What Hellocare does

Hellocare is a nurse-owned in-home caregiving and care management provider serving older adults across six Oregon counties, with offices in McMinnville, Hillsboro, Tualatin, and Salem. The company delivers non-medical personal care, companionship, medication reminders, transportation, meal preparation, dementia support, and post-surgery recovery assistance, all under nurse-led clinical oversight that distinguishes it from typical companion-care agencies. A Family Portal product provides families with real-time visibility into caregiver visits, care notes, and schedules, creating a documentation layer over the underlying service.

The business operates on an hourly billing model at $45-$75 per hour, with revenue sourced from private pay, long-term care insurance reimbursements, and VA authorizations as a preferred provider. Go-to-market is local and referral-driven, supported by BBB accreditation, a 4.6-star Google rating, and coverage in the KOIN 6 'Aging & Awesome' segment. The company is a privately held LLC with 11-50 employees, operating without institutional funding, and has expanded its geographic footprint and payer channels since founding in 2019 to broaden the addressable market within Oregon.

Name

Hellocare

Legal name

Hellocare LLC

Website

https://www.hellocareinyourhome.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Hellocare is a nurse-owned in-home caregiving and care management provider serving older adults across six Oregon counties, offering personal care, dementia support, and post-surgery assistance under nurse-led clinical oversight with private pay, LTC insurance, and VA billing.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Live-In Respite Care (Multi-Day) (HSABAGAC)

akta.pro secondary industries

Dementia & Alzheimer’s Respite Care (HSABAGAF), Overnight Respite Care (HSABAGAB)

Keywords

• In-home senior care
• Personal care assistance
• Care management services
• Dementia home care
• Respite care services

Headquarters

HQ city

Mcminnville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hourly In-Home Care Services: Revenue generated through hourly billing for in-home caregiving services including companionship, personal care, medication management, transportation, meal preparation, and household support. Services are priced between $45-$75 per hour depending on location and care level needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

HelloCare is a nurse-owned, Oregon-based in-home senior care agency providing personalized caregiving and care management services for older adults wanting to age in place. Services include companionship, personal care, medication management, home safety, post-surgery support, Alzheimer's and dementia care, meal preparation, household management, transportation, and respite care, all delivered with nurse oversight and supported by an online Family Portal for family visibility.

Product overview

HelloCare is a nurse-owned, Oregon-grown in-home senior care agency providing personalized care services across the Willamette Valley and Portland metro region. The company offers a unified suite of care services including companionship, personal care assistance, medication management, home safety checkups, post-surgery support, Alzheimer's and dementia care, meal preparation, and household management—all delivered by nurse-led caregivers with clinical oversight. Core offerings include care management, personalized care plan development, and an online Family Portal for family visibility into care activities. The company operates multiple location-based teams serving Yamhill/Polk County, Salem, Hillsboro, Portland (including Lake Oswego and Wilsonville), and Tualatin/Tigard/Sherwood areas.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home Senior Care Services Comprehensive hourly in-home senior care services delivered by nurse-led caregivers, including companionship and social support, personal care assistance (bathing, grooming, incontinence care), medication management, home safety and fall prevention, post-surgery and injury recovery support, Alzheimer's and dementia care, meal preparation, household management, and transportation. Priced between $45-$75 per hour depending on location and care level.
• Care Management and Care Plan Development Care managers coordinate home care, medical follow-up, and long-term planning with nurse oversight. The service builds personalized care plans that address physical, emotional, and daily needs, adapting as the person's condition changes and are designed to grow over time.
• Family Portal Online portal allowing families to see each day's notes, updates, and progress for their loved one's care, providing transparency and real-time visibility into care delivery.
• Skilled Nursing Care Nurse-led skilled care team that improves safety, independence, and quality of life for seniors with clinical oversight and professional competency delivered by registered nurses on staff.
• Respite Care Provides relief for family caregivers who carry heavy loads of caring for aging loved ones, available as part of HelloCare's in-home care services.

Quantifiable outcome

• 4.6 star rating from 40 Google Reviews

Named customers11 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• Portland Elder Care CouncilcoreStrategic or Co-development PartnerHelloCare is a proud member of Portland Elder Care Council, a non-profit group of business owners hand-selected to provide wrap-around services families need to navigate care for their parents. HelloCare's founder Helen Anderson serves as a guest writer for the organization.
• Long Term Care Insurance CompaniescoreChannel Partner/ Reseller/ DistributorHelloCare has established partnerships with most Long Term Care (LTC) insurance companies to provide care for policy holders. The company helps families understand LTC policy requirements and works within budgets to deliver covered care services.
• Veterans Affairs (VA)coreChannel Partner/ Reseller/ DistributorHelloCare is a preferred provider for VA home care services. The company assists veterans in understanding eligibility for VA-funded caregiver support programs including Aid & Attendance and Homemaker Home Health Aide Care.
• Home Health ProviderssecondaryStrategic or Co-development PartnerHelloCare coordinates with home health providers across service areas to ensure connected care. Works alongside physicians and community resources to keep care coordinated and clear.
• NW Senior and Disability ServicessecondaryStrategic or Co-development PartnerHelloCare care managers work with NW Senior and Disability Services staff to help families evaluate state and local program options for Oregon seniors who meet certain criteria.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Home Instead Senior Care: Largest franchised in-home senior care network in North America, offering companionship, personal care, and specialized dementia support. Closely comparable service model, target customer (seniors aging in place), and caregiver-led delivery approach.
• Visiting Angels: National franchised in-home senior care agency providing personal care, companionship, and respite services. Comparable in offering hourly in-home caregiving, dementia care programs, and family-focused service design.
• Comfort Keepers: Franchised in-home care provider offering personal care, companionship, and specialized Alzheimer's/dementia care. Comparable target market, service mix, and Interactive Caregiving approach focused on keeping seniors engaged at home.
• BrightStar Care: Franchised home care and medical staffing agency combining non-medical personal care with skilled nursing services. Closely comparable to HelloCare's nurse-led model and dual personal-care/clinical-offering positioning.
• Right at Home: Franchised in-home care provider offering companionship, personal care, and specialized dementia and post-surgery support. Comparable service portfolio, senior-focused customer base, and franchise-driven geographic model.
• Senior Helpers: National franchised in-home senior care provider offering Alzheimer's/dementia care, personal care, and respite services. Comparable in dementia specialization, hourly pricing model, and family portal/communication features.

Broad incumbents

• Bayada Home Health Care: Large, established nonprofit home health services provider offering skilled nursing, personal care, and adult/pediatric home health across many states. Comparable in clinical oversight and in-home delivery but operates at much greater scale and includes skilled home health.
• Amedisys: Public home health and hospice company providing skilled nursing, therapy, and personal care services across the U.S. Comparable in clinical home-based care but much larger, publicly traded, and broader in scope including hospice.
• Addus HomeCare: Public personal care services provider operating across multiple states with focus on Medicaid and dual-eligible populations. Comparable personal-care offering with broader geographic footprint and payer diversification.

Emerging players

• Honor Technology: Tech-enabled in-home care company combining caregiver matching technology with agency operations. Comparable in-home care focus with a differentiated technology and workforce platform; demonstrates the direction home care delivery is evolving toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hellocare