Live Original, Llc

Name

Live Original, Llc

Legal name

Live Original, LLC

Website

https://liveoriginal.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Faith-Based Media and Ministry Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Independent Artists, Writers, and Performers (711510)

akta.pro primary industry

Social Audio & Live Community Platforms (BPAMABAH)

akta.pro secondary industries

Religious & Spiritual Print-on-Demand (Bibles, Devotionals) (MPAJANAG), Live Podcast Recordings (MPAGACAJ), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Faith-based ministry
• Christian media content
• Christian lifestyle brand
• Faith-based publishing
• Christian apparel merchandise

Headquarters

HQ city

West Monroe

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Supply Chain, Personnel, Others

Revenue model

1. Book Sales: Publishing revenue from Sadie Robertson Huff's books including 'Live', 'Live Fearless', 'Live On Purpose', 'Who Are You Following?', and 'The Next Step' sold through Amazon and the LO store.
2. Apparel and Merchandise: LO-branded apparel sold through the Live Original store (store.liveoriginal.com), including clothing items.
3. LO Studies and Products: Digital and physical study materials for the LO Study program, faith-based study content for community groups.
4. Coffee Products: Whoa That's Good Coffee branded product line sold through the store.
5. Podcast: The 'Whoa That's Good Podcast' potentially generates revenue through sponsorships and listener engagement driving product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Live Original is a Christian ministry and faith-based media brand that produces and sells faith content for women, including the Whoa That's Good Podcast, LO Study curriculum, authored books and devotionals, LO Local community gatherings, and the LO Sister App, alongside branded merchandise such as LO Apparel and Whoa That's Good Coffee. The company also operates paid live experiences including the annual LO Sister Conference and LO Worship Tour, plus faith-based counseling services.

Product overview

Live Original, LLC is a faith-based media and merchandise brand founded by Sadie Robertson Huff. The company offers a unified portfolio of Christian living content and products including the Whoa That's Good Podcast, LO Study (faith-based study materials), LO Local (community gatherings), LO Library (blog content platform), books and devotionals, apparel and merchandise, worship content, counseling services, and events including the LO Sister Conference. The brand operates primarily through its main website (liveoriginal.com) and associated store (store.liveoriginal.com).

Differentiator

Problem solved

Functional benefit

Brands

• Whoa That's Good Podcast: Sadie Robertson Huff's weekly podcast featuring faith-based content, life advice, interviews, and discussions for young women
• LO Sister App
• LO Study
• LO Local
• LO Conference

Products and services

• Whoa That's Good Podcast A weekly faith-based podcast hosted by Sadie Robertson Huff covering topics including faith, relationships, body image, dating, and Christian spiritual growth, distributed through Apple Podcasts and other listening platforms; available free to consumers with revenue generated through advertising sponsorships.
• LO Study Faith-based Bible study program and accompanying curriculum materials designed for women to grow spiritually, used by LO Local gathering groups or independently by individual consumers; available for purchase through the Live Original Store.
• Books and Devotionals Portfolio of Christian living books and devotionals authored by Sadie Robertson Huff, including 'Live', 'Live Fearless', 'Who Are You Following?' (and its Guided Journal), 'Live On Purpose Devotional' (100 Devotions for Letting Go of Fear and Following God), 'How to Put Love First' (a 90-day challenge), and 'The Next Step'; sold to individual Christian women readers via the Live Original Store and Amazon.
• LO Apparel LO-branded clothing and apparel merchandise for women, sold direct-to-consumer through the Live Original Store.
• Whoa That's Good Coffee Whoa That's Good branded coffee product sold through the Live Original Store to individual consumers.
• LO Sister Conference Annual ticketed women's conference organized by Live Original featuring guest speakers and worship, creating immersive brand and community experiences for Christian women.
• LO Worship Tour Live Original worship tour consisting of ticketed live worship event experiences; complementary to the LO Sister Conference and used for community building, content distribution, and merchandise sales.
• Faith-based Counseling Faith-based counseling services offered through Live Original to individuals seeking spiritually grounded guidance.
• LO Sister App Mobile application providing faith-based content, Bible studies, workshops, and community features for women, distributed via the Apple App Store.
• LO Local Free, faith-based community gathering program for women 18+ to connect, grow spiritually, and go through LO Studies together in person or in virtual groups led by LO Ambassadors across various US cities.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HeartRock PartnersminorGTM or Marketing PartnerHeartRock Partners handles booking inquiries for Live Original and Sadie Robertson Huff speaking engagements and events. Contact email: [email protected]

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hillsong: Global church and music brand with a large worship music catalog, conferences, and consumer products — overlaps in faith-based worship content, events, and merchandise but with much greater scale and church affiliation.
• Christianity Today: Established Christian media publisher producing magazines, podcasts, and events for a faith-based audience — comparable in faith media/content/event stack but at broader scale and older demographic.
• Bethel Music: Worship music label and touring ministry producing albums, conferences, and content — closely parallels Live Original's LO Worship music, tour events, and faith-based creator ecosystem at a larger institutional scale.
• Relevant Media Group: Larger Christian media brand publishing a magazine, podcast network, and content reaching young Christians — overlaps in faith-based podcasting, books, and audience demographic but operates at a broader scale.

Direct peers

• (in)Courage: DaySpring-hosted online community and content platform for Christian women featuring devotionals, books, and community gatherings — comparable faith-based women's content and community model.
• Proverbs 31 Ministries: Lysa TerKeurst-led women's Christian ministry producing books, Bible studies, conferences, and a daily devotional content platform — directly comparable in target audience, product mix (books + studies + events), and creator-driven brand model.
• IF:Gathering: Jennie Allen-founded women's Christian ministry running an annual conference, online curriculum, and content community — closely parallel to Live Original's LO Conference + LO Local + LO Study ecosystem.
• She Reads Truth: Creator-led faith-based content platform for women offering reading plans, study materials, books, and a mobile app — comparable in faith-based women's content + study product + community engagement.

Emerging players

• Lysa TerKeurst (personal brand): Personal creator brand of the Proverbs 31 founder producing books, devotionals, podcast, and conference content — directly analogous to Sadie Robertson Huff's role as the personal face and voice of Live Original.
• Ann Voskamp: Independent faith-based author and creator producing bestselling devotionals, blogs, and speaking content — comparable creator-led faith content model but more book-centric without Live Original's event/community infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYvhKCN-k0v1RJN8qwXcX2g
• Instagraminstagram.com/liveoriginal
• LinkedInlinkedin.com/company/live-original

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Original, Llc