Mac N Seitz Baseball & Softball

What Mac N Seitz Baseball & Softball does

Mac N Seitz Baseball & Softball is a privately held player-development organization operating a 47,000+ square foot indoor training facility in Martin City, Kansas City, Missouri, under the "Top Tier - Kansas City" affiliation with the national Top Tier Baseball network. Founded circa 1996 and currently led by Owner/General Manager Danny Lake, the business serves youth baseball and softball athletes ages 8U through 18U (plus a collegiate KCCBL wood-bat summer team) within roughly a 150-mile radius of Kansas City. Core offerings include competitive Youth Teams (8U–14U) and High School Teams (15U–18U) participating in regional tournament play under Top Tier Baseball, supplemented by ancillary training services: private instruction (one-on-one pitching, hitting, fielding, catching lessons at $45–$75/session), small group training programs of 4–6 players (Swing School, LB The Zone, Platinum Infield, Complete Catcher at $140–$360 per 4–8 week program), youth camps and clinics, and facility rentals ($30/hour lanes and tunnels up to $275/hour for the full 120'x120' infield).

The business model is a multi-stream, direct-to-consumer, services-only operation with no software products, subscriptions, or franchise model. Pricing is uniformly unit-based or short-package (single lessons, 12-lesson packages, 4-week or 8-week group programs, single-day or multi-day camps, hourly facility rentals), with a member/non-member rate differential that incentivizes enrollment in ongoing team programs. Distribution runs entirely through the physical facility plus the Run Swift App booking platform (web and a newly launched March 2026 iOS/Android app) and Google Forms for seasonal tryouts. Marketing relies on word-of-mouth, alumni outcomes (24 college commitments in the Class of 2025 across D1, D2, NAIA, and JUCO), and organic social channels (Instagram, Facebook, Twitter @macnseitzkc). The coaching staff — anchored by former MLB catcher Mike Macfarlane (Royals/Red Sox/Athletics), 26+ year instructor Chie Gunner (Tampa Bay Rays draft pick), and Director of High School Teams Nik Crouch (Chicago Cubs draft pick) — is the primary recruiting differentiator and a core driver of the 30-year brand equity in the Kansas City market.

Name

Mac N Seitz Baseball & Softball

Legal name

Mac N Seitz Baseball Club

Website

https://macnseitz.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Mac N Seitz Baseball & Softball is a Kansas City-based, privately held baseball and softball player-development organization serving youth (8U–14U) and high school (15U–18U) athletes via competitive team programs, private instruction, group training, camps, and facility rentals at a 47,000+ sq ft indoor facility under the Top Tier – Kansas City banner.

Ownership category

akta.pro rank

Product category

Youth Baseball & Softball Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Baseball training services
• Youth sports development
• Softball instruction programs
• Sports facility rentals
• Competitive travel baseball

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Private Instruction: One-on-one lessons with instructors in pitching, hitting, fielding, and catching. Offered in 30-minute or 60-minute sessions at member and non-member rates.
2. Group Training Programs: Small group training programs (4-6 players) including Swing School (hitting), LB The Zone (pitching), Platinum Infield (fielding), and Complete Catcher. Offered as 4-week or 8-week programs.
3. Camps & Clinics: Youth camps offered at varied times throughout the season at the facility. Multi-day pricing options available.
4. Facility Rentals: Individual and team facility rentals including full infield, infield lanes, multi-use bullpens, and hitting tunnels. Hourly and per-session pricing.
5. Youth Team Programs: Organized youth baseball teams (8U-14U) for competitive regional play. Teams participate in the Top Tier Baseball organization with coaching and development support.
6. High School Team Programs: High school baseball programs (15U-18U) focused on player development and college recruiting exposure. 4-month training program starting in November.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Mac N Seitz Baseball & Softball operates a 47,000+ square foot indoor training facility in Martin City, Kansas City, delivering baseball and softball player development through competitive youth (8U-14U) and high school (15U-18U) travel teams, private instruction, small group training (Swing School, LB The Zone, Platinum Infield, Complete Catcher), camps and clinics, and hourly facility rentals. In partnership with Top Tier Baseball as Top Tier - Kansas City, the organization also fields a KCCBL collegiate wood bat team for current college players and committed high school seniors.

Product overview

Mac N Seitz Baseball & Softball is a baseball player development organization offering a multi-tiered product portfolio centered on competitive youth and high school baseball teams (8U-18U), supported by training services including private instruction, small group training programs (Swing School, LB The Zone, Platinum Infield, Complete Catcher), and camps & clinics. The organization operates a 47,000+ square foot indoor training facility in Martin City, Kansas City, and partners with Top Tier Baseball. Core products include Youth Teams Program (8U-14U), High School Teams Program (15U-18U), and the KCCBL Collegiate Team. Training add-ons include private lessons, facility rentals, and seasonal tryouts.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Teams Program (8U-14U) Competitive youth travel baseball teams for players aged 8U through 14U, organized under Top Tier Baseball (Top Tier - Kansas City). Teams receive coaching from Mac N Seitz professional staff, compete in a regional travel schedule, and develop players in pitching, hitting, fielding, and catching across fall, winter, spring, and summer seasons.
• High School Teams Program (15U-18U) High school travel baseball program for players aged 15U-18U focused on advanced player development, college recruiting exposure, showcases, and tournament play. Includes a 4-month training program starting in November, plus a 6-week summer tournament season with recruiting education support.
• KCCBL Collegiate Team Mac N Seitz team competing in the Kansas City Collegiate Baseball League (KCCBL), a competitive college wood bat summer league. Provides current college players and committed high school seniors with summer playing opportunities, wood bat experience, scouting exposure, and access to Mac N Seitz indoor facilities throughout the summer.
• Private Instruction One-on-one private baseball and softball lessons with Mac N Seitz instructors covering pitching, hitting, fielding, and catching. Sessions available in 30-minute or 60-minute formats at differentiated member and non-member rates, with multi-lesson package discounts available.
• Small Group Training Small group (4-6 player) training programs focused on specific skills: Swing School for hitting, LB The Zone for pitching, Platinum Infield for fielding, and Complete Catcher for catching. Offered as 4-week or 8-week programs at member and non-member per-player rates.
• Camps & Clinics Multi-day youth baseball camps and clinics hosted at the Mac N Seitz indoor facility throughout the season. Sessions focus on skill development in pitching, hitting, fielding, and catching for youth athletes, with multi-day pricing options (e.g., $30/day, $55/2-day, $75/3-day).
• Facility Rentals Hourly and per-session rental of the 47,000+ square foot Martin City indoor training facility for individual players and outside teams. Available resources include the full 120'x120' infield, 5 infield lanes, 2 multi-use bullpens, and 6 hitting tunnels, priced from $30 per 30 minutes up to $275 per hour.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Top Tier BaseballcoreStrategic or Co-development PartnerPartnership with Top Tier Baseball national organization. Top Tier Baseball is dedicated to developing players, expanding opportunities, and providing resources athletes and families need to succeed. Since 2004, Top Tier has grown into one of the nation's most respected baseball organizations, helping players reach goals through elite competition, player development, recruiting education, and national opportunities. Mac N Seitz operates as Top Tier - Kansas City under this partnership.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• D-BAT Sports: National baseball and softball training franchise operating indoor facilities with private lessons, group classes, camps, and team programs under a similar membership/non-member pricing model. Most directly comparable as a multi-location operator in the same niche.
• Top Tier Baseball: National amateur baseball organization operating competitive youth and high school teams with player development and recruiting exposure — Mac N Seitz operates as Top Tier - Kansas City under this partnership, making it both partner and structural peer.
• Extra Innings: Indoor baseball and softball training facility franchise offering private lessons, clinics, team practices, and batting cage rentals. Closely aligned business model with facility rentals, instruction, and team training as core revenue streams.
• Frozen Ropes: Baseball and softball instructional training centers offering private lessons, group clinics, camps, and team training programs. Comparable membership-based facility operator with similar customer profile (youth through high school players).
• Perfect Game: Largest youth baseball showcase and tournament operator in the U.S., running amateur events that drive college recruiting exposure — directly comparable to Mac N Seitz's recruiting and showcase function for high school players.
• Prep Baseball Report (PBR): Showcase and scouting organization serving high school baseball players with player rankings, events, and recruiting content; comparable recruiting-exposure value proposition aimed at the same 15U-18U demographic.
• Baseball Factory: Youth baseball player development organization providing training, showcases, and college recruiting exposure, comparable in its combined development-plus-recruiting model targeting youth and high school players.
• Five Tool Baseball: Regional and national amateur baseball tournament and player development organization across multiple states, comparable to Top Tier Baseball in its competitive travel team and showcase structure.

Broad incumbents

• USA Baseball: National governing body for amateur baseball in the U.S., setting standards and running development pipelines that overlap with Mac N Seitz's developmental mission but at a much broader, non-commercial scale.
• USA Softball: National governing body for softball in the U.S.; Mac N Seitz operates softball teams (e.g., 18U Mac N Seitz Storm Gold) making USA Softball a structural counterpart for that portion of the business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/macnseitzkc
• Facebookfacebook.com/macnseitzkc
• LinkedInlinkedin.com/in/dannyjlake
• Instagraminstagram.com/macnseitzkc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mac N Seitz Baseball & Softball