Native American Fatherhood & Families Association

What Native American Fatherhood & Families Association does

Native American Fatherhood & Families Association (NAFFA) is a 501(c)-style nonprofit organization headquartered in Mesa, Arizona, with satellite offices in Greasewood, Arizona and Ukiah, California. Founded circa 2001 (with copyright dated 2016), NAFFA's stated mission is to strengthen, keep, and reunite Native American families by responsibly involving fathers and mothers in the lives of their children, families, and communities. The organization was founded by Albert Pooley, who developed the flagship Fatherhood is Sacred (FIS) program around 2002; this curriculum has since been delivered in 10 tribal and county jails and prisons over a 20-year period.

NAFFA's core service portfolio consists of facilitator-led training curricula and youth programming rather than technology products. Primary offerings include the Fatherhood and Motherhood is Sacred (FISMIS) training program, Linking Generations by Strengthening Relationships training, Transforming Tomorrow's Youth (TTY), the annual Fatherhood is Leadership (FIL) National Conference, GONA events, and suicide prevention and family violence training. The organization also operates a Safe Parent Resource Center and has established partnerships with Kid in the Corner and NAMI Arizona for culturally adapted mental health resources. NAFFA holds NGO Consultive Status, signaling its accredited role in the broader nonprofit ecosystem.

NAFFA's revenue model is diversified across three streams: donations via a 'Support Us' portal, merchandise sales (t-shirts $5-$30, polos $38-$40, journals $19.99, books $30, conference bags $10) through a Wix-hosted e-commerce storefront, and one-time sales of FISMIS training manuals, workbooks, and the book 'Restoring Family Unity.' Go-to-market is primarily community-based: direct delivery into tribal communities, correctional facilities, and schools via trained facilitators, supplemented by participation in national and regional conferences, social media (Facebook, X, Pinterest, Instagram), a blog, and a C.I.R.C.L.E. email newsletter program. The organization employs 11-50 people and does not disclose financials, funding rounds, or institutional investment.

Name

Native American Fatherhood & Families Association

Legal name

Native American Fatherhood & Families Association

Website

https://nativeamericanfathers.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Native American Fatherhood & Families Association (NAFFA) is a Mesa, Arizona-based nonprofit that delivers fatherhood, motherhood, and youth training curricula to Native American families, incarcerated individuals, and tribal communities, funded by donations, merchandise sales, and training material sales.

Ownership category

akta.pro rank

Product category

Family Support Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDACALAI

Co-Parenting, Father Engagement & Caregiver Inclusion Programs

Education/Early Childhood Education/Parent Education & Family Engagement Programs

SECONDARYHLAJAKAG

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs

Healthcare & Life Sciences/Public Health, Government & Regulators/Global Health & Development Agencies (NGOs/Multilaterals)

SECONDARYEDACAJAL

Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides)

Education/Early Childhood Education/ECE Curriculum, Assessment & Learning Materials

Keywords

• Family support services
• Parenting education programs
• Youth mentorship programs
• Fatherhood training programs
• Nonprofit social services

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Merchandise Sales: Sale of branded merchandise including t-shirts, polo shirts, bags, journals, and books. Products feature organization branding and program themes such as Fatherhood is Sacred and Motherhood is Sacred.
2. Training Materials Sales: Sale of manuals, workbooks, and training materials including FISMIS Manual and Workbook, and the book 'Restoring Family Unity' by Albert M. Pooley.
3. Donations: Organization accepts donations through a 'Support Us' portal on their website.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

NAFFA is a nonprofit that delivers culturally adapted fatherhood, motherhood, and youth development programs for Native American families, including the Fatherhood is Sacred/Motherhood is Sacred (FISMIS) curriculum, Transforming Tomorrow's Youth (TTY) program, suicide prevention and family violence trainings, and the annual Fatherhood is Leadership (FIL) National Conference. The organization also sells supporting merchandise, journals, and training manuals through its online store and at conferences.

Product overview

Native American Fatherhood & Families Association (NAFFA) is a nonprofit organization offering a portfolio of merchandise and social service programs. The merchandise line includes journals for fathers and mothers ($19.99 each), branded t-shirts ranging from $5-$30, polo shirts ($38-$40), conference bags ($10), and discontinued specialty items. Core programs include the Fatherhood is Sacred/Motherhood is Sacred (FISMIS) training curriculum, youth development programs through Transforming Tomorrow's Youth (TTY), mental health resources in partnership with Kid in the Corner and NAMI Arizona, the annual Fatherhood is Leadership (FIL) National Conference, and GONA (Gathering of Native Americans) events. The organization also sells training manuals and workbooks for the FISMIS curriculum. These offerings work together to fulfill NAFFA's mission of strengthening families by responsibly involving fathers and mothers in the lives of their children.

Differentiator

Problem solved

Functional benefit

Brands

• Fatherhood is Sacred (FIS): Core program focused on strengthening families through fatherhood principles, taught in correctional facilities for over 20 years
• Motherhood is Sacred (MIS)
• Transforming Tomorrow's Youth (TTY)
• Linking Generations by Strengthening Relationships

Products and services

• Fatherhood and Motherhood is Sacred (FISMIS) Training A training program for fathers and mothers focused on healthy parenting principles, family reunification, and personal change; designed for Native American families and adapted for use in correctional facilities.
• Transforming Tomorrow's Youth (TTY) Program Youth services program offering classes, GONA events, resources, and a youth advisory council for Native American youth, including mental health and suicide prevention resources.
• Linking Generations by Strengthening Relationships Training Training program designed to strengthen intergenerational family connections and relationships within Native American families.
• Safe Parent Resource Center Resource center providing support services for parents, including access to webinars and educational materials.
• Addressing Family Violence and Abuse Training Training program addressing family violence and abuse issues within Native American communities.
• Suicide Prevention Training Training program focused on suicide prevention, particularly for Native American youth and families.
• Wellness Modalities Wellness-focused offerings integrated with NAFFA's training portfolio for community mental health and family well-being.
• Fatherhood is Leadership (FIL) National Conference Annual national conference gathering Native American families, facilitators, and community members for training, networking, and program education.
• The Dad Journal A guided journal designed for fathers to strengthen family relationships and parenting skills; priced at $19.99.
• The Mom Journal A guided journal designed for mothers to strengthen family relationships and parenting skills; priced at $19.99.
• FISMIS Training Manuals and Workbooks Manuals, workbooks, and the book 'Restoring Family Unity' by Albert M. Pooley sold to support delivery of the Fatherhood is Sacred / Motherhood is Sacred curriculum.

Quantifiable outcome

• Fatherhood is Sacred program has been successfully delivered for 20 years

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Regional players

• National Healthy Start Association: Community-based maternal and family health nonprofit network supporting at-risk families through education and support services. Comparable in NGO-driven parent/family education model, though primarily focused on maternal-child health.

Direct peers

• National Fatherhood Initiative: National nonprofit providing fatherhood programs, training curricula, and resources to organizations and corrections agencies. Closely comparable to NAFFA in mission and program structure, though broader in cultural targeting rather than Native American-specific.
• Center for Native American Youth (Aspen Institute): Native American youth-focused organization within the Aspen Institute that addresses youth mental health, suicide prevention, and cultural connection. Comparable to NAFFA's Transforming Tomorrow's Youth program and youth suicide prevention initiatives.
• Parents as Teachers: National parent education and family support organization delivering evidence-based curricula to families, including father engagement components. Comparable to NAFFA in training curriculum delivery and parent education model, though broader in target population.
• National Indian Child Welfare Association (NICWA): Native American-serving nonprofit focused on child welfare, family preservation, and culturally informed practice. Directly comparable as a Native-focused family services and training organization with similar geographic and cultural scope.
• Generations United: National nonprofit focused on intergenerational programs and family connections, including grandparent and youth linkages. Directly comparable to NAFFA's Linking Generations by Strengthening Relationships curriculum and intergenerational programming.
• Strong Fathers Strong Families: Fatherhood engagement nonprofit running programs in correctional facilities and community settings. Directly comparable to NAFFA's FIS prison delivery model and fatherhood-focused curriculum approach.

Broad incumbents

• Casey Family Programs: Large private foundation focused on child welfare, foster care, and family strengthening, including tribal communities. Comparable in mission and family preservation scope but operates at much greater scale and as a foundation rather than a direct-service organization.
• National Council of Urban Indian Health: National organization representing urban Indian health programs and serving Native American families through health and social services. Comparable in Native American community focus and service delivery but with a health-care lens rather than parenting-focused.
• Healthy Marriage and Responsible Fatherhood (Office of Family Assistance): Federal government program funding fatherhood and healthy marriage initiatives across the U.S., including correctional and tribal settings. Comparable in fatherhood-focused program design but as a funder/regulator rather than a direct service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/NAFatherhood
• Facebookfacebook.com/Native-American-Fatherhood-Families-Association-203941116285466
• Pinterestpinterest.com/nativeamericanfatherhoodandfam/_saved
• Instagraminstagram.com/nativeamericanfatherhood/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Native American Fatherhood & Families Association