Pets Of The Homeless Ltd.

Name

Pets Of The Homeless Ltd.

Legal name

Pets Of The Homeless Ltd.

Website

https://www.petsofthehomeless.org.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Animal Welfare and Pet Charity Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Rescue Operations (AFAEALAB)

akta.pro secondary industries

Veterinary-Affiliated/Medical Boarding (HSANADAG), Special Needs & Senior In-Home Pet Sitting (HSANAEAH), Special Diet & Assisted Feeding Support (Prescription/Timed Feeding) (HSANAJAH)

Keywords

• Pet welfare charity
• Animal welfare services
• Pet food bank
• Low-cost desexing
• Homeless pet support

Headquarters

HQ city

Cheltenham

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters via website, with options for once-off or monthly giving. Donations are tax-deductible as the organisation holds Deductible Gift Recipient (DGR) status.
2. Corporate Sponsorships: Support from corporate sponsors including major sponsors for events (e.g., Scratch Pet Food, The Paw Grocer), matching partners (Petstock Foundation), and in-kind product donations from pet food partners.
3. Government Grants: Funding from government bodies such as the $60,000 grant from Victoria's Animal Welfare Fund Grants Program to expand the Fix-A-Friend desexing program.
4. Goods Donations: Acceptance of physical donations including pet food, supplies, and equipment at their Cheltenham HQ. Also sells items via their Shopify store.
5. Bequests and Wills: Legacy giving programme allowing supporters to leave a gift in their Will to create an enduring legacy.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Pets Of The Homeless Ltd. is a registered Australian charity that supports vulnerable people and their pets by distributing pet food through a Pet Food Bank network, subsidising veterinary care, providing emergency boarding and foster care through a Safe Shelter program, and running the Fix-A-Friend low-cost desexing program for concession card holders. Services are delivered across Victoria, Australia through 78 community partner organisations and partner veterinary clinics.

Product overview

Pets Of The Homeless Ltd. is a registered Australian charity that operates as a single integrated service rather than a platform-plus-modules architecture. The organization provides essential pet care support through four core programs: a Pet Food Bank that distributes meals through 78 community partners, Veterinary Care that subsidises medical costs, Safe Shelter offering emergency boarding and foster care, and Fix-A-Friend providing low-cost desexing for concession card holders. The organization runs seasonal fundraising campaigns including a Virtual Pet Food Drive and annual Best Friends Walk event, alongside an ecommerce shop for merchandise and wishlist items.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Food Bank Distributes pet food and supplies to vulnerable people who struggle to feed their pets, through a network of 78 community partner organisations across Victoria including soup kitchens, food pantries, and drop-in centres.
• Veterinary Care Assistance Covers or subsidises veterinary medical costs for pets belonging to people experiencing financial hardship who cannot afford treatment. Helps vulnerable pet owners access urgent care without having to surrender their pets.
• Safe Shelter Provides emergency boarding and foster care for pets when their guardians are experiencing homelessness or crisis and cannot temporarily care for them, keeping pets safe while owners stabilise their circumstances.
• Fix-A-Friend Low-Cost Desexing Low-cost desexing program offering subsidised desexing days for Pensioner, Seniors and Health Care Card holders across Victoria. Pricing is $75 for cats and $175 for dogs, including microchipping. Expanded to six regional areas in 2026 with a $60,000 government grant.

Quantifiable outcome

• 3.15 million pet food meals provided to pets in need
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered major, gold, supporting and core.

• Scratch Pet FoodmajorGTM or Marketing PartnerMajor sponsor for 10th Anniversary Best Friends Walk event. Australian pet food company committed to supporting pet welfare charities.
• The Paw GrocergoldGTM or Marketing PartnerGold sponsor for Best Friends Walk event. Pet food retailer supporting the charity's mission.
• About a DoggoldGTM or Marketing PartnerGold sponsor for Best Friends Walk event. Dog-focused product retailer.
• Dog YogsupportingGTM or Marketing PartnerSupporting sponsor providing prize for top fundraiser in Best Friends Walk event.
• BunningssupportingGTM or Marketing PartnerSupporting sponsor for Best Friends Walk, providing venue parking and product support.
• Field Day PetsupportingGTM or Marketing PartnerSupporting sponsor providing treats and samples for event participants.
• Buddy Pet InsurancesupportingGTM or Marketing PartnerSupporting sponsor for Best Friends Walk event.
• EzyDogsupportingGTM or Marketing PartnerSupporting sponsor for Best Friends Walk event.
• KennardssupportingGTM or Marketing PartnerSupporting sponsor providing equipment hire support for event.
• Vege ChipssupportingGTM or Marketing PartnerSupporting sponsor providing treats and samples for event participants.
• VeganaustraliasupportingGTM or Marketing PartnerSupporting sponsor for Best Friends Walk event.
• Billie's Bowl (Petstock)supportingGTM or Marketing PartnerPet food partner providing products for Virtual Pet Food Drive distribution.
• Glow (Petstock)supportingGTM or Marketing PartnerPet food partner providing products for Virtual Pet Food Drive distribution.
• Tilly (Petstock)supportingGTM or Marketing PartnerPet food partner providing products for Virtual Pet Food Drive distribution.
• 78 Community Partner OrganisationscoreChannel Partner/ Reseller/ DistributorNetwork of soup kitchens, food pantries, and drop-in centres across Victoria that distribute pet food directly to people experiencing hardship. Currently 30 additional organisations on waitlist to join the network.

Scale indicators21 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RSPCA Australia: Australia's largest animal welfare charity, operating shelters, veterinary hospitals, and inspectorate services across the country. Comparable as a broad incumbent in animal welfare, though Pets Of The Homeless focuses specifically on supporting pet owners in crisis rather than sheltering surrendered animals.
• Salvation Army Australia: Major social services charity supporting people in crisis including those experiencing homelessness. Broad incumbent in the same beneficiary population, though operating at vastly greater scale across housing, financial assistance, and family services.
• St Vincent de Paul Society Victoria: Major Victorian charity providing material aid and support to people in poverty, operating through a network of conference-based volunteers. Comparable as a large-scale Victoria-focused social services nonprofit supporting vulnerable populations.

Direct peers

• The Lost Dogs' Home: Melbourne-based animal welfare organisation providing shelter, veterinary care, and adoption services. Directly comparable as a Victoria-based pet welfare charity operating a similar suite of services including desexing, vet care, and rehoming.
• Lort Smith Animal Hospital: Melbourne's largest not-for-profit animal hospital offering subsidised veterinary care for pet owners in financial hardship. Direct peer in subsidised vet care for vulnerable communities, with overlap on the Vet Assistance and Fix-A-Friend programs.
• SecondBite: Australia's largest food rescue charity redistributing surplus food to community organisations. Analogous distribution model of supplying essentials through a community partner network to vulnerable people, making it a strong operational peer.
• Foodbank Victoria: Victoria's primary food relief charity distributing food through a statewide network of partner organisations. Highly comparable operating model — central warehouse, community partner distribution, donor-funded — applied to pet food rather than human food.
• Orange Sky Australia: Not-for-profit providing free laundry and shower services to people experiencing homelessness across Australia. Comparable mission of serving vulnerable homeless populations with dignity, though geographic scope is national rather than Victoria-only.
• Pets in the Park: Australia-wide charity providing veterinary care and pet food to pets of people experiencing homelessness. Most directly comparable peer — similar mission, beneficiary population, and service mix, but operates nationally rather than Victoria-only.

Emerging players

• PetRescue: Australia's largest online pet adoption platform connecting rescue pets with new homes. Adjacent peer addressing pet welfare through adoption rather than crisis support, with overlapping audience of rescue-minded Australians.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pothaustralia
• Facebookfacebook.com/petsofthehomelessaustralia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pets Of The Homeless Ltd.