Paraguay Sotheby's International Realty
Paraguay Sotheby's International Realty is a private luxury real estate brokerage in Asunción, Paraguay, serving high-net-worth buyers, sellers, and international investors through a network of ~50+ local Real Estate Advisors backed by developer Grupo Raíces Real Estate and the global Sotheby's International Realty referral network across 74+ countries.
- Company typePrivate
- Founded2021
- HeadquartersAsunción, Paraguay
- Headcount—
- GTM typeB2C
- OfferingServices
What Paraguay Sotheby's International Realty does
Paraguay Sotheby's International Realty is a private luxury real estate brokerage and affiliate of Sotheby's International Realty operating exclusively in Paraguay from a single office in Asunción's corporate district (Avda. Santa Teresa, Edificio Torres del Paseo). Founded in 2021 and backed by Grupo Raíces Real Estate — a Paraguayan developer with 16+ years of local experience and a portfolio of gated-community projects including Aqua Village, AquaTerra, Aquadelta, Pueblo del Río, AquaBrava, and Surubi'i — the firm serves high-net-worth individuals and international property investors seeking premium residential, commercial, and land assets across Paraguay. The platform exposes ~184 active listings priced between USD 56,500 and USD 10M+, organized into curated themed collections (Amalfi, Bali IV Luxury Residences, Jade Park, Carmen Dora, Casa M, Alzara Plaza, Feel Asunción, Residencias Históricas, Edificio Fragata, Villa Morra Flats, Inverti en Paraguay) plus a dedicated investment-focused collection.
The technology stack is conventional for a branded residential brokerage: a property listings portal at psir.com.py with advanced search filters, 3D virtual tour integration, concierge search intake forms, and outbound links to the global SIR mobile app, Curate discovery app, and SIR Apple TV app. A network of approximately 50+ local Real Estate Advisors operates alongside the global SIR referral network of 1,075 agents across 80+ offices in 74+ countries, which together generated USD 150B in aggregate annual sales volume for the global network. Crystal Lagoons artificial-lagoon technology is featured as a notable amenity differentiator across the Aqua Village, AquaTerra, and AquaBrava developments. No AI/ML capabilities, API surfaces, patents, or proprietary data assets are disclosed.
The business model is a transaction-fee commission model: the firm earns commission on both buyer and seller sides of luxury property transactions, supplemented by rental/property management commissions where listings are leased rather than sold. Go-to-market combines direct agent-led sales with a self-serve digital listings experience, multi-channel social media (Facebook, Instagram, LinkedIn, YouTube), WhatsApp Business for bottom-of-funnel inquiry handling, an email newsletter (Boletín de Novedades), and inbound referrals from the global Sotheby's International Realty network. Leadership comprises Ernesto Figueredo as President of Raíces Real Estate, the parent entity aligned to facilitate the Paraguay franchise. No funding rounds, acquisitions, M&A activity, or disclosed financials are present in the available data.
Paraguay Sotheby's International Realty firmographics
Firmographics- Name
- Paraguay Sotheby's International Realty
- Legal name
- Paraguay Sotheby's International Realty
- Website
- https://psir.com.py
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Paraguay Sotheby's International Realty is a private luxury real estate brokerage in Asunción, Paraguay, serving high-net-worth buyers, sellers, and international investors through a network of ~50+ local Real Estate Advisors backed by developer Grupo Raíces Real Estate and the global Sotheby's International Realty referral network across 74+ countries.
- Ownership category
- akta.pro rank
Paraguay Sotheby's International Realty industry classification
Industry- Product category
- Luxury Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
- akta.pro secondary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where Paraguay Sotheby's International Realty is headquartered
LocationHeadquarters
- HQ city
- Asunción
- HQ country
- Paraguay
- HQ region
- Latin America
Offices1 record
Markets served
Paraguay Sotheby's International Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commission: Commission-based revenue from property sales and purchases. Agents represent buyers and sellers in luxury real estate transactions, earning commissions on successful closings.
- Rental/Property Management: Some properties are listed for rent in addition to sale, suggesting property management and rental commission revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Luxury residential properties |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Paraguay Sotheby's International Realty product offering
Product offeringCore offering
Paraguay Sotheby's International Realty is a luxury real estate brokerage that represents buyers and sellers of premium residential, commercial, and development properties across Paraguay. The firm lists approximately 184 properties ranging from USD 65,000 to USD 10,000,000+, offers a Búsqueda Concierge service that matches buyers with properties through the global Sotheby's agent network, and markets exclusive gated-community developments developed by Grupo Raíces Real Estate.
Product overview
Paraguay Sotheby's International Realty operates as a luxury real estate brokerage offering residential and luxury property services in Paraguay, backed by the global Sotheby's International Realty network. The company provides a unified platform combining property listings, personalized concierge search services, and seller representation. The product portfolio includes curated property collections (Amalfi, Bali IV, Condominios Cerrados, Terrenos, Jade Park, Carmen Dora, Casa M, Alzara Plaza, Feel Asunción, Residencias Históricas, Edificio Fragata, Villa Morra Flats, Inverti en Paraguay), exclusive branded developments (Aqua Village, AquaTerra, Aquadelta, Pueblo del Río, AquaBrava), and access to over 1,075 associated agents across 80+ offices in 74+ countries. The company is part of Raíces Real Estate Group with 16+ years of experience in the Paraguayan real estate market.
Differentiator
Problem solved
Functional benefit
Brands
- Sotheby's International Realty: Global luxury real estate brand network operated by Sotheby's International Realty Affiliates LLC, connecting independent real estate companies with prestigious clientele worldwide. The network was founded in 1976 and operates in 80+ offices across 74+ countries and territories.
Products and services
- Colecciones (Property Collections) Curated property collections organized by property type, location, and lifestyle theme, including Amalfi, Bali IV Luxury Residences, Condominios Cerrados, Terrenos, Jade Park, Carmen Dora, Casa M, Alzara Plaza, Feel Asunción, Residencias Históricas, Edificio Fragata, Villa Morra Flats, and Inverti en Paraguay, presented to luxury buyers on the website.
Quantifiable outcome
- $150B in annual sales volume through global Sotheby's International Realty network
Companies that use Paraguay Sotheby's International Realty
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Paraguay Sotheby's International Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Paraguay Sotheby's International Realty partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Sotheby's International Realty Affiliates LLCflagshipParaguay Sotheby's International Realty operates as an affiliate of Sotheby's International Realty, utilizing the prestigious brand name, global network, marketing resources, and referral system. The network includes 80+ offices in 74+ countries with over 1,075 agents. Sotheby's was established in 1744 as an auction house and expanded into real estate in 1976.
- Grupo Raíces Real EstatecoreParent company with 16+ years of experience in the Paraguayan real estate market. Grupo Raíces Real Estate aligned its strategic objectives to facilitate the opening of Sotheby's International Realty in Paraguay. Responsible for development and commercialization of real estate projects through urbanizations and gated communities including Aqua Village, Aquaterra, Surubi'i, and Pueblo del Río.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Paraguay Sotheby's International Realty competitors and assessment
Company assessmentRegional players
- Interhabitad Inmobiliaria: Established Paraguayan real estate brokerage operating in Asunción's premium residential segment. Provides a useful local-market comparison for transaction volume, agent productivity, and pricing in non-franchise luxury brokerage.
- Habitat Desarrollos: Paraguayan real estate developer competing in the same Asunción luxury and premium residential market, particularly in gated community developments. Adjacent competitor for both listings and exclusive project inventory.
Broad incumbents
- Christie's International Real Estate: Global luxury real estate network affiliated with Christie's auction house, directly competing with Sotheby's International Realty for high-net-worth clientele and premium listings. Operates a similar franchise model with cross-border referrals, making it the closest direct competitor in the luxury brokerage category.
- Knight Frank: International luxury and prime residential real estate consultancy with established Latin American operations. Targets the same high-net-worth buyer and seller segments with similar cross-border referral capabilities and premium brand positioning.
- Engel & Völkers: German-origin global luxury real estate franchise with significant Latin American presence, operating a comparable premium brokerage model. Competes directly for luxury listings, international referrals, and HNW buyer relationships across South American markets including Paraguay-adjacent geographies.
Direct peers
- Grupo Raíces Real Estate: The parent organization backing Paraguay Sotheby's International Realty. As a 16+ year local developer and broker, Raíces competes in the same Paraguay luxury market while also serving as the supply pipeline for exclusive developments listed through the SIR franchise.
- São Paulo Sotheby's International Realty: Brazilian Sotheby's International Realty affiliate operating in the largest South American luxury market. Useful benchmark for scaling luxury brokerage operations in Latin America and for cross-border referral relationships with Paraguay.
- Coldwell Banker Paraguay: International real estate franchise operating in Paraguay, competing for residential listings and buyer representation in overlapping mid-to-upper market segments. Provides a useful local-market comp on franchise operations and agent productivity.
- Buenos Aires Sotheby's International Realty: Sister Sotheby's International Realty affiliate operating in neighboring Argentina. Provides a regional comp on Latin American luxury franchise economics, cross-border referral flows, and brand-driven demand capture in similar emerging-market contexts.
- RE/MAX Paraguay: Established global real estate franchise with a significant Paraguay presence. Competes for the same buyer and seller pool in Asunción and surrounding markets, though positioned at a broader price tier than the luxury-focused Sotheby's affiliate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Paraguay Sotheby's International Realty social profiles
Digital presenceParaguay Sotheby's International Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paraguay Sotheby's International Realty leadership team
Management profileNumber of profiles
Profiles1 record
Paraguay Sotheby's International Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paraguay Sotheby's International Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paraguay Sotheby's International Realty
What does Paraguay Sotheby's International Realty do?
Paraguay Sotheby's International Realty is a luxury real estate brokerage that represents buyers and sellers of premium residential, commercial, and development properties across Paraguay. The firm lists approximately 184 properties ranging from USD 65,000 to USD 10,000,000+, offers a Búsqueda Concierge service that matches buyers with properties through the global Sotheby's agent network, and markets exclusive gated-community developments developed by Grupo Raíces Real Estate.
Is Paraguay Sotheby's International Realty a public or private company?
Paraguay Sotheby's International Realty is a private company. It is classified as corporate owned and is currently operating.
When was Paraguay Sotheby's International Realty founded?
Paraguay Sotheby's International Realty was founded in 2021.
Where is Paraguay Sotheby's International Realty based?
Paraguay Sotheby's International Realty is headquartered in Asunción, Paraguay, in the Latin America region.
How does Paraguay Sotheby's International Realty make money?
Two revenue lines are on record. Real Estate Commission is the primary driver. The others are rental/Property Management.
Who are Paraguay Sotheby's International Realty's main competitors?
Regional players on record are Interhabitad Inmobiliaria and Habitat Desarrollos. Broad incumbents are Christie's International Real Estate, Knight Frank and Engel & Völkers. Direct peers are Grupo Raíces Real Estate, São Paulo Sotheby's International Realty, Coldwell Banker Paraguay, Buenos Aires Sotheby's International Realty and RE/MAX Paraguay.
Does Paraguay Sotheby's International Realty have an API?
No public API is recorded for Paraguay Sotheby's International Realty.
What industry is Paraguay Sotheby's International Realty in?
Paraguay Sotheby's International Realty's product category is Luxury Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 531210 and its SIC code is 6531.