Penh Lenh
- Company typePrivate
- Founded2013
- HeadquartersPhnom Penh, Cambodia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Penh Lenh firmographics
Firmographics- Name
- Penh Lenh
- Legal name
- Penh Lenh LLC
- Website
- https://penhlenh.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Penh Lenh industry classification
Industry- Product category
- Handcrafted Gold Jewelry
- NAICS
- Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
- akta.pro secondary industry
- Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD)
Keywords
Where Penh Lenh is headquartered
LocationHeadquarters
- HQ city
- Phnom Penh
- HQ country
- Cambodia
- HQ region
- Asia
Offices1 record
Markets served
Penh Lenh business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Jewelry Product Sales: One-time purchase model for handcrafted jewelry including earrings, necklaces, bracelets, rings, and fine jewelry pieces. Products range from gold-filled to solid 14k gold items with price points from under $100 to $899.
- Gift Cards: Digital gift cards sold through the website for gifting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 14k Gold Fine Jewelry |
| Unit Pricing | Pay-as-you-go | Standard Jewelry Collection |
| Unit Pricing | Pay-as-you-go | First Purchase Discount |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Penh Lenh product offering
Product offeringCore offering
Penh Lenh designs and handcrafts gold and gemstone jewelry — including earrings, necklaces, bracelets, rings, fine 14k gold pieces, permanent jewelry installations, and gift cards — at its Phnom Penh, Cambodia studio. Products are sold direct-to-consumer through the brand's own e-commerce storefront at penhlenh.com and shipped internationally via DHL Express.
Product overview
Penh Lenh is a women-led jewelry brand that operates as a unified direct-to-consumer e-commerce platform selling handcrafted jewelry. The product portfolio consists of seven core product categories: Earrings, Bracelets, Necklaces, Rings, Fine Jewelry, Permanent Jewelry, and Gift Cards. The Fine Jewelry sub-line features premium 14k gold pieces including diamond ear cuffs and various hoop styles. All products are designed and handcrafted by artisans in their Phnom Penh, Cambodia studio. The brand offers two jewelry material tiers: 14k gold-filled and 14k solid gold pieces.
Differentiator
Problem solved
Functional benefit
Products and services
- Earrings Handcrafted earrings including hoops, ear cuffs, and various styles designed and made by artisans in the Phnom Penh studio, available for purchase by individual consumers via the Penh Lenh e-commerce store.
- Bracelets Handcrafted bracelets designed and produced by Penh Lenh artisans in Cambodia, sold direct-to-consumer through the company's online store.
- Necklaces Handcrafted necklaces created by the women-led artisan team at the Phnom Penh studio and sold to individual consumers online.
- Rings Handcrafted rings designed and created by Penh Lenh artisans in Cambodia, offered to consumers through the brand's e-commerce storefront.
- Fine Jewelry Premium handcrafted jewelry collection featuring 14k solid gold pieces including the 14k Gracie Hoops ($899), 14k The Groove Hoops ($899), 14k Chrysler Hoops ($899), and 14k Striped Hoops 15mm ($599), aimed at consumers seeking higher-end artisan jewelry.
- Permanent Jewelry Service offering in which Penh Lenh installs permanent (welded) bracelets for customers at its Phnom Penh studio, providing a differentiated artisan service beyond standard product sales.
- Gift Cards Digital gift cards sold through the Penh Lenh website for gifting purposes, redeemable on the brand's jewelry collections.
Companies that use Penh Lenh
Customer profileSegments1 record
Ideal customer profiles1 record
Penh Lenh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Penh Lenh partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DHL ExpressminorShipping logistics partner used for international order delivery. Orders ship from Phnom Penh, Cambodia with 3-5 business day express delivery starting at $29 per half kilo.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Penh Lenh competitors and assessment
Company assessmentBroad incumbents
- Kendra Scott: Established US jewelry brand with a wide assortment of fashion and fine jewelry sold through DTC, retail, and wholesale. Comparable on gift-driven e-commerce and brand-driven gifting use cases, though at a much larger scale.
- Brilliant Earth: Public ethically-sourced jewelry brand with strong focus on responsible sourcing and craftsmanship. Comparable on ethically-made positioning and fine jewelry pricing tier, though focused on bridal and natural diamonds.
Direct peers
- Monica Vinader: UK-based contemporary jewelry brand offering gold, gemstones, and engraved pieces with global DTC shipping. Comparable on handcrafted-feel fine jewelry, personalization, and international e-commerce reach.
- Mejuri: Direct-to-consumer fine jewelry brand offering gold and gemstone pieces with everyday-luxury positioning. Closely comparable on product mix (gold jewelry, earrings, necklaces, bracelets), DTC model, and emphasis on women-led brand storytelling.
- Catbird: Independent jewelry brand known for dainty gold pieces and as a pioneer of permanent jewelry services. Directly comparable on handcrafted fine jewelry assortment, permanent bracelet offering, and independently-owned DTC positioning.
- Gorjana: California-based accessor jewelry brand sold through DTC and wholesale channels. Comparable on gold-toned and gold-filled jewelry assortment, lifestyle brand positioning, and omnichannel retail strategy.
- Aurate: D2C fine jewelry brand selling 14k and 18k gold pieces with a focus on transparency and craftsmanship. Comparable on premium gold pricing tier, online-first retail, and direct-to-consumer gifting use cases.
- Ana Luisa: D2C demi-fine jewelry brand selling 14k gold and gold-filled pieces with a sustainability and accessibility narrative. Comparable on price-tier mix, DTC e-commerce model, and values-driven brand storytelling.
Emerging players
- Astrid & Miyu: London-based jewelry brand popularizing permanent jewelry in the UK and Europe. Comparable on the permanent jewelry service category and on gold-piece assortment targeting younger consumers.
- BaubleBar: DTC fashion and personalized jewelry brand owned by Marquee Brands. Comparable on affordable jewelry assortment, gift cards, and personalization-driven DTC marketing, though focused on fashion rather than fine jewelry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Penh Lenh social profiles
Digital presencePenh Lenh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Penh Lenh leadership team
Management profileNumber of profiles
Penh Lenh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Penh Lenh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Penh Lenh
What does Penh Lenh do?
Penh Lenh designs and handcrafts gold and gemstone jewelry — including earrings, necklaces, bracelets, rings, fine 14k gold pieces, permanent jewelry installations, and gift cards — at its Phnom Penh, Cambodia studio. Products are sold direct-to-consumer through the brand's own e-commerce storefront at penhlenh.com and shipped internationally via DHL Express.
Is Penh Lenh a public or private company?
Penh Lenh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Penh Lenh founded?
Penh Lenh was founded in 2013. It employs 1 to 10 people.
Where is Penh Lenh based?
Penh Lenh is headquartered in Phnom Penh, Cambodia, in the Asia region.
How does Penh Lenh make money?
Two revenue lines are on record. Jewelry Product Sales are the primary driver. The others are gift Cards.
Who are Penh Lenh's main competitors?
Broad incumbents on record are Kendra Scott and Brilliant Earth. Direct peers are Monica Vinader, Mejuri, Catbird, Gorjana, Aurate and Ana Luisa. Emerging players are Astrid & Miyu and BaubleBar.
Does Penh Lenh have an API?
No public API is recorded for Penh Lenh.
What industry is Penh Lenh in?
Penh Lenh's product category is Handcrafted Gold Jewelry. Its primary akta.pro industry code is CRAKAAAD, Precious Metal Jewelry (Gold/Platinum/Silver), with a secondary code of CRAKABAD, Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven). Its NAICS code is 45831 and its SIC code is 3911.