ATSUMARU

What ATSUMARU does

ATSUMARU Inc. (株式会社あつまる) is a privately held Japanese professional services firm founded in 2010 by CEO Yosuke Ishii, headquartered in Fukuoka with additional offices in Tokyo (Ginza Six and Harajuku) and Kurume. The company operates two core consulting service lines targeting Japanese small and mid-market businesses: (1) Marketing Consulting, focused on data-driven customer acquisition, advertising ROI optimization, and digital marketing strategy; and (2) New Graduate Recruitment Consulting, supporting companies in attracting and hiring top student talent through marketing-based recruitment strategies. Service delivery combines a 150-200 page analytical Marketing or Recruiting Report with monthly PDCA consulting meetings (Cho Atsumaru Meeting / Super Student Atsumaru Meeting), plus in-house creative production for websites, landing pages, videos, and internet advertising campaigns across Google, Yahoo, YouTube, Facebook, Instagram, LINE, Twitter, and TikTok.

The firm's underlying analytical capability rests on a proprietary dataset accumulated across 800+ client engagements over 10+ years, which feeds evidence-based strategy recommendations and KPI benchmarking. A distinct differentiator is ATSUMARU's "Individual Vision Management" (個人ビジョン経営) methodology — operationalized through a proprietary Vision Sheet tool — that aligns each employee's personal vision with the company's mid-term management plan, paired with a Corporate Identity (CI) framework. This methodology underpins ATSUMARU's own GPTW Japan #1 Best Workplaces ranking (small company category) for 4 consecutive years (2022-2025) and Asia Best Companies recognition (2022-2024).

The go-to-market motion is sales-led and event-driven: the company acquires clients through free and paid seminars (¥3,000-¥5,000 per attendee), downloadable whitepapers and case studies, co-hosted partner events, and CEO-led thought leadership targeting Japanese business owners and executives. Revenue is generated primarily through project-based consulting fees and multi-month retainer arrangements. The company's secondary business, "ReNest Entertainment" (launched January 2025), extends the firm into regional arts/culture venue support. As of available data, ATSUMARU operates with 74 employees, has no disclosed external funding, and reports no public listing.

Name

ATSUMARU

Legal name

株式会社あつまる

Website

https://atsu-maru.co.jp

Company type

Private

Founded year

2010

Operating status

Operating

Short description

ATSUMARU Inc. is a Japanese marketing and new graduate recruitment consulting firm serving small and mid-market companies. It delivers data-driven strategy reports, creative production, and monthly PDCA meetings, underpinned by 800+ project datasets and a proprietary Individual Vision Management methodology.

Ownership category

akta.pro rank

Product category

Marketing & Recruitment Consulting Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Sales, Marketing & Customer Success Direct Hire (BPACAFAD), Brand & Portfolio Strategy Consulting (MPAAAFAB)

Keywords

• Marketing consulting services
• Recruitment consulting services
• Data-driven marketing strategy
• New graduate hiring consulting
• Employer branding consulting

Headquarters

HQ city

Tokyo (Ginza)

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Marketing Consulting Services: Provides end-to-end marketing consulting to help client companies maximize sales revenue and reduce customer acquisition costs. Services include marketing strategy reports, website production, internet advertising, landing pages, video production, portal improvements, pamphlets, SNS management, and MA implementation support. Revenue is generated through project-based consulting fees and retainer arrangements.
2. New Graduate Recruitment Consulting: Supports client companies in attracting and hiring top new graduate talent through consulting reports, recruitment site development, job fair materials, recruitment videos, and recruitment pamphlets. Uses ATSUMARU's proven methodology based on 10+ years of successful in-house graduate recruitment. Revenue is generated through consulting project fees.
3. Seminars and Events: The company runs paid seminars (priced at ¥3,000–¥5,000 per session) on topics including workplace culture (GPTW rankings), recruitment strategy, CI management, and marketing. These serve both as revenue-generating offerings and top-of-funnel lead generation for consulting services. Some seminars are free (e.g., wedding industry case study sessions).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ATSUMARU sells two main consulting service lines to Japanese companies: Marketing Consulting, which provides data-driven customer acquisition strategies, creative production (websites, video, landing pages), and managed internet advertising to maximize advertising ROI and sales growth; and New Graduate Recruitment Consulting, which uses marketing-based recruitment strategies and creative production to help client companies attract top graduate talent. Engagements combine an initial strategic report, ongoing monthly PDCA consulting meetings, and in-house creative and advertising execution.

Product overview

ATSUMARU is a marketing consulting firm offering two core service lines: Marketing Consulting (data-driven customer acquisition strategies, creative production, internet advertising, and regular consulting meetings) and New Graduate Recruitment Consulting (strategic student recruitment with creative production and regular consulting). The company provides these services through modular offerings including Marketing/Recruiting Reports, Cho Atsumaru Meeting/Super Student Atsumaru Meeting for ongoing consulting, and creative production services. Supporting resources include the proprietary Vision Sheet methodology, Atsumaru Times publications, and Success Case Studies covering 800+ projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Consulting (集客コンサルティング)
• New Graduate Recruitment Consulting (新卒採用コンサルティング)

Quantifiable outcome

• Annual entry count for own recruitment events reached 7,331 (as of April 2026), with 7,500 participants in career sessions mentioned in another source.
• +6 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• 株式会社リーディングマーク (Leading Mark Inc.)coreStrategic or Co-development Partner · 29 June 2026Co-hosted a graduate recruitment strategy seminar on July 29, 2026 in Tokyo. The seminar featured Yosuke Ishii (CEO of ATSUMARU) and Yuji Iida (CEO of Leading Mark), covering topics including how to build organizations that attract talent, reducing turnover by 20% over 3 years, and achieving 15x revenue growth. Both CEOs shared their respective company's approaches to new graduate recruitment and organizational culture. The partnership combines ATSUMARU's 4-year GPTW #1 ranking experience with Leading Mark's turnover reduction and revenue growth methodology.
• ファミリーナダ株式会社 (Family Inada Co., Ltd.)minorStrategic or Co-development Partner · 22 September 2021Announced a business partnership with Family Inada Co., Ltd. for promoting SDGs from the perspective of health management using AI and IoT technology. ATSUMARU partnered with Family Inada — a company known for its wellness/health equipment products — to integrate health management perspectives into ATSUMARU's corporate culture and employee wellness programs, aligning with the company's SDG and sustainability initiatives.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Repro Inc. Tokyo-based marketing analytics and customer data platform vendor serving Japanese B2C brands. Comparable to ATSUMARU in focusing on data-driven marketing for Japanese clients, but differs by selling a SaaS analytics product rather than bespoke consulting.

Broad incumbents

• FreakOut Holdings: Publicly listed Japanese digital advertising technology company with programmatic ad, creative, and measurement capabilities. Comparable to ATSUMARU in Japanese digital marketing service delivery, though positioned as a larger ad-tech incumbent.
• Wantedly, Inc. Japanese recruitment and employer branding platform known for 'Visional' company storytelling. Comparable to ATSUMARU in addressing employer branding and recruitment marketing for Japanese employers, though Wantedly operates a software platform rather than bespoke consulting.
• BayCurrent Consulting: Top-tier Japanese strategy and management consulting firm with strong marketing/digital transformation practices. Comparable to ATSUMARU in delivering management consulting to Japanese clients, but serves enterprise and global accounts rather than SMBs.
• Septeni Holdings: Larger Japanese digital advertising and marketing group with operations spanning ad platforms, creative, and data analytics. Comparable to ATSUMARU in marketing services and target market, but operates at significantly larger scale as a publicly listed parent.
• Nomura Research Institute (NRI): Major Japanese consulting and IT services firm with consulting practices covering marketing strategy and digital transformation. Comparable to ATSUMARU in providing consulting to Japanese clients, but operating as a much larger diversified incumbent.
• Abeam Consulting: Large Japanese-origin management and technology consulting firm with a marketing and customer strategy practice. Comparable to ATSUMARU in offering marketing strategy consulting to Japanese enterprises, but at a significantly larger enterprise scale.

Direct peers

• Faith Inc. Tokyo-headquartered digital marketing firm with full-service capabilities (strategy, creative, ads, analytics). Comparable to ATSUMARU as a Japan-based full-stack digital marketing consultancy serving Japanese B2C and B2B clients.
• Allied Architects: Japanese digital marketing and creative agency serving enterprise and mid-market clients. Comparable to ATSUMARU in offering integrated digital marketing services (strategy + creative + ads) for the Japan market, though typically at a larger client scale.
• Adways Inc. Japan-based digital marketing agency offering internet advertising, creative production, and analytics. Comparable to ATSUMARU in delivering integrated digital marketing services (ads + creative + strategy) to Japanese advertisers and SMB clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/atsumaru.corporate
• Instagraminstagram.com/atsumaru_pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATSUMARU