Mibbinbah Limited

What Mibbinbah Limited does

Mibbinbah Limited is an Australian health promotion charity founded in 2007 in Hervey Bay, Queensland, by Jack Bulman and Lisa Bulman, operating under a registered charity structure focused on Aboriginal and Torres Strait Islander healing. The organization delivers First Nations-led programs including Trauma Informed Care, Cultural Competency Training, Identity and Connection, Healing Relationships, Boys to Men, Foundations for Men, Healing Foundations, and the Ngulli Gau Rema family program, all anchored on its proprietary "Proper Way" methodology. Delivery channels include in-person and online workshops, a Healing & Recovery podcast distributed via Apple Podcasts, and branded merchandise sold through a Shopify storefront. The customer base spans individual participants, Aboriginal Community Controlled Health Organisations (ACCHOs), government agencies, private organizations, and NGOs across Queensland and, more recently, the Northern Territory. Revenue is generated through three streams — paid workshop enrollments, merchandise sales priced between roughly $10 and $80 per unit, and donations collected via PayPal — with no disclosed funding rounds or grants. The team consists of 1–10 staff, supplemented by a credentialed advisory board including Prof Kerry Arabena, Dr Rick Hayes, Prof Megan Williams, and Dr Mark Wenitong, and a Partnerships Manager (Christina Grant) who supports partner-driven growth. Operations have expanded beyond the original Hervey Bay base into Northern Territory communities including Papunya, Mt Liebig, and Haasts Bluff through a partnership with MRC, alongside a partnership with the Jaydon Adams Foundation. The technology footprint is intentionally lean — Shopify, Apple Podcasts, and PayPal — reflecting a model where human facilitation and cultural credibility, rather than platform technology, drive the value proposition.

Name

Mibbinbah Limited

Legal name

Mibbinbah Ltd

Website

https://mibbinbah.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Mibbinbah Limited is an Australian First Nations-led health promotion charity delivering healing workshops, cultural competency training, and the "Proper Way" methodology to Aboriginal and Torres Strait Islander communities, ACCHOs, government, and NGOs across Queensland and the Northern Territory.

Ownership category

akta.pro rank

Product category

Indigenous Health and Healing Services

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Health Promotion & Public Health Education (Community Workshops) (EDAAAFAG)

akta.pro secondary industry

MHPSS & Trauma-Informed Support for Displaced Populations (BPADAHAJ)

Keywords

• Indigenous healing programs
• Cultural competency training
• Community health workshops
• Trauma informed care
• First Nations health

Headquarters

HQ city

Hervey Bay

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Workshop and Program Fees: Revenue from workshops and programs including Trauma Informed Care, Cultural Competency Training, Identity and Connection to Culture, and other healing and personal development programs for individuals and organisations.
2. Merchandise Sales: Sale of branded merchandise including mugs, t-shirts, hoodies, and singlets through the online Shopify store. Products range from $10 to $80.
3. Donations: Charitable donations from supporters to fund programs empowering Aboriginal and Torres Strait Islander communities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mibbinbah Limited is a First Nations health promotion charity that designs and delivers workshop-based healing programs, cultural competency training, and personal development experiences for Aboriginal and Torres Strait Islander communities and the organisations that work with them. Offerings include flagship programs such as Be the Best You Can Be, Trauma Informed Care, Cultural Competency and Connection Training for Organisations, Ngulli Gau Rema, Healing Relationships, and the On The Road With Mibbinbah podcast, supplemented by branded merchandise sold online.

Product overview

Mibbinbah Limited is a First Nations health promotion charity founded in 2007 offering a portfolio of healing and cultural empowerment programs under the Ngulli Gau Rema (coming together) umbrella. The organisation provides workshop-based programs including Be the Best You Can Be, Trauma Informed Care, Cultural Competency Training, Healing Relationships, and specialised programs for organisations and communities. The portfolio also includes merchandise (mugs, t-shirts, hoodies, singlets) and the On The Road With Mibbinbah podcast. Programs target suicide prevention, mental health, family reunification, domestic violence prevention, justice reinvestment, and cultural competency across government, private, and community settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Be the Best You Can Be (BTBYCB)

Quantifiable outcome

• Programs successfully implemented across Government and Private sector settings including justice and education systems, ACCHOs, and professional development settings

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• MRC (Papunya)coreStrategic or Co-development PartnerPartnership with MRC (Mutitjulu Resources Centre) in Papunya, working with communities from Papunya, Mt Liebig and Haasts Bluff to address local issues and concerns through culturally appropriate healing and support programs.
• Jaydon Adams FoundationcoreStrategic or Co-development PartnerCollaboration with Jaydon Adams Foundation to host healing workshops at their Toowoomba facility, providing culturally safe spaces for community healing and connection.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Reconciliation Australia: National body administering the Reconciliation Action Plan (RAP) framework and delivering cultural competency training to government and corporate Australia. Overlaps with Mibbinbah's corporate training arm but at significantly larger scale.
• Lowitja Institute: Australia's national institute for Aboriginal and Torres Strait Islander health research. Shares Mibbinbah's Indigenous health and wellbeing mission, with board member Professor Kerry Arabena being its former CEO.
• National Aboriginal Community Controlled Health Organisation (NACCHO): Peak body representing Aboriginal Community Controlled Health Organisations (ACCHOs). Mibbinbah partners with ACCHOs and delivers programs within them, making NACCHO a direct ecosystem peer.

Direct peers

• Clontarf Foundation: Australian non-profit operating programs for young Aboriginal and Torres Strait Islander men, originally focused on health and wellbeing. Highly comparable to Mibbinbah's origins as a men's health and wellbeing charity.
• The Healing Foundation: Australian national Indigenous-led organization focused on healing for Stolen Generations and intergenerational trauma. Direct peer to Mibbinbah's trauma-informed care, healing, and community programs.
• Culture Is Life: Indigenous-led non-profit supporting Aboriginal and Torres Strait Islander youth-led solutions to build strong cultural identity. Shares Mibbinbah's First Nations-led methodology and community empowerment focus.

Emerging players

• Indigital: Indigenous-led Australian company providing digital and cultural training programs to First Nations communities. Comparable Indigenous-led methodology and education/training market overlap.
• Yulang Indigenous Evaluation: Aboriginal-led consultancy founded by Mibbinbah advisor Professor Megan Williams. Shares Mibbinbah's Indigenous-led evidence and capacity-building approach with overlapping leadership.
• First Peoples' Disability Network: Australian disability advocacy organization led by Aboriginal and Torres Strait Islander people. Comparable in its Indigenous-led service model and connection to Mibbinbah advisory network.

Regional players

• Australian Indigenous Doctors' Association (AIDA): Peak body for Aboriginal and Torres Strait Islander doctors, founded by Mibbinbah advisor Dr Mark Wenitong. Comparable in its Indigenous-led health advocacy mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Mibbinbah
• Facebookfacebook.com/MibbinbahSpiritHealing
• Instagraminstagram.com/mibbinbah_spirit_healing/?hl=en
• LinkedInlinkedin.com/company/mibbinbah-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mibbinbah Limited