Novo Super Pty. Ltd.

What Novo Super Pty. Ltd. does

Novo Super Pty. Ltd. is an Australian private company headquartered in Docklands that delivers Self-Managed Superannuation Fund (SMSF) administration, compliance, accounting and documentation services. Its stated customer base spans three professional and end-user segments: SMSF trustees, financial advisers, and accountants — implying both direct-to-consumer and intermediary (B2B2C) distribution. The company was founded in 2012, operates under the Australian proprietary limited company structure (Pty. Ltd.), and lists only 1–10 employees in the supplied firmographic record, consistent with a boutique specialist practice rather than a scaled platform.

The firm's service offering sits within a regulated Australian financial services niche, where ongoing annual compliance, audit support, and statutory documentation create a recurring-engagement model. No proprietary technology stack, software platform, mobile application, or API surface is disclosed in the source data, and the company does not publish a product catalog or pricing schedule. No integrations, certifications, accreditations, or partnerships are listed, and the only externally observable presence is the novosuper.com.au domain with an unverified/loader page at time of fetch.

From a business-model perspective, no revenue mechanics are disclosed: there is no pricing model, no GTM motion, no customer logos, and no segmentation approach captured. The company has no public ticker, no parent entity, no subsidiaries, no funding rounds, and no recorded M&A or executive changes in the supplied data. Operating geographies are unstated beyond the Australian corporate domicile, and the website scope is limited to.au. Revenue is explicitly marked as unavailable in the source, and ownership, headcount composition, and revenue scale represent material data gaps for any investor-grade diligence.

Name

Novo Super Pty. Ltd.

Legal name

Novo Super Pty. Ltd.

Website

https://novosuper.com.au

Company type

Private

Founded year

2012

Headcount range

1–10 employees

Short description

Novo Super Pty. Ltd. is a small, privately held Australian firm founded in 2012 that provides SMSF administration, compliance, accounting and documentation services to SMSF trustees, financial advisers and accountants in Australia.

Ownership category

akta.pro rank

Product category

SMSF Administration Services

NAICS

Pension Funds (52511)

SIC

Finance Services (6199)

akta.pro industry

PRIMARYFSAAAGAB

Pension Master Trusts, Superannuation & Provident Funds

Financial & Insurance/Asset & Wealth Management/Asset Management — Institutional (Pensions, Endowments, Sovereign)

SECONDARYFSAAADAD

Family Office Administration & Operations (Accounting, Reporting, Payroll)

Financial & Insurance/Asset & Wealth Management/Family Offices (Single- & Multi-Family)

Keywords

• SMSF administration services
• Superannuation compliance
• SMSF accounting services
• Trustee documentation
• Self-managed super fund administration

Headquarters

HQ city

Docklands

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Core offering

Novo Super Pty. Ltd. provides self-managed superannuation fund (SMSF) administration, compliance, accounting and documentation services. The firm serves trustees of SMSFs as well as financial advisers and accountants who require outsourced SMSF support.

Differentiator

Problem solved

Functional benefit

Products and services

• SMSF Administration Services

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Direct peers

• Esuperfund: Online SMSF administration and compliance provider targeting accountants and trustees. Direct competitor in low-cost, tech-enabled SMSF administration.
• Cleardocs (complete (formerly GlobalX)): Provides SMSF and trust documentation, deed, and compliance tools used by accountants and legal practitioners. Overlaps with Novo Super's documentation-focused service line.
• BGL Corporate Solutions: Australia's leading SMSF administration software and services provider, offering CAS, SMSF Admin, and related platforms. Directly competes with Novo Super in the SMSF administration market for accountants and advisers.
• SuperConcepts (Heffron): Established Australian SMSF administration, accounting, and compliance specialist. Closely comparable service offering for trustees, advisers, and accountants.
• Class Limited (now Class): ASX-listed SMSF and investment administration platform serving accountants, advisers, and trustees. Direct competitor in cloud-based SMSF administration workflows.

Broad incumbents

• Insignia Financial (formerly IOOF): Large Australian financial services group offering superannuation, wealth management, and SMSF-related administration services through subsidiary brands. Comparable at the superannuation-services category level.
• AMPS (AMP SMSF Administration): AMP is a major Australian wealth manager offering SMSF administration as part of a broader superannuation and investment platform. Provides overlapping capability but as part of a much larger portfolio.

Emerging players

• McKinley Plowman (SMSF Audit): Specialist SMSF audit and compliance firm closely tied to the same accountant and adviser ecosystem. Partial service-line overlap with Novo Super's compliance function.
• Smarter SMSF: Specialist content, education, and SMSF tooling provider for advisers and trustees. Adjacent to administration services and competes for share-of-wallet in the SMSF professional community.

Others

• Self-Managed Super Fund Association (SMSFA): Industry association representing SMSF professionals; not a direct competitor but an ecosystem participant that shapes the addressable market for SMSF administrators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/novo-super

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novo Super Pty. Ltd.