Press On

What Press On does

Press On is a 501(c)(3) nonprofit media collective (EIN 84-3775642) founded in 2021 and headquartered in Atlanta, Georgia. The organization focuses on movement journalism in the U.S. South, producing editorial content and supporting journalists working at the intersection of social movements and reporting. No proprietary technology platform is disclosed; the organization's work is structured around editorial production, training, and grantmaking rather than technology product development.

Press On operates three core programs: Level Up, an educational initiative; the Freedomways Reporting Fellowship, a journalist training program; and the Southern Movement Media Fund, which provides grants to movement-aligned media makers. These programs collectively address the production, training, and resourcing of journalism across the Southern United States. The organization serves grassroots journalists, movement communicators, and Southern communities historically underrepresented in mainstream media coverage.

The organization's business model is philanthropic, funded through donations rather than commercial revenue. It operates with a small team of 1-10 employees. As a registered nonprofit, financial sustainability depends on donor contributions rather than pricing models, subscription revenue, or contractual revenue streams.

Name

Press On

Legal name

Press On

Website

https://presson.media

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Press On is a 501(c)(3) nonprofit media collective founded in 2021 in Atlanta that supports movement journalism in the U.S. South through education, fellowships, and grants.

Ownership category

akta.pro rank

Product category

Nonprofit Movement Journalism Services

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Investigative & Nonprofit News Organizations (MPAJADAF)

akta.pro secondary industry

Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Movement journalism
• Media training programs
• Journalism fellowships
• Media grants
• Nonprofit media

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Grants: Press On is a nonprofit 501(c)(3) organization (EIN: 84-3775642) that relies on tax-deductible donations from individuals and organizations. They also provide individual and collective grants to Southern media makers and journalists through their Southern Movement Media Fund, suggesting grant revenue as part of their funding model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Press On is a nonprofit media collective that supports movement journalism in the U.S. South through three programs: Level Up (an education program that equips journalists and community media makers with analysis, skills, and tools), the Freedomways Reporting Fellowship (a training program for journalists, storytellers, and organizers whose work advances justice), and the Southern Movement Media Fund (a grants program that provides individual and collective grants to Southern media makers). The collective is rooted in solidarity with oppressed communities that birth social movements.

Product overview

Press On is a nonprofit media collective focused on movement journalism in the U.S. South. The organization operates three interconnected programs: Level Up (education program providing skills and tools to journalists), the Freedomways Reporting Fellowship (training program for Southern journalists advancing justice), and the Southern Movement Media Fund (grants program supporting Southern media makers). These programs work together to help journalists and storytellers produce community-driven reporting that advances transformative social change.

Differentiator

Problem solved

Functional benefit

Products and services

• Level Up Education program equipping journalists and community media makers with the analysis, skills, and tools needed to transform the field of journalism and expand the practice of Southern movement journalism.
• Freedomways Reporting Fellowship Training program rooted in the principles of movement journalism for journalists, storytellers, and organizers in the U.S. South whose work serves to advance justice.
• Southern Movement Media Fund Grant program providing individual and collective grants to Southern media makers and journalists who practice movement journalism, supporting them to work alongside their communities, with each other, and with movement partners to produce the news and information people need to make informed decisions about their lives.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights1 record

Direct peers

• Capital B: A nonprofit local news organization that centers Black communities and operates with a movement-funder model. Directly comparable to Press On as a nonprofit news outlet serving under-covered communities with a mission-aligned funding model.
• The Marshall Project: A nonprofit news organization covering criminal justice with a strong focus on impacted communities. Comparable mission-driven nonprofit journalism model with training and reporting programs oriented toward social justice.
• The 19th News: A nonprofit news organization covering gender, politics, and policy with a focus on under-served communities. Comparable nonprofit news model with mission-aligned donor funding and community-rooted reporting.
• MLK50: A Southern-based nonprofit journalism organization focused on the intersection of poverty, power, and policy in Memphis. Highly comparable as a justice-focused, Southern nonprofit news outlet with community-rooted reporting.
• Prism: A nonprofit news outlet led by journalists of color that produces reporting from the perspective of marginalized communities. Comparable to Press On as a movement-aligned, donor-funded nonprofit news organization.
• Scalawag: A Southern-based nonprofit journalism and storytelling outlet covering justice, politics, and culture in the U.S. South. Closest geographic and thematic peer to Press On, with similar movement-aligned, community-rooted reporting.
• Type Investigations: A nonprofit investigative journalism organization that combines reporting with an editorial fellowship program. Directly comparable as a nonprofit journalism nonprofit that runs training and produces accountability reporting.
• Type Media Center: A nonprofit organization that supports investigative journalism through fellowships and editorial programs. Directly comparable as a nonprofit that combines journalist training with movement-adjacent reporting.

Broad incumbents

• ProPublica: The largest U.S. nonprofit investigative newsroom, with a broad national footprint and multiple training programs. Comparable as a 501(c)(3) donor-funded nonprofit news organization, but operates at vastly larger scale and broader scope.
• Center for Public Integrity: A national nonprofit investigative news organization. Comparable as a nonprofit journalism donor-funded entity with mission alignment around accountability, but operating at significantly larger scope and scale than Press On.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/press-on-south
• Instagraminstagram.com/presson_south

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Press On