WERKprojekt GmbH

Name

WERKprojekt GmbH

Legal name

WERKprojekt GmbH

Website

https://werkprojekt.ch

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sustainable Apparel

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (315250)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Activewear & Athleisure Cut & Sew (IMAOAEAA)

akta.pro secondary industries

Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK), Donation, Resale & Textile Recycling Coordination (HSAFABAI)

Keywords

• Sustainable apparel
• Organic cotton t-shirts
• Secondhand clothing resale
• Social employment integration
• Circular fashion retail

Headquarters

HQ city

Murten

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. T-Shirt Sales: Sale of sustainably produced t-shirts (basic black and basic white) priced at CHF 89.00. Products are manufactured locally in Murten using GOTS-certified organic cotton and recycled materials.
2. Secondhand Clothing Sales: Resale of good-quality secondhand clothing items donated or collected, giving clothes a second life. Available both online and in the physical WERKstore in Murten.
3. Gift Vouchers: Sale of gift vouchers in denominations of CHF 20, 40, 50, 80, 100, 150, and 200. Available as digital codes or printed versions. Redeemable online and at WERKstore.
4. Donations and Sponsorship Support: WERKprojekt GmbH is a not-for-profit company that relies on donations and sponsorship support. The company states that medium-term goal is to become economically oriented while acknowledging need for sponsor and patron support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

WERKprojekt GmbH designs, manufactures, and sells sustainable t-shirts made from GOTS-certified organic cotton blended with recycled clothing materials, produced locally in Murten, Switzerland. The company operates a physical WERKstore in Murten and an online shop selling its own t-shirts (basic black and basic white, CHF 89.00 each), curated secondhand clothing to extend garment lifecycles, and gift vouchers (digital and printed, CHF 20 to CHF 200). All proceeds are reinvested into the company's social mission of providing workplace structure and meaningful daily occupation for people in challenging life situations.

Product overview

WERKprojekt GmbH is a non-profit Swiss sustainable fashion company operating a dual-product business model: (1) WERKprojekt Shirts — locally manufactured t-shirts in basic black and basic white, crafted from GOTS-certified organic cotton with recycled material content, sold at CHF 89.00 across a full size range; and (2) a Secondhand Clothing service that resells gently used garments to extend their lifecycle. The company also offers gift vouchers (both online and printed) and operates a physical WERKstore in Murten selling furniture, macramé, accessories, and home decor items, some produced locally. All products and services reflect the company's mission of sustainable, people-focused fashion.

Differentiator

Problem solved

Functional benefit

Products and services

• WERKprojekt Shirts Sustainably and trendily produced t-shirts manufactured locally in Murten, Switzerland, from GOTS-certified organic cotton with a share of recycled clothing components. Sold at a fixed price of CHF 89.00 each in basic black and basic white variants across a full size range (women's XXS/men's XXS through women's XXXL/men's XXL). Targeted at environmentally conscious consumers who value local production, sustainable materials, and unique character in each shirt.
• Secondhand Clothing Pre-owned clothing items resold to give well-maintained garments a second life. Customers can browse and purchase secondhand items online or at the physical WERKstore in Murten. Targeted at consumers seeking circular-economy fashion and supporting the company's social mission.
• Online Gift Voucher (Online-Gutschein) Digital gift voucher redeemable online and at the WERKstore in Murten. Available in denominations of CHF 20, 40, 50, 80, 100, 150, and 200, with no expiration date. Targeted at individuals purchasing gifts for others interested in sustainable or secondhand fashion.
• Printed Gift Voucher (Gutschein gedruckt) Physical gift voucher mailed to the recipient, redeemable online and at the WERKstore in Murten. Available in the same denominations as the digital voucher. Targeted at customers who prefer a tangible gift format.
• Clothing Donation Service Service accepting well-maintained clothing donations at the WERKstore in Murten. Donated items are evaluated and accepted pieces are resold in the secondhand store. Currently donations are accepted free of charge, with the company planning to offer compensation for some items in the future. Targeted at individuals with pre-owned clothing to donate.

Quantifiable outcome

• Each t-shirt contains recycled clothing materials giving it uniqueness
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ARMEDANGELS: Cologne-based sustainable fashion brand producing GOTS-certified organic basics (including t-shirts) for the European market; highly comparable product and sustainability positioning to WERKprojekt's t-shirt line, though at much larger scale.
• Mud Jeans: Dutch sustainable denim and casual basics brand with an explicit circular model (take-back, recycle, resell); overlaps with WERKprojekt on sustainable basics manufacturing plus circular-economy principles.
• People Tree: Pioneering UK fair-trade and sustainable apparel brand producing everyday basics from organic and recycled materials; comparable mission-led sustainable basics proposition.
• Ecoalf: Spanish sustainable apparel brand built around recycled materials (including recycled cotton) for everyday wear; directly comparable material innovation story to WERKprojekt's recycled-content shirts.
• Rifo: Italian sustainable apparel brand producing basics from recycled and organic fibers with a transparent local-production narrative; closely mirrors WERKprojekt's sustainable-basics, made-locally positioning.

Broad incumbents

• Patagonia: Established global outdoor and casual apparel incumbent with deep sustainability credentials, recycled-material programs, and Worn Wear resale; sets the benchmark WERKprojekt competes against in sustainable everyday apparel.
• VAUDE: German family-owned sustainable outdoor and apparel brand with strong environmental certifications and circular initiatives; broad incumbent in the same sustainable apparel category.
• Eileen Fisher Renew: US-based sustainable basics brand whose Renew program takes back, resells, and remakes garments; relevant broad incumbent analog for combining sustainable basics manufacturing with a secondhand/circular retail channel.

Emerging players

• Dedicated: Swedish sustainable basics brand using organic and recycled materials across casual apparel; comparable emerging player in the European sustainable everyday-wear segment.

Regional players

• Caritas Switzerland: Swiss charitable organization operating secondhand shops and social-employment programs; overlaps with WERKprojekt's secondhand resale model and social-employment integration mission within the same Swiss geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/werkstore.ch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WERKprojekt GmbH