Loimu

What Loimu does

Loimu is a Finnish registered trade union (rekisteröity yhdistys, ry) representing approximately 23,000 highly educated professionals and students in natural, environmental, and forestry sciences as well as the food industry, with headquarters in Helsinki. Founded in 1945 and a member of Akava (the Confederation of Unions for Professional and Managerial Staff in Finland), Loimu participates in collective bargaining through YTN for the private sector and JUKO for the public sector, and partners with the Ote Unemployment Fund to provide earnings-related unemployment insurance to its members.

The union operates a digital service platform comprising OmaLoimu (member self-service portal for membership management, secure specialist messaging, and member card access), Jäsensivut (member pages with a training recordings library and resources for elected representatives), and Palkkanosturi (a salary benchmarking tool powered by the union's annual labor market survey, which collected responses from 2,750 members in October 2025). Loimu also runs an online magazine (Verkkolehti, published six times per year), a mentoring program, the "Ready for Working Life" online coaching track, and a job vacancy feed integrated with Duunitori.

Loimu is funded by recurring membership subscriptions structured across four tiers: free Fuksi (entry-level students), Opiskelija at €2/month, OpiskelijaPlus at €7/month (includes Ote unemployment fund), and Täysjäsenyys (full professional membership) at €32.50/month (€390/year), with income-based discounts available. Distribution is direct-to-consumer via loimu.fi (available in Finnish, Swedish, and English), with additional member acquisition through university student organizations, university recruitment events, and a member referral program offering a €50 gift card. The union also monetizes a bundled benefits ecosystem through partnerships with If Insurance, Danske Bank, the Member+ platform, and Akava, and expanded its membership base by approximately 30% in early 2026 through the merger of Agronomiliitto.

Name

Loimu

Legal name

Loimu – Luonnon-, ympäristö- ja metsätieteilijöiden sekä ruoka-alan korkeakoulutettujen liitto ry

Website

https://loimu.fi

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Loimu is a Helsinki-based Finnish trade union of approximately 23,000 highly educated professionals and students in natural, environmental, forestry, and food sciences, providing collective bargaining, career services, salary benchmarking, legal protection, and unemployment insurance.

Ownership category

akta.pro rank

Product category

Professional Trade Union Services

NAICS

Employment Services (5613)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPACAOAJ

Job Market Intelligence & Employer Networking Services

Business & Public Services/HR, Staffing & Recruitment Services/Outplacement, Career Transition & Workforce Redeployment

SECONDARYBPAGAEAJ

Employment & Job Readiness Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Professional trade union
• Natural sciences association
• Salary benchmarking services
• Career guidance services
• Unemployment insurance fund

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Loimu generates revenue through membership fees from professionals and students. Fee structure includes free Fuksi membership for new students, reduced Opiskelija (2€/month) and OpiskelijaPlus (7€/month) tiers, and full Täysjäsenyys membership at 32.50€/month including unemployment fund contribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Loimu is a Finnish trade union providing membership services to approximately 23,000 highly educated professionals and students in natural, environmental, forestry sciences, and the food industry. The union delivers career coaching, salary benchmarking via the Palkkanosturi tool, legal consultation on employment matters, training events and webinars, and earnings-related unemployment insurance through partnership with the Ote Unemployment Fund.

Product overview

Loimu is a Finnish trade union for highly educated professionals in natural sciences, environmental sciences, forestry sciences, and food industry. Rather than a traditional SaaS product, Loimu offers a suite of member services including: OmaLoimu (member self-service portal) for managing membership and secure communications; Jäsensivut (member pages) for accessing resources like Palkkanosturi (salary comparison tool) and Tallennekirjasto (training recordings library); career services including Valmiina työelämään (online career coaching) and Mentorointi (mentoring programme); job search support through Työpaikat (job feed integrated with Duunitori); and Member+ Palvelu (benefits platform) for member discounts. The union also publishes Verkkolehti (online magazine) and conducts annual Työmarkkinatutkimus (labor market survey) for salary benchmarking.

Differentiator

Problem solved

Functional benefit

Brands

• OmaLoimu: Member self-service portal for managing membership information, contacting services, and accessing member card.
• Jäsensivut
• Palkkanosturi
• Member+

Products and services

• OmaLoimu Member Portal

Quantifiable outcome

• 2026 starting salary recommendation for new graduates: 3,950 €/month (based on private sector actual salaries)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• AkavacoreStrategic or Co-development PartnerLoimu is a member of Akava, the Confederation of Unions for Professional and Managerial Staff in Finland. Akava represents highly educated professionals and influences national labor market policies and collective bargaining frameworks.
• Ote Unemployment Fund (Ote-kassa)coreStrategic or Co-development PartnerLoimu partners with Ote Unemployment Fund to provide members with earnings-related unemployment allowance. Membership in the fund is included in full membership and available as an add-on for student plus members. The fund provides significantly higher unemployment benefits than basic Kela benefits.
• DuunitorimajorGTM or Marketing PartnerLoimu operates a job vacancy feed in cooperation with Duunitori, Finland's leading job search platform. The feed helps Loimu members find job opportunities in their fields and supports career transitions.
• If InsurancemajorGTM or Marketing PartnerLoimu members receive significant discounts on various insurance products through If Insurance. The partnership provides travel insurance included in membership plus discounted home, life, and accident insurance.
• Danske BankminorGTM or Marketing PartnerLoimu offers members banking benefits through Danske Bank partnership, including preferential rates and services for new graduates and professionals.
• Member+ ServicemajorGTM or Marketing PartnerMember+ is a benefit service platform offering members discounts on electronics (Samsung, Xplora), wellness products (Magen microbiome testing), travel (ships and cruises), and accommodation. The platform aggregates partner offers for members.
• YTN (Ylemmät Toimihenkilöt)coreStrategic or Co-development PartnerLoimu participates in YTN negotiations for private sector collective agreements on behalf of its members. YTN represents higher-grade salaried employees in technology industries, commerce, and finance.
• JUKO (Akateemisten työmarkkinajärjestö)coreStrategic or Co-development PartnerLoimu participates in JUKO negotiations for public sector collective agreements on behalf of its members working in state research institutes, universities, and municipal services.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Others

• Akava: Akava is the Finnish Confederation of Unions for Professional and Managerial Staff, of which Loimu is a member. It is an enabling/ecosystem peer: it provides the collective bargaining and policy framework that Loimu operates within, and connects Loimu to peer unions like TEK and Tieteentekijöiden liitto.
• JUKO (Akateemisten työmarkkinajärjestö): JUKO is the Finnish negotiation organization for public-sector academic employees and a Loimu partner. It is a structural peer in that it negotiates collective agreements on behalf of the same member types Loimu represents in public sector roles, though it functions as a bargaining federation rather than a dues-paying union.

Direct peers

• Tieteentekijöiden liitto: Tieteentekijöiden liitto is the Finnish Union of Scientists and Researchers, an Akava member union serving researchers across disciplines. It is highly comparable to Loimu because both represent highly educated scientific professionals in Finland and operate similar collective bargaining (JUKO/YTN), legal, and career service models.
• Akavan Erityisalojen Liitto (AKAL): AKAL is an Akava-affiliated union for specialists in fields not covered by other Akava member unions. It is directly comparable to Loimu as a niche Akava member union serving highly educated professionals with similar services (career, legal, bargaining) and similar membership-fee structure.
• TEK (Tekniikan akateemisten liitto): TEK is a Finnish Akava-affiliated trade union for university graduates in technology and engineering sciences. It is directly comparable to Loimu in structure (Akava member, similar fee model, career and bargaining services, salary benchmarking tools) and competes for the same highly educated Finnish professional demographic.
• Tradenomiliitto TRAL: TRAL is an Akava-affiliated professional union for business polytechnic graduates in Finland. It is a direct structural peer to Loimu with similar membership-fee model, career services, legal advice, and collective bargaining participation in YTN/JUKO frameworks.
• Professoriliitto: Professoriliitto is the Finnish union for professors and researchers in higher education, an Akava member union. It is comparable to Loimu in serving highly educated professionals with similar fee structures, legal and bargaining services, and focus on academic/research employment.

Broad incumbents

• JHL (Julkisten ja hyvinvointialojen liitto): JHL is a large Finnish public-sector union serving municipal, state, and welfare-sector employees. It is a broad incumbent peer that serves overlapping public-sector employment categories where many Loimu members also work, though JHL is much larger and not field-specific to natural/environmental sciences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6sqYYRGNI76wLnPGSONlWg
• Facebookfacebook.com/loimuliitto
• LinkedInlinkedin.com/company/loimu-ry
• Instagraminstagram.com/loimury
• TikToktiktok.com/@loimunpromot

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loimu