Nouveaux Flooring

What Nouveaux Flooring does

Nouveau Productions is a privately-held, boutique full-service production and events company headquartered in Washington, D.C., steps from Embassy Row. The company produces live events, television programs, virtual events, conferences, galas, and diplomatic functions for institutional, governmental, and private clients. Its service portfolio spans five core divisions: Live Productions (concerts, award shows, galas, television specials), Television Productions (end-to-end PBS-grade broadcast production), Virtual Productions (virtual event streaming with remote talent), Events (full-service event planning including décor, lighting, A/V, vendor and guest management), and Diplomacy (specialized embassy and cultural exchange programming). An additional floral design service, "Florals by Nouveau," operates as an in-house add-on with arrangements starting at $250.

The company operates on a professional services revenue model, with custom-quoted project fees across production management, talent acquisition and booking, artistic direction, broadcast production, and event coordination. Go-to-market is enterprise field sales driven entirely by founders and senior producers cultivating direct relationships with high-profile clients. There are no disclosed pricing tiers beyond the floral line, no resale channels, and no self-service or marketplace offering. The underlying technology stack is conventional event production tooling — multi-camera direction, live switching, post-production editing, color grading, sound design, streaming, and travel logistics — with no proprietary software platform or AI capabilities disclosed.

Nouveau Productions is co-founded by Emmy-nominated Executive Producer Robert Pullen (24+ years' experience; produced President Obama's 2009 Inaugural Swearing-In Ceremony) and Artistic Director Luke Frazier (founder and Music Director of the American Pops Orchestra). The company is founder-owned and controlled with no disclosed institutional investment. Its client roster spans major cultural institutions (Lincoln Center, Kennedy Center, Carnegie Hall, Smithsonian), public broadcasting (PBS, HBO), government (The White House, U.S. Department of State, embassies), financial services (Goldman Sachs, Carlyle Group, PGIM, First Republic), and a long tail of nonprofits and corporate clients. The business model is relationship-intensive, project-based, and reliant on the founders' personal networks to source A-list entertainment talent.

Name

Nouveaux Flooring

Legal name

Nouveau Productions

Website

https://nouveauproductions.com

Company type

Private

Operating status

Operating

Short description

Nouveau Productions is a Washington, D.C.-based boutique full-service production and events company that produces live events, television programs, virtual events, galas, and diplomatic functions for cultural institutions, government entities, embassies, corporations, and high-net-worth individuals.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Other Performing Arts Companies (71119), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

akta.pro secondary industries

Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO), Professional & Association Conferences (MPAGAGAB), Live-Action TV Movies, Miniseries & Specials Production (MPADABAD)

Keywords

• Live event production
• Broadcast television production
• Diplomatic event services
• Cultural event management
• Virtual event production

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Production Services: Full-service event production including live events, conferences, performances, and galas. Revenue generated through service fees for production management, artistic direction, event coordination, and execution.
2. Talent Acquisition and Booking: Procurement and booking of entertainment talent including headlining performers, hosts, presenters, musicians, and speakers. Revenue stream from talent coordination and contract negotiation services.
3. Television and Broadcast Production: End-to-end television production services for PBS programs, national broadcasts, and streaming platforms. Revenue from production fees, post-production services, and broadcast-ready content delivery.
4. Virtual Event Production: Virtual connectivity and streaming services for online events, including technical logistics, star-studded virtual appearances, and content production for broader audiences.
5. Diplomatic Event Services: Specialized embassy event management, cultural exchange programming, and diplomatic event design services for embassies and international clients.
6. Floral Design Services: Floral arrangements and design services for events, weddings, galas, and VIP occasions. Revenue from floral arrangement sales and delivery services starting at $250 for phone orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nouveau Productions is a full-service boutique production and events company that produces live events, conferences, galas, and artistic performances for institutional and private clients. Offerings are organized across Live, Television, and Virtual Productions, Events Services, Diplomacy Services for embassies, and Florals by Nouveau. The company procures entertainment talent, manages production design, lighting, audio, video, scenic, and post-production, and delivers broadcast-ready content to networks and streaming platforms.

Product overview

Nouveau Productions is a full-service boutique production and events company offering a comprehensive portfolio of services across three primary divisions: Productions (Live, Television, and Virtual), Events, and Diplomacy. The Live Productions division creates innovative performances with world-class talent including award shows, concerts, and television specials. Television Productions provides end-to-end broadcast-quality production from pre-planning through post-production and delivery to networks and streaming platforms. Virtual Productions enables global connectivity through virtual event production with star-studded appearances. The Events division delivers stand-alone event services including planning, design, décor, floral design, and lighting/A/V production. The Diplomacy division, based near Embassy Row in Washington, DC, provides specialized embassy event management and cultural promotion services. An additional Florals by Nouveau service offers in-house floral design for events. The company was co-founded by Executive Producer Robert Pullen (Emmy nominated) and Artistic Director Luke Frazier (founder of the American Pops Orchestra), and has produced events for major institutions including Lincoln Center, Kennedy Center, Carnegie Hall, PBS, HBO, Goldman Sachs, and various embassies.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Productions Creating innovative performances featuring world-class talent for live events including award shows, concerts, gala fundraisers, private dinners, summits, and television specials.
• Television Productions End-to-end television production including pre-production planning, multi-camera direction, on-location logistics, script development, shot lists, run-of-show, post-production editing, color grading, sound design, and broadcast delivery for PBS and other networks.
• Virtual Productions Virtual event production with seamless technical logistics, star-studded remote appearances, audience development, brand building, and video production for regional or national audiences.
• Events Services Full-service event planning and design including event ideation, programming, décor design, floral design, lighting and A/V design, vendor management, catering management, guest list management, check-in, budget management, scripting, and entertainment acquisition.
• Diplomacy Services Specialized embassy event management including cross-cultural promotion, concerts, exhibitions, nationwide tours, diplomatic event design, private concerts, meetings, and arts and culture related gatherings for ambassadors and embassy staff in Washington, DC.
• Florals by Nouveau Floral design studio providing thoughtful floral arrangements and delivery for weddings, galas, intimate dinner parties, and VIP occasions. Arrangements and delivery start at $250.00 for phone orders.
• Production Services Full-service boutique production company offering support from concept to delivery, including artistic talent acquisition, production design, management, and logistics for performances and special events.

Named customers35 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• George P. Johnson Experience Marketing: Large experiential marketing agency producing corporate events, conferences and brand experiences globally. Closely comparable to Nouveau's corporate conferences, sales kickoffs and entertainment-driven event work.
• AGENC: Experiential agency producing brand activations, conferences and immersive events. Comparable to Nouveau's corporate and conference production with creative direction and content production.
• Sparks: Global experiential and event agency producing brand experiences, conferences and gala-style events for enterprise clients. Overlaps with Nouveau's corporate event, conference and entertainment booking offerings.
• VDA Productions: Live event production and staging company producing corporate events, conferences and broadcasts. Comparable to Nouveau's TV production, virtual event and live production capabilities.
• Hargrove: Long-standing full-service event and experiential production company serving enterprise, association and government clients across the U.S. Comparable to Nouveau in offering end-to-end production, scenic, A/V and logistics capabilities for large-scale live events.
• BMF Media: Boutique event production and creative agency producing high-profile galas and brand experiences. Overlaps with Nouveau in the premium nonprofit, cultural and brand event space.
• MKG Events: Creative event and experiential agency producing brand activations, galas and conferences for enterprise and cultural clients. Comparable to Nouveau in combining creative direction, production and A/V integration.
• Rafanelli Events: Boutique high-end event design and production firm specializing in galas, fundraisers and private events for nonprofit and HNW clients. Comparable to Nouveau's nonprofit gala and high-net-worth individual segments.
• Scott Snyder & Associates: Washington, D.C.-based event design and production firm producing high-profile galas, embassy events and institutional fundraisers. Directly comparable to Nouveau's D.C.-centric diplomatic and cultural institution work.

Broad incumbents

• Wasserman: Large global agency representing talent, brands and properties across sports, music and culture. Comparable to Nouveau's talent booking and high-profile entertainment event production, though at significantly larger scale and broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fraziersedge

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nouveaux Flooring