NOV Tuboscope

What NOV Tuboscope does

NOV Inc. (NYSE: NOV), operating brands including Tuboscope, is a global provider of oilfield equipment, technologies, and operational support services to the energy industry. The company's roots trace to 1862, with a combined multi-brand portfolio history exceeding 175 years spanning Tuboscope, Grant Prideco, Bondstrand, and other legacy equipment manufacturers. It serves oil and gas producers, energy operators, and is positioning into renewables and emerging energy markets, operating across 57 countries through direct enterprise sales and field service teams headquartered in Houston, Texas.

The product portfolio spans drilling equipment (rig equipment, top drives, downhole tools), completion tools, fiber glass piping systems (Bondstrand and SuperSeal Bondstrand, assembled in the USA), and proprietary software such as M/D Totco for rig drilling cabin data management. Manufacturing includes patented systems such as CAPS Campos, and the portfolio is protected by a substantial patent estate covering US patents with international counterparts. The company emphasizes expertise, equipment, and operational support for project execution and long-term asset performance across drilling and production operations.

NOV's business model combines one-time equipment sales (rigs, top drives, completion tools, specialized oilfield machinery) with professional services for operational support. Go-to-market is direct enterprise sales targeting energy producers globally, with pricing not publicly disclosed. Marketing spans multiple channels including the NOV Today Podcast, NOV Live video series, DNA of NOV podcast, industry events (e.g., Offshore Technology Conference), a document library, success stories, community investment programs, and the MYNOV customer portal providing single sign-on access to multiple NOV applications and services.

Name

NOV Tuboscope

Legal name

NOV Inc.

Website

https://tuboscope.com

Company type

Public

Founded year

1862

Operating status

Operating

Headcount range

1–10 employees

Short description

NOV Inc. (NYSE: NOV), operating brands including Tuboscope, provides drilling equipment, completion tools, fiber glass piping systems, and operational support services to global oil and gas producers and emerging energy markets across 57 countries.

Ownership category

akta.pro rank

Product category

Oilfield Tubular Services

NAICS

Oil and Gas Field Machinery and Equipment Manufacturing (333132)

SIC

Oil & Gas Field Machinery & Equipment (3533), Oil & Gas Field Services, Nec (1389)

akta.pro primary industry

OCTG, Line Pipe & Tubular Services (Supply, Inspection, Threading) (EUALABAN)

Keywords

• Oilfield tubular inspection
• Pipe coating services
• Drilling equipment supply
• Completion tools supply
• Fiber glass piping

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Oilfield Equipment Sales: Sale of drilling and production equipment including rigs, top drives, completion tools, and specialized oilfield machinery
2. Technology and Equipment Services: Operational support and expertise services for energy production operations across global markets

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

NOV Tuboscope provides inspection, coating, and asset management services for oilfield tubular products. As a brand within NOV Inc., it also contributes to a broader portfolio of drilling equipment, completion tools, fiber glass piping systems, and rig operations software used by oil and gas operators worldwide.

Product overview

NOV provides a comprehensive portfolio of oilfield equipment and technologies organized under multiple brands with a combined history exceeding 175 years. The offering spans drilling systems, completion tools, fiber glass systems, land rigs, and custom software tools like M/D Totco. The company operates across all regions worldwide, delivering expertise, equipment, and operational support necessary for drilling and production success.

Differentiator

Problem solved

Functional benefit

Products and services

• M/D Totco Rig drilling cabin software for data management and monitoring of drilling operations. Used by oil and gas operators and drilling contractors to manage rig operations data.
• Tuboscope Inspection Services Inspection services for oilfield tubular products used in drilling and production operations. Provides integrity assessment and condition monitoring for tubular goods.
• Tuboscope Coating Services Coating services for oilfield tubular products to enhance durability, longevity, and corrosion resistance in drilling and production environments.
• Tuboscope Asset Management Services Asset management services for oilfield tubular products, supporting long-term asset performance, project execution, and operational continuity for oil and gas operators.
• Drilling Equipment and Technologies Comprehensive drilling solutions including rig equipment, top drives, and downhole tools for oil and gas extraction operations.
• Fiber Glass Systems (Bondstrand) Fiber glass piping and systems for oilfield applications including Bondstrand product lines such as SuperSeal Bondstrand, manufactured in the USA.
• Completion Tools Well completion equipment and tools for oil and gas production operations.
• Top Drive Systems Trickle charge top drive systems and related drilling equipment featured in NOV success stories, covered by patent protections.
• CAPS Campos Technology Patented CAPS Campos manufacturing solution with manufacturing and production capabilities, protected under U.S. and international patents (notice under 35 U.S.C. § 287(a)).

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Weatherford International: Global oilfield equipment and services provider offering tubular running services, wellbore integrity, and inspection solutions directly comparable to Tuboscope's tubular handling and asset management offerings.
• Vallourec: Premium tubular solutions provider with inspection, coating, and connection services for OCTG, directly comparable to Tuboscope's tubular inspection and coating value proposition.
• Tenaris: Leading manufacturer and supplier of seamless and welded steel tubular products and related services (including TenarisHydril and Rig Direct integrated services), directly comparable to Tuboscope's tubular inspection and supply chain solutions.
• Oceaneering International: Provides subsea intervention, asset integrity, and inspection services to the oil and gas industry, with capabilities that overlap with Tuboscope's tubular inspection and asset management services.

Broad incumbents

• Baker Hughes: Large diversified oilfield services and equipment company with broad drilling, completion, and production portfolios including tubular running and inspection offerings comparable to Tuboscope's niche.
• Schlumberger (SLB): World's largest oilfield services company with broad drilling, completions, and production services that intersect with Tuboscope's tubular inspection and asset management focus.
• Halliburton: Global oilfield services giant offering drilling, evaluation, and completion services with adjacent capabilities in tubular running and well construction relevant to Tuboscope's offerings.

Regional players

• Argonaut Drilling Solutions: Regional tubular handling and inspection services provider in select geographies (e.g., North America Shale), competing with Tuboscope in focused basins for tubular management contracts.
• TMK Group: Russian-headquartered tubular products manufacturer with emerging international inspection and coating services, comparable to Tuboscope's tubular inspection/coating value proposition in Eurasian markets.

Emerging players

• PipeSense: Specialty tubular running and inspection services provider with a focused, technology-driven approach to wellsite tubular management directly comparable to Tuboscope's service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nov-tuboscope

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOV Tuboscope