Läns Alarm

Name

Läns Alarm

Legal name

Läns Alarm AB

Website

https://lansalarm.se

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Security System Installation

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

SIC

Communications Services, Nec (4899), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Commercial & Industrial Alarm Monitoring (BPAKAFAB)

akta.pro secondary industries

Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire Alarm Monitoring & Dispatch (BPAKAFAC), Access Control Alarm Monitoring & After-Hours Dispatch (BPAKAFAH)

Keywords

• Commercial security systems
• Intrusion alarm installation
• Fire alarm installation
• Access control systems
• Camera surveillance services

Headquarters

HQ city

Bjärred

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Security System Sales & Installation: Läns Alarm sells and installs complete security systems including intrusion alarms, fire alarms, access control, and camera systems. Each installation is bespoke, sold as a one-time capital cost, often with financing alternatives available.
2. Service Contracts & Maintenance: The company offers ongoing service and function agreements covering maintenance, calibrations, and inspections of installed security systems. They serve approximately 18,000 contract customers with continuous service relationships.
3. Monitoring & Alarm Response (via Securitas Direct): Installed alarm systems are connected to Securitas Direct's manned alarm centre, which provides 24/7 monitoring, remote door/gate control, and dispatches guards or police. Revenue flows through Securitas Direct's monitoring subscriptions, with Läns Alarm acting as the exclusive local partner.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Läns Alarm AB designs, installs, and services integrated security systems for businesses and properties across Sweden, covering fire alarms, intrusion alarms, access control, camera surveillance, perimeter alarms, and gas detection. As the exclusive Securitas Direct representative in Gothenburg, Malmö, Linköping, and Helsingborg, the company delivers the full chain from sales and installation to 24/7 alarm monitoring and ongoing maintenance through its own regional offices and Customer Care team.

Product overview

Läns Alarm is a security solutions provider offering an integrated portfolio of five core security products: Brandlarm (fire alarms), Företagslarm (business/intrusion alarms), Kameraövervakning (camera surveillance), Områdeslarm (perimeter alarms), and Passagesystem (access control). These products are offered both individually and as integrated security packages. Observer Direct is a premium add-on module for live video monitoring within the camera surveillance offering. The company also provides specialized solutions such as Gaslarm for industrial gas detection. All products connect to Securitas Direct's alarm monitoring center for 24/7 professional monitoring, and the company offers a Customer Care service team for ongoing maintenance and support. Products are sourced from technology partners including Axis Communications (cameras) and Axema (access control).

Differentiator

Problem solved

Functional benefit

Products and services

• Brandlarm (Fire Alarms) Automatic fire and evacuation alarm systems designed to detect fires early and enable quick response to protect people, environment, and property. Includes smoke detectors, heat detectors, alarm panels, sirens, and emergency signage, certified to SBF 110/SBF 1008 standards.
• Företagslarm (Business Alarms) Intrusion alarm systems for businesses and properties, including installation, monitoring, response, and service. Connects to Securitas Direct alarm monitoring center for 24/7/365 monitoring. SSF 130 certified.
• Kameraövervakning (Camera Surveillance) CCTV and video surveillance solutions for crime prevention and operational support, ranging from small retail stores to large enterprise facilities with vehicle and personnel identification. Built on Axis camera hardware.
• Områdeslarm (Perimeter Alarms) Perimeter protection systems combining multiple security solutions to protect and monitor larger outdoor areas using camera surveillance and various alarm sensors placed on buildings or underground.
• Passagesystem (Access Control) Electronic access control systems replacing mechanical keys with card/fob and code-based entry, providing full control over building access with time-based scheduling and audit trails, using Axema hardware.
• Observer Direct Cloud-based live monitoring camera solution for enterprise market with HD quality video, real-time event monitoring, and connection to Securitas Direct alarm center. Features include Lightfinder and Forensic Capture technologies from Axis cameras, plus video analytics for motion, line-crossing, and zone entry/exit events.
• Gaslarm (Gas Detection Systems) Custom gas detection systems for monitoring natural gas or methane leaks in industrial facilities, with calibrated detectors and warning sirens at configurable threshold levels (warning at 10% gas concentration, alarm at 40%).
• Customer Care CC Post-installation service team providing ongoing maintenance, support, calibrations, inspections, and system expansions for the company's 18,000 existing contract customers, delivered through recurring service agreements.

Quantifiable outcome

• Over 200 arrests on more than 300 alarm callouts in 2015 using Observer Direct live surveillance
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• Securitas Direct ABcoreChannel Partner/ Reseller/ DistributorSecuritas Direct AB is Läns Alarm's largest and most important collaboration partner. Läns Alarm represents Securitas Direct exclusively in the cities of Gothenburg, Malmö, Linköping, Helsingborg and their surrounding areas. They are responsible for sales, installation, and service to Securitas Direct's business customers through a local and active presence. Securitas Direct provides the alarm monitoring centre (manned 24/7), guard dispatch, and police coordination, while Läns Alarm handles the on-the-ground customer relationship, installation, and maintenance.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Securitas Direct (Verisure): Securitas Direct (branded Verisure) is Sweden's leading professionally monitored alarm provider. It is Läns Alarm's exclusive channel partner for intrusion alarms and supplies the 24/7 manned alarm centre that Läns Alarm's installations connect to. The two are operationally integrated but operate at vastly different scales.
• AddSecure: AddSecure is a major Nordic provider of secure communications and monitored alarm/IoT connectivity solutions, including for fire and intrusion alarm transmission. It competes for the underlying connectivity and monitoring infrastructure that installers like Läns Alarm depend on.
• Falck Sverige (Security & Fire): Falck operates a broad Nordic security, fire safety and emergency services portfolio, including alarm installation and monitoring for B2B customers. It is a national-scale incumbent that competes for the same enterprise and public-sector accounts Läns Alarm targets.
• Bravida Sverige (Security division): Bravida is a large Nordic technical installation group with a dedicated security business offering fire alarm, intrusion and access control solutions to commercial and public-sector customers. Its national footprint and technical scale make it a competitor for larger tenders where Läns Alarm is capacity-constrained.
• Telia Säkerhet / Telenor Säkerhet: Large Nordic telecom operators have increasingly bundled residential and SMB security offerings (alarms, cameras, smart home) as part of broadband subscriptions. They represent a substitute for parts of Läns Alarm's SMB market and a potential channel for managed security services.

Others

• 2Secure: 2Secure is Sweden's largest private security consulting firm and an existing Läns Alarm referral partner. It does not install systems itself but is a meaningful channel and ecosystem participant, sourcing installation capacity from Läns Alarm for its end clients.
• Axema Access Systems: Axema provides the VAKA passagesystem/access control platform that Läns Alarm installs and integrates with Securitas Direct's monitoring centre. It is a technology partner whose product decisions directly affect Läns Alarm's access-control offering.
• Axis Communications: Axis is the camera hardware supplier underpinning Läns Alarm's Observer Direct and broader CCTV offerings. It is an enabling technology partner rather than a competitor, but its product roadmap directly shapes Läns Alarm's monitoring capability.

Direct peers

• Nokas Sverige: Nokas is one of the largest security installation and service companies in the Nordics, offering intrusion alarms, fire alarms, access control and camera surveillance to commercial customers. It directly competes with Läns Alarm in B2B installation and recurring service contracts across Sweden.
• SäkerhetsBranschen / Säkra Larm: Säkra is a Swedish security installation chain that sells, installs and services intrusion and fire alarms for both residential and B2B customers. It is a comparable regional installer with bundled monitoring offerings, competing for similar SMB and mid-market contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/läns-alarm-ab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Läns Alarm