vision Totaal firmographics
Firmographics- Name
- Low Vision Totaal
- Legal name
- Low vision totaal
- Website
- https://lowvisiontotaal.nl
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dutch provider of low vision aids — optical, electronic magnification, reading and lighting devices — sold via free at-home assessments and fittings across all 12 provinces to visually impaired, mainly elderly, consumers, with insurance reimbursement handled.
- Ownership category
- akta.pro rank
Low Vision Totaal industry classification
Industry- Product category
- Low Vision Aids & Assistive Vision Devices
- NAICS
- Optical Goods Retailers (45613), Offices of Optometrists (62132)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids) (HLAHAJAN)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where Low Vision Totaal is headquartered
LocationHeadquarters
- HQ city
- Wateringen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Low Vision Totaal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Visual Aid Product Sales: Sale of visual aids and low vision devices including hand-held magnifiers, stand magnifiers, pocket flash magnifiers, magnifying lamps, filter glasses, telescope glasses, screen magnifiers, electronic magnifiers, reading equipment, and lighting products. Products are often reimbursed through Dutch health insurance (zorgverzekering).
- Insurance Reimbursement Handling: The company handles all administrative coordination with health insurance providers on behalf of customers, facilitating reimbursement for low vision devices.
- Low Vision Examination Services: Free at-home low vision examination and consultation services provided to assess customer needs and recommend appropriate visual aids.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Low Vision Totaal product offering
Product offeringCore offering
Low Vision Totaal supplies optical and electronic low vision aids — including handheld magnifiers, illuminated magnifiers, stand magnifiers, reading glasses, spectacle-mounted magnifiers, telescopes, electronic magnifiers, screen readers, refreshable braille displays, and talking devices — and pairs each sale with a free in-home low vision examination and fitting service delivered across all 12 Dutch provinces. The company also handles insurance and CAK reimbursement administration on behalf of the customer.
Product overview
Low Vision Totaal is a Netherlands-based provider of low vision assistive devices and at-home care services for visually impaired individuals. The company offers a broad portfolio of low vision aids organized across four product categories: (1) Special optical aids (handheld magnifiers, stand magnifiers, pocket flashlight magnifiers, magnifying lamps, filter glasses, ptosis glasses, cap glasses, telescope glasses, and magnifying glasses); (2) Electronic magnification aids (screen magnifiers with and without speech, VoxiVision all-in-one device, VoBox subtitle enlarger, GoBox subtitle reader, and electronic handheld magnifiers); (3) Reading aids / audio equipment (Clearreader scanning reader, Daisybox, Daisy player, and OrCam); and (4) Lighting with magnification (desk lamps, floor lamps, and magnifying lamps). The company operates a service-led model in which specialists visit clients at home to conduct low vision assessments, demonstrate products, deliver and install devices, and coordinate insurance reimbursement — all from the product portfolio listed above.
Differentiator
Problem solved
Functional benefit
Brands
- Low Vision Shop: An e-commerce platform for low vision aids and visual assistance products.
- Slechtziend.nl
Products and services
- Handheld magnifiers Portable optical magnifiers for close-up reading tasks; sold to visually impaired customers, often as part of a guided in-home fitting.
- Stand magnifiers Free-standing magnifiers that leave both hands free while reading; targeted at visually impaired customers who need hands-free magnification.
- Illuminated magnifiers Magnifiers with integrated lighting for low-light reading conditions; sold to visually impaired customers needing combined magnification and illumination.
- Reading glasses (low vision) Specialized high-powered reading glasses for low vision; sold to visually impaired customers who need stronger magnification than standard reading glasses.
- Spectacle-mounted magnifiers Magnification systems mounted to prescription spectacles; sold to visually impaired customers who need hands-free magnification fitted to their eyewear.
- Telescopes (low vision) Distance and near telescopes for low vision use; sold to visually impaired customers who need distance viewing assistance (e.g., television, street signs).
- Electronic magnifiers Digital/electronic video magnifiers with adjustable magnification and contrast; sold to visually impaired customers who need variable, higher-level magnification than optical aids.
- Screen readers and refreshable braille displays Assistive computer-output devices that read screen content aloud or render it as braille; sold to visually impaired customers who use computers or smartphones.
- Talking devices Audio-output devices (e.g., talking watches, clocks, thermometers, label readers) for visually impaired users; sold to customers who need non-visual feedback for daily tasks.
- Other low vision accessories Miscellaneous low vision accessories (e.g., lamps, stands, cases, filters) sold alongside the core optical and electronic aids portfolio.
- In-home low vision examination and fitting service Free in-home low vision examination, advice, device fitting, and follow-up delivered by Low Vision Totaal specialists across the Netherlands, aimed at visually impaired individuals who cannot easily visit a retail store.
- Insurance and CAK reimbursement handling Service in which Low Vision Totaal handles the paperwork and claims for reimbursement of low vision aids through Dutch healthcare insurers and the CAK on behalf of the customer.
Quantifiable outcome
- 1000+ customers served annually
- +2 more outcomes
Companies that use Low Vision Totaal
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Low Vision Totaal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Low Vision Totaal partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Slechtziend.nlcoreSlechtziend.nl joined Low Vision Totaal as part of a consolidation strategy, strengthening the company's position in the Dutch low vision market.
- Low Vision ShopcoreLow Vision Shop joined Low Vision Totaal, combining forces with Slechtziend.nl to create a larger, more comprehensive low vision service offering in the Netherlands.
- SC HeerenveenminorLow Vision Totaal supports the blind tribune of SC Heerenveen football stadium, enabling people with visual impairments to experience live sports. Anouk Vel, Managing Partner, is featured in club communications about the initiative.
Scale indicators4 records
Recent moves7 records
Expansion highlights7 records
Low Vision Totaal competitors and assessment
Company assessmentDirect peers
- OrCam: Israeli developer of the OrCam MyEye wearable AI reading/face-recognition device that Low Vision Totaal actively distributes and supports in the Netherlands — directly overlapping product and customer segment.
- HumanWare: Canadian producer of low-vision and blindness products including electronic magnifiers, reading devices, and portable magnifiers — a directly comparable device portfolio including ClearReader-family readers that Low Vision Totaal resells.
- Enhanced Vision: U.S. low-vision device maker (now part of Vispero) offering desktop and portable electronic magnifiers; competes head-on with the electronic magnification category carried by Low Vision Totaal.
- Eschenbach Optik: German manufacturer and supplier of optical low-vision aids including handheld magnifiers, stand magnifiers, filter glasses, and electronic magnification devices — overlapping catalog and similar B2B distribution model.
- Freedom Scientific: U.S. low-vision/blindness technology vendor (part of Vispero) offering electronic magnifiers, OCR/reading solutions, and screen magnification software — directly comparable assistive technology lineup.
- Optelec: Dutch-origin specialist in low-vision aids (magnifiers, electronic reading devices, CCTVs) now part of the Vispero group; directly comparable product portfolio and Dutch heritage to Low Vision Totaal.
Emerging players
- IrisVision: U.S. low-vision assistive technology company using VR/smartphone-based head-mounted magnifiers — an emerging alternative to traditional electronic magnifiers in the low-vision aid market.
- eSight: Canadian maker of electronic eyewear (eSight Go) for central vision loss — an emerging device alternative in the same assistive-vision category that Low Vision Totaal serves with magnifiers and electronic aids.
Others
- Koninklijke Visio: Dutch expertise center for blind and partially sighted people, providing rehabilitation, advice, and referrals; operates in the same Dutch low-vision ecosystem as an adjacent support organization that often refers patients to product suppliers like Low Vision Totaal.
Broad incumbents
- Vispero: U.S.-based parent company of Optelec, Freedom Scientific, and Enhanced Vision; a broader incumbent in the global low-vision/blindness assistive technology market with overlapping products and distribution channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Low Vision Totaal social profiles
Digital presenceLow Vision Totaal compliance and trust
Trust signalCompliance3 records
Low Vision Totaal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Low Vision Totaal leadership team
Management profileNumber of profiles
Profiles2 records
Low Vision Totaal subsidiaries and ownership
Company hierarchySubsidiaries2 records
Low Vision Totaal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Low Vision Totaal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Low Vision Totaal
What does Low Vision Totaal do?
Low Vision Totaal supplies optical and electronic low vision aids — including handheld magnifiers, illuminated magnifiers, stand magnifiers, reading glasses, spectacle-mounted magnifiers, telescopes, electronic magnifiers, screen readers, refreshable braille displays, and talking devices — and pairs each sale with a free in-home low vision examination and fitting service delivered across all 12 Dutch provinces. The company also handles insurance and CAK reimbursement administration on behalf of the customer.
Is Low Vision Totaal a public or private company?
Low Vision Totaal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Low Vision Totaal founded?
Low Vision Totaal was founded in 2005. It employs 11 to 50 people.
Where is Low Vision Totaal based?
Low Vision Totaal is headquartered in Wateringen, Netherlands, in the Europe region.
How does Low Vision Totaal make money?
Three revenue lines are on record. Visual Aid Product Sales are the primary driver. The others are insurance Reimbursement Handling and low Vision Examination Services.
Who are Low Vision Totaal's main competitors?
Direct peers on record are OrCam, HumanWare, Enhanced Vision, Eschenbach Optik, Freedom Scientific and Optelec. Emerging players are IrisVision and eSight. Koninklijke Visio is listed as an others. Vispero is listed as a broad incumbent.
Does Low Vision Totaal have an API?
No public API is recorded for Low Vision Totaal.
What industry is Low Vision Totaal in?
Low Vision Totaal's product category is Low Vision Aids & Assistive Vision Devices. Its primary akta.pro industry code is HLAHAJAN, Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 45613 and its SIC code is 3851.