CLASSIC11 FOOTBALL SHIRTS LTD

What CLASSIC11 FOOTBALL SHIRTS LTD does

Classic11 Football Shirts Ltd is a UK-based e-commerce retailer specializing in vintage and classic football shirts, operating a Shopify-hosted storefront with worldwide shipping. The catalog is organized across three core product lines: national team shirts (926 products), club shirts, and player-issued shirts (1,162 products), with individual prices ranging from approximately $42 to $344 per shirt. The company has been active for over 15 years, indicating long tenure in a niche category, and runs two additional services alongside the core catalog: a buyback program that allows customers to resell shirts back to the platform, and a 'Shirt Request' service for sourcing specific shirts on demand. UK domestic delivery is offered free over £100.

The business model is straightforward direct-to-consumer retail: revenue is generated through one-off shirt purchases by individual football fans, with pricing on a per-SKU basis and an AOV likely in the low double-digit to low triple-digit USD range. Customer acquisition relies on organic, category-focused discovery through social media channels including Facebook, X, Pinterest, Instagram, and TikTok, with no paid acquisition or marketplace presence disclosed. The founder/long-tenured operator profile suggests a privately held, likely founder-owned company with no disclosed external funding, acquisitions, or partnerships.

The platform technology is a standard Shopify storefront; no proprietary technology stack, mobile app, loyalty program, or AI/ML capabilities are described. The buyback and request services effectively extend the storefront with reverse-supply and on-demand sourcing mechanics that increase catalog depth without proportional working-capital investment. Overall, the company is a long-running, niche, direct-to-consumer retailer with a curated catalog and light ecosystem services, but with limited disclosed scale signals and no technology differentiation beyond standard e-commerce tooling.

Name

CLASSIC11 FOOTBALL SHIRTS LTD

Legal name

Classic Eleven Football Shirts

Website

https://classic11.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Classic11 Football Shirts Ltd is a UK-based e-commerce retailer of vintage and classic football shirts, selling national, club, and player-issued editions worldwide via a Shopify storefront, with buyback and on-demand sourcing services for individual collectors.

Ownership category

akta.pro rank

Product category

Sports Memorabilia Retail

NAICS

Sporting Goods Retailers (459110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

akta.pro secondary industry

Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)

Keywords

• Vintage football shirts
• Retro soccer jerseys
• Football memorabilia retail
• Authentic match shirts
• Football collectibles

Headquarters

HQ city

Cossington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Retail Sales of Vintage Football Shirts: Direct retail sales of vintage and classic football shirts and jerseys through the company's e-commerce website. Products include new with tags and previously owned authentic shirts from their original years of manufacture.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Classic11 Football Shirts is an online retailer that sells authentic, original vintage and retro football jerseys — including national team shirts, club shirts, and player-issued shirts — sourced from their original years of manufacture. Each item is vetted for authenticity by experts and sold with detailed historical and condition documentation, supplemented by a buyback service for customers wishing to sell their own vintage shirts.

Product overview

Classic11 Football Shirts is a UK-based retailer specializing in authentic vintage and retro football shirts from years gone by. The company offers a curated portfolio of three core product lines: (1) Vintage National Football Shirts featuring international team jerseys across multiple decades; (2) Vintage Club Football Shirts with home, away, and third kit designs from teams worldwide; and (3) Vintage Player Football Shirts authenticated with specific player names and numbers from original seasons. Supporting services include a shirt-buying program where customers can sell their classic jerseys, and a shirt-request service for customers to be notified when specific items come into stock. All products are guaranteed official and from their original years of manufacture.

Differentiator

Problem solved

Functional benefit

Products and services

• Vintage National Football Shirts
• Vintage Club Football Shirts
• Vintage Player Football Shirts
• Sell Your Old Football Shirts Service
• Shirt Request Service

Quantifiable outcome

• Full money back guarantee offered on all purchases
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Kitbag: Large authorised football merchandise retailer offering current replica kits and select classic ranges. Competes for football apparel spend but operates at much broader scale and does not specialise in authenticated vintage items.
• Pro:Direct Sport: Established UK-based football and sports retailer offering current replica kits, training gear, and some heritage items. Comparable in football shirt retail but with a broader, performance-focused assortment rather than a vintage specialism.
• eBay (vintage football shirts category): Global marketplace hosting thousands of vintage football shirt listings from individual sellers and small businesses. Provides alternative supply and price discovery for the same customer base, with limited authentication guarantees relative to Classic11.

Direct peers

• Classic Football Shirts: UK-based online retailer specializing in original and classic football shirts from past eras. Directly competes with Classic11 on identical product category (vintage/retro football jerseys), target customer (collectors), and authentication-led value proposition.
• Subside Sports: UK-based football shirt retailer offering both current replica and classic vintage jerseys from multiple eras and leagues. Closely comparable in product mix, customer overlap, and authentication-focused branding to Classic11.
• Vintage Football Shirts: UK retailer of original vintage football shirts from past decades, with a similar collector-oriented positioning. Operates in the same niche as Classic11, competing for the same pool of authentic vintage stock and enthusiast buyers.

Emerging players

• StockX: Authenticated resale marketplace covering sneakers, apparel, and collectibles, including vintage sports jerseys. Competes for collector spend and buy-side inventory, but as a broad marketplace rather than a football-shirt specialist.
• GOAT: Authenticated sneaker and apparel marketplace that has expanded into vintage and collectible sportswear. Competes for the same authenticated-vintage sports apparel buyer, though its core strength remains sneakers rather than football shirts.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/classic11footballshirts
• Instagraminstagram.com/classic11_football_shirts
• Xx.com/Classic11Shirts
• Pinterestuk.pinterest.com/classic11shirts
• TikToktiktok.com/@shopify

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLASSIC11 FOOTBALL SHIRTS LTD