The Dexsa Giving Company Inc

What The Dexsa Giving Company Inc does

The Dexsa Giving Company Inc is a privately held, family-owned company founded in 1981 and headquartered at 1501 Livingstone Road, Hudson, Wisconsin, operating under the consumer brand "Dexsa — The Giving Company." The company designs, manufactures, and distributes Christian gifts, inspirational home décor, and faith-based keepsakes, offering more than 1,200 SKUs across categories including tabletop décor (404 SKUs), small gifts (254), housewares (214), wall décor (135), garden (48), new home (56), apparel (24), accessories (37), retirement, patriotic, Spanish-language, and cabin/lake collections. Signature content is anchored by licensed poet Anne Peterson and designer Ron Tranmer, with a flagship "Modern Grace" house collection. Products are sold primarily through a direct-to-consumer Shopify e-commerce site at unit prices ranging from $2.99 to $79.99, with free shipping on orders above $100, alongside a wholesale/B2B portal for retail partners and a local pickup option at the Hudson, WI showroom.

The business operates a dual-channel go-to-market: DTC e-commerce to individual consumers purchasing gifts for occasions spanning birthday, wedding, graduation, sympathy, encouragement, baptism, and first communion, complemented by a wholesale channel serving gift shops, boutiques, and Christian bookstores. Additional revenue mechanics include gift cards, bundle pricing (e.g., Bundle & Save $5–$19), and a Custom Orders service for personalized designs. Customer segmentation is consumer-led, with named personas including individual gift buyers, clergy and church staff, teachers, and first responders, plus B2B wholesale buyers. Marketing is concentrated in owned digital channels — website SEO-organized collection pages, email newsletter, and social sharing — with no disclosed paid acquisition, marketplace presence, or international distribution. The company is privately held with no disclosed institutional investors, no subsidiaries, no M&A, and no leadership changes reported in the available data.

Name

The Dexsa Giving Company Inc

Legal name

The Giving Company

Website

https://www.dexsa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Dexsa Giving Company Inc is a family-owned, Hudson, Wisconsin-based designer and distributor of Christian gifts, inspirational home décor, and faith-based keepsakes, selling 1,200+ SKUs directly to consumers via Shopify and through wholesale accounts to gift shops and boutiques.

Ownership category

akta.pro rank

Product category

Christian Gifts & Inspirational Home Décor

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industry

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

Keywords

• Christian gift retail
• Inspirational home decor
• Faith based merchandise
• Religious giftware
• Wholesale gift products

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Retail Sales: One-time product sales of Christian and inspirational gifts, home décor, and keepsakes through the company's e-commerce website. Products include mugs, plaques, photo frames, canisters, blankets, gloves, jewelry cases, vent clips, bookmarks, and game boards.
2. Wholesale/B2B Sales: Bulk sales to retailers through wholesale accounts, with dedicated B2B login, catalogs, and terms/policies pages.
3. Custom Orders: Personalized and custom-designed gift products as a separate service offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Dexsa Giving Company Inc designs, manufactures, and distributes Christian gifts, inspirational home décor, and faith-based keepsakes such as mugs, tabletop and wall plaques, photo frames, ceramic canisters, coaster sets, accessories, apparel, and specialty items. The company sells primarily direct-to-consumer through its Shopify-powered e-commerce storefront, supplemented by a wholesale B2B portal for retailers and a local pickup showroom in Hudson, Wisconsin, with a custom/personalized gift design service.

Product overview

Dexsa (The Giving Company) is a family-owned Christian and inspirational gift retailer founded in 1981, celebrating 45 years in business. The company offers a diverse portfolio of faith-based merchandise including mugs (Modern Grace stacking mugs, Pebble mugs, Hearthside ceramic mugs, cork bottom mugs, reactive glazed mugs), decorative plaques (MDF tabletop plaques in 4x6 and 6x9 sizes, layered grace plaques, statement boards), wall décor (framed art, MDF statement boards), home accessories (leatherette coaster sets, ceramic canisters, glass photo frames), accessories (compact mirrors, travel jewelry cases, sunglasses visor clips, bookmarks, magnet-plaques), apparel (Thinsulate Trailblazer leather gloves), and specialty items (cribbage boards, Scentable vent clips). Products are organized by collections (Modern Grace, Anne Peterson Collection), occasions (birthday, wedding, graduation, sympathy), themes (Faith at Home, Farmhouse, Cabin & Lake, Coffeehouse), and recipients (for her, for him, parents, grandparents, teachers, first responders, clergy). The company operates an e-commerce platform and wholesale B2B portal, offering personalized and custom design services.

Differentiator

Problem solved

Functional benefit

Brands

• Anne Peterson Collection: Christian and inspirational poetry gifts featuring Anne Peterson's poetry, including plaques, décor, and keepsakes with messages of faith and comfort.
• Ron Tranmer Collection

Products and services

• Modern Grace Collection

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• P. Graham Dunn: P. Graham Dunn is a Dalton, OH-based manufacturer of Christian home décor, wall art, and personalized gifts including plaques, signs, and framed art — directly overlapping Dexsa's core product categories (MDF plaques, wall décor, tabletop décor) in the faith-based gifting niche.
• Dayspring (Hallmark): Dayspring is Hallmark's Christian subsidiary selling inspirational gifts, cards, jewelry, and home décor with both direct and wholesale channels — a head-to-head competitor in the same faith-based gifting category Dexsa serves.
• Kerusso: Kerusso is a Christian apparel and gifts brand selling faith-based T-shirts, jewelry, and accessories — comparable to Dexsa's apparel (gloves) and inspirational accessories (jewelry cases, mirrors) within the same faith-targeted consumer base.
• Mardel: Mardel is a multi-store Christian retail chain selling books, gifts, apparel, and home décor to faith-based consumers, overlapping Dexsa's product mix and target buyer (Christian gift purchasers and church shoppers).
• Personalization Mall: Personalization Mall is a large direct-to-consumer retailer specializing in personalized and engraved gifts across home, drinkware, and accessories — directly comparable to Dexsa's custom-orders service and personalized product offerings (custom plaques, engraved items, custom frames).
• Things Remembered: Things Remembered is a personalized gifts retailer specializing in engraved and customized products (mugs, frames, jewelry, plaques) — directly comparable to Dexsa's custom-orders capability and personalized gift assortment.

Broad incumbents

• Cokesbury / Christian Book Distributors (CBD): Cokesbury is the retail arm of the United Methodist Publishing House and CBD is a large online Christian products retailer offering books, gifts, church supplies, and apparel — comparable to Dexsa for the Christian gifting and church/clergy customer segment, with broader category breadth.
• Hallmark (Inspirational/Gift category): Hallmark is the dominant U.S. greeting card and gifting company with an extensive inspirational and seasonal gift assortment that overlaps Dexsa's plaques, frames, and keepsakes category, but operates as a broad incumbent with far greater scale and assortment.
• Christianbook.com (CBD): Christianbook.com is one of the largest online Christian products retailers carrying gifts, home décor, and faith-based merchandise across many subcategories — comparable to Dexsa for the broader Christian consumer but with a much larger catalog and institutional reach.

Others

• Etsy (Christian Gifts vertical): Etsy is a large online marketplace hosting thousands of independent sellers of personalized, handmade, and faith-based gifts — adjacent/competing marketplace exposure for Dexsa's personalized-orders and inspirational gift demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php?u=https://dexsa.com/products/4435
• LinkedInlinkedin.com/company/dexsa-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dexsa Giving Company Inc