The Sustainability Alliance

What The Sustainability Alliance does

The Sustainability Alliance, legally organized as Sustainable Tulsa, Inc., is a Tulsa, Oklahoma-based nonprofit founded in 2001 that helps communities and organizations adopt sustainability practices measured against the triple bottom line of People, Profit, and Planet. Its core technology offering is Scor3card, described as the region's first sustainability tracking and improvement tool, complemented by TerraScore, an assessment and scoring program for organizational sustainability performance. The Alliance supplements these tools with a portfolio of in-person programs — quarterly B2B Case for Sustainability events, monthly First Thursday networking meetings, Green Drinks social gatherings, First Steps onboarding, the RECHARGE energy program, and the Monarch Initiative of Tulsa — and distributes the JouleBug mobile application on Apple App Store and Google Play to enable individual behavior tracking.

The organization's revenue model is nonprofit and diversified across three streams: individual and corporate donations (with a prominent 'Critical Funds' and '$24 for 24 years' campaign), business sponsorships that grant corporate visibility, and general memberships that provide ongoing access to programming. Marketing is community-led and event-driven, relying on social channels (YouTube, Instagram, Facebook, LinkedIn), email newsletters, and the annual Bellmon Sustainability Awards ceremony (15th Annual in 2026) as recurring engagement anchors. The Alliance holds four registered trademarks (The Sustainability Alliance®, People Profit Planet®, Scor3card®, TerraScore®) and has earned the Standards for Excellence Institute seal for nonprofit governance. Its operating geography is restricted to Oklahoma, and it operates strategic co-hosting and technology partnerships with TYPROS and JouleBug rather than any parent or holding structure.

Name

The Sustainability Alliance

Legal name

Sustainable Tulsa, Inc.

Website

https://sustainabletulsainc.org

Company type

Private

Founded year

2003

Operating status

Operating

Short description

The Sustainability Alliance is a Tulsa, Oklahoma-based nonprofit founded in 2001 that provides sustainability tracking tools (Scor3card, TerraScore), educational programs, and community events to help Oklahoma businesses and individuals measure and improve their triple bottom line performance.

Ownership category

akta.pro rank

Product category

Nonprofit Sustainability Education and Community Programs

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industries

Climate Change Mitigation & Adaptation (BPAGAGAF), Sustainability & ESG Consulting (BPAHACAK), Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)

Keywords

• Sustainability education
• Nonprofit programs
• Environmental tracking
• Community engagement
• Sustainability consulting

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Critical Funds: Nonprofit organization accepting donations through a dedicated critical funds campaign. Website prominently features 'Donate to Critical Funds' and 'Donate Now' call-to-action.
2. Business Sponsorship: Corporate sponsorship program where businesses can sponsor The Sustainability Alliance for visibility and association with sustainability initiatives.
3. General Membership: Membership program available for individuals and organizations seeking to join The Alliance and access sustainability programs and networking.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

The Sustainability Alliance is a nonprofit organization that provides sustainability education, proprietary tracking and scoring tools, and community engagement programs to help businesses, organizations, and individuals in the Oklahoma/Tulsa region advance the triple bottom line (People, Profit, Planet). Its core offerings include the Scor3card sustainability tracking and improvement tool and the TerraScore assessment program, delivered alongside membership, sponsorship, and community programs including the Bellmon Sustainability Awards.

Product overview

The Sustainability Alliance offers a portfolio of interconnected programs and tools designed to help communities and organizations embrace sustainability. The core offerings include Scor3card, the region's first sustainability tracking and improvement tool, and TerraScore, an assessment program. The Alliance provides multiple engagement programs including the B2B Case for Sustainability Series (quarterly business events), First Thursday (monthly networking meetings), and Green Drinks (social gatherings). Additional initiatives include the Bellmon Sustainability Awards (annual recognition program), First Steps (entry-level guidance), RECHARGE (energy-focused program), and the Monarch Initiative of Tulsa (conservation effort). A mobile application, JouleBug, is available to help individuals track sustainable behaviors.

Differentiator

Problem solved

Functional benefit

Brands

• Scor3card: The region's first sustainability tracking and improvement tool that recognizes organizational achievements in sustainability.
• TerraScore

Products and services

• Scor3card The region's first sustainability tracking and improvement tool that enables organizations to measure, track, and improve their sustainability performance across triple bottom line metrics (People, Profit, Planet). Anchors the Bellmon Sustainability Awards program.
• TerraScore A sustainability assessment and scoring program designed to help organizations evaluate and improve their environmental and social impact.
• Business Sponsorship Paid corporate sponsorship program enabling businesses to sponsor The Sustainability Alliance for visibility and association with sustainability initiatives in the Tulsa/Oklahoma region.
• General Membership Recurring membership program for individuals and organizations joining The Alliance to access sustainability programs, networking, and community resources.
• JouleBug Mobile App

Quantifiable outcome

• Recognizes top five organizations annually through Scor3card achievements

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TYPROSminorStrategic or Co-development PartnerTYPROS (Tulsa Young Professionals) co-hosts sustainability events with The Sustainability Alliance, including the State of Sustainability event at Martin Regional Library. Partnership focused on engaging young professionals in sustainability initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sustainable Seattle: Regional sustainability nonprofit that convenes businesses and individuals around sustainability education and action. Closely comparable to TSA in mission, community-driven GTM, and nonprofit funding model, though based in the Pacific Northwest.
• Sustainable Pittsburgh: Regional sustainability alliance serving southwestern Pennsylvania businesses and communities with measurement tools, awards, and convening events. Directly comparable operating model to TSA's Pittsburgh-area analogue.
• Sustainable Cleveland: Regional sustainability organization that mobilizes Greater Cleveland stakeholders around a 10-year framework and convening programs. Comparable in being a city-level sustainability hub serving both businesses and residents.

Broad incumbents

• U.S. Green Building Council (LEED): National nonprofit that administers LEED certification and convenes the broader green building industry. A broad incumbent in the sustainability nonprofit space that offers a globally recognized benchmarking program analogous to TSA's Scor3card.
• B Lab (B Corporation): Global nonprofit that certifies B Corps and convenes a community of purpose-driven businesses. Comparable to TSA as a nonprofit that combines standards-setting, certification, and community engagement around business sustainability.
• Ceres: National sustainability advocacy nonprofit mobilizing businesses and investors on climate policy. Adjacent incumbent that shares TSA's mission of advancing sustainability through business engagement and convening.
• Sustainable Brands: Media and conference community serving brand sustainability professionals. Comparable in convening businesses around sustainability programming, though delivered through a commercial media model rather than nonprofit.

Emerging players

• Practice Greenhealth: Membership nonprofit for the healthcare sector providing sustainability tools, benchmarking, and awards. Comparable niche-specific analog of TSA's model applied to a vertical industry rather than a region.
• Net Impact: Membership nonprofit mobilizing students and professionals around sustainability and social impact careers. Comparable as a community-based nonprofit serving sustainability-minded individuals with events and networking.
• Greenly: Climate tech SaaS platform offering carbon accounting and sustainability tracking for businesses. Emerging competitor in the same measurement category as TSA's Scor3card and TerraScore tools, but delivered as scalable software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxme3g4v6hrAkxXV4n88Ucw/playlists
• Facebookfacebook.com/TheSustainabiityAlliance
• LinkedInlinkedin.com/company/sustainabletulsa
• Instagraminstagram.com/thesustainabilityalliance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sustainability Alliance