Polytrade Ce , S.r.o.

What Polytrade Ce , S.r.o. does

Polytrade CE, s.r.o. is a privately held Czech distributor established in 2003 and headquartered in Prague, operating as the official authorized distributor of LX Hausys building and interior surface materials for the Czech Republic and Slovakia. The company distributes four product lines: HIMACS solid surface composite material (an artificial stone made from approximately 67% minerals, 30% acrylic, and 3% natural pigments, available in 100+ colors and thicknesses from 4mm to 20mm), HFLOR vinyl flooring with SPC rigid core and 5G Click installation, BENIF self-adhesive decorative films with 480+ decor options, and EXFOIL exterior finishing foils for outdoor applications.

The business serves architects, interior designers, kitchen and bathroom studios, property developers, and end consumers across CZ/SK, providing technical consulting, material samples, custom pricing calculations, and a network of LX Hausys-certified fabricators and installers through its Quality Club program. Distribution is conducted through a Prague headquarters and showroom, a secondary showroom in Polná, and dedicated warehouses for HIMACS (Prague-Zličín) and HFLOR (Jihlava), supported by territory-based field sales representatives. Revenue is generated through one-time product sales at quote-based pricing, with no publicly disclosed financials. The company's competitive position rests on its exclusive territorial authorization from LX Hausys and its certified-installer ecosystem rather than proprietary technology or scale advantages.

Name

Polytrade Ce , S.r.o.

Legal name

Polytrade CE s.r.o.

Website

https://polytradece.cz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Polytrade CE, s.r.o. is a Prague-based authorized distributor of LX Hausys surface materials (HIMACS, HFLOR, BENIF, EXFOIL) serving architects, developers, designers, and consumers across the Czech Republic and Slovakia, with technical consulting and certified-installer services.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. HIMACS Distribution: Official distributor of HIMACS composite material (solid surface/'artificial stone') for Czech Republic and Slovakia. Imports directly from LX Hausys manufacturer. Revenue generated through product sales to developers, architects, designers, kitchen/bathroom studios, and end consumers.
2. HFLOR Vinyl Flooring Distribution: Official distributor of HFLOR vinyl flooring products. Offers multiple product lines (Decorigid, Decolay, Dryback, Homogenous) suitable for residential and commercial applications. Products include both adhesive and floating installation options.
3. BENIF Decorative Film Distribution: Official distributor of BENIF self-adhesive decorative films with over 480 decor options. Supplies to furniture renovation, kitchen renovation, wall decoration, and door/window surface treatment markets.
4. EXFOIL Exterior Film Distribution: Official distributor of LX Hausys exterior foil products for outdoor applications including windows, doors, facades. Product range includes E200, E300, E300+ series and the new REAL-ex PRO line.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Polytrade CE s.r.o. is the official authorized distributor of LX Hausys surface materials for the Czech Republic and Slovakia. It imports and resells four product lines—HIMACS composite solid surface material (artificial stone), HFLOR vinyl flooring with SPC rigid core, BENIF self-adhesive decorative films, and EXFOIL exterior finishing foils—alongside technical consulting, sample provision, custom pricing calculations, and a Quality Club program of certified fabricators.

Product overview

Polytrade CE s.r.o. is an official distributor of LX Hausys building and interior design materials for the Czech Republic and Slovakia. The product portfolio consists of four main product lines: HIMACS (composite artificial stone for countertops, bathroom fixtures, and facades), HFLOR (vinyl flooring with SPC rigid core and various installation systems), BENIF (decorative self-adhesive films for interior renovation with 480+ decors), and EXFOIL (exterior finishing foils for outdoor applications). These materials are imported directly from manufacturer LX Hausys and offered alongside technical consulting services for developers, architectural studios, designers, and end customers.

Differentiator

Problem solved

Functional benefit

Products and services

• HIMACS composite material Composite 'artificial stone' solid surface material made of natural minerals (~67%), premium acrylic (~30%) and natural colour pigments (~3%); thermally formable, non-porous, seamless-joinable; supplied in 100+ colour variants and 4/6/9/12/20 mm thicknesses; used by developers, architects, kitchen/bathroom studios and fabricators for countertops, sinks, bathtubs, shower trays, interior cladding and facades.
• HFLOR vinyl flooring Premium vinyl tiles and planks with SPC rigid core and 5G Click installation, offered in Decorigid (6 mm with 1.5 mm acoustic foam), Decolay (loose-lay), Dryback (traditional glue-down, 3 mm) and Homogenous (welded seam, high-traffic) variants; suitable for residential and commercial flooring projects with 20-year residential / 10-year commercial warranty on Decorigid.
• BENIF decorative self-adhesive films Self-adhesive decorative films with 480+ decors (metal, wood, marble, stone, leather, textile imitations) and 3D textured structure matching real materials; Air-Free technology prevents bubbles during application; mechanically resistant to impact, abrasion and scratches, thermally stable, with antibacterial treatment on the Premium Wood line; used for furniture, kitchen worktop, wall, door and window surface renovation.
• EXFOIL exterior finishing foils High-quality UV- and weather-resistant exterior foils for windows, doors, facades and other outdoor building elements, offered in 83 decor options and four product lines: E200 (acrylic composite, 10-year warranty), E300 (enhanced weather resistance, 15-year warranty), E300+ (PVDF/PMMA multilayer for extreme conditions), and REAL-ex PRO (matte finish with scratch and fingerprint resistance).

Quantifiable outcome

• 15-year warranty available for products made/installed by Quality Club certified fabricators
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• LX HausyscoreOEM/ Whitelabel/ Licensing PartnerOfficial authorized distributor of LX Hausys products including HIMACS solid surface material, HFLOR vinyl flooring, BENIF decorative films, and EXFOIL exterior films for Czech Republic and Slovakia. Products are imported directly from the manufacturer.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cosentino: Spanish manufacturer of Silestone quartz and Dekton ultra-compact surfaces that directly compete with HIMACS in the architectural solid-surface category. Comparable customer base of architects, designers, and developers, and operates a mix of direct sales and authorized distributor channels that mirrors Polytrade CE's structural positioning.
• Mohawk Industries: World's largest flooring manufacturer with extensive LVT and rigid-core product lines directly competitive with HFLOR. Comparable specification-channel approach targeting commercial developers, architects, and large residential projects at global scale.
• Tarkett: Global manufacturer of vinyl, LVT, and resilient flooring that competes with the HFLOR product range. Operates an extensive European distribution and specification network serving the same architects and commercial developers targeted by Polytrade CE.
• Gerflor: French manufacturer of vinyl flooring and wall solutions with a strong European specification presence in healthcare, education, and commercial segments. Directly competitive with HFLOR's Homogenous line targeting welded-joint commercial installations.
• Shaw Industries: Major US-based flooring manufacturer with resilient and LVT product lines competitive with HFLOR. Comparable commercial specification channel and product category, with established European distribution presence overlapping Polytrade CE's end markets.
• Forbo Flooring Systems: Swiss-headquartered manufacturer of resilient vinyl and LVT flooring with a strong commercial specification channel across Europe. Directly competitive with HFLOR in office, retail, and healthcare flooring segments, serving the same architectural specification customer base.
• James Latham & Sons: UK's largest independent timber and panel products distributor with broad ranges of decorative surfaces, flooring, and construction materials. Highly comparable distribution-led model serving architects, designers, and contractors, but operating at materially greater scale and product breadth than Polytrade CE.
• DuPont (Corian brand): Owner of the Corian solid-surface brand that competes head-to-head with HIMACS in countertops, bathroom fixtures, and architectural surfaces. Globally established distribution network targeting the same architect and developer customer base as Polytrade CE.

Others

• LX Hausys: South Korean manufacturer of HIMACS, HFLOR, BENIF, and EXFOIL, and Polytrade CE's sole supplier. Functions as both an enabling ecosystem participant and an upstream counterparty whose distribution decisions shape Polytrade's entire product portfolio.

Direct peers

• International Decorative Surfaces (IDS): UK-based distributor of decorative surface materials including solid surface, flooring, and panels to architects and designers. Closest functional peer to Polytrade CE, with the same combination of authorized-brand distribution, technical consulting, and certified-installer ecosystem, though serving the UK rather than CZ/SK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/www.polytradece.cz
• LinkedInlinkedin.com/company/polytradece
• Instagraminstagram.com/polytrade_ce

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polytrade Ce , S.r.o.