ZoneSafe - Proximity Warning & Alert Systems

What ZoneSafe - Proximity Warning & Alert Systems does

ZoneSafe is a product line of Avonwood Developments Ltd, a UK private limited company headquartered in Wimborne, England. The company develops RFID-based proximity warning and alert systems that detect vehicles and pedestrians on industrial worksites and deliver multi-modal alerts (audible alarms, flashing lights, and tag vibration) to reduce collision risk. Its modular portfolio centers on three interaction points — vehicle-to-person detection, vehicle-to-vehicle anti-collision, and vehicle-to-infrastructure safety — and is supplemented by add-on modules including HFR camera detection, quick-fit proximity warning, vehicle-activated signs, visual alert systems, site access control, drop zone protection, asset and hazard safety, tag management, and a subscription-based data management layer. The system is designed to be deployed on individual machines or scaled to entire fleets across forklifts, excavators, shovel loaders, reach stackers, and other industrial vehicle types.

The technology stack relies on active 360-degree RFID detection that functions in low-visibility environments such as blind corners and obstructed areas. Pricing is quote-based, typically structured as multi-year enterprise contracts, reflecting variation by fleet size, site complexity, and the number of detection points. Revenue is generated through two streams: one-time hardware sales (vehicle-mounted sensors, pedestrian tags, alarms, warning lights, and turnkey systems) and a recurring software/data management subscription for incident and near-miss tracking.

ZoneSafe sells primarily through direct enterprise field sales with a consultative "Book a Demo" motion, complemented by a distributor and reseller network for broader market reach. The company markets at UK health and safety industry events (including HSM LIVE Coventry 2026 and The Health & Safety Event) and maintains a multi-language website covering the UK, US, Germany, Spain, and France. Its customer base comprises roughly 20 disclosed enterprise clients across warehousing and logistics (DHL Express), food and beverage (Nestlé, Heineken, Virginia Hayward), retail (IKEA), waste management (Viridor, Biffa, Veolia), aviation ground handling (Jet2.com, Swissport), construction (Balfour Beatty, Tarmac), aggregates (Hanson UK), automotive (Denso, GKN Automotive), ports (APM Terminals), pharmaceuticals (GSK), steel (Liberty Steel), and packaging (DS Smith, Menzies Distribution).

Name

ZoneSafe - Proximity Warning & Alert Systems

Legal name

Avonwood Developments Ltd

Website

https://zonesafe.net

Company type

Private

Operating status

Operating

Short description

ZoneSafe, a product line of UK-based Avonwood Developments Ltd, sells RFID-based proximity warning and alert systems that detect vehicles and pedestrians on industrial worksites and is deployed across roughly 20 named enterprise customers in logistics, manufacturing, waste, ports, and construction.

Ownership category

akta.pro rank

Product category

Proximity Warning Systems

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Security Systems Services (56162), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Life Safety & Mass Notification / Public Address Systems (Testing/Service) (BPABAHAH)

akta.pro secondary industries

Safety Signage, Evacuation Maps & Wayfinding Compliance Services (BPABAHAL), Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI)

Keywords

• Proximity warning systems
• Worksite safety technology
• Pedestrian detection systems
• Vehicle collision avoidance
• Industrial safety equipment

Headquarters

HQ city

Wimborne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Systems (Tags, Sensors, Detection Units): Sale of proximity detection hardware including vehicle-mounted sensors, pedestrian tags, audible alarms, warning lights, and associated equipment. The modular design allows customers to purchase individual components or complete turnkey systems depending on their safety requirements and fleet size.
2. Software and Data Management: Ongoing software services including data management capabilities for tracking incidents, near misses, and system performance analytics across the worksite.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ZoneSafe designs, manufactures, and sells modular RFID-based proximity warning and alert systems that detect pedestrian workers and moving vehicles on industrial worksites. The platform provides 360-degree active detection with multi-modal alerts (audible alarms, flashing warning lights, tag vibration) designed to function in low-visibility environments such as blind corners and obstructed areas. The hardware-centric product line spans Vehicle-to-Person detection, Vehicle-to-Vehicle anti-collision, Quick-Fit deployment kits, HFR camera detection, vehicle-activated signage, visual alert systems, site access control, drop zone protection, asset and hazard safety, tag management, and data management, and is sold to large enterprise industrial operators in sectors such as warehousing, logistics, manufacturing, waste recycling, quarries, ports, construction, timber, agriculture, and marinas.

Product overview

ZoneSafe is a modular proximity warning and alert system designed to reduce collision risk between vehicles and pedestrians on industrial worksites. The core platform provides 360-degree detection through various sensor technologies and delivers layered alerts (audible alarms, warning lights, tag vibration) when workers enter high-risk zones. The product portfolio centers on three critical interaction points: Vehicle-to-Person detection, Vehicle-to-Vehicle anti-collision, and Vehicle-to-Infrastructure protection. The system is built on a modular architecture that allows configuration for different safety risks, supporting deployment on individual machines or across entire fleets. Available modules include Quick-Fit Proximity Warning, HFR Camera Detection, Vehicle-Activated Signs, Visual Alert Systems, Site Access Control, Drop Zone Protection, Asset & Hazard Safety, Tag Management, and Data Management. The system is designed to work across diverse industries including warehousing, manufacturing, timber, waste recycling, aggregates, ports, agriculture, and marinas.

Differentiator

Problem solved

Functional benefit

Products and services

• Proximity Warning System Modular proximity warning and alert system that detects both pedestrian workers and moving vehicles, providing audible alarms, warning lights, and tag vibration alerts to increase situational awareness and reduce collision risk on industrial worksites.
• Vehicle-to-Person Detection System Pedestrian detection system providing 360-degree detection and real-time alerts to ensure pedestrians and operators are aware of each other, even in low-visibility environments such as blind corners and obstructed areas.
• Vehicle-to-Vehicle Anti-Collision System Vehicle detection system that triggers layered alerts when vehicles approach each other, giving operators time to slow down, react, and avoid collisions in busy industrial environments.
• Quick-Fit Proximity Warning System Rapid-deployment proximity warning solution designed for quick installation on vehicles, enabling faster implementation of proximity warning capability across existing fleets.
• HFR Camera Detection Systems Camera-based detection system utilizing high frame rate (HFR) technology for enhanced vehicle and pedestrian detection capabilities on industrial worksites.
• Vehicle-Activated Signs Intelligent visual warning signs that activate when vehicles approach hazards such as intersections, doorways, or blind corners to warn drivers and pedestrians of approaching danger.
• Visual Alert Systems Flashing lights and sensor-activated visual warning systems that notify drivers and pedestrians when entering high-risk areas on industrial worksites.
• Site Access Control System for managing and controlling pedestrian and vehicle access to specific areas within industrial worksites, restricting entry to authorized personnel and vehicles.
• Drop Zone Protection Specialized safety system for protecting workers in drop zone areas, preventing accidents caused by falling objects or materials at industrial worksites.
• Asset & Hazard Safety System for protecting workers near fixed assets and identified workplace hazards through proximity detection and alerts, preventing collisions with stationary infrastructure and equipment.
• Tag Management System for managing worker and vehicle RFID tags, including tag assignment, tracking, and monitoring capabilities across large industrial sites.
• Data Management Data collection and management platform for tracking proximity events, near misses, and safety incidents across the worksite, supporting safety analytics and compliance reporting.

Quantifiable outcome

• Occurrences of near misses or accidents reduced to zero
• +1 more outcomes

Named customers23 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brigade Electronics: UK-headquartered specialist in vehicle safety systems (camera monitors, ultrasonic sensors, radar, and proximity warning) for industrial vehicles. Closest direct competitor to ZoneSafe, with overlapping product categories and target buyer (forklift/heavy-equipment operators in logistics, construction, and quarrying).
• SICK AG: German manufacturer of industrial sensors and safety solutions, including safety laser scanners and proximity detection used in vehicle-pedestrian safety applications. Comparable in product technology (sensors for industrial safety) and end-market overlap (manufacturing, logistics, ports).
• Banner Engineering: US-headquartered industrial automation and safety products manufacturer offering safety controllers, light curtains, and proximity-based safety devices for hazardous zones. Comparable as a safety-sensing specialist selling to industrial operators looking to separate people and equipment.
• Pilz: German industrial safety technology company offering safety sensors, zone monitoring, and operator-safety systems. Comparable as a safety-systems specialist targeting industrial OEMs and operators, with overlapping use cases in collision avoidance and zone protection.
• Schmersal: German industrial safety switching equipment and systems provider, including safety sensors and operator-monitoring devices. Comparable as a specialist safety technology vendor selling into industrial safety buyers with vehicle/pedestrian interaction challenges.
• Euchner: German industrial safety engineering company producing safety switches, sensors, and access-control devices for hazardous zones. Comparable as an industrial safety specialist serving machine/vehicle OEMs and end users with pedestrian-protection requirements.
• Keyence: Japanese manufacturer of industrial sensors, safety/measurement devices, and machine-vision systems. Comparable in underlying sensor/detection technology and broad industrial buyer base, with adjacent applications in proximity and presence detection.
• Datalogic: Italian-headquartered industrial automation and sensing company offering sensors, safety, and machine-vision products. Comparable as a sensing-technology specialist serving manufacturing, logistics, and warehousing — overlapping verticals with ZoneSafe.

Broad incumbents

• Omron: Global automation incumbent offering safety sensors, controllers, and machine-safety solutions as part of a broad industrial automation portfolio. Comparable as a larger player addressing pedestrian/vehicle separation via safety light curtains and zone-control products, with broader product breadth than ZoneSafe.
• Hexagon AB (Safety, Infrastructure & Geospatial division): Global positioning, sensing, and safety technology group with solutions for worker safety, vehicle proximity, and industrial site monitoring. Comparable as a large incumbent in worker/vehicle safety technology with overlapping applications in industrial and worksite safety.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZoneSafe - Proximity Warning & Alert Systems