Manager Institut

What Manager Institut does

Manager Institut is a private German professional training and seminar provider founded in 1999 and headquartered in München. The firm offers over 500 seminars across 27 specialist subject areas — spanning compliance, banking and supervisory law, change management, project management, marketing, leadership, personal development, and AI/KI — serving both individual professionals and corporate clients in Germany, Switzerland, Austria, and Spain. Delivery is structured around a modular Basic → Advanced → Expert learning path and four parallel formats: LIVEINAR (live online), Präsenz (in-person), FLEXINAR (hybrid), and VRINAR (virtual reality).

The company's product portfolio includes the Manager University certification sub-brand, Garantie-Seminare (guaranteed-run public courses), Inhouse-Schulungen (customized closed corporate training), Managed Training Services, E-Learning Lösungen (WBT platform), Potenzialanalyse assessment services, and digital Badges. Operations are supported by a curated network of 1,800+ external trainers and coaches, HubSpot-integrated CRM, an enterprise e-learning platform, and ISO 9001 quality certification. Since inception the firm reports having trained over 400,000 executives and counts DAX-level companies such as Carl Zeiss, BSH Hausgeräte, Siemens-Betriebskrankenkasse, and Airbus DS among referenced clients.

The business model blends transactional and contracted revenue. Public seminar fees are paid per seat (€890-€2,249 net depending on format and duration) through a self-serve website funnel aimed at individual professionals, while enterprise demand is captured via a dedicated sales contact (Martin Heubeck, Sales Gruppenseminare und Inhouse) for group bookings, in-house sessions, and managed training programs. Recurring components come from corporate E-Learning subscriptions and Managed Training Services, and partnerships with PMI, Deutsche Banken, Sparkassen, and Volksbanken create institutional pull into regulated and certification-driven curricula.

Name

Manager Institut

Legal name

Manager Institut

Website

https://www.manager-institut.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Manager Institut is a German professional training provider founded in 1999, offering 500+ seminars across 27 specialist areas to individuals and corporate clients in the DACH region and Spain through in-person, online, hybrid, and VR delivery formats.

Ownership category

akta.pro rank

Product category

Professional Training and Executive Education

NAICS

Professional and Management Development Training (611430), Management Consulting Services (54161)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN)

akta.pro secondary industries

Human Resources (HR) & Talent (SHRM/HRCI) Certifications (EDAAANAE), Human Resources, Organizational Behavior & Leadership Institutes (EDAHAHAG), DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)

Keywords

• Executive training
• Professional development
• Corporate seminars
• Leadership programs
• Vocational education

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Seminar Fees: Individual participants pay per seminar for public courses offered across Germany, Switzerland, Spain, and Austria. Prices range from approximately €890 to €1,890+ depending on seminar type, duration, and delivery format.
2. Inhouse Corporate Training: Customized closed corporate training sessions delivered at client locations or online, targeting entire departments with content tailored to specific organizational needs.
3. Managed Training Services: Comprehensive training management services for corporate clients including needs analysis, program design, and delivery coordination.
4. E-Learning Solutions: Digital learning content and platforms provided to corporate clients, including WBT (Web-Based Training) and corporate learning platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Manager Institut provides professional management and executive training across 27 specialist areas, delivered through public seminars, in-house corporate programs, e-learning modules, and certification paths (Basic, Advanced, Expert) culminating in a Manager University qualification. Programs are offered in in-person (Präsenz), live online (LIVEINAR), hybrid (FLEXINAR), and virtual reality (VRINAR) formats, and supported by a network of more than 1,800 trainers and senior executives.

Product overview

Manager Institut is a professional development and seminar provider operating since 1999, offering over 500 seminars across 27 subject areas through multiple delivery formats including LIVEINAR (online), Präsenz (in-person), FLEXINAR (hybrid), and VRINAR (VR). The core offerings include modular learning paths with three levels (Basic, Advanced, Expert), the Manager University certification program, and corporate solutions such as Inhouse-Schulungen, E-Learning Lösungen, Managed Training Services, and Potenzialanalyse. Seminar topics span professional areas including Compliance, Marketing, Change Management, Banking/Finance, Leadership, Project Management, AI/KI, and Personal Development, serving both individual professionals and corporate clients across Germany, Switzerland, Spain, and Austria.

Differentiator

Problem solved

Functional benefit

Brands

• Manager University: The MANAGER UNIVERSITY is described as the first holistic education and continuing education university that combines targeted professional qualification with personal development. It offers MANAGER CERTIFICATIONS for future leaders, current executives, and managers.

Products and services

• Public Seminars
• Inhouse Trainings
• Managed Training Services
• E-Learning
• Manager University Certification
• VRINAR Virtual Reality Training

Quantifiable outcome

• Over 400,000 executives have trusted MANAGER INSTITUT for professional development
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• PMI (Project Management Institute)coreStrategic or Co-development PartnerMANAGER INSTITUT offers PMI-aligned certification preparation courses, including PMP (Project Management Professional) certification preparation seminars following PMI standards and methodologies.
• Deutsche Banken (German Banks)coreStrategic or Co-development PartnerSpecialized banking seminars covering supervisory board training, regulatory compliance, risk management, and banking law topics targeting German banking professionals.
• SparkassencoreStrategic or Co-development PartnerTraining programs designed for savings banks including compliance, risk management, and regulatory topics specific to Sparkassen operations.
• VolksbankencoreStrategic or Co-development PartnerSpecialized training for cooperative banking sector covering regulatory compliance, supervisory board requirements, and banking operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Haufe Akademie: One of the largest German providers of corporate training and executive education, offering inhouse and public seminars across management, finance, HR, and compliance. Directly comparable to Manager Institut in catalog breadth, target customer (DACH enterprises), and modular seminar delivery model.
• Management Circle: German executive education provider focused on management, leadership, and specialist seminars for senior professionals. Closely comparable to Manager Institut on target audience, public seminar + inhouse model, and DACH geographic focus.
• Forum Institut: German professional training company offering specialist seminars across compliance, finance, banking regulation, HR, and management. Comparable catalog mix and customer base to Manager Institut, particularly in banking/law/regulatory seminars.
• WBS Training: German private vocational and corporate training provider with public seminars, inhouse programs, and e-learning solutions. Comparable on multi-format delivery (online, in-person, hybrid) and on serving both individuals and enterprise clients in DACH.
• DEKRA Akademie: Major German corporate training provider with deep coverage of compliance, technical, and management seminars delivered across multiple sites. Directly comparable in catalog depth, regulatory training emphasis, and DACH enterprise customer base.
• TÜV SÜD Akademie: Continuing education division of TÜV SÜD offering certified management, compliance, and technical seminars across Germany and internationally. Comparable on regulated/compliance-heavy training mix and on enterprise customers seeking certified outcomes.

Broad incumbents

• Skillsoft: Global enterprise learning platform offering leadership, business, and technology training via digital content and coaching. Comparable on professional/management development content and on selling to enterprise L&D buyers, but operates as a broad incumbent rather than a DACH-focused specialist.
• Coursera for Business: Global enterprise upskilling platform partnering with universities and companies to deliver online professional certificates and courses. Comparable on professional/management development training sold to enterprises, but as a much broader digital incumbent competing for the same L&D budgets as Manager Institut.
• LinkedIn Learning: Global subscription-based professional development video library sold to enterprises and individuals. Comparable on business, leadership, and technology training content aimed at professionals, but as a low-cost digital incumbent that competes for the same corporate training wallet.

Regional players

• IHK Weiterbildung: The continuing education arm of the German Chamber of Industry and Commerce network, offering publicly subsidized management, compliance, and vocational seminars across Germany. Comparable on subject mix and DACH focus, but operates as a non-profit regional network rather than a commercial specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/MANAGERINSTITUT
• Facebookfacebook.com/MANAGERINSTITUT
• LinkedInlinkedin.com/company/managerinstitut

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manager Institut