N Plus Sport Gmbh

What N Plus Sport Gmbh does

N Plus Sport GmbH is a German professional sports event management company founded in 2002 and headquartered in Saarbrücken. The company conceives, organizes, and markets regional and international sports events with thousands of participants and live television broadcasts, and serves as the second-largest corporate running event organizer in Europe.

The company's product portfolio consists of four interconnected offerings. First, Firmenläufe (Corporate Runs) is the flagship product line: 12 annual corporate running events organized across six German federal states and Luxembourg, attracting more than 85,000 employee participants per year. Second, the M4Energy City Biathlon is an international elite biathlon event held each August in a German city center on roller skis with live ZDF broadcast coverage, currently hosted in Dresden after previous host cities Püttlingen (2005-2016) and Wiesbaden (2017-2023). Third, Virtuelle Challenges is a mobile application-based virtual fitness challenge platform enabling companies with distributed workforces to engage in location-independent team challenges, anchored by the Bauhaus Challenge which engages nearly 5,000 employees across 18 countries. Fourth, the company holds a sportmarketing partnership with professional football club SV 07 Elversberg since 2018, providing perimeter advertising, VIP ticketing, communications, and event execution services.

The business operates a professional services revenue model targeting German enterprises for corporate team-building events, generating revenue from event management fees, sponsorship packages (notably M4Energy as title sponsor of the biathlon), advertising sales, and sports marketing services. Pricing is quote-based B2B engagement with no public disclosure. Distribution combines direct B2B field sales to corporate clients, event-driven acquisition through flagship properties, sports marketing partnerships with clubs, and an emerging self-serve virtual challenge channel for multinational accounts. The underlying technology stack centers on a virtual challenge mobile application supporting distributed participation and an event management platform handling registration and execution across the German and Luxembourg event network.

Name

N Plus Sport Gmbh

Legal name

n plus sport GmbH

Website

https://nplussport.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

N Plus Sport GmbH is a German professional sports event management firm founded in 2002, organizing 12 annual corporate runs across Germany and Luxembourg, the M4Energy City Biathlon, virtual team challenges for multinational companies, and sports marketing for SV 07 Elversberg.

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industries

Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Corporate sports events
• Sports event management
• Corporate running events
• Sports marketing services
• Sponsorship consulting

Headquarters

HQ city

Saarbrücken

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Event Management: Conceiving, organizing, and managing regional and international sports events with thousands of participants, including corporate running events and the M4Energy City Biathlon
2. Sports Marketing & Sponsoring: Marketing partnership services including billboard advertising, VIP tickets, and communications for sports clubs such as SV 07 Elversberg since 2018
3. Corporate Sponsorship Platforms: Creating branded platforms for companies to authentically showcase their brands during sports events

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

N Plus Sport GmbH conceives, organizes, and markets regional and international sports events, with a flagship portfolio spanning corporate running events (Firmenläufe) across Germany and Luxembourg, the M4Energy City Biathlon elite biathlon competition, virtual challenge platforms delivered via mobile app, and dedicated sports marketing and sponsorship services for sports clubs such as SV 07 Elversberg. The company also advises corporations on sports marketing and sponsorship activation.

Product overview

n plus sport GmbH is a professional sports event management company operating since 2002. Its product portfolio consists of four interconnected core offerings: (1) Firmenläufe (Corporate Runs) — the company's flagship product, making it Europe's second-largest corporate run organizer with 12 annual events across five German states and Luxembourg, attracting over 85,000 participants; (2) M4Energy City Biathlon — an international elite biathlon event held each August in a German city center; (3) Virtuelle Challenges (Virtual Challenges) — a digital app-based platform enabling companies with distributed workforces to run virtual fitness challenges, anchored by the Bauhaus Challenge; and (4) SV 07 Elversberg e.V. Sportmarketing — a sports marketing and sponsorship partnership for the professional football club SV Elversberg. Additional supporting offerings include charity partnerships (e.g., DKMS) integrated into the corporate run events.

Differentiator

Problem solved

Functional benefit

Products and services

• Firmenläufe (Corporate Runs) A network of 12 annual corporate running events held in five German federal states plus Luxembourg, attracting over 85,000 employee participants each year and establishing N Plus Sport as the second-largest corporate run organizer in Europe.
• M4Energy City Biathlon An international annual elite biathlon competition held in a German city center in August, featuring the world's best winter biathletes competing on roller skis with small-caliber rifles and broadcast live on ZDF television.
• Virtuelle Challenges (Virtual Challenges) A mobile-app-based digital fitness challenge platform that enables companies with multiple locations to foster community, health, motivation, and team spirit flexibly and location-independently. The Bauhaus Challenge is the lead reference, engaging nearly 5,000 employees across 18 countries.
• SV 07 Elversberg e.V. Sportmarketing Dedicated sports marketing and sponsorship services for the professional football club SV 07 Elversberg, including perimeter advertising, VIP ticketing, communications, sponsorship sales, and event execution.
• Bauhaus Challenge An annual virtual fitness challenge delivered through the N Plus Sport Virtual Challenges platform, engaging nearly 5,000 employees across 18 countries in running, cycling, and walking activities.

Quantifiable outcome

• 85,000+ employees participate annually in corporate running events
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• SV 07 Elversberg e.V.coreStrategic or Co-development Partner · 1 January 2018n plus sport has been the marketing partner of SV 07 Elversberg since 2018. The partnership covers billboard advertising, VIP tickets, and communications around the successful professional football club that achieved rapid progression: 2022 third division promotion, 2023 second division promotion, 2024 Bundesliga relegation, and 2026 first division promotion.
• DKMSminorOthersSocial engagement partnership with DKMS (Deutsche Knochenmarkspenderdatei), an international nonprofit organization dedicated to giving blood cancer patients a second chance at life. A portion of corporate run proceeds goes to support DKMS mission.
• Fondation Cancer (Luxembourg)minorOthersCharity partnership for BusinessRun Luxembourg supporting cancer prevention, patient and family support, and cancer research funding.
• M4EnergycoreGTM or Marketing PartnerTitle sponsor for the M4Energy City Biathlon event - annual season-opening biathlon competition featuring the world's best winter biathletes competing on roller skis with small-caliber weapons in city centers.
• ZDF (German Public Television)coreGTM or Marketing PartnerZDF and other European broadcasters provide live television coverage of the M4Energy City Biathlon event, which has been a fixture in the biathlon calendar for many years.
• Corporate Companies (Firmenlauf Network)coreChannel Partner/ Reseller/ DistributorNetwork of 12 corporate running events across German cities: Köln, Süd pf alz, Homburg, Koblenz, Saarbrücken, Mannheim, Villingen-Schwenningen, Friedrichshafen, Lahr, Ingolstadt, Mainz, Saarlouis, plus Luxembourg BusinessRun and others.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Octagon (sports marketing agency): Octagon is a large international sports and entertainment marketing agency operating across sponsorship, athlete management, and event activations. Comparable to n plus sport's sports marketing/sponsoring service line for clubs like SV 07 Elversberg.
• Sportfive: Sportfive is a global sports marketing and rights agency with deep Bundesliga and DACH footprint, offering sponsorship sales, hospitality, and event marketing. Comparable broad incumbent against the SV 07 Elversberg-style sports marketing partnership business.
• Lagardère Sports (now SPORTFIVE / Lagardère Newsroom): Previously a major global sports marketing agency competing for sponsorship and event management mandates across European sports clubs and federations, directly analogous to n plus sport's marketing partnership line.
• Competitor Group (Rock 'n' Roll Running Series): Competitor Group (now under the Rock 'n' Roll Running Series) operates branded mass participation running events with corporate partnership programs. Comparable as a multi-city firmenlauf-style organizer with enterprise sponsor engagement, though primarily US-based.

Direct peers

• b2run: b2run is the largest corporate running series in Europe, operating Firmenlauf-style events across multiple European cities (Germany among them). Direct competitor to n plus sport's flagship Corporate Runs product for the same enterprise HR/wellness buyers.
• RSG (Run Sports Group / RunnersWorld firmenlauf): RSG is a long-standing German organizer of corporate running events and consumer road races, putting it in direct competition with n plus sport's Firmenlauf portfolio and city-run formats in Germany.
• Infront Sports & Media: Infront is one of Europe's largest sports marketing agencies and operates the b2run series (acquired). Comparable in delivering end-to-end sports marketing, sponsorship activation, and mass-participation event services to corporate clients and sports clubs like n plus sport.

Regional players

• Deutscher Leichtathletik-Verband (DLV) / German Athletics Federation Events: DLV organizes sanctioned mass participation road races (marathons, city runs, firmenläufe) in Germany, including national-level events. Overlaps with n plus sport on running event organization, sponsorship activation, and participant registration infrastructure within the DACH region.

Emerging players

• Wellable / Limeade (corporate wellness platforms): Wellable and Limeade are dedicated corporate wellness platforms offering app-based fitness and step challenges for multinational employers; they represent the digital-native adjacency to n plus sport's Bauhaus Challenge-style virtual challenge product.
• Strava (corporate wellness / Teams product): Strava's Teams/corporate wellness product enables app-based virtual fitness challenges for distributed workforces, an emerging alternative to n plus sport's Virtual Challenges platform including the Bauhaus Challenge.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/n-plus-sport-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about N Plus Sport Gmbh