emaf tecnologia e sistemas
EMAF Tecnologia e Sistemas is a São Paulo-based, founder-owned Brazilian software company founded in 1998, providing AI customer service automation, data integration, and BI solutions to 500+ enterprises and SMBs via direct sales and white-label licensing.
- Company typePrivate
- Founded2002
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What emaf tecnologia e sistemas does
EMAF Tecnologia e Sistemas is a privately held, founder-owned Brazilian software company founded in 1998 and headquartered in São Paulo. The company operates with a small team of 1-10 employees (with a named core of five individuals) and reports having served more than 500 companies across Brazil. Its core enterprise practice is built around three product pillars: EMAF.AI (AI-enabled customer service automation), Data Integration (data warehousing and ETL pipelines), and BI & Reporting (business intelligence solutions). The underlying technology stack is centered on Microsoft SQL Server, reflecting more than 25 years of accumulated specialization in that environment — a positioning that aligns with the legacy enterprise data infrastructure prevalent across Brazilian institutions.
The company's customer base is bifurcated between long-tenured enterprise clients — including FIPE (20+ years), ABRADEE (~18 years), and USP — and a long-tail SMB segment reached through white-label products such as Atendizap (WhatsApp-based scheduling), KalenderPro (booking management), and Viva Viagens (tourism platform). These white-label products collectively serve over 1,000 downstream establishments, while the broader platform reports 50,000+ users and appointments at scale. This dual-engine model allows the firm to monetize high-margin enterprise contracts while distributing standardized SaaS products through channel partners.
EMAF's go-to-market combines direct enterprise field sales (for data integration and BI engagements) with indirect SMB distribution via white-label partners. Pricing is quote-based with multi-year contracts for the enterprise segment, supporting revenue predictability from anchor clients. The company has not raised external funding and operates as a bootstrapped, founder-controlled business — a structure that constrains capital-intensive scaling but enables multi-decade client retention and disciplined product investment.
emaf tecnologia e sistemas firmographics
Firmographics- Name
- emaf tecnologia e sistemas
- Legal name
- EMAF Tecnologia e Sistemas
- Website
- http://emafdados.com.br
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EMAF Tecnologia e Sistemas is a São Paulo-based, founder-owned Brazilian software company founded in 1998, providing AI customer service automation, data integration, and BI solutions to 500+ enterprises and SMBs via direct sales and white-label licensing.
- Ownership category
- akta.pro rank
emaf tecnologia e sistemas industry classification
Industry- Product category
- Business Intelligence & Data Integration Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
- akta.pro secondary industry
- Embedded & OEM Analytics (HDAEAMAC)
Keywords
Where emaf tecnologia e sistemas is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
emaf tecnologia e sistemas business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Operations, Personnel
Revenue model
- SaaS Platform Subscription: EMAF.AI and scheduling automation platform delivered as recurring subscription, with platform access, AI automation features, and ongoing support included.
- Enterprise Data Solutions: Custom data infrastructure projects including DW/ETL, database architecture, high availability setup, BI implementation, and cloud migration (AWS/Azure/GCP) billed as professional services or one-time projects.
- White Label Licensing: Technology licensed to white label partners (Atendizap, KalenderPro, Viva Viagens) who resell the automation platform under their own brands for specific verticals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise and SMB pricing based on requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
emaf tecnologia e sistemas product offering
Product offeringCore offering
EMAF develops and operates an integrated software platform spanning AI-powered WhatsApp scheduling automation (EMAF.AI), enterprise data integration (ETL/DW pipelines, SQL Server HA), and real-time business intelligence reporting. The company sells subscriptions and custom enterprise projects to B2B clients and licenses the same automation technology to white-label partners who resell it under their own brands to vertical markets (beauty, tourism, events).
Product overview
EMAF Sistemas operates a unified platform with three core pillars — EMAF.AI (AI scheduling assistant), Dados & Integrações (data integration/ETL), and BI & Relatórios (reporting) — supported by add-on modules for chatbots, lead qualification, automated billing, and launch automation. A white-label layer (Atendizap, KalenderPro, Viva Viagens) reskins EMAF's core automation and scheduling technology for partner brands. Founded in 1998 and serving 50,000+ system users and 500+ enterprise clients, the platform integrates with WhatsApp, AVEC CRM, SQL/ETL tools, and cloud providers (AWS/Azure/GCP), and processes over 50,000 appointments.
Differentiator
Problem solved
Functional benefit
Brands
- EMAF.AI: AI-powered virtual assistant platform that automatically confirms, reminds, and organizes client appointments via WhatsApp. Includes WhatsApp IA, custom flows, and scheduling automation.
Products and services
- EMAF.AI AI-powered virtual assistant that automatically confirms, reminds, and organizes client appointments via WhatsApp, with AI-driven conversational flows, cancellation/rescheduling policies, and automated messaging workflows targeting beauty salons, clinics, and service businesses.
- Dados & Integrações (Data Integration) Enterprise data integration layer covering ETL/SQL pipelines, APIs, crawlers, and high-availability data replication for data-driven enterprise clients including FIPE and government institutions.
- BI & Relatórios (Business Intelligence & Reporting) Real-time KPI dashboards and executive reporting powered by SSRS and data warehousing, providing strategic decision-making analytics for enterprise clients across government, finance, and industry sectors.
- Atendizap White-label intelligent customer service and appointment scheduling solution delivered via WhatsApp, built on EMAF.AI technology and marketed under the Atendizap brand.
- KalenderPro White-label scheduling and event management platform built on EMAF's technology stack, providing appointment and event management capabilities for service businesses under the KalenderPro brand.
- Viva Viagens White-label travel agency customer service and sales solution with automated follow-ups, powered by EMAF's AI and integration infrastructure under the Viva Viagens brand.
Quantifiable outcome
- 40% average reduction in no-show rates for healthcare and beauty sector clients
- +4 more outcomes
Companies that use emaf tecnologia e sistemas
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
emaf tecnologia e sistemas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature5 records
emaf tecnologia e sistemas partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- ABRADEEcore~18 year partnership conducting annual analyses for the Brazilian energy sector awards. Involves ETL of sector databases, scoring models, and executive reporting.
- FIPE - Fundação Instituto de Pesquisas Econômicasflagship20+ year continuous partnership developing and maintaining critical Brazilian economic data infrastructure. Manages IPC, IPVA, Tabela FIPE data across 27 states using crawlers, DW/ETL, SSRS, and mobile applications. Demonstrates EMAF's ability to handle high-volume, mission-critical data processing with high availability and performance.
- AWS (Amazon Web Services)coreCloud infrastructure partner referenced in EMAF's cloud hosting and migration services. Part of multi-cloud strategy supporting enterprise clients.
- Microsoft AzurecoreCloud infrastructure partner for enterprise cloud migration projects. Included in EMAF's cloud hosting and migration capabilities alongside AWS and GCP.
- Google Cloud Platform (GCP)coreCloud infrastructure partner supporting multi-cloud enterprise deployments. Part of EMAF's cloud migration and infrastructure services offering.
- Atendizap (White Label)coreWhite-label partner using EMAF's AI automation technology for WhatsApp-based customer service and appointment scheduling. Markets directly to businesses in the Brazilian market under their own brand.
- KalenderPro (White Label)coreWhite-label partner deploying EMAF's scheduling and event management platform for service businesses and event management under their own brand identity.
- Viva Viagens (White Label)coreWhite-label partner leveraging EMAF's technology for customer service and sales automation in the tourism sector, including follow-up management for travel bookings.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
emaf tecnologia e sistemas competitors and assessment
Company assessmentDirect peers
- Zenvia: Brazil-based cloud communications and customer experience platform offering WhatsApp Business API, chatbots, and automation. Most directly comparable to EMAF in the WhatsApp automation and SMB/enterprise messaging category in Brazil.
- Take Blip (Blip): Brazilian conversational AI and WhatsApp Business platform serving enterprise and SMB customers with chatbots and automated flows. Directly comparable to EMAF.AI's WhatsApp automation and intelligent scheduling capabilities.
- Weni: Brazilian AI platform focused on WhatsApp-based customer service, sales automation, and chatbots for businesses. Closely comparable to EMAF's AI chatbot, scheduling, and WhatsApp automation modules for SMB and mid-market clients.
- Octadesk: Brazilian omnichannel customer service platform with WhatsApp support, ticketing, and automation. Comparable to EMAF's customer service automation and WhatsApp-driven SMB engagement value proposition.
- Huggy: Brazilian digital customer service platform offering chat, chatbots, and WhatsApp automation for SMBs and enterprises. Comparable to EMAF.AI's chatbot, automated messaging, and lead qualification offerings.
- Movidesk: Brazilian customer service and ITSM platform with chat, automation, and integrations. Comparable to EMAF's SMB-focused customer service automation and integration-with-CRM model.
Broad incumbents
- RD Station: Major Brazilian marketing automation and CRM platform (part of TOTVS) serving SMBs with automation, email, and lead management. Adjacent incumbent with broader marketing focus that competes for the same Brazilian SMB automation budgets.
- TOTVS: Largest Brazilian enterprise software company with ERP, CRM, and BI offerings. Broad incumbent in the same enterprise data and integration category where EMAF provides ETL, BI, and SQL Server HA services.
- Infobip: Global cloud communications platform with WhatsApp Business API, chatbots, and messaging automation. Larger incumbent that overlaps with EMAF's WhatsApp automation, enterprise messaging, and integration capabilities.
- Twilio: Global communications APIs platform including WhatsApp Business API and programmable messaging. Adjacent incumbent providing the underlying messaging infrastructure on which EMAF's WhatsApp automation is built.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
emaf tecnologia e sistemas social profiles
Digital presenceemaf tecnologia e sistemas financial estimates
Financial estimateRevenue estimate
Valuation estimate
emaf tecnologia e sistemas leadership team
Management profileNumber of profiles
Profiles5 records
emaf tecnologia e sistemas subsidiaries and ownership
Company hierarchySubsidiaries3 records
emaf tecnologia e sistemas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
emaf tecnologia e sistemas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about emaf tecnologia e sistemas
What does emaf tecnologia e sistemas do?
EMAF develops and operates an integrated software platform spanning AI-powered WhatsApp scheduling automation (EMAF.AI), enterprise data integration (ETL/DW pipelines, SQL Server HA), and real-time business intelligence reporting. The company sells subscriptions and custom enterprise projects to B2B clients and licenses the same automation technology to white-label partners who resell it under their own brands to vertical markets (beauty, tourism, events).
Is emaf tecnologia e sistemas a public or private company?
emaf tecnologia e sistemas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was emaf tecnologia e sistemas founded?
emaf tecnologia e sistemas was founded in 2002. It employs 1 to 10 people.
Where is emaf tecnologia e sistemas based?
emaf tecnologia e sistemas is headquartered in São Paulo, Brazil, in the Latin America region.
How does emaf tecnologia e sistemas make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are enterprise Data Solutions and white Label Licensing.
Who are emaf tecnologia e sistemas's main competitors?
Direct peers on record are Zenvia, Take Blip (Blip), Weni, Octadesk, Huggy and Movidesk. Broad incumbents are RD Station, TOTVS, Infobip and Twilio.
Does emaf tecnologia e sistemas have an API?
No public API is recorded for emaf tecnologia e sistemas.
What industry is emaf tecnologia e sistemas in?
emaf tecnologia e sistemas's product category is Business Intelligence & Data Integration Software. Its primary akta.pro industry code is BPAEAHAB, Data Engineering, Integration & ETL/ELT Services, with a secondary code of HDAEAMAC, Embedded & OEM Analytics. Its NAICS code is 541511 and its SIC code is 7370.