The Physician Leadership Project
The Physician Leadership Project is a Portland-based non-profit that delivers a ten-session in-person leadership and business education program for practicing physicians, covering finance, operations, performance management, and administrative partnership through cohort-based learning led by a seven-person healthcare executive faculty.
- Company typePrivate
- Founded2020
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Physician Leadership Project does
The Physician Leadership Project is a Portland, Oregon-based non-profit that delivers a structured leadership and business education program for practicing physicians and clinical leaders. The core offering is a ten-session evening curriculum of approximately 2.5 hours per session, with assigned reading between sessions, covering finance (income statements, balance sheets, payor contracting, reimbursement), personal leadership development, managing physician performance, recruiting and employee management, quality and culture of safety, and being a good administrative partner. Cohorts are formed continuously based on demand with an ideal size of 12-15 and a maximum of 18 participants; minimum attendance is 8 of 10 sessions, with sessions recorded via Zoom and a maximum of 4 sessions allowable via Zoom per participant. Enrollment requires a scheduled admissions interview, conducted by phone at (971) 256-7900.
The organization charges $5,500 per individual physician for the full program (one-time) or $5,000 per year per physician under an organizational subscription for multi-year or multi-participant commitments. There is a cap of five physicians from any one organization per cohort, with special cohorts available for groups of eight or more physicians. Distribution is consultative and relationship-driven, leveraging faculty reputation, the website, and physician network referrals rather than paid acquisition.
The faculty consists of seven practitioners with operating healthcare experience, including Jill Arena (Managing Partner of Health e Practices, co-founder of GreenField Health, led de novo startup of 75+ medical practices), Craig Wright MD (former senior physician executive at an $18 billion health system, oversaw 5,000+ providers), Steve Franey (33 years healthcare consulting including Booz Allen Hamilton, former hospital COO and multi-specialty clinic CEO), Joe Carlisle (business litigator with healthcare and veterinary sector focus), Anne Hirsch MD (internal medicine physician and peer coach), Amy Fine (Certified Medical Practice Executive with critical access hospital CEO experience), and Doug Koekkoek MD (former physician leader at Providence St. Joseph Health and PeaceHealth). There is no underlying software platform; the offering is an instructor-led curriculum with CME-style financial relationship disclosures.
The Physician Leadership Project firmographics
Firmographics- Name
- The Physician Leadership Project
- Legal name
- The Physician Leadership Project
- Website
- https://physicianlp.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Physician Leadership Project is a Portland-based non-profit that delivers a ten-session in-person leadership and business education program for practicing physicians, covering finance, operations, performance management, and administrative partnership through cohort-based learning led by a seven-person healthcare executive faculty.
- Ownership category
- akta.pro rank
The Physician Leadership Project industry classification
Industry- Product category
- Physician Leadership Training
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Healthcare Providers (EDABALAN)
- akta.pro secondary industry
- Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)
Keywords
Where The Physician Leadership Project is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Markets served
The Physician Leadership Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Physician Tuition: Individual physicians pay $5,500 for the full program of ten evening sessions with reading assignments. This is a one-time enrollment fee for the complete curriculum.
- Organizational Subscription: Clinics and medical organizations with multi-year or multi-participant commitments pay $5,000 per year per physician. This creates recurring revenue from organizations sending multiple physicians to the program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Physician Enrollment |
| Subscription | Annual | Organizational Subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Physician Leadership Project product offering
Product offeringCore offering
The Physician Leadership Project delivers a structured ten-evening physician leadership training curriculum covering finance (financial statements, payor contracting, reimbursement, compliance), personal leadership development, managing physician performance, recruiting and employee management, quality and culture of safety, and being a strong administrative partner. The program is sold to individual physicians at $5,500 for the full curriculum or to clinics and healthcare organizations under multi-year/multi-participant subscriptions at $5,000 per year per physician, delivered through in-person cohort sessions with limited Zoom hybrid attendance.
Product overview
The Physician Leadership Project is a single unified training program providing formal leadership education for physicians. The program consists of a structured 10-session curriculum delivered in the evening, covering both hard skills (finance, business planning, reimbursement) and soft skills (leadership development, communication, team building, conflict management). The program includes networking components and ongoing cohort-based learning, with sessions recorded via Zoom for remote participation (limited to 4 sessions per participant).
Differentiator
Problem solved
Functional benefit
Products and services
- Physician Leadership Project Program A structured ten-evening curriculum (approximately 2.5 hours per session with reading assignments between sessions) covering finance (financial statements, spreadsheets, proformas, payor contracting, reimbursement, compliance, risk), personal leadership and development, managing physician performance (difficult conversations, disruptive behavior, change management), recruiting and employee management, quality and culture of safety, and being a strong administrative partner. Delivered in-person with full Zoom session recordings and limited hybrid attendance, priced at $5,500 per individual physician or $5,000 per year per physician under multi-year/multi-participant organizational subscriptions, with custom cohorts for organizations sending 8 or more physicians.
Companies that use The Physician Leadership Project
Customer profileSegments1 record
Ideal customer profiles2 records
The Physician Leadership Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Physician Leadership Project partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
The Physician Leadership Project competitors and assessment
Company assessmentBroad incumbents
- The Karsh Institute of Graduate Education at Stanford: Stanford's physician leadership programs (e.g., Leadership Development Program) target practicing physicians seeking formal leadership training — comparable audience and curriculum, anchored by a top-tier institution.
- Harvard Medical School — Physician Leadership Courses: Harvard's Center for Primary Care and HMS executive education offer physician leadership programs that overlap in audience and topic areas (finance, operations, team leadership).
- American College of Healthcare Executives (ACHE): Large healthcare leadership membership organization offering continuing education, credentialing (FACHE), and leadership development across the broader healthcare executive spectrum, including physician executives.
Emerging players
- Practicing Excellence: Digital-first leadership and clinician development platform serving health systems and physician groups; competes for the same corporate training budget but delivers asynchronously rather than in cohorts.
- Physician Coaching Institute: Training organization that certifies coaches for physicians, addressing an adjacent (but overlapping) professional development niche — many physician leadership learners are also coaching clients.
- Center for Physician Excellence: Niche physician coaching and leadership development organization targeting the same segment of practicing physician leaders, with smaller-scale in-person and virtual offerings.
- American College of Medical Practice Executives (ACMPE): Credentialing and fellowship body within MGMA for medical practice executives; relevant comparator for the business/leadership curriculum targeting physician leaders running practices.
Others
- VitalSmarts / Crucial Learning: Provider of Crucial Conversations training widely adopted across healthcare systems; overlaps on the 'managing difficult conversations' and culture curriculum taught in the Physician Leadership Project.
Direct peers
- American Association for Physician Leadership: The most established physician-only leadership organization in the US; offers courses, certificates, and a Master in Medical Management pathway directly competing for the same audience of practicing physician leaders.
- Medical Group Management Association (MGMA): Major professional association for medical practice leaders offering certificates, training, and educational content for physicians and administrators running medical groups — overlapping customer base (physician leaders in practices) and curriculum topics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Physician Leadership Project social profiles
Digital presenceThe Physician Leadership Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Physician Leadership Project leadership team
Management profileNumber of profiles
Profiles7 records
The Physician Leadership Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Physician Leadership Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Physician Leadership Project
What does The Physician Leadership Project do?
The Physician Leadership Project delivers a structured ten-evening physician leadership training curriculum covering finance (financial statements, payor contracting, reimbursement, compliance), personal leadership development, managing physician performance, recruiting and employee management, quality and culture of safety, and being a strong administrative partner. The program is sold to individual physicians at $5,500 for the full curriculum or to clinics and healthcare organizations under multi-year/multi-participant subscriptions at $5,000 per year per physician, delivered through in-person cohort sessions with limited Zoom hybrid attendance.
Is The Physician Leadership Project a public or private company?
The Physician Leadership Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Physician Leadership Project founded?
The Physician Leadership Project was founded in 2020. It employs 1 to 10 people.
Where is The Physician Leadership Project based?
The Physician Leadership Project is headquartered in Portland, United States, in the North America region.
How does The Physician Leadership Project make money?
Two revenue lines are on record. Individual Physician Tuition is the primary driver. The others are organizational Subscription.
Who are The Physician Leadership Project's main competitors?
Broad incumbents on record are The Karsh Institute of Graduate Education at Stanford, Harvard Medical School — Physician Leadership Courses and American College of Healthcare Executives (ACHE). Emerging players are Practicing Excellence, Physician Coaching Institute, Center for Physician Excellence and American College of Medical Practice Executives (ACMPE). VitalSmarts / Crucial Learning is listed as an others. Direct peers are American Association for Physician Leadership and Medical Group Management Association (MGMA).
Does The Physician Leadership Project have an API?
No public API is recorded for The Physician Leadership Project.
What industry is The Physician Leadership Project in?
The Physician Leadership Project's product category is Physician Leadership Training. Its primary akta.pro industry code is EDABALAN, Healthcare Providers, with a secondary code of EDAAALAC, Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy). Its NAICS code is 611430 and its SIC code is 8200.