United Way Of Central Washington

What United Way Of Central Washington does

United Way of Central Washington is a 501(c)(3) nonprofit charitable organization founded in 1955 and headquartered at 116 S 4th St, Yakima, Washington. The organization operates as a local affiliate of United Way Worldwide, serving Yakima and Kittitas Counties through programs organized around four focus areas: Financial Security (Financial Success Center coaching, Screening For Benefits via Benefit Kitchen, United For ALICE initiative), Youth Opportunity (Imagination Library early-literacy program and youth development initiatives), Healthy Community (health and well-being programs), and Community Resiliency (Disaster Recovery Fund and urgent-need response). It is staffed by 1-10 paid employees and relies on a Loaned Executive Program that embeds loaned employees from local businesses into the annual campaign cycle.

Revenue is generated entirely through charitable donations across four primary streams: individual giving via the organization's website and qgiv portal, corporate workplace giving campaigns reaching 500+ companies with 750 workplace locations, Washington State Combined Fund Drive payroll deductions (organization code 0316741), and planned giving through a FreeWill partnership that supports wills and Qualified Charitable Distributions. Funds are allocated through a volunteer Community Investment Committee to local partner nonprofits operating food banks, homeless shelters, youth mentorship, domestic violence services, mental health and substance abuse treatment, and family crisis support.

The organization's go-to-market combines community-led engagement, event-driven fundraising (Bingo Brunch & Bubbly, Community Classic Tournament, A Night United, Rainy Day 5k), and a sales-led loaned-executive model that runs the September-December annual campaign. Distribution spans a self-serve online donation portal, workplace campaigns run through employer partners, the state-government CFD channel, and direct event sponsorship sales.

Name

United Way Of Central Washington

Legal name

United Way of Central Washington

Website

https://uwcw.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

United Way of Central Washington is a Yakima-based 501(c)(3) nonprofit affiliate of United Way Worldwide that funds and operates community programs in financial security, youth opportunity, healthy community, and resiliency across Yakima and Kittitas Counties, funded by individual, corporate workplace, state-government, and planned giving.

Ownership category

akta.pro rank

Product category

Human Services / Nonprofit Community Development

NAICS

Grantmaking and Giving Services (81321), Civic and Social Organizations (8134), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Community fundraising
• Workplace giving campaigns
• Nonprofit community programs
• Financial stability services
• Youth development programs

Headquarters

HQ city

Yakima

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual giving through one-time or recurring donations via the organization's website (uwcw.org/givesmart.com). Donors can give directly to support community programs in financial security, youth opportunity, healthy community, and community resiliency.
2. Corporate Giving Programs: Workplace giving campaigns where companies run employee campaigns to support United Way. Includes payroll deduction options and corporate sponsorships for events.
3. State Combined Fund Drive: Washington State employees can give through payroll contribution via the Combined Fund Drive (CFD). Donations designated to United Way of Central Washington stay in the local community. Organization code: 0316741.
4. Planned Giving: Partnership with FreeWill enables donors to create free wills and include charitable gifts to United Way of Central Washington. Also offers Qualified Charitable Distributions (QCDs) from Traditional IRAs for donors age 70.5+.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

United Way of Central Washington is a 501(c)(3) nonprofit that raises charitable donations through workplace giving, individual giving, planned giving, and events, then funds and operates community programs in Yakima and Kittitas Counties across four focus areas: Financial Security, Youth Opportunity, Healthy Community, and Community Resiliency. Its programs include financial coaching, benefit screening, early literacy, ALICE household support, disaster recovery, and grantmaking to local partner nonprofits.

Product overview

United Way of Central Washington is a nonprofit charitable organization offering a portfolio of community programs rather than a technology product. Its core offerings include the Financial Success Center (coaching for self-sufficiency), Fresh Start Collaborative, Screening For Benefits (Benefit Kitchen), United For ALICE initiative, Imagination Library (early literacy), Community Partners grants, and Disaster Recovery Fund. The organization also facilitates giving through multiple channels including individual donations, corporate campaigns, the State Combined Fund Drive workplace giving program, and a FreeWill partnership for planned giving. Volunteer engagement is supported through the Loaned Executive Program and direct volunteer opportunities. Annual events include Bingo Brunch & Bubbly, Community Classic Tournament, A Night United, and Rainy Day 5k. The organization focuses on three impact areas: Financial Security, Youth Opportunity, and Healthy Community, plus Community Resiliency for urgent needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Success Center (FSC) A program that coaches individuals and families toward long-term financial self-sufficiency through guidance and support services.
• Fresh Start Collaborative A second-chance program designed to help individuals and families overcome challenges and rebuild their lives.
• Screening For Benefits (Benefit Kitchen) A screening service that helps individuals and families identify and access available public and community benefits they may qualify for.
• United For ALICE An initiative focused on raising awareness about ALICE (Asset Limited, Income Constrained, Employed) households and supporting working families who struggle financially.
• Imagination Library A program providing free books to children from birth to age 5, promoting early literacy and a love of reading.
• Community Partners / Grant Programs Funding and support programs for local nonprofits and community organizations through grants and partnerships.
• Disaster Recovery Fund Emergency fund to support community members affected by natural disasters and crises.
• Youth Opportunity Programs Programs designed to empower youth to reach their full potential through mentorship, education support, and enrichment activities.
• Healthy Community Initiatives Programs focused on improving health and well-being for all community members, including access to healthcare services.
• Community Resiliency Programs Initiatives addressing urgent community needs and building resilience among residents facing hardship.
• Ways to Give Multiple giving options including individual donations, corporate workplace campaigns, nonprofit partnerships, and the State Combined Fund Drive payroll giving program.
• FreeWill Partnership A free online will-writing tool partnered with FreeWill that allows donors to create legal wills and include charitable gifts to United Way.
• Loaned Executive Program A program that loans executives from local businesses to United Way for four months to help with the annual fundraising campaign, developing leadership skills while supporting the community.
• Community Investment Committee A volunteer committee that allocates United Way funds to community programs focused on youth achievement, family financial stability, health, and basic needs.
• Annual Events Annual fundraising events including Bingo Brunch & Bubbly, Community Classic Tournament, A Night United, and Rainy Day 5k.
• Volunteer Now Opportunities for community members to volunteer and get involved with United Way programs and initiatives.
• Our Foundation The organization's endowment and foundation resources supporting long-term community investment.

Quantifiable outcome

• Supports food banks, youth mentorship programs, homeless shelters, family crisis centers, and domestic violence victim services

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• United Way WorldwidecoreStrategic or Co-development PartnerAffiliated with United Way Worldwide network. Must adhere to membership standards including annual certification, tax-exempt status under 501(c)(3), independent audits, and code of ethics. Provides financial support to United Way Worldwide according to membership investment formula.
• FreeWillcoreGTM or Marketing PartnerFreeWill partnership provides free online will-writing tool for donors. Allows individuals to easily include charitable gifts to United Way of Central Washington. Tool is free for users whether or not they include a gift to United Way.
• Washington State Combined Fund DrivecoreChannel Partner/ Reseller/ DistributorWashington State government workplace giving program that allows state employees to donate to United Way of Central Washington through payroll contributions. CFD code: 0316741.
• Community Nonprofits (Funded Agencies)coreStrategic or Co-development PartnerVarious local nonprofits funded through community investment process, including agencies running food banks, youth mentorship programs, homeless shelters, family crisis centers, domestic violence services, mental health/substance abuse treatment, and maternal care services.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• United Way of Benton & Franklin Counties: A neighboring United Way affiliate serving Benton and Franklin Counties in southeastern Washington. Directly comparable as a regional United Way running workplace campaigns and community investment processes in adjacent Central Washington geography.
• United Way of King County: The largest United Way affiliate in Washington State, serving the Seattle metro area. Directly comparable as a sister United Way affiliate running workplace giving campaigns, community investment programs, and volunteer engagement across a defined regional service area.
• United Way of Pierce County: A regional United Way affiliate serving Pierce County, Washington. Closely comparable as a peer United Way running workplace giving campaigns, Community Investment Committees, and similar ALICE-aligned programs in a Washington State service area.

Broad incumbents

• American Red Cross: A national humanitarian organization providing disaster relief, emergency assistance, and health training. Comparable as a federated giving and disaster response organization that competes for the same workplace giving and disaster donor dollars.
• United Way Worldwide: The national umbrella organization for all United Way affiliates. Comparable as the governing body that sets membership standards, branding, and program frameworks under which United Way of Central Washington operates.
• The Salvation Army: A national faith-based nonprofit providing social services including emergency assistance, food, and shelter. Comparable as a broader nonprofit operating programs that overlap with United Way's Community Resiliency and basic needs focus areas.

Regional players

• Yakima Valley Community Foundation: A community foundation serving the Yakima Valley region. Comparable as a regional grantmaking and donor-services organization competing for similar local donors and corporate giving, but operating as a community foundation rather than a federated United Way.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/uwcw

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way Of Central Washington