Ventanilla Unica De Internacionalizacion Madrid-vui

What Ventanilla Unica De Internacionalizacion Madrid-vui does

Ventanilla Única de Internacionalización (VUI) is a free public advisory service operated jointly by the Comunidad de Madrid and the Cámara Oficial de Comercio, Industria y Servicios de Madrid to support the internationalization of companies headquartered in the Madrid region. It functions as a single point of contact offering personalized advisory (in-person, telephone, and online), training via webinars and workshops, an online trade library, foreign trade statistics, and crisis-response services through its Export ALERT program. The organization also runs specialized programs such as Click & Export (e-commerce), Social Commerce (digital channels), Women Owned certification in partnership with WeConnect International, English for Export (E4E), and startup support for major global tech events including Web Summit, Slush, Hannover Messe, and VivaTech.

VUI's underlying technology is a digital advisory platform comprising an online consultation request system, a webinar delivery infrastructure, and a trade library database, hosted at vuimadrid.org and operated under the Cámara de Madrid's website ownership. The platform is supplemented by an advisors' portal (asesores.vuimadrid.org) hosting program brochures and documentation. No proprietary AI, ML, or advanced software IP is disclosed; the technology is functional and content-driven rather than technologically differentiated. Distribution is multi-channel, including headquarters consultations at O'Donnell 12 in Madrid, telephone support, email advisory, regional workshops, and B2B trade missions to markets in Latin America, Central Europe, the Middle East, and North Africa.

VUI's business model is that of a non-revenue-generating public initiative. All services are provided free of charge to Madrid-based companies, with operating costs funded by the regional government and the Chamber of Commerce. There is no pricing model, billing cadence, or revenue stream from users. The organization has 11-50 employees and serves a horizontal customer base spanning all company sizes and sectors within the Madrid region, with no anchor customers or contract concentration. Strategic intent is to increase the export activity and global footprint of Madrid companies, a market context where Madrid accounts for 13.1-13.3% of Spanish exports and 67.4% of Spain's foreign investment.

Name

Ventanilla Unica De Internacionalizacion Madrid-vui

Legal name

Cámara Oficial de Comercio, Industria y Servicios de Madrid

Website

https://www.vuimadrid.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ventanilla Única de Internacionalización (VUI) is a free public advisory service, jointly operated by the Comunidad de Madrid and the Cámara de Madrid, that provides personalized internationalization guidance, training, and B2B trade mission support to companies based in the Madrid region.

Ownership category

akta.pro rank

Product category

International Trade Advisory Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Foreign Governments (8888)

akta.pro primary industry

Interagency/International Information Exchange & Cooperation (BPAIADAN)

Keywords

• Internationalization advisory
• Export consulting
• Trade support services
• Digital export programs
• Madrid business services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public funding for internationalization support: VUI is a free service funded by the Comunidad de Madrid and Cámara de Madrid. No revenue is generated from companies using the service. The organization operates as a public initiative to support the internationalization of Madrid-based companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

VUI provides free personalized advisory and information services to Madrid-based companies on public internationalization support instruments, including customs procedures, trade documentation, taxation, financing, and market entry strategies. It also offers e-commerce and digital marketing programs (Click & Export, Social Commerce), training workshops and webinars, the Export ALERT crisis-support service, Women Owned certification, English for Export (E4E), an online trade library, and support for startups attending global tech events.

Product overview

VUI (Ventanilla Única de Internacionalización) is a free public service offered jointly by the Community of Madrid and the Madrid Chamber of Commerce to provide comprehensive information and advisory services for business internationalization. The service portfolio includes personalized consulting (both in-person and remote), e-commerce and international digital marketing advisory with "Click & Export" and "Social Commerce" programs, training workshops and webinars, the Export ALERT crisis support service, Women Owned certification program, English for Export (E4E) language program, an online trade library, foreign trade statistics and data services, business cooperation programs, and startup support for international tech events. VUI acts as a single point of contact helping Madrid businesses access public internationalization support instruments regardless of company size or export experience.

Differentiator

Problem solved

Functional benefit

Brands

• Export ALERT: Service to support Madrid companies with international activity facing crisis situations, uncertainty, or disruption in foreign markets
• Click & Export
• Social Commerce
• PMDI - Programa en Management Digital para la Internacionalización
• Women Owned Certification Program
• English for Export (E4E)
• Trade Library
• Programa de Técnicos de Comercio Exterior de Madrid
• EEUU Trade Desk

Products and services

• Asesoramiento personalizado para internacionalizaci\u00f3n y apoyos p\u00fablicos Personalized consulting service providing information and advice on public support instruments for business internationalization, covering customs procedures, international trade documentation, taxation, and financing solutions for Madrid-based companies.
• E-commerce y marketing digital internacional Digital transformation and international e-commerce advisory services, including the Click & Export and Social Commerce programs, that help companies export through digital channels such as marketplaces, e-commerce platforms, and social commerce.
• Webinarios y talleres de formaci\u00f3n Export awareness workshops, foreign trade training, digitalization workshops, and e-commerce seminars held at VUI headquarters and various locations across the Madrid region.
• Atenci\u00f3n Personalizada Presencial In-person consultation service where VUI technical specialists resolve international trade questions through scheduled meetings at the Madrid headquarters (O'Donnell 12, 8th floor).
• Asesoramiento Telem\u00e1tico Online advisory service allowing companies to submit queries electronically through the website, with expert team response covering operational-documental management, market information, international e-commerce, and public support services.
• Export ALERT Service supporting Madrid businesses with international activity facing crisis situations, uncertainty, or market disruptions in foreign markets, providing analysis, personalized advice, and connection with specialists.
• Programa de Certificaci\u00f3n Women Owned Certification program enabling Madrid businesswomen to obtain the Women Owned certificate from WeConnect International, providing access to more than 180 multinational buyers in global supply chains.
• Programa English for Export (E4E) Program to diagnose and optimize English language use in internationalization activities, improving company credibility in international markets.
• Trade Library (Biblioteca online de comercio internacional) Online library providing access to practical publications and documents for international trade professionals, including transport documents, negotiation guides, contracts, and trade documentation templates.
• Datos y estad\u00edsticas de Comercio Exterior Foreign trade data service providing latest statistics on exports and imports, trade agreements, and market access barriers from official sources and global organizations.
• Programa de Cooperaci\u00f3n Empresarial para la internacionalizaci\u00f3n Program for companies with export potential to foster grouped presence in foreign markets, with support from internationalization experts for forming exporter groups.
• Programa de Apoyo a Startups en eventos tecnol\u00f3gicos mundiales Support program for Madrid startups to participate in major global technology events including Web Summit Qatar, 4YFN, Slush, VivaTech, RSAC, and Select USA Investment Summit.
• An\u00e1lisis del Comercio Exterior de la Comunidad de Madrid Monthly and quarterly analysis reports on Madrid's foreign trade performance, including export and import statistics, sectoral contributions, and market destination data.

Quantifiable outcome

• Companies receive personalized internationalization advisory from expert technical team

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Comunidad de MadridcoreStrategic or Co-development PartnerThe Comunidad de Madrid is the primary institutional partner behind VUI, providing funding and strategic direction through the Consejería de Economía, Hacienda y Empleo. VUI operates as part of a collaboration agreement to promote the internationalization of Madrid companies and increase the export activity of the Community of Madrid.
• Cámara de Comercio de MadridcoreStrategic or Co-development PartnerCámara de Madrid is the operational partner managing VUI services alongside the Comunidad de Madrid. The Chamber provides technical expertise, facilities, and organizational infrastructure for delivering internationalization advisory and training services to Madrid companies.
• WeConnect InternationalflagshipStrategic or Co-development PartnerWeConnect International is a global network that connects women-owned businesses with qualified buyers worldwide. VUI partners with WeConnect to offer the Women Owned Business certification program, helping Madrid women entrepreneurs gain international recognition and access to global supply chains of multinational corporations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• IVACE Internacional (Institut Valencià de Competitivitat Empresarial): Valencia's regional agency supporting internationalization of Valencia-based businesses through export advisory, market research, and trade missions. A direct functional peer to VUI operating in a different Spanish region with the same mandate.
• ACCIÓ (Generalitat de Catalunya): Catalonia's regional competitiveness agency providing internationalization services for Catalan companies, including advisory, training, and trade missions. Directly comparable to VUI as a peer regional government trade promotion entity serving a different Spanish autonomous community.
• SPRI - Basque Trade and Investment: Basque Country's economic development agency supporting internationalization of Basque companies through market entry support, trade missions, and innovation programs. Another Spanish regional government internationalization peer operating under a similar public-service model.
• Extenda (Andalucía): Andalusia's regional trade promotion agency supporting Andalusian companies in international markets through advisory, training, and trade missions. Functionally analogous to VUI as another Spanish regional internationalization entity.

Broad incumbents

• Enterprise Europe Network (EEN): EU-wide network helping small businesses access European markets through advisory, partnership search, and internationalization support. A pan-European alternative/competitor to VUI's regional mandate with broader geographic reach.
• Cámara de Comercio de España: National Spanish chamber of commerce providing internationalization support, advisory, and trade services through a network of regional chambers. Functionally related to VUI given VUI's operational partnership with Cámara de Madrid; provides a national umbrella with overlapping services.
• ICEX España Exportación e Inversiones: Spain's national trade and investment promotion agency offering internationalization advisory, market intelligence, and training. VUI is a regional complement/competitor to ICEX, focused specifically on Madrid-based companies; they share the same core mission (internationalization support) but operate at different geographic scopes.
• COFIDES (Compañía Española de Financiación del Desarrollo): Spanish state-owned development finance company providing trade finance and internationalization funding for Spanish companies expanding abroad. Comparable as another publicly-backed entity supporting Spanish business internationalization, though focused on financing rather than advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/72737763

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ventanilla Unica De Internacionalizacion Madrid-vui