Poultry Vets

What Poultry Vets does

Poultry Vets is a Netherlands-headquartered specialist veterinary practice focused exclusively on commercial and hobby poultry. Formed in 2016 through the merger of multiple southern Dutch poultry practices and expanded in 2020 with the integration of Pluimveepraktijk de Achterhoek (PPDA), the group operates four locations — Ell and Diessen (south), Ruurlo (Poultry Vets Noord) and Bienen-Rees, Germany (Poultry Vets Ost) — delivering what it describes as national coverage of the Dutch poultry sector and cross-border reach into Germany. The clinical bench comprises 13 specialized poultry veterinarians, each with a distinct area of expertise across broilers, laying hens, turkeys, ducks, parent stock, organic and hobby poultry, supported by an experienced inside sales team. Poultry Vets guides more than 50% of all Dutch turkey farms, establishing dominant share in that sub-sector.

The service portfolio is vertically integrated. Core offerings include on-demand healthcare, guided healthcare with intensive monitoring, and PV-Totaal (Total Healthcare) using the MC Total management program for comprehensive flock management. An in-house laboratory — equipped with VITEK bacterial identification and authorized under HOSOWO to conduct hygieneograms, Salmonella sampling and water sampling — supports necropsy (section rooms in Ell and Ruurlo), bacteriology, serology, parasitology, water testing and blood mite monitoring. A proprietary pharmacy, certified to GMP+, Securefeed and SecureEggFarmer standards, distributes the FIT product line of preventive water additives (TotalFit, ThermoFit, RespiFit, Carva Fit, Phyto Health, CocciFit, Digestiefit, AminoFit, Heatstop) exclusively through veterinarians, alongside a track-and-trace medication system from supplier to end user. Business advisory, study evenings, and hobby-poultry consultations (€22 incl. VAT for phone/digital contact) round out the offering.

The commercial model is predominantly quote-based professional services with a captive pharmacy and lab channel. Distribution is direct: veterinarians conduct on-farm visits on recurring cadences, supplemented by phone, WhatsApp, contact forms, an AviPortal customer portal, and organized study evenings. Customers are segmented horizontally across poultry types rather than by named enterprise accounts; recurring farm-visit frequencies, vaccination program continuity and regulated sampling create switching frictions. The practice has stated intent to merge further with Dierenartsen Midden-Brabant and Pluimveepraktijk West-Nederland, targeting status as one of the largest poultry veterinary practices in the Netherlands, while continuing to extend the FIT product family (e.g., the 2025 launch of ThermoFit for heat stress).

Name

Poultry Vets

Legal name

Poultry Vets

Website

https://poultryvets.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Poultry Vets is a Dutch specialized poultry veterinary practice with 13 specialist veterinarians across four locations, providing veterinary care, in-house laboratory diagnostics, a proprietary pharmacy (FIT product line), and business consultancy to commercial and hobby poultry farmers throughout the Netherlands and into Germany.

Ownership category

akta.pro rank

Product category

Veterinary Services for Poultry

NAICS

Veterinary Services (541940), Veterinary Services (54194)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Poultry & Avian Veterinary Services (AFAEANAD)

akta.pro secondary industries

Poultry & Avian Production Veterinary Services (HLAMABAC), Diagnostics & Laboratory Services (Sampling, Necropsy, Disease Investigation) (AFACADAF), Pharmacy, Biologics & Veterinary Supply Dispensing (Farm Animal) (AFACADAM), Routine On-Farm Veterinary Services (Exams, Treatment, Prescribing) (AFACADAB)

Keywords

• Poultry veterinary services
• Veterinary diagnostics
• Animal health consultancy
• Veterinary pharmacy
• Livestock health monitoring

Headquarters

HQ city

Ell

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Veterinary Consultation Services: Direct veterinary farm visits, clinical inspections for export certification, and ongoing farm management guidance across all poultry types
2. Laboratory Testing Services: Bacteriological testing, hygiene testing, serological testing, parasitological testing, water testing, and blood mite monitoring
3. Veterinary Pharmacy: Sale of veterinary medications including the proprietary FIT product line of preventive water additives, antibiotics, and treatments
4. Study Evenings and Training: Organized educational events for poultry farmers on disease management, quality improvement, and industry updates
5. Hobby Poultry Consultations: Phone and digital consultations for hobby poultry keepers at €22 incl. VAT

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Poultry Vets is a specialized veterinary practice that delivers on-farm veterinary care, consultancy, laboratory diagnostics, and pharmacy services for commercial and hobby poultry producers in the Netherlands. The practice combines direct veterinary farm visits, an in-house HOSOWO-certified laboratory with necropsy section rooms, an online pharmacy distributing the proprietary FIT line of preventive animal medicines, and tailored business advisory services across all poultry types (broilers, laying hens, turkeys, parent animals, ducks, organic and hobby poultry).

Product overview

Poultry Vets operates as a specialized poultry veterinary practice offering integrated services across multiple delivery formats. The core offering combines veterinary healthcare services with a proprietary FIT line of preventive animal medicines and drink water additives. Services are delivered through three tiers: on-demand healthcare, guided healthcare with intensive monitoring, and PV-Totaal (Total Healthcare) using the MC Total management program. The company also operates an in-house pharmacy and laboratory for comprehensive diagnostic testing and preventive product distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• FIT Line (Proprietary Preventive Animal Medicines) Own-brand line of preventive animal medicines and drink water additives, only available through veterinarians. Includes TotalFit, ThermoFit, RespiFit, Carva Fit, Phyto Health, CocciFit, Digestiefit, AminoFit, and Heatstop products, distributed via the Poultry Vets pharmacy. GMP+, Securefeed and SecureEggFarmer certified.
• Laboratory Services Comprehensive laboratory testing services including necropsy (section), bacteriological analysis using the VITEK system, hygiene testing, serological testing, parasitological testing, water testing, and blood mite monitoring. HOSOWO-certified for official hygieneograms, Salmonella sampling, and water sampling.
• Veterinary Pharmacy (Apotheek) Online pharmacy distributing veterinary medications including the proprietary FIT line product range and other antibiotics and treatments for poultry. Operated with GMP+, Securefeed, and SecureEggFarmer certifications and a track-and-trace system for medication from supplier to end user.
• Business Advisory Services (Bedrijfsadvies) Expert veterinary and management consulting for poultry farms, including vaccination programs, feeding strategies, water and climate management, hygiene protocols, and independent third-party advisory services for flock optimization and sector compliance.
• Poultry Healthcare Services (on-demand, guided, PV-Totaal) Tiered veterinary healthcare delivery: on-demand health care, guided healthcare with intensive monitoring and advice, and Total Healthcare (PV-Totaal) using the MC Total management program for comprehensive flock management across all poultry types.
• Hobby Poultry Consultations Telephone and digital consultations for hobby poultry keepers at a fixed fee of €22 incl. VAT. Extensive problem analysis and discussion is charged separately by arrangement.
• Study Evenings and Training Events Organized educational evenings and industry events for poultry farmers covering disease management, chick quality, slaughter condemnation, turkey management, and other sector-specific topics presented with industry experts.

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• BionextminorStrategic or Co-development Partner · 1 January 2020Partner member of Bionext, the organization for organic sector representation in legislation, research, publicity, and market development.
• Pluimveepraktijk de Achterhoek (PPDA)coreStrategic or Co-development Partner · 21 December 2019Full merger/partnership with intent to fuse into one practice under the Poultry Vets name, expanding national coverage to include the Achterhoek region.
• Dierenartsen Midden-BrabantcoreStrategic or Co-development PartnerIntent expressed to merge with the poultry section of Dierenartsen Midden-Brabant as part of national consolidation strategy.
• Pluimveepraktijk West-NederlandcoreStrategic or Co-development PartnerIntent expressed to merge with Pluimveepraktijk West-Nederland as part of national consolidation strategy to become one of the largest poultry practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CEVA Animal Health: Global animal health and pharmaceuticals company with a strong poultry vaccines and therapeutics portfolio. Comparable to Poultry Vets as a supplier of poultry health solutions, but at a vastly larger scale and through a manufacturer model rather than a local veterinary practice.
• HIPRA: Spanish animal health company specializing in vaccines and diagnostic services, particularly for poultry and swine. Closely comparable to Poultry Vets in species specialization and integrated diagnostics-plus-products offering, but operates globally as a manufacturer.
• Phibro Animal Health: Global animal health and nutrition company with poultry-specific vaccines, parasiticides, and feed additive lines. Adjacent incumbent supplying many of the same commercial poultry customers Poultry Vets services.
• Boehringer Ingelheim Animal Health: Major animal health player with a dedicated poultry business (vaccines, parasiticides) and broad advisory reach. Adjacent incumbent to Poultry Vets, competing for the same farm's health budget but from a global R&D-driven position.
• Zoetis: World's largest animal health company offering poultry diagnostics, vaccines, and pharmaceuticals. Compares to Poultry Vets in serving commercial poultry operations with health products and services, though via a global manufacturer-distributor model rather than a specialty practice.
• MSD Animal Health (Merck Animal Health): Global animal health and vaccines company with significant poultry offerings. Comparable to Poultry Vets as a supplier of poultry health products and disease management programs, though at much larger scale and through pharma channels.
• Elanco Animal Health: Global animal health company with a poultry-focused product range covering vaccines, parasiticides and feed additives. Serves the same commercial poultry customers as Poultry Vets through an industrialized product model.

Others

• LABOKLIN: European veterinary diagnostic laboratory network offering serology, PCR and pathology services across species including poultry. Comparable to Poultry Vets' lab offering (diagnostics, necropsy, serology) as a diagnostic infrastructure provider to the European poultry industry.

Direct peers

• GD Animal Health (Gezondheidsdienst voor Dieren): Dutch national animal health service providing diagnostics, monitoring, and veterinary support across livestock, including poultry. Closest domestic peer to Poultry Vets given overlapping lab, advisory, and on-farm services in the same Dutch market.

Regional players

• Anicon Labor GmbH: German veterinary diagnostic laboratory focused on livestock including poultry. Comparable to Poultry Vets as a regionally-focused diagnostic and consulting partner for poultry producers, primarily serving Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/poultry-vets

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poultry Vets