Impartial

What Impartial does

Impartial, Inc. is a 501(c)(3) nonprofit organization founded in 2021 and headquartered in Morrisville, North Carolina, whose stated mission is to connect people to the human side of the US criminal justice system through creative expression. It operates a multi-surface platform anchored by a curated collection of more than 2,000 original artworks created by 357 incarcerated and formerly incarcerated artists, paired with criminal justice-themed video games, storytelling content, and community membership programs. The organization serves individuals and institutions interested in criminal justice reform, including art collectors, schools and universities, workplaces, law offices and law schools, and mental health and healthcare organizations.

The technical core is a digital platform combining a subscription-based Prison Artwork Streaming service (with Individual Monthly and Core Communities Annual institutional tiers), a direct e-commerce storefront for branded merchandise and print-on-demand artwork reproductions, and native Android and iOS community applications. A proprietary artwork database tracks inventory, artist provenance, and consignment agreements across the collection. Community engagement runs through three connected properties — the All Rise Community (ARC), Prison Artwork Community, and Criminal Justice Video Game Community — supported by a monthly email newsletter and active social media presence.

Impartial monetizes through a diversified set of small-ticket revenue streams layered on top of a donation-funded nonprofit base. Streams include recurring subscriptions to streaming, transaction-based auctions and direct artwork sales with artists receiving 50% of net proceeds, unit-priced merchandise ranging from $1.95 stickers to $90 sweatshirts, and tax-deductible donations from individuals and corporate supporters. Distribution is primarily direct-to-consumer via the website and app stores, with exhibition partnerships extending physical reach through museums, galleries, law offices, law schools, and community centers. No revenue, funding totals, or institutional contracts are publicly disclosed; the organization runs on a small staff of 1-10 employees supported by 182 volunteers contributing over 5,000 hours annually.

Name

Impartial

Legal name

Impartial, Inc.

Website

https://impartial.one

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Impartial is a 501(c)(3) nonprofit that uses prison artwork, criminal justice video games, and storytelling to engage art collectors, educational institutions, workplaces, and advocates with US criminal justice issues. It monetizes through streaming subscriptions, artwork auctions, merchandise sales, and tax-deductible donations.

Ownership category

akta.pro rank

Product category

Social Impact Nonprofit / Criminal Justice Content and Commerce

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Art Dealers (459920), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industry

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

Keywords

• Prison artwork streaming
• Criminal justice advocacy
• Incarcerated artist marketplace
• Social impact nonprofit
• Video game education

Headquarters

HQ city

Morrisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Prison Artwork Sales and Auctions: Sale and auction of original artwork created by incarcerated and formerly incarcerated artists. Artists receive 50% of net proceeds, with Impartial retaining 50% to fund art program operations. Some pieces reserved for exhibitions and educational programs.
2. Prison Artwork Streaming Subscriptions: Subscription-based digital access to rotating collections of prison artwork. Individual and institutional subscription plans available for homes, offices, schools, and organizations. New collections added regularly throughout the year.
3. Merchandise Sales: Sale of branded merchandise and prison artwork reproductions including clothing, wall art, stationery, bags, phone cases, and drinkware. Products feature both Impartial branding and prison artwork designs.
4. Donations and Mission Support: Tax-deductible donations from individuals and organizations supporting the mission. All donations are fully tax-deductible as allowed by law (501(c)(3) nonprofit). Tax ID: 87-2533539.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Impartial is a nonprofit organization that curates, distributes, and sells artwork created by incarcerated and formerly incarcerated artists through a subscription streaming platform, an auction and direct-sale marketplace, and physical/virtual exhibitions. The organization also develops narrative Criminal Justice Video Games and operates the All Rise Community membership platform, complemented by e-commerce shops selling branded merchandise and prison artwork reproductions across apparel, wall art, and accessories.

Product overview

Impartial is a nonprofit organization offering a multi-faceted platform supporting US criminal justice non-profits. The core offerings include Prison Artwork Streaming (a subscription-based digital gallery), Prison Artwork Auctions/Sale (direct purchase and auction marketplace), and Criminal Justice Video Games. These are complemented by membership communities (All Rise Community, Prison Artwork Community, Criminal Justice Video Game Community) and e-commerce shops selling branded merchandise and prison artwork reproductions. The organization connects incarcerated and formerly incarcerated artists with audiences through digital access, physical exhibitions, and merchandise sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Prison Artwork Streaming Digital subscription platform providing exclusive access to curated collections of artwork created by incarcerated artists, with rotating themed exhibitions, artist stories, and regular content updates for individual consumers and institutions.
• Prison Artwork Auctions and Sales Marketplace for purchasing original prison artwork through direct sales and timed community auctions; available to individual buyers and collectors interested in unique pieces with social impact.
• Prison Artwork Exhibitions Physical and virtual exhibitions of prison artwork hosted at partner venues including museums, galleries, community centers, law offices, and law schools to spark dialogue and education around criminal justice.
• Criminal Justice Video Games Interactive narrative-driven video games designed to educate players about criminal justice issues through moral-choice gameplay and storytelling, available to consumers interested in criminal justice education.
• All Rise Community (ARC) Membership Inclusive paid membership community connecting people interested in criminal justice reform, with sub-communities for prison artwork and video games, accessible via mobile apps and the website.
• Impartial Brand Merchandise Shop E-commerce storefront selling branded merchandise featuring the Impartial logo, including apparel, bags, blankets, mugs, phone cases, stationery, stickers, and wall art for supporters and consumers.
• Prison Artwork Merchandise Shop E-commerce storefront selling print-on-demand merchandise featuring prison artwork designs, including clothing, bags, blankets, mugs, phone cases, stationery, stickers, and wall art for art enthusiasts and supporters.

Quantifiable outcome

• 2,000+ pieces of prison artwork in collection supporting criminal justice education and artist compensation
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Gerry KomlofskecoreStrategic or Co-development PartnerExperienced technology and business executive with background in consulting, venture capital, and startups. Supports Impartial by helping the team understand emerging technologies and advising on how to coordinate and integrate them effectively.
• Museums and GalleriescoreChannel Partner/ Reseller/ DistributorPartnerships with museums and galleries to host exhibits that spark dialogue and reimagine justice through art. Each exhibition bridges incarcerated artists with the outside world, fostering empathy and reshaping perceptions.
• Law Offices and Law SchoolscoreChannel Partner/ Reseller/ DistributorPartnering with law offices and law schools to host exhibits that provide educational exposure to criminal justice issues through art, supporting legal education and professional development.
• Community CentersminorChannel Partner/ Reseller/ DistributorCommunity partnerships to host exhibitions and engage local communities with prison artwork, fostering dialogue about criminal justice reform and rehabilitation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Artsy: Broad incumbent — a large online art marketplace aggregating galleries, auctions, and editorial content. Comparable distribution and discovery mechanism for visual art (relevant to Impartial's streaming and sales channels), but Artsy is a broad commercial platform rather than a mission-driven prison-art specialist.
• Saatchi Art: Broad incumbent — a major online art gallery selling original paintings, prints, and editions from artists worldwide. Comparable direct-to-consumer artwork sales channel and pricing model, but Saatchi Art is a commercial marketplace rather than a prison-art mission-driven nonprofit.
• Khan Academy: Broad incumbent — a large nonprofit educational platform offering free, mission-driven learning content. Comparable nonprofit edutainment positioning and institutional/school channel reach relevant to Impartial's streaming-for-schools and storytelling products, but Khan Academy's scale and breadth dwarf Impartial's specialized offerings.

Direct peers

• The Fortune Society: Direct peer — a New York-based nonprofit supporting successful reentry from incarceration through education, arts, and advocacy. Overlaps with Impartial on the use of creative expression (art programs) to humanize incarcerated individuals and reduce recidivism, though the Fortune Society's service-delivery model is different.
• Prison Fellowship: Direct peer — one of the largest US criminal-justice reform nonprofits, focused on prisoner advocacy, rehabilitation, and reintegration. Comparable to Impartial in mission scope (humanizing incarcerated individuals, supporting second chances) but operates at much larger scale and via different program models.
• Center for Justice Innovation: Direct peer — a nonprofit that operates criminal-justice pilot programs and community-based interventions. Comparable reform-oriented mission and institutional partner base, with overlapping interest in education, art, and rehabilitation programming, though focused on program delivery rather than content/media products.
• Vera Institute of Justice: Direct peer — a long-established criminal-justice research and reform nonprofit addressing incarceration, fairness, and community safety. Comparable to Impartial as a criminal-justice nonprofit serving overlapping advocacy and educational audiences, though Vera's scale and policy-research orientation are far larger.
• The Sentencing Project: Direct peer — a national criminal-justice research and advocacy nonprofit working on sentencing reform, incarceration rates, and racial justice. Comparable audience (reform advocates, educators, policymakers) and overlapping mission, but operating primarily through research and policy rather than creative/art programming.
• The Marshall Project: Direct peer — a nonprofit journalism outlet covering the US criminal-justice system. Overlaps with Impartial's mission to inform and engage the public on criminal justice, and competes for similar donor and educational-institution mindshare, but does so through investigative reporting rather than artwork and games.
• Prison Arts Coalition: Direct peer — a national network/resource hub supporting arts programming inside correctional facilities, overlapping heavily with Impartial's prison-artwork focus, artist community-building, and educational mission. Both curate prison art ecosystems and advocate for the rehabilitative role of creative expression.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/impartial_inc
• Facebookfacebook.com/impartialone
• LinkedInlinkedin.com/company/impartial-one
• Instagraminstagram.com/impartial.one

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impartial