Mika:timing Gmbh

What Mika:timing Gmbh does

mika:timing GmbH is a privately held German full-service sports event technology company founded in 2002 and headquartered in Bergisch Gladbach, Germany. The company delivers end-to-end timing, participant data management, registration, payment processing, and result presentation services to sports event organizers across running, triathlon, cycling, cross-country skiing, swimming, mountain biking, and obstacle racing disciplines. It operates approximately 400 events per year in more than 40 countries, serving marquee customers including the TCS London Marathon, B.A.A. Boston Marathon, Bank of America Chicago Marathon, Vienna City Marathon, DATEV Challenge Roth, MARATHON MÜNCHEN by Brooks, and Visma Ski Classics.

The company's core technology stack centers on the proprietary ChampionChip transponder system — a durable, reusable RFID chip with 14+ years of field deployment — combined with the licensed SPORTS software platform, Smart Timing equipment rentals, an online registration and payment platform (portal.mikatiming.de), and result services with a historical database covering 5,352+ events from 1996 onward. The service portfolio is organized under three internal sub-brands: mika:team (customer-facing project management and on-site delivery), mika:tech (data management and result engine), and mika:workflow (full-service event expertise with technical infrastructure). Supplementary digital products include the mika:tracking & event app (live leaderboard, tracking, and audio), m:t now (real-time results platform), and SelfieTime (participant photo service).

The business generates revenue through contracted professional services with event organizers, hardware sales and rental of ChampionChip transponders and Smart Timing equipment (with security deposits), transaction-based registration fees (a 3.60% credit card disagio plus fixed per-participant fee), and equipment supplies such as bib numbers and starter packages. The company maintains a wholly-owned Swedish subsidiary, est mika:timing, with seven employees, and operates under GDPR and PCI DSS compliance frameworks. It is family-controlled, with Harald Mika and Jörg Mika as authorized managing directors, and has no recorded external funding rounds or M&A activity.

Name

Mika:timing Gmbh

Legal name

mika:timing GmbH

Website

https://www.mikatiming.com

Company type

Private

Operating status

Operating

Short description

mika:timing GmbH is a German full-service sports event technology provider offering timing, registration, payment processing, and result services to race organizers across running, triathlon, cycling, skiing, and other disciplines in 40+ countries, supporting approximately 400 events annually including the London, Boston, and Chicago Marathons.

Ownership category

akta.pro rank

Product category

Sports Event Timing Services

NAICS

Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industries

Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Sports Event Promotion & Tournament Operations (MPAKAKAC), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)

Keywords

• Sports event timing
• Participant data management
• Race timing services
• Transponder timing systems
• Event registration platform

Headquarters

HQ city

Bergisch Gladbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Timing Technology & Transponder Systems: Provision of ChampionChip transponders and timing equipment for sports events. Chips may be loaned or sold to participants. Equipment rental with security deposit model for Smart Timing offerings.
2. Professional Services - Full Service Event Support: Comprehensive event services including consulting during planning phase, participant and data management, on-site timing with experienced team, modern equipment deployment, and result presentation. Revenue generated through contracted service agreements for event organizers.
3. Registration Management & Payment Processing: Online registration service collecting participant fees via direct debit or credit card. Charges credit card disagio of 3.60% per transaction and a fixed fee per participant registration. Race fees are transferred to organizers regularly or within 4 weeks of receipt of at least 500 EUR.
4. Equipment & Event Supplies: Sale of event supplies including bib numbers, starter packages, velcro straps, and labels for event organizers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mika:timing provides end-to-end sports event technology including professional timing services using proprietary ChampionChip transponders, online participant registration with integrated payment processing, on-site event execution support, electronic result publication, and event apps with live tracking. The company serves as a full-service partner to sports event organizers, accompanying them through the entire event lifecycle from planning phase to result delivery, supporting approximately 400 events annually across running, triathlon, cycling, skiing, and other sports disciplines.

Product overview

mika:timing GmbH is a full-service sports event technology company operating as a modular, integrated platform composed of three core brand divisions: mika:team (customer-facing project management and on-site support), mika:tech (the data management and result service engine powering timing and event data), and mika:workflow (full-service expertise with technical infrastructure). These divisions collectively deliver an end-to-end service spanning participant data management (online registration, registration management & payment, event service), timing technology (ChampionChip and other transponder systems), result services, marketing & promotion, and equipment supplies. Supplementary digital products include the mika:tracking & Event App (mobile application with leaderboard, live tracking, and live audio experience), m:t now (real-time results platform), and SelfieTime by mika:timing (participant photo service). The company also licenses SPORTS standard software to organizers and offers a Smart Timing tier that provides timing equipment on a rental/security deposit basis.

Differentiator

Problem solved

Functional benefit

Brands

• mika:team: Customer-facing team providing support before, during, and after events
• mika:tech
• mika:workflow
• mika tracking & event app
• SelfieTime by mika:timing
• m:t now
• ChampionChip

Products and services

• Online Registration Online participant registration platform enabling athletes to sign up for events via the organizer's website or mika:timing's portal. Collects mandatory personal data and processes registrations on behalf of the event organizer.
• Registration Management & Payment Participant support and payment processing service covering participant communication, fee collection via SEPA direct debit or credit card (Visa/MasterCard), and financial reconciliation with event organizers. Bank and credit card data deleted no later than 15 months after event completion.
• Event Service On-site event execution support provided by mika:timing's experienced team, including logistics coordination, equipment setup, and real-time event management for sports competitions.
• Timing Technology & Transponder Systems Time capture technology using transponder chips (ChampionChip, Active Transponder, IPICO, MikaTag) with unique chip numbers to record athlete performance at competition events. Supports multiple transponder types and systems.
• Result Service Electronic delivery of event results to organizers with results made available on the internet for participants. Results are searchable and filterable by name, club, bib number, and course, and can be stored in a historical database for multi-year retention.
• ChampionChip A robust reusable transponder chip with a unique number used for time capture during sporting events. The environmentally friendly ChampionChip has been in use for over 14 years and withstands harsh conditions including mud, water, and physical stress. Can be owned personally or provided on loan.
• Marketing & Promotion Marketing services including online marketing, direct marketing, and social media marketing to promote sporting events and reach participants.
• Equipment & Event Supplies Physical event supplies including bib numbers, starter package production (kuvertierung), velcro straps, and labels for participants.
• mika:tracking & Event App Mobile application connecting digital solutions such as leaderboard, live tracking, and live audio experience with sports, competition, and leisure experiences. Available as a downloadable event app.
• m:t now Real-time result and live tracking platform accessible at now.mikatiming.com, providing live event data and monitoring during competitions.
• SPORTS Software Standard software product delivered by mika:timing for managing event data, registrations, and results. Organizers receive a non-exclusive, non-transferable right to use the software for contracted events on agreed devices, limited to the calendar year of delivery.
• Smart Timing Service tier offering where timing equipment (hardware and software) is provided to organizers for usage subject to a security deposit. Includes the right to use timing equipment, hardware, and associated software for specific events, with equipment shipped to and returned from the organizer at their expense.

Quantifiable outcome

• Supporting approximately 400 events annually
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Visma Ski ClassicscoreStrategic or Co-development Partner · 9 February 2016Partnership for cross-country skiing event series where mika:timing provides comprehensive services including timing, registration management, start package preparation and distribution, and results services. This represents a significant partnership with a major international ski racing circuit.
• est mika:timingcoreOthersSwedish subsidiary company (est mika:timing) with 7 employees extending mika:timing's operations into the Scandinavian market. This wholly-owned subsidiary operates as an extension of the parent company's services and technology.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• MYLAPS: MYLAPS is a global leader in sports timing technology, providing transponder systems, timing software, and event services for running, cycling, motorsports, and other timed sports. It is the most direct competitor to mika:timing in transponder-based timing and is even referenced as one of the transponder types (IPICO) supported by mika:timing.
• ChronoTrack: ChronoTrack provides chip-based timing systems, race results software, and event services for road races, cross-country, and track events in North America. It competes head-to-head with mika:timing for mass participation race timing contracts, particularly in the U.S. market.
• Race Roster: Race Roster is a race registration and event management platform that has expanded into integrated timing services and results. It competes with mika:timing's online registration and event service modules, particularly for organizers seeking a bundled platform.
• RunSignup: RunSignup provides online race registration, ticketing, and timing integration for thousands of U.S. endurance events. It is a direct peer in the registration and timing layer that mika:timing serves, with growing bundled-timing features.
• Alge-Timing: Alge-Timing is an Austrian-headquartered sports timing company producing timing devices, photo-finish systems, and event services for alpine, track, and endurance sports. It is a direct European peer competing for the same mass participation and skiing events.
• ipico (IPICO Sports): ipico manufactures RFID-based timing transponders and timing systems for endurance events and is explicitly referenced as one of the supported transponder types in mika:timing's technology stack. It competes directly for timing hardware contracts globally.
• Innovative Timing Systems: Innovative Timing Systems provides RFID chip timing, race results software, and event-day support primarily for U.S. road races and triathlons. It is a direct peer competing for mass participation timing contracts.
• SportStats: SportStats provides race timing, results publishing, and registration services for endurance events, primarily in Canada and the U.S. It is comparable as a full-service race timing provider with online results infrastructure.

Broad incumbents

• Eventbrite: Eventbrite is a large-scale event ticketing and registration platform with growing presence in endurance and participatory events. While not timing-focused, it competes with mika:timing at the registration layer for organizer mindshare and budget allocation.

Emerging players

• SPORTident: SPORTident provides sports timing and punching systems primarily for orienteering, trail running, and adventure races. It is an emerging player in adjacent endurance disciplines that overlap with mika:timing's obstacle race and cross-country skiing coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mika:timing Gmbh