Paralympic Sports Association

What Paralympic Sports Association does

Paralympic Sports Association (PSA) is a registered Canadian charity (Charitable Registration #119076362 RR0001) founded in 1965 and headquartered in Edmonton, Alberta. The organization delivers adaptive sport and recreation programs for children, youth, teens, adults, and seniors with disabilities, along with their families and support networks. PSA operates across three Alberta locations — Edmonton (headquarters), Medicine Hat (through chapter organization Medicine Hat Adaptive Sport and Recreation), and Hinton (through chapter Hinton Adaptive Sport) — offering 20+ programs including sledge hockey, wheelchair floor hockey, adapted golf, kayaking, paddleboarding, paracycling, bowling, taekwondo, boccia, curling, wheelchair basketball, crossfit, and challenger baseball.

PSA's core technology is the TeamLinkt platform, which powers program registration, scheduling, and communication for participants across all three locations. Programs are delivered in-person with PSA-owned adaptive equipment (sledges, handcycles, kicksleds, snowshoes) that is also available for rental. The Sledges in Schools initiative extends PSA's reach into Edmonton and Northern Alberta schools, providing up to 28 sledges per week-long deployment with coaching and drill guidance, while a Sports Teams program serves minor hockey, ringette, community leagues, and corporate groups with team-building experiences.

The business model is a hybrid of program registration fees, equipment rental fees, donations, and partner-administered grants. Program bundles are priced at $344 (All Ages Summer), $850 (Juniors), and $629 (Age 14+), each representing a 15% discount versus individual program pricing. Equipment rentals are usage-based ($10/day for sledges, $75/month for handcycles, $40/day for kicksleds, $25/day for snowshoes). Revenue is supplemented by donations through Canada Helps, SkipTheDepot bottle recycling, merchandise sales, and gaming fundraisers (bingo, casino), with the Rogers Charity Classic / Birdies for Kids partnership providing up to 50% donation matching. KidSport (up to $300/child general, $750/child hockey) and Jumpstart (up to $300/year/child) grants flow directly to PSA to subsidize participant fees for eligible families. PSA is volunteer-driven, governed by an 8-member Board of Directors, and operates with 6 staff members.

Name

Paralympic Sports Association

Legal name

Paralympic Sports Association

Website

https://parasportsab.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Paralympic Sports Association is a registered Canadian charity founded in 1965 that delivers adaptive sport and recreation programs and equipment rentals for individuals with disabilities across Edmonton, Medicine Hat, and Hinton, Alberta.

Ownership category

akta.pro rank

Product category

Adaptive Sports and Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Social Services (8300)

akta.pro primary industry

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

akta.pro secondary industries

Adaptive & Para-Sport Training Programs (MPAKAJAK), Adaptive & Para-Sport Coaching (HSADAEAM), Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Adaptive & Para-Sport Event Organizers (MPAKADAM)

Keywords

• Adaptive sports programs
• Adaptive recreation services
• Disability sport programs
• Adaptive equipment rentals
• Community recreation nonprofit

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Program Registration Fees: Fees charged for adaptive sport programs including sledge hockey, wheelchair floor hockey, adapted golf, kayaking, paracycling, bowling, taekwondo, and summer camps. Discounted bundle pricing available.
2. Equipment Rentals: Rental fees for adaptive equipment including sledges, handcycles, kicksleds, and snowshoes. Daily, weekly, and monthly rental options available.
3. Donations and Fundraising: Direct donations through Canada Helps, gaming fundraisers (bingo, casino), merchandise sales, SkipTheDepot bottle recycling program, and Birdies for Kids matching program (up to 50% match through Rogers Charity Classic).
4. Third-Party Grant Administration: Facilitates KidSport funding (up to $300/child for general sports, up to $750/child for hockey) and Jumpstart grants (up to $300/year/child) that flow directly to the organization to cover participant fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

PSA delivers adaptive sport and recreation programs (sledge hockey, wheelchair floor hockey, wheelchair basketball, adapted golf, kayaking, paddleboarding, paracycling, taekwondo, bowling, boccia, curling, crossfit, challenger baseball) for individuals with disabilities across all age groups in Edmonton, Medicine Hat, and Hinton. It complements programming with adaptive equipment rentals (sledges, handcycles, kicksleds, snowshoes), school and team-based outreach (Sledges in Schools, Sledge Hockey Initiative), and seasonal summer day camps, supported by financial-assistance pathways such as KidSport and Jumpstart.

Product overview

Paralympic Sports Association is a charitable, volunteer-driven nonprofit organization that operates as a single unified offering of adaptive recreation and sport programs, not a technology platform. The organization provides grassroots adaptive sports programming across three Alberta locations (Edmonton, Medicine Hat, and Hinton) through 20+ distinct programs including sledge hockey, wheelchair basketball, adapted kayaking, golf, paracycling, taekwondo, bowling, curling, boccia, and fitness classes. Equipment rental services (sledges, handcycles, snowshoes, kicksleds) complement the programs. The Sledges in Schools initiative and Sledge Hockey Initiative for sports teams extend programming reach. A subscription or per-program fee structure applies, with KidSport and Jumpstart funding available. The organization serves children, youth, adults, and seniors with disabilities and their families, functioning as a registered charity since 1965.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Sledge Hockey Entry-level sledge hockey program for youth where players sit in sledges and use sticks with picks to propel across ice. Offered seasonally in Edmonton, Medicine Hat, and Hinton for ages 13 and under.
• Wheelchair Floor Hockey Team sport for wheelchair users played on an indoor court using adapted floor hockey rules, offered during fall/winter seasons in Edmonton for ages 14 and over.
• Integrated Spin (Indoor Cycling) Indoor cycling program integrating participants of all abilities, held weekly during fall/winter in Edmonton.
• Bowling Adapted bowling program offered during fall and winter seasons in Edmonton for ages 14 and over.
• Adapted Taekwondo Adaptive martial arts program teaching Taekwondo techniques modified for participants with disabilities, offered on Saturdays in Edmonton for ages 13 and under.
• Adapted Kayaking and Paddleboarding Water sport programs offering adapted kayaking and paddleboarding during spring/summer months (May-August) in Edmonton, included in seasonal bundle pricing.
• Adapted Golf Golf program adapted for participants with disabilities, available for youth (Kids Adapted Golf) and adults, held at Victoria Golf Course Driving Range in Edmonton during the May-August bundle.
• Paracycling Adaptive cycling program including beginner and intermediate levels in Edmonton, with handcycle rentals available at $75/month.
• Summer Sledge Hockey Intensive Intensive sledge hockey training offered during summer months (July-August) in Edmonton as part of the all-ages May-August bundle.
• All-For-One Summer Day Camp Multi-activity day camp for teens and adults with disabilities running Monday through Friday during summer months in Edmonton.
• Boccia Paralympic precision ball sport offered in Medicine Hat for participants with disabilities, delivered through chapter organization Medicine Hat Adaptive Sport and Recreation.
• Adaptive Curling Adapted curling program held on Thursdays in Medicine Hat for participants with disabilities, delivered through Medicine Hat Adaptive Sport and Recreation.
• Wheelchair Basketball (Medicine Hat) Junior and intermediate wheelchair basketball programs offered in Medicine Hat with tournament participation, delivered through Medicine Hat Adaptive Sport and Recreation.
• Adapted Crossfit Adaptive fitness program combining functional movements modified for participants with disabilities, held on Mondays in Medicine Hat.
• Challenger Baseball Adaptive baseball program for participants with disabilities, held on Thursdays in Medicine Hat through Medicine Hat Adaptive Sport and Recreation.
• Wheelchair Basketball Try-Its (Hinton) Introductory wheelchair basketball sessions offered in Hinton for community members to try the sport, delivered through chapter organization Hinton Adaptive Sport.
• Sledges in Schools Educational program bringing sledge hockey equipment (up to 28 sledges) and instruction to schools across Edmonton and Northern Alberta for inclusive physical education, including week-long equipment rentals with coaching and drill guidance.
• Sledge Hockey Initiative (Sports Teams) Program bringing sledge hockey opportunities to minor hockey, ringette, community, and corporate teams in Edmonton, providing equipment for up to 28 players plus coaching and instruction for team-building experiences.
• Sledge Hockey Equipment Rental Rental of sledge hockey equipment including sledges and sticks at $10/day, $25/week, or $50/month, with $100 deposit required. Push bar available for additional $10. School rate $10/session.
• Handcycle Rental Handcycle rental at $75/month plus $200 deposit, with optional indoor trainer available for $20. Users must provide their own helmet.
• KickSled Rental KickSled rental available in small and extra-large sizes at $40/day.
• Snowshoe Rental Snowshoe rental at $25/pair or $40/2 pairs per day, with $10/pair half-day option and $50 deposit required.
• Fundraising and Donation Programs Community fundraising initiatives including general fundraisers, gaming events (bingo and casino), merchandise sales, SkipTheDepot bottle recycling program (promo code: PARALYMPICSPORTS), and Birdies for Kids matching through Rogers Charity Classic (up to 50% match) to support adaptive sport programming.

Quantifiable outcome

• KidSport funding available: up to $300/child for general sports, up to $750/child for hockey programs
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rogers Charity Classic / Birdies for KidscoreGTM or Marketing PartnerRogers Birdies for Kids presented by AltaLink provides matching donations up to 50% for PSA donations during March 16 - August 31 campaign period, amplifying donor impact at no extra cost.
• KidSport CanadacoreGTM or Marketing PartnerKidSport provides fee assistance grants (up to $300/child for general sports, up to $750/child for hockey) that flow directly to PSA to cover participant registration fees for eligible Edmonton-residing families.
• Jumpstart (Canadian Tire)minorGTM or Marketing PartnerJumpstart Individual Child Grant program provides financial assistance up to $300/year/child for registration and equipment costs for low-income families to participate in PSA programs.
• TeamLinktcoreTechnology or IntegrationPSA website and registration platform powered by TeamLinkt league software, providing program management, registration, scheduling, and communication infrastructure.
• SkipTheDepotminorGTM or Marketing PartnerDoor-to-door bottle collection service that allows supporters to convert recycling refunds into donations to PSA without leaving home. Promo code: PARALYMPICSPORTS.
• Kensington Bingo, Parkway Bingo, Caesar's BingominorGTM or Marketing PartnerGaming partners for bingo fundraising events throughout the year. Volunteers help run events, with proceeds supporting PSA programs.
• Sponsor Logos (Various)minorGTM or Marketing PartnerMultiple sponsors displayed on PSA website supporting adapted sport opportunities, including Rogers Charity Classic and other organizations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rick Hansen Foundation: National Canadian charity advancing spinal cord injury awareness, accessibility, and inclusion, with programming that intersects PSA's adaptive-sport mission. Comparable charitable scale and accessibility mission, though focused more broadly on disability inclusion rather than sport programming specifically.
• Hockey Canada Para / Para Ice Hockey: National federation for para ice hockey (sledge hockey) in Canada, directly overlapping PSA's largest program (sledge hockey across all three locations). Operates at competitive national level, with PSA serving as a development/grassroots feeder.
• Canadian Paralympic Committee: National Paralympic sport governing body overseeing high-performance para-athletes in Canada. Operates across all Paralympic disciplines PSA touches (sledge hockey, boccia, paracycling) but at the elite national level rather than grassroots programming.

Direct peers

• Variety Alberta: Children's charity serving Alberta kids with disabilities through grants, equipment, and program funding — comparable regional fundraising-and-program-delivery nonprofit model focused on children with disabilities.
• Canadian Wheelchair Sports Association: National governing body for wheelchair sports in Canada, offering competitive and recreational programming comparable to PSA's wheelchair floor hockey and wheelchair basketball offerings. Operates at a larger national scale but with similar adaptive-sport mission and athlete-pipeline focus.
• Easter Seals Canada: National charitable organization providing programs and services for Canadians living with disabilities, including camp and recreation programming comparable to PSA's All-For-One Summer Day Camp and recreational sport offerings. Similar charitable funding model and disability-programming focus.
• Special Olympics Canada: National charitable organization providing year-round sport training and competition for individuals with intellectual disabilities. Closely comparable to PSA's grassroots, multi-sport, multi-age adaptive programming model and charitable funding structure.
• Wheelchair Sports Alberta: Provincial wheelchair sport organization serving the same Alberta geography as PSA, with overlapping programs in wheelchair basketball and other adaptive disciplines. Most directly comparable regional peer.

Emerging players

• The Steadward Centre (University of Alberta): University of Alberta adaptive physical activity research and program centre, sharing the same Adapted Physical Activity academic pipeline as PSA's staff. Delivers specialized adaptive sport and rehabilitation programming with academic and clinical capabilities that partially overlap with PSA's adapted programs.

Others

• KidSport Canada: National charity administering fee-assistance grants (up to $300/child general, up to $750/hockey) that flow directly to PSA to cover participant fees. Partner and ecosystem enabler rather than direct competitor, but shares the access-to-sport mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/psaalberta

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paralympic Sports Association